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<p class="MsoNormal">Greetings!<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">The following three titles are available for interlibrary loan from the State Library of Oregon; please see the end of this email for additional information on how to request these and other materials from the State Library’s
<a href="https://ccrls.ent.sirsi.net/client/en_US/oslpublic/search/results?qu=LIBRARY+AND+INFORMATION+SCIENCE+COLLECTION&qf=SUBJECT%09Subject%09LIBRARY+AND+INFORMATION+SCIENCE+COLLECTION%09LIBRARY+AND+INFORMATION+SCIENCE+COLLECTION&rt=false%7C%7C%7CSUBJECT%7C%7C%7CSubject&st=PD">
Library and Information Science collection</a>.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="color:#1F4E79"><img border="0" width="429" height="208" id="Picture_x0020_2" src="cid:image004.jpg@01D37F0C.BF8D25F0"></span><span style="color:#1F4E79"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="color:#1F4E79">DiVincenzo, Salvatore and Elizabeth Malafi. Supporting Local Businesses and Entrepreneurs in the Digital Age. Santa Barbara, California : Libraries Unlimited, an imprint of ABC-CLIO, LLC, 2017. ISBN 9781440851520.<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F4E79">From the publisher:<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F4E79">Serving communities today entails serving businesses—in particular, local businesses, entrepreneurs, and those looking to become entrepreneurs. Understandably, many librarians are not prepared for this role,
and as a result feel uncomfortable in it. <i>Supporting Local Businesses and Entrepreneurs in the Digital Age: The Public Librarian's Toolkit</i> explains how librarians and libraries can better serve the business community, offering specific guidance on everything
from information resources—including books, databases, and free online sites—to programming, special events, marketing, and outreach. <br>
<br>
Readers will gain insight into key topics ranging from embedded business librarianship, virtual business librarianship, and government documents to seminars, one-on-one appointments, and trade shows. Providing invaluable guidance based on the authors' real-world
experience and research as well as interviews with librarians in all sizes of libraries around the country, this book offers practical, actionable advice and proven best practices for serving local business owners and entrepreneurs.<o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="color:#1F4E79"><o:p> </o:p></span></b></p>
<p class="MsoNormal"><b><span style="color:#1F4E79">Features:<o:p></o:p></span></b></p>
<p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#1F4E79"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="color:#1F4E79">Gives librarians tools and practical advice for better serving small businesses and entrepreneurs<o:p></o:p></span></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="color:#1F4E79;mso-list:l0 level1 lfo1">Provides librarians with the "big picture" of serving small businesses, from collections and services to programs<o:p></o:p></li><li class="MsoNormal" style="color:#1F4E79;mso-list:l0 level1 lfo1">Speaks to librarians at all sizes of libraries, offering concrete guidance and tips that they can immediately put to use in their community<o:p></o:p></li><li class="MsoNormal" style="color:#1F4E79;mso-list:l0 level1 lfo1">Offers real-life examples from librarians throughout the United States<o:p></o:p></li></ul>
<p class="MsoNormal"><span style="color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="color:#1F4E79">Farney, Tabatha. Using Digital Analytics for Smart Assessment. Chicago : ALA Editions, 2018. ISBN 9780838915981.<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="color:#1F4E79"><o:p> </o:p></span></b></p>
<p class="MsoNormal"><span style="color:#1F4E79">From the publisher: <o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F4E79">Tracking the library user's journey is no simple task in the digital world; users can often navigate through a series of different websites, including library websites, discovery tools, link resolvers, and more
just to view a single journal article. Your library collects massive amounts of data related to this journey—probably more than you realize, and almost certainly more than you analyze. Too often library analytic programs simplify data into basic units of measurements
that miss useful insights. Here, data expert Farney shows you how to maximize your efforts: you’ll learn how to improve your data collection, clean your data, and combine different data sources.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F4E79">Teaching you how to identify and analyze areas that fit your library’s priorities, this book covers:<o:p></o:p></span></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="color:#1F4E79;mso-list:l1 level1 lfo2">case studies of library projects with digital analytics;<o:p></o:p></li><li class="MsoNormal" style="color:#1F4E79;mso-list:l1 level1 lfo2">ways to use email campaign data from MailChimp or ConstantContact;<o:p></o:p></li><li class="MsoNormal" style="color:#1F4E79;mso-list:l1 level1 lfo2">how to measure click-through rates from unavailable items in the catalog to the ILL module;<o:p></o:p></li><li class="MsoNormal" style="color:#1F4E79;mso-list:l1 level1 lfo2">getting data from search tools such as library catalogs, journal search portals, link resolvers, and digital repositories;<o:p></o:p></li><li class="MsoNormal" style="color:#1F4E79;mso-list:l1 level1 lfo2">using COUNTER compliant data from your electronic resources;<o:p></o:p></li><li class="MsoNormal" style="color:#1F4E79;mso-list:l1 level1 lfo2">techniques for using Google Tag Manager for custom metrics and dimensions;<o:p></o:p></li><li class="MsoNormal" style="color:#1F4E79;mso-list:l1 level1 lfo2">descriptions of analytics tools ranging from library analytics tools like Springshare’s LibInsights and Orangeboy’s Savannah to more focused web analytics tools like Google Analytics, Piwik,
and Woopra; and<o:p></o:p></li><li class="MsoNormal" style="color:#1F4E79;mso-list:l1 level1 lfo2">data visualization tools like Tableau or Google Data Studio.<o:p></o:p></li></ul>
<p class="MsoNormal"><span style="color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F4E79">Focusing on digital analytics principles and concepts, this book walks you through the many tools available, including step-by-step examples for typical library needs.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="color:#1F4E79">Breisch, Kenneth. American Libraries 1730 – 1950. New York : W.W. Norton & Company ; Washington, D.C. : Library of Congress, 2017. ISBN 9780393731606.<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F4E79">An expansive overview of our storehouses of knowledge, from the earliest library building (Philadelphia, 1745) to midcentury modern and beyond.
</span><span style="color:#1F4E79">Although new technologies appear poised to alter it, the library remains a powerful site for discovery, and its form is still determined by the geometry of the book and the architectural spaces devised to store and display
it. <i>American Libraries</i> provides a history and panorama of these much-loved structures, inside and out, encompassing the small personal collection, the vast university library, and everything in between.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F4E79">Through 500 photographs and plans selected from the encyclopedic collections of the Library of Congress, Kenneth Breisch traces the development of libraries in the United States, from roots in such iconic examples
as the British Library and Paris’s Bibliotheque-Ste.-Genevieve to institutions imbued with their own American mythology. Starting with the private collections of wealthy merchants and landowners during the eighteenth century, the book looks at the Library
of Congress, large and small public libraries, and the Carnegie libraries, and it ends with a glimpse of modern masterworks. [Includes] 850 illustrations.<o:p></o:p></span></p>
<div style="mso-element:para-border-div;border:none;border-bottom:solid windowtext 1.0pt;padding:0in 0in 1.0pt 0in">
<p class="MsoNormal" style="border:none;padding:0in"><span style="color:#1F4E79"><o:p> </o:p></span></p>
</div>
<p class="MsoNormal"><span style="color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal">If you would like to request these or other materials from the State Library of Oregon please use your library's established interlibrary loan process (e.g. OCLC or ALA request form). Otherwise, send your full name, the name of your library,
complete title information, shipping address, and a phone number to the <span style="mso-effects-shadow-color:#AFABAB;mso-effects-shadow-alpha:43.0%;mso-effects-shadow-dpiradius:4.0pt;mso-effects-shadow-dpidistance:4.0pt;mso-effects-shadow-angledirection:5400000;mso-effects-shadow-align:center;mso-effects-shadow-pctsx:9.0%;mso-effects-shadow-pctsy:9.0%;mso-effects-shadow-anglekx:0;mso-effects-shadow-angleky:0">
document</span> delivery department at <a href="mailto:library.request@state.or.us">
library.request@state.or.us</a> or (fax) 503-588-7119. Items will be checked out to your library, not to you personally, for 4 weeks (print materials) or 2 weeks (videos). Materials will be delivered via mail or Orbis Cascade Alliance Courier, and you may return
them the same way. Normally a single copy is purchased and is loaned on a first-come-first-serve basis. You may be put on a hold list for several weeks.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Most library staff are able to use their library’s interlibrary loan service to borrow professional development material. However, if you do not have access to these services or are not currently affiliated with a library, please
<a href="mailto:darci.hanning@state.or.us">contact me</a> to discuss alternative options for borrowing the material. <o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Be sure to check out our <a href="http://osl-lis.blogspot.com/">
Library and Information Science (LIS) blog</a> to discover the most recent additions to our LIS collection and search our
<a href="https://ccrls.ent.sirsi.net/client/en_US/oslpublic/">catalog</a> for our complete holdings. The library science collection is meant to support the whole Oregon library community. Library Support and Development Services welcomes your suggestions for
acquisitions - see the <a href="http://osl-lis.blogspot.com/">blog</a> for an input form or
<a href="mailto:darci.hanning@state.or.us">email me</a>!<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal" align="center" style="text-align:center"><i>This collection is supported in whole by the Institute of Museum and Library Services (IMLS) through the Library Services and Technology Act (LSTA), administered by the State Library of Oregon.<o:p></o:p></i></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="color:#1F4E79">Cheers!<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-bottom:3.0pt"><b><span style="font-size:10.0pt;font-family:"Century Gothic",sans-serif;color:black">Darci Hanning, MLIS<o:p></o:p></span></b></p>
<p class="MsoNormal" style="margin-bottom:3.0pt;line-height:115%"><span style="font-size:9.0pt;line-height:115%;color:#1F4E79">Technology Development Consultant</span><span style="font-size:9.0pt;line-height:115%;color:#1F4E79"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:3.0pt;line-height:115%"><span style="font-size:9.0pt;line-height:115%;color:#2E74B5"><a href="mailto:darci.hanning@state.or.us"><span style="color:#2E74B5">darci.hanning@state.or.us</span></a></span><span style="font-size:9.0pt;line-height:115%;color:#1F4E79">
<b>|</b> 503-378-2527 <b>|</b></span><span style="font-size:9.0pt;line-height:115%;color:#2E74B5">
<a href="http://www.oregon.gov/osl/ld"><span style="color:#2E74B5">www.oregon.gov/osl/ld</span></a></span><span style="font-size:9.0pt;line-height:115%;color:#1F4E79">
</span><u><span style="font-size:9.0pt;line-height:115%;color:#0563C1"><o:p></o:p></span></u></p>
<p class="MsoNormal" style="margin-bottom:3.0pt"><span style="font-size:9.0pt;color:#1F4E79">Follow us:
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<p class="MsoNormal" style="margin-bottom:12.0pt"><span style="font-size:9.0pt;color:#1F4E79">Ask me about the
</span><span style="font-size:9.0pt;color:#ED7D31"><a href="http://oregonedge.net/"><span style="color:#ED7D31">Edge Initiative</span></a></span><span style="font-size:9.0pt;color:#1F4E79">!
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