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<p class="MsoNormal" align="center" style="text-align:center"><span style="color:#333333"> </span><b><span style="font-size:8.5pt;font-family:"Arial",sans-serif;color:white">Want to share Tech-Talk? Ask first. Contact

</span></b><span style="color:#333333"><a href="mailto:info@tech-talk.com" target="_blank"><b><span style="font-size:8.5pt;font-family:"Arial",sans-serif;color:white">info@Tech-Talk.com</span></b></a>

</span><b><span style="font-size:8.5pt;font-family:"Arial",sans-serif;color:white">© 2017 Shared Results International</span></b><span style="color:#333333"><o:p></o:p></span></p>

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<p class="MsoNormal"><b><span style="font-family:"Arial",sans-serif;color:#333333">Brought to you by the State Library of Oregon</span></b><span style="color:#333333"><o:p></o:p></span></p>

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<img border="0" width="15" height="1" id="_x0000_i1026" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>

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<p class="MsoNormal" align="center" style="text-align:center"><img border="0" width="121" id="_x0000_i1027" src="http://files.constantcontact.com/ee1208b4001/9975e68c-5234-456e-bd40-fe203e94bf80.png" alt="State of Oregon"><o:p></o:p></p>

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<p class="MsoNormal"><span style="color:#333333">The State Library is pleased to provide you with Tech-Talk.com. We encourage you to make the most of this skill-building membership site at <a href="http://r20.rs6.net/tn.jsp?f=001nBlZAt1pQDyULIkFH3h1qNQ7wgXHdovckaXZqG8usr7UWAYH2uo0W0FAtZD_5rQf5C6ekKJOydsEF4d_JKGEAB_0PXt4VS_-MlINv_62PI1QE989457WHOHwufBodogDi9Dh5-UN5ZbfFZ8XSGTFeQ==&c=BYxxBoFdQ4d_v4LUPHHtOp2PAJ_cJPhnzdN0lC6wJePNVxI_Z7Ki-g==&ch=xb-ILxKKz_O2STs2iRi3rje7wyYlLofDNO5dz6hz43lU4xfWUtGncw==" target="_blank"><span style="color:#0078C1">www.Tech-Talk.com</a>.

<o:p></o:p></span></p>

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<p class="MsoNormal"><span style="color:#333333"><o:p> </o:p></span></p>

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<p class="MsoNormal"><b><span style="color:black">Username</span></b><span style="color:black">: ORLIBTECH</span><span style="color:#333333"><o:p></o:p></span></p>

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<p class="MsoNormal"><b><span style="color:black">Password</span></b><span style="color:black">: ORLIBTECH (case sensitive) </span><span style="color:#333333"><o:p></o:p></span></p>

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<p class="MsoNormal"><span style="color:black">Contact Darci Hanning at </span><span style="color:#333333"><a href="mailto:darci.hanning@state.or.us" target="_blank"><span style="color:#3300FF">darci.hanning@state.or.us</span></a></span><span style="color:black"> if

 you have questions. </span><span style="color:#333333"><o:p></o:p></span></p>

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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p>

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<img border="0" width="5" height="1" id="_x0000_i1030" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>

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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>

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<p class="MsoNormal" align="center" style="text-align:center"><a href="http://r20.rs6.net/tn.jsp?f=001nBlZAt1pQDyULIkFH3h1qNQ7wgXHdovckaXZqG8usr7UWAYH2uo0W2Yx8_K1J245BBit7RnkfwfUEXxVoEXT5EpaA9FDCaSlOQbc6xWpe4j_zFG3LrBwxXAWXuF2Vfh-lSzKRejEtzjenfh-2SOqMV2sdhi9A891nPjs04ZIPevaBZJchKxyvYeMAmn9pz-fc3g6Z4l87v-9na1oDSbMHA==&c=BYxxBoFdQ4d_v4LUPHHtOp2PAJ_cJPhnzdN0lC6wJePNVxI_Z7Ki-g==&ch=xb-ILxKKz_O2STs2iRi3rje7wyYlLofDNO5dz6hz43lU4xfWUtGncw=="><span style="text-decoration:none"><img border="0" width="521" id="_x0000_i1031" src="http://files.constantcontact.com/ee1208b4001/5777ade8-4673-43bd-9f66-0171483f9170.png" alt="Headline tool"></span></a><o:p></o:p></p>

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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>

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<p class="MsoNormal"><span style="color:#333333"> </span><b><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#333333">This Week's Tech-Talk: Web Tool</span></b><span style="color:#333333"><o:p></o:p></span></p>

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<p class="MsoNormal"><span style="color:#333333"><o:p> </o:p></span></p>

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<p class="MsoNormal"><b><span style="color:#3661BD">1. VIDEO ...</span></b><b><span style="color:#333333"> </span></b><span style="color:#333333"> Write Better Headlines to Get Noticed<o:p></o:p></span></p>

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<p class="MsoNormal"><b><span style="color:#3661BD">2. ARTICLE ...</span></b><b><span style="color:#333333"> </span></b><span style="color:#333333"> Write Better Headlines to Get Noticed<o:p></o:p></span></p>

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<p class="MsoNormal"><b><span style="color:#3661BD">3. COMMUNICATING ... </span></b><span style="color:#141414">LISTEN and SILENT</span><span style="color:#333333"><o:p></o:p></span></p>

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<p class="MsoNormal"><span style="color:black"> </span><span style="color:#333333"><o:p></o:p></span></p>

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<div>

<p class="MsoNormal"><b><span style="color:#333333">NOTE: To view the VIDEO, </span>

</b><span style="color:#333333"><a href="http://r20.rs6.net/tn.jsp?f=001nBlZAt1pQDyULIkFH3h1qNQ7wgXHdovckaXZqG8usr7UWAYH2uo0W2Yx8_K1J245BBit7RnkfwfUEXxVoEXT5EpaA9FDCaSlOQbc6xWpe4j_zFG3LrBwxXAWXuF2Vfh-lSzKRejEtzjenfh-2SOqMV2sdhi9A891nPjs04ZIPevaBZJchKxyvYeMAmn9pz-fc3g6Z4l87v-9na1oDSbMHA==&c=BYxxBoFdQ4d_v4LUPHHtOp2PAJ_cJPhnzdN0lC6wJePNVxI_Z7Ki-g==&ch=xb-ILxKKz_O2STs2iRi3rje7wyYlLofDNO5dz6hz43lU4xfWUtGncw==" target="_blank"><b><span style="color:#0078C1">click

 here</span></b></a><b>. Enter the User Name and Password!</b><o:p></o:p></span></p>

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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>

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<img border="0" width="5" height="1" id="_x0000_i1032" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>

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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>

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<p class="MsoNormal"><b><span style="font-family:"Arial",sans-serif;color:#3661BD">WEB TOOL - Write Better Headlines to Get Noticed</span></b><span style="color:#333333"><o:p></o:p></span></p>

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<p class="MsoNormal"><i><span style="font-size:10.5pt;font-family:"Arial",sans-serif;color:#16274C">Intermediate</span></i><span style="color:#333333"><o:p></o:p></span></p>

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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>

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<p class="MsoNormal" align="center" style="text-align:center"><a href="http://r20.rs6.net/tn.jsp?f=001nBlZAt1pQDyULIkFH3h1qNQ7wgXHdovckaXZqG8usr7UWAYH2uo0W2Yx8_K1J245Ek-b_fmetGFf9sP4LFmsLAokxFUeG8g84HJs3H1OnVZxRUwPOUBGddZRPjeegausZ-K1BXgtExNmQA6OcpCOrQ==&c=BYxxBoFdQ4d_v4LUPHHtOp2PAJ_cJPhnzdN0lC6wJePNVxI_Z7Ki-g==&ch=xb-ILxKKz_O2STs2iRi3rje7wyYlLofDNO5dz6hz43lU4xfWUtGncw=="><span style="color:#0078C1;text-decoration:none"><img border="0" width="184" id="_x0000_i1034" src="http://files.constantcontact.com/ee1208b4001/b3b17257-1e1a-4211-98db-715575a6d37a.png" alt="The Post Host"></span></a><o:p></o:p></p>

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<img border="0" width="5" height="1" id="_x0000_i1035" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>

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<img border="0" width="1" height="5" id="_x0000_i1036" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>

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<div>

<p class="MsoNormal"><span style="color:#333333">Let us tell you how we discovered a cool new tool you can use to

<b>make your writing more influential </b>... to catch people's attention more effectively. It's a "headline analyzer" and it's available to you for free.<o:p></o:p></span></p>

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<p class="MsoNormal"><span style="color:#333333"><o:p> </o:p></span></p>

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<p class="MsoNormal"><b><span style="color:#333333">Our Project: The Post Host Earring Travel Case</span></b><span style="color:#333333"><o:p></o:p></span></p>

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<p class="MsoNormal"><span style="color:#333333"><o:p> </o:p></span></p>

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<p class="MsoNormal"><span style="color:#333333">We'd been working on a holiday marketing plan to sell a product that we invented called "<a href="http://r20.rs6.net/tn.jsp?f=001nBlZAt1pQDyULIkFH3h1qNQ7wgXHdovckaXZqG8usr7UWAYH2uo0W2Yx8_K1J245Ek-b_fmetGFf9sP4LFmsLAokxFUeG8g84HJs3H1OnVZxRUwPOUBGddZRPjeegausZ-K1BXgtExNmQA6OcpCOrQ==&c=BYxxBoFdQ4d_v4LUPHHtOp2PAJ_cJPhnzdN0lC6wJePNVxI_Z7Ki-g==&ch=xb-ILxKKz_O2STs2iRi3rje7wyYlLofDNO5dz6hz43lU4xfWUtGncw==" target="_blank"><span style="color:#0078C1">The

 Post Host</span></a>," It's a revolutionary earring travel case that solves the problem of damaged and lost jewelry when you're on the road.<o:p></o:p></span></p>

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<p class="MsoNormal"><span style="color:#333333"><o:p> </o:p></span></p>

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<p class="MsoNormal"><span style="color:#333333">We were trying to come up with a strong

headline for a Facebook ad and social media posts. We kept coming up with ordinary titles. We wanted something stronger. (Now, before you think we've gone off the deep-end, marketing is something we all do, it's not just selling a product.

 It's simply catching people's eye through various forms of promotion ... even pushing our ideas at work.)<o:p></o:p></span></p>

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<p class="MsoNormal"><span style="color:#333333"> <o:p></o:p></span></p>

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<p class="MsoNormal"><b><span style="color:#333333">You are marketing every day</span></b><span style="color:#333333">

<b>when you</b>:<o:p></o:p></span></p>

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<p class="MsoNormal" style="margin-left:30.0pt;text-indent:-12.0pt;mso-list:l1 level1 lfo1">

<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">    

</span></span></span><![endif]><span style="color:#333333">Write a report for management<o:p></o:p></span></p>

<p class="MsoNormal" style="margin-left:30.0pt;text-indent:-12.0pt;mso-list:l1 level1 lfo1">

<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">    

</span></span></span><![endif]><span style="color:#333333">Craft an internal announcement for employees<o:p></o:p></span></p>

<p class="MsoNormal" style="margin-left:30.0pt;text-indent:-12.0pt;mso-list:l1 level1 lfo1">

<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">    

</span></span></span><![endif]><span style="color:#333333">Type the subject line of an email<o:p></o:p></span></p>

<p class="MsoNormal" style="margin-left:30.0pt;text-indent:-12.0pt;mso-list:l1 level1 lfo1">

<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">    

</span></span></span><![endif]><span style="color:#333333">Post to social media<o:p></o:p></span></p>

<p class="MsoNormal" style="margin-left:30.0pt;text-indent:-12.0pt;mso-list:l1 level1 lfo1">

<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">    

</span></span></span><![endif]><span style="color:#333333">Create a flyer for an event<o:p></o:p></span></p>

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<p class="MsoNormal"><span style="color:#333333"><o:p> </o:p></span></p>

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<p class="MsoNormal"><b><span style="color:#333333">You want a headline that is effective</span></b><span style="color:#333333"> and reaches people at multiple levels -- emotional, empathetic and intellectual. <o:p></o:p></span></p>

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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p>

<p></p>

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<p class="MsoNormal"><span style="color:#333333">Now unless you have a degree in marketing or psychology, how do you know what words to use to grab people’s attention?<o:p></o:p></span></p>

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<p class="MsoNormal"><span style="color:#333333"><o:p> </o:p></span></p>

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<p class="MsoNormal"><span style="color:#333333">Well, we found a great little tool from the Advanced Marketing Institute called

<b>Headline Analyzer. </b>This handy tool will look at your headline and give you the “Emotional Marketing Value” (EMV) ... a score. You keep trying different words to increase your percentage so that you'll have a profound impact on your readers.<o:p></o:p></span></p>

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<p class="MsoNormal"><span style="color:#333333"><o:p> </o:p></span></p>

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<p class="MsoNormal"><b><span style="color:#333333">Let's take a look at how this tool works

</span></b><span style="color:#333333">so that you can use it in different writing situations.<o:p></o:p></span></p>

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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>

<div align="center">

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<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%;cursor:default">

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<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">

<img border="0" width="5" height="1" id="_x0000_i1037" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"><o:p></o:p></p>

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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>

<div align="center">

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<p class="MsoNormal"><b><span style="font-family:"Arial",sans-serif;color:#478CCB">Product Example: The Post Host</span></b><span style="color:#333333"><o:p></o:p></span></p>

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<p class="MsoNormal"><span style="color:#333333"><o:p> </o:p></span></p>

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<p class="MsoNormal"><span style="color:#333333">Let's put it into action. It's fun to take existing headlines and see what score you get, and then make changes to see if your score is better. We'll start with the example of

<i>The Post Host</i> earring case for traveling.<o:p></o:p></span></p>

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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>

<div align="center">

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<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">

<img border="0" width="15" height="1" id="_x0000_i1038" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>

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<div>

<p class="MsoNormal" align="center" style="text-align:center"><img border="0" width="332" id="_x0000_i1039" src="http://files.constantcontact.com/ee1208b4001/e3cec7be-3215-4cad-ab9d-4f8ed0cdb391.png" alt="low score"><o:p></o:p></p>

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<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">

<img border="0" width="5" height="1" id="_x0000_i1040" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>

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<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">

<img border="0" width="1" height="5" id="_x0000_i1041" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>

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<p class="MsoNormal"><span style="color:#333333">We created something we thought was really great, but it was only an

<b>11.76% score:</b></span><b><span style="font-family:"Tahoma",sans-serif;color:#333333"></span></b><span style="color:#333333"><o:p></o:p></span></p>

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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>

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<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">

<img border="0" width="15" height="1" id="_x0000_i1042" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>

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<div>

<p class="MsoNormal" align="center" style="text-align:center"><img border="0" width="333" id="_x0000_i1043" src="http://files.constantcontact.com/ee1208b4001/a77e5d74-1dc9-40c5-ab9e-64c7f9d0b0cd.png" alt="better score"><o:p></o:p></p>

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<td width="15" valign="top" style="width:3.75pt;padding:0in 0in 0in 0in;height:3.75pt">

<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">

<img border="0" width="5" height="1" id="_x0000_i1044" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>

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<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">

<img border="0" width="1" height="5" id="_x0000_i1045" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>

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<p class="MsoNormal"><span style="color:#333333">We tried again...<b> 22.22%.</b><o:p></o:p></span></p>

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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>

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<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">

<img border="0" width="15" height="1" id="_x0000_i1046" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>

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<div>

<p class="MsoNormal" align="center" style="text-align:center"><img border="0" width="332" id="_x0000_i1047" src="http://files.constantcontact.com/ee1208b4001/cd40ae95-c2b0-41ca-9c20-7a56972653d5.png" alt="Much better"><o:p></o:p></p>

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<img border="0" width="5" height="1" id="_x0000_i1048" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>

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<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">

<img border="0" width="1" height="5" id="_x0000_i1049" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>

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<p class="MsoNormal"><span style="color:#333333">Much better at <b>66.67%</b> -- but we'll give it one more try.<o:p></o:p></span></p>

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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>

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<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">

<img border="0" width="15" height="1" id="_x0000_i1050" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>

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<p class="MsoNormal" align="center" style="text-align:center"><img border="0" width="333" id="_x0000_i1051" src="http://files.constantcontact.com/ee1208b4001/8c74ac0f-a893-429a-ae28-99e7900bf730.png" alt="Best!"><o:p></o:p></p>

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<img border="0" width="5" height="1" id="_x0000_i1052" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>

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<img border="0" width="1" height="5" id="_x0000_i1053" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>

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<p class="MsoNormal"><span style="color:#333333">We decided to change it up a bit and take the name of the product out of the headline -- and</span><span style="color:#479B46">

<b>BINGO! 75%</b></span><span style="color:#333333"><o:p></o:p></span></p>

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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>

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<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">

<img border="0" width="5" height="1" id="_x0000_i1054" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"><o:p></o:p></p>

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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>

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<p class="MsoNormal"><b><span style="font-family:"Arial",sans-serif;color:#478CCB">The Headline Analyzer Tool</span></b><span style="color:#333333"><o:p></o:p></span></p>

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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>

<div align="center">

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<tbody>

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<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in;word-wrap: break-word">

<div>

<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;word-wrap: break-word">

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<p class="MsoNormal"><span style="color:#333333">You'll find this web tool at <a href="http://r20.rs6.net/tn.jsp?f=001nBlZAt1pQDyULIkFH3h1qNQ7wgXHdovckaXZqG8usr7UWAYH2uo0W2Yx8_K1J245kPoKlpk6J-os-6DR3WgpWQMVlj0aVQ4c6wDjPEBGeJcrw4PxLoVrcqoj40y1x8YTEihzo8_DnuOV6FLwpprLxn8mXGif8eQ8&c=BYxxBoFdQ4d_v4LUPHHtOp2PAJ_cJPhnzdN0lC6wJePNVxI_Z7Ki-g==&ch=xb-ILxKKz_O2STs2iRi3rje7wyYlLofDNO5dz6hz43lU4xfWUtGncw==" target="_blank">

<span style="color:#0078C1">http://www.aminstitute.com/headline</span></a>.<o:p></o:p></span></p>

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<div>

<p class="MsoNormal"><span style="color:#333333"><o:p> </o:p></span></p>

</div>

<p class="MsoNormal" style="margin-left:30.0pt;text-indent:-12.0pt;mso-list:l4 level1 lfo2">

<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">    

</span></span></span><![endif]><span style="color:#333333">Start by typing<b> </b>

(or pasting) in a potential headline (up to 4-20 words). NOTE: three words or less will not work.<o:p></o:p></span></p>

<p class="MsoNormal" style="margin-left:30.0pt;text-indent:-12.0pt;mso-list:l4 level1 lfo2">

<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">    

<![endif]><span style="color:#333333">Choose an industry.

</i>Submit.<o:p></o:p></span></p>

<p class="MsoNormal" style="margin-left:30.0pt;text-indent:-12.0pt;mso-list:l4 level1 lfo2">

<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">    

</span></span></span><![endif]><span style="color:#333333">You will instantly be given the

<b>EMV score</b> (percentage of <i>Emotional Marketing Value</i>) based on the qualities of

<i>Intellectual</i>, <i>Empathetic </i>and <i>Spiritual</i>.<o:p></o:p></span></p>

<p class="MsoNormal" style="margin-left:30.0pt;text-indent:-12.0pt;mso-list:l4 level1 lfo2">

<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">    

</span></span></span><![endif]><span style="color:#333333">It will tell you what qualities your headline scored well in. Balancing your headlines between two EMV qualities or among all three can bring more power to your headlines.<o:p></o:p></span></p>

<p class="MsoNormal" style="margin-left:30.0pt;text-indent:-12.0pt;mso-list:l4 level1 lfo2">

<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">    

</span></span></span><![endif]><span style="color:#333333">Try <b>different word combinations

</b>to increase your score.<o:p></o:p></span></p>

<p class="MsoNormal" style="margin-left:30.0pt;text-indent:-12.0pt;mso-list:l4 level1 lfo2">

<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">    

</span></span></span><![endif]><span style="color:#333333">Use the tool over and over to find a more

<b>optimum headline</b>.<o:p></o:p></span></p>

<div>

<p class="MsoNormal"><span style="color:#333333"><o:p> </o:p></span></p>

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<div>

<p class="MsoNormal"><span style="color:#333333">Don't be disappointed if your score is low. Keep trying! Professional copywriters may get a 30-40% and gifted ones may reach 50% - 75%.<o:p></o:p></span></p>

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<p class="MsoNormal"><span style="color:#333333"><o:p> </o:p></span></p>

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<div>

<p class="MsoNormal"><b><span style="color:#333333">NOTE</span></b><span style="color:#333333">: There are no "backsies" which means that you should keep track of every phrase you try because once you put in something new, you've lost the previous one ... and

 you may wish you had written it down.<o:p></o:p></span></p>

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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>

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<p class="MsoNormal" align="center" style="text-align:center"><img border="0" width="511" id="_x0000_i1055" src="http://files.constantcontact.com/ee1208b4001/33ce3dc8-d295-4e86-a730-624ea101f22c.png" alt="Headline Analyzer"><o:p></o:p></p>

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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>

<div align="center">

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<td width="100%" valign="top" style="width:100.0%;padding:6.75pt 0in 6.75pt 0in">

<div align="center">

<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="93%" style="width:93.0%;border-collapse:collapse;min-width: 93%">

<tbody>

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<td style="background:#478CCB;padding:0in 0in 0in 0in;height:.75pt">

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<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">

<img border="0" width="5" height="1" id="_x0000_i1056" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"><o:p></o:p></p>

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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>

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<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in;word-wrap: break-word">

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<p class="MsoNormal"><b><span style="font-family:"Arial",sans-serif;color:#478CCB">Let's Look at a School Example: Promoting an Upcoming Program

</span></b><span style="color:#333333"><o:p></o:p></span></p>

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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>

<div align="center">

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<p class="MsoNormal"><span style="color:#333333">Let's say you have a <i>Holiday Storytellers Series</i> that's coming up so you need to create marketing materials: a flyer, social media posts, an email announcement. You need some headlines to catch their attention.<o:p></o:p></span></p>

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<p class="MsoNormal"><span style="color:#333333"><o:p> </o:p></span></p>

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<p class="MsoNormal"><span style="color:#333333">Using the Headline Analyzer, here are some results we got when we ran these ideas:<o:p></o:p></span></p>

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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>

<div align="center">

<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">

<tbody>

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<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in;word-wrap: break-word">

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<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;word-wrap: break-word">

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<p class="MsoNormal"><b><span style="color:#333333">Good:</span></b><span style="color:#333333"><o:p></o:p></span></p>

</div>

<p class="MsoNormal" style="margin-left:30.0pt;text-indent:-12.0pt;mso-list:l0 level1 lfo3">

<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">    

</span></span></span><![endif]><span style="color:#333333">Entertain Your Child in our Library -- 33%<o:p></o:p></span></p>

<p class="MsoNormal" style="margin-left:30.0pt;text-indent:-12.0pt;mso-list:l0 level1 lfo3">

<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">    

</span></span></span><![endif]><span style="color:#333333">Children's Story-time Event Next Week – 40%<o:p></o:p></span></p>

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<p class="MsoNormal"><span style="color:#333333"><o:p> </o:p></span></p>

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<p class="MsoNormal"><b><span style="color:#333333">Better...</span></b><span style="color:#333333"><o:p></o:p></span></p>

</div>

<p class="MsoNormal" style="margin-left:30.0pt;text-indent:-12.0pt;mso-list:l3 level1 lfo4">

<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">    

</span></span></span><![endif]><span style="color:#333333">Come Be Fascinated By Our Holiday Storytellers 57.14%<o:p></o:p></span></p>

<p class="MsoNormal" style="margin-left:30.0pt;text-indent:-12.0pt;mso-list:l3 level1 lfo4">

<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">    

</span></span></span><![endif]><span style="color:#333333">Announcing Holiday Storytellers in our Library 66.67%<o:p></o:p></span></p>

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<p class="MsoNormal"><span style="color:#333333"><o:p> </o:p></span></p>

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<p class="MsoNormal"><b><span style="color:#333333">Best!</span></b><span style="color:#333333"><o:p></o:p></span></p>

</div>

<p class="MsoNormal" style="margin-left:30.0pt;text-indent:-12.0pt;mso-list:l2 level1 lfo5">

<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">    

</span></span></span><![endif]><span style="color:#333333">Upcoming Holiday Storytelling Series 75%<o:p></o:p></span></p>

<p class="MsoNormal" style="margin-left:30.0pt;text-indent:-12.0pt;mso-list:l2 level1 lfo5">

<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">    

</span></span></span><![endif]><b><span style="color:#479B46">Enjoy Our Holiday Storytellers Series 80%</span></b><span style="color:#333333"><o:p></o:p></span></p>

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<p class="MsoNormal"><span style="color:#333333"><o:p> </o:p></span></p>

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<p class="MsoNormal"><b><span style="color:#333333">We have winners!</span></b><span style="color:#333333"> Remember, a score of 30%-40% would be what a professional copywriter gets. A score of 50% - 75% indicates a gifted writer. What will

<i>you</i> score?<o:p></o:p></span></p>

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<p class="MsoNormal"><b><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#333333">Communicating: Listening</span></b><span style="color:#333333"><o:p></o:p></span></p>

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<p class="MsoNormal"><i><span style="color:#333333">Think about it...</span></i><span style="color:#333333"><o:p></o:p></span></p>

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<p class="MsoNormal"><span style="color:#333333"><o:p> </o:p></span></p>

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<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:13.5pt;color:#3661BD">LISTEN

</span></b><b><span style="font-size:13.5pt;color:#333333">& </span></b><b><span style="font-size:13.5pt;color:#3661BD">SILENT</span></b><span style="color:#333333"><o:p></o:p></span></p>

<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:13.5pt;color:#333333">are spelled with the

</span></b><span style="color:#333333"><o:p></o:p></span></p>

<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:13.5pt;color:#333333">same letters</span></b><span style="color:#333333"><o:p></o:p></span></p>

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<p class="MsoNormal"><span style="color:#555555">Listen and be silent; how many people do you know who love to hear themselves talk? Listening is the key to learning, and we are never too old to learn. (Found on Pinterest.)</span><span style="color:#333333"><o:p></o:p></span></p>

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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F4E79">Cheers,<o:p></o:p></span></p>

<p class="MsoNormal" style="margin-bottom:3.0pt"><b><span style="font-size:10.0pt;font-family:"Century Gothic",sans-serif;color:black">Darci Hanning, MLIS<o:p></o:p></span></b></p>

<p class="MsoNormal" style="margin-bottom:3.0pt;line-height:115%"><span style="font-size:9.0pt;line-height:115%;font-family:"Calibri",sans-serif;color:#1F4E79">Technology Development Consultant</span><span style="font-size:9.0pt;line-height:115%;font-family:"Calibri",sans-serif;color:#1F4E79"><o:p></o:p></span></p>

<p class="MsoNormal" style="margin-bottom:3.0pt;line-height:115%"><span style="font-size:9.0pt;line-height:115%;font-family:"Calibri",sans-serif;color:#2E74B5"><a href="mailto:darci.hanning@state.or.us"><span style="color:#2E74B5">darci.hanning@state.or.us</span></a></span><span style="font-size:9.0pt;line-height:115%;font-family:"Calibri",sans-serif;color:#1F4E79">

<b>|</b> 503-378-2527 <b>|</b></span><span style="font-size:9.0pt;line-height:115%;font-family:"Calibri",sans-serif;color:#2E74B5">

<a href="http://www.oregon.gov/osl/ld"><span style="color:#2E74B5">www.oregon.gov/osl/ld</span></a></span><span style="font-size:9.0pt;line-height:115%;font-family:"Calibri",sans-serif;color:#1F4E79">

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<p class="MsoNormal" style="margin-bottom:12.0pt"><span style="font-size:9.0pt;font-family:"Calibri",sans-serif;color:#1F4E79">Ask me about the

<span style="font-size:9.0pt;font-family:"Calibri",sans-serif;color:#ED7D31"><a href="http://oregonedge.net/"><span style="color:#ED7D31">Edge Initiative</a><span style="font-size:9.0pt;font-family:"Calibri",sans-serif;color:#1F4E79">!

</span><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F4E79"><o:p></o:p></span></p>

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