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<title>Improve Your Library's Marketing</title>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Hi Karen:<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Here is an article you may be interested in … it also mentions a couple of other articles/books on the topic<o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Would You Like Fries With That?
</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">How librarians can use upselling to increase patron services<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">By Karin Johnsrud in AALL Spectrum, July 2015<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><a href="http://www.aallnet.org/mm/Publications/spectrum/archives/Vol-19/No-9/pr.pdf">http://www.aallnet.org/mm/Publications/spectrum/archives/Vol-19/No-9/pr.pdf</a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">--Arlene<o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">From:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> Karen Hill [mailto:karenh@wccls.org]
<br>
<b>Sent:</b> Friday, January 13, 2017 8:43 AM<br>
<b>To:</b> Arlene Weible <ArleneWeible@oslmail.osl.state.or.us>; Libs-Or (libs-or@listsmart.osl.state.or.us) <libs-or@listsmart.osl.state.or.us><br>
<b>Subject:</b> Seeking training suggestions RE: Improve Your Library's Marketing<o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">We have been talking about how retailers “upsell” their customers. We want to try it at the services counter, but aren’t sure where to start. Does anyone have
any suggestions for trainers either specifically or generally?<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Examples:<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">“Oh, I see you have children under 5; have you heard about our storytimes?”…conversation ensues, flyer handed out.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">“You are checking out many audio books; did you know you can download audio books? Did you know we had playaways?”<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">“All those knitting books look interesting; you should check out our knitters club on Mondays.”<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Thanks!<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Karen Hill<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Cornelius Public Library Director<o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">From:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> Libs-Or [<a href="mailto:libs-or-bounces@listsmart.osl.state.or.us">mailto:libs-or-bounces@listsmart.osl.state.or.us</a>]
<b>On Behalf Of </b>Arlene Weible<br>
<b>Sent:</b> Friday, January 13, 2017 8:30 AM<br>
<b>To:</b> Libs-Or (<a href="mailto:libs-or@listsmart.osl.state.or.us">libs-or@listsmart.osl.state.or.us</a>) <<a href="mailto:libs-or@listsmart.osl.state.or.us">libs-or@listsmart.osl.state.or.us</a>><br>
<b>Subject:</b> [Libs-Or] FW: Improve Your Library's Marketing<o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Need some inspiration to improve your library’s marketing activities? Check out this free online discussion next week.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">From:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> American Libraries Live [<a href="mailto:americanlibraries@ala.org">mailto:americanlibraries@ala.org</a>]
<br>
<b>Sent:</b> Friday, January 13, 2017 8:18 AM<br>
<b>To:</b> Arlene Weible <<a href="mailto:ArleneWeible@oslmail.osl.state.or.us">ArleneWeible@oslmail.osl.state.or.us</a>><br>
<b>Subject:</b> Improve Your Library's Marketing<o:p></o:p></span></p>
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<p align="center" style="text-align:center"><span class="table"><span style="font-family:"Verdana",sans-serif"><a href="http://ala-publishing.informz.net/z/cjUucD9taT02MjA0ODQxJnA9MSZ1PTEwODAwNjgxMzEmbGk9NDAzNjU5NDc/index.html" target="_blank"><b><span style="color:#C62429;text-decoration:none">Library
Marketing</span></b></a></span></span><o:p></o:p></p>
<p align="center" style="margin:7.5pt;text-align:center"><span class="table"><b><span style="font-size:10.0pt;font-family:"Verdana",sans-serif;color:black">Friday, January 20, 2017</span></b></span><b><span style="font-size:9.0pt;font-family:"Verdana",sans-serif;color:black"><br>
1 PM Eastern | 12 PM Central <br>
11 AM Mountain | 10 AM Pacific<o:p></o:p></span></b></p>
<p align="center" style="margin:7.5pt;text-align:center"><b><span style="font-size:9.0pt;font-family:"Verdana",sans-serif;color:black"><a href="http://ala-publishing.informz.net/z/cjUucD9taT02MjA0ODQxJnA9MSZ1PTEwODAwNjgxMzEmbGk9NDAzNjU5NDY/index.html" target="_blank"><span style="text-decoration:none"><img border="0" id="_x0000_i1026" src="http://ala-publishing.informz.net/ala-publishing/data/images/register_now_blue_button.gif" alt="Register now"></span></a><o:p></o:p></span></b></p>
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</v:shape><![endif]--><![if !vml]><img width="200" height="168" src="http://ala-publishing.informz.net/ala-publishing/data/images/AL/AL%20Live/book-target-AdobeStock_111909296.jpg" align="right" v:shapes="_x0000_s1026"><![endif]><span style="font-size:10.0pt">Marketing
can be a daunting process for many librarians. New technologies offer diverse avenues for promoting library services, and commercial marketing methods have become expected for libraries, too. Where do you start? What’s the best way to allocate your staff and
financial resources? How do you keep up with a constantly changing social media landscape?<br>
<br>
In January’s episode of <em>American Libraries Live</em>, our expert panel will tackle these issues and address your concerns in real-time. Come join us for this free hourlong discussion, which will take place on
<strong>Friday, January 20th from 1–2pm Eastern</strong>.</span><o:p></o:p></p>
<p><strong><span style="font-size:10.0pt">Register at <a href="http://ala-publishing.informz.net/z/cjUucD9taT02MjA0ODQxJnA9MSZ1PTEwODAwNjgxMzEmbGk9NDAzNjU5NDg/index.html" target="_blank">https://goo.gl/BnY98V</a>.</span></strong><o:p></o:p></p>
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Today!!</span></b></a><o:p></o:p></p>
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<p class="MsoNormal" style="margin-bottom:12.0pt"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Arlene Weible, MLS<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Electronic Services Consultant<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Oregon Federal Regional Depository Coordinator<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Library Support and Development Services<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Oregon State Library<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">250 Winter St NE<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Salem OR, 97301<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">503-378-5020<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><a href="mailto:arlene.weible@state.or.us"><span style="color:#0563C1">arlene.weible@state.or.us</span></a><o:p></o:p></span></p>
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<o:p></o:p></span></p>
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