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<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Greetings! I thought some of you might be interested in the following online course, offered through Infopeople:<o:p></o:p></span></p>
<p class="MsoNormal"><i><span style="font-size:12.0pt"><o:p> </o:p></span></i></p>
<p class="MsoNormal"><b><i><span style="font-size:12.0pt">What’s Content Marketing and why does it matter for libraries?
<o:p></o:p></span></i></b></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><a href="https://infopeople.org/civicrm/event/info?reset=1&id=719">Content Marketing: Beyond the Random Post</a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoListParagraphCxSpFirst" style="text-indent:-.25in;mso-list:l0 level1 lfo3">
<![if !supportLists]><span style="font-size:12.0pt;font-family:Symbol;color:#1F497D"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Instructor:
<a href="https://infopeople.org/people/laura-solomon">Laura Solomon</a><i><o:p></o:p></i></span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l0 level1 lfo3">
<![if !supportLists]><span style="font-size:12.0pt;font-family:Symbol;color:#1F497D"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Fee: $150 for those in the California library community, $200 for all others. <o:p></o:p></span></p>
<p class="MsoListParagraphCxSpLast" style="text-indent:-.25in;mso-list:l0 level1 lfo3">
<![if !supportLists]><span style="font-size:12.0pt;font-family:Symbol;color:#1F497D"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:#1F497D">For a complete course description and to register go to
<a href="https://infopeople.org/civicrm/event/info?reset=1&id=719">https://infopeople.org/civicrm/event/info?reset=1&id=719</a>.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><b>An Infopeople 4-week online course, October 17, 2017 – November 13, 2017<o:p></o:p></b></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">When people interact with the library online, they need to encounter content that’s relevant and meaningful. Random social media posts promoting library events are not going to
effectively engage people. Content marketing is a form of marketing that uses compelling content to attract people to your organization and it’s a great fit for libraries.
<o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">Do you want to consistently create and share online content that library users find genuinely useful? Are you uncertain about the effectiveness of your library’s social media efforts?
Would you like a better understanding of how to optimize content for sharing? During this course, you will learn to create a content strategy, utilize best practices for creating and sharing online content, and use various metrics to help measure content marketing<o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">This course will include 4 fun and interactive online meetings led by the instructor, which have been scheduled for these dates:
<o:p></o:p></p>
<p class="MsoListParagraphCxSpFirst" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-add-space:auto;text-indent:-.25in;mso-list:l1 level1 lfo2">
<![if !supportLists]><span style="font-size:11.0pt;font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Friday, Oct 20, 2017 @ 9am Pacific/Noon Eastern<o:p></o:p></span></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-add-space:auto;text-indent:-.25in;mso-list:l1 level1 lfo2">
<![if !supportLists]><span style="font-size:11.0pt;font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Friday, Oct 27, 2017 @ 9am Pacific/Noon Eastern
<o:p></o:p></span></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-add-space:auto;text-indent:-.25in;mso-list:l1 level1 lfo2">
<![if !supportLists]><span style="font-size:11.0pt;font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Friday, Nov 3, 2017 @ 9am Pacific/Noon Eastern
<o:p></o:p></span></p>
<p class="MsoListParagraphCxSpLast" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-add-space:auto;text-indent:-.25in;mso-list:l1 level1 lfo2">
<![if !supportLists]><span style="font-size:11.0pt;font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Friday, Nov 10, 2017 @ 9am Pacific/Noon Eastern
<o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-size:12.0pt">The course instructor, Laura Solomon, is a dynamic online presenter. She is the author of three books about social media, specifically for libraries.
Her latest book is titled <i>The Librarians' Nitty-Gritty Guide to Content Marketing</i>.
<o:p></o:p></span></p>
<p class="MsoNormal"><b>For administrative assistance (invoicing, payment, etc.) or other questions, please contact Gini:<o:p></o:p></b></p>
<p class="MsoNormal"><b><o:p> </o:p></b></p>
<p class="MsoNormal"><span style="color:black">Gini Ambrosino, Infopeople Project Assistant<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black">705 E. Bidwell, Suite 2 – 312<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black">Folsom, CA 95630<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black">(916) 690-6595</span><o:p></o:p></p>
<p class="MsoNormal"><span style="color:black"><a href="mailto:assist@infopeople.org">assist@infopeople.org</a></span><o:p></o:p></p>
<p class="MsoNormal"><span style="color:black"><a href="http://infopeople.org/">http://infopeople.org/</a></span><o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
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