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<p class="MsoNormal"><span style="color:#1F497D">Hi Doris,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">We’ve been slowly & responsibly ramping up our (non-holds-related) email communications strategy and processes with WCCLS patrons over the past couple of years.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">We currently use an EBSCO-owned email marketing & newsletter platform called
<a href="http://www.libraryaware.com/">LibraryAware</a>, which integrates with our catalog and NoveList, making promoting our collections very easy. Most of our WCCLS member libraries also use LibraryAware to reach their specific patrons, promoting local programs
as well. The majority of our email communications are opt-in, although there are some exceptions. For a full list and examples of our current email communications, please visit:
<a href="https://www.wccls.org/newsletters">https://www.wccls.org/newsletters</a>
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">A few of our member libraries have experience using other platforms such as MailChimp and VerticalResponse, and I’d be happy to connect you with them directly if you’re leaning towards a certain email platform.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Email marketing and social media are two very different animals, but both can be effective tools for libraries to reach patrons in different ways – I think it’s just a matter of identifying your needs and goals
with each audience. I handle both for WCCLS, so please feel free to contact me off-list for more about our current approach.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Cheers,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Book Antiqua","serif";color:#1F497D">Ross Fuqua<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Book Antiqua","serif";color:#1F497D">Public Engagement Librarian<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Book Antiqua","serif";color:#1F497D">Washington County Cooperative Library Services<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><a href="mailto:rossf@wccls.org"><span style="font-size:9.0pt;font-family:"Book Antiqua","serif"">rossf@wccls.org</span></a></span><span style="font-size:9.0pt;font-family:"Book Antiqua","serif";color:#1F497D">
| 503-846-3273</span><span style="font-size:9.0pt;font-family:"Book Antiqua","serif";color:red"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">From:</span></b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif""> Libs-Or [mailto:libs-or-bounces@listsmart.osl.state.or.us]
<b>On Behalf Of </b>Hicks, Doris<br>
<b>Sent:</b> Wednesday, February 01, 2017 10:09 AM<br>
<b>To:</b> 'libs-or@listsmart.osl.state.or.us'<br>
<b>Subject:</b> [Libs-Or] Publicity for individual library programs<o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoPlainText">Our Library is interested in sending publicity to patrons about individual programs – the way Peachjar works for schools, where patrons sign up to receive e-mails, and staff post a flier or information to be sent by e-mail to those who
signed up. Have any of you used an e-mail based publicity system such as Mailchimp, Zoho, or Constant Contact to publicize library programs for children, youth, or adults? Or do you use Twitter? How effective has it been for you? How do patrons sign up
to participate? <o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Doris Hicks, Librarian<o:p></o:p></p>
<p class="MsoNormal">Albany (Oregon) Public Library<o:p></o:p></p>
<p class="MsoNormal">541-791-0015<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:gray">DISCLAIMER: This e-mail may be a public record of the City of Albany and may be subject to the State of Oregon Retention Schedule and may be subject to public disclosure
under the Oregon Public Records Law. This e-mail, including any attachments, is for the sole use of the intended recipient(s) and may contain confidential and privileged information. Any unauthorized review, use, disclosure, or distribution is prohibited.
If you are not the intended recipient, please send a reply e-mail to let the sender know of the error and destroy all copies of the original message.</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
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