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<title>Free Webinar! Beyond Surveys: How to Measure Outcomes Using Alternative Data Collection Methods</title>
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visit: <a href="http://www.ala.org/pla/education/onlinelearning/webinars/beyondsurveys">
http://www.ala.org/pla/education/onlinelearning/webinars/beyondsurveys</a> <o:p></o:p></span></p>
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<p align="center" style="text-align:center"> <strong><span style="font-size:36.0pt;font-family:"Century Gothic",sans-serif;color:#4C3494">Free Webinar! </span></strong><b><span style="font-size:36.0pt;font-family:"Century Gothic",sans-serif;color:#4C3494"><br>
</span></b><strong><span style="font-size:16.0pt;font-family:"Century Gothic",sans-serif;color:black">Beyond Surveys: How to Measure Outcomes Using Alternative Data Collection Methods</span></strong><b><span style="font-size:16.0pt;font-family:"Century Gothic",sans-serif;color:black"><br>
</span></b><span style="font-family:"Century Gothic",sans-serif;color:black"><br>
Wednesday, July 18, 2018 | 1:00 PM Central</span><span style="color:#4C3494"><o:p></o:p></span></p>
<p style="line-height:120%"><span style="font-size:10.0pt;line-height:120%;font-family:"Arial",sans-serif">Outcome measurement is a way for libraries to assess their impact on the people they serve and helps libraries answer the question, “What good did we
do?” With a vast number of ways to collect outcomes, it may be overwhelming to identify which data collection methods to use. Choosing the methodology also depends on the library’s learning goals, time limitations, staff capacity and more. This webinar is
designed to help libraries learn what methods are available to them, and the benefits and challenges to each. This webinar will highlight several methods, with an emphasis on focus groups. <a href="http://ala.informz.net/z/cjUucD9taT03NzQ4OTg0JnA9MSZ1PTEwMDc0NDg2MTAmbGk9NTYyMDY0NjE/index.html" target="_blank"><strong><span style="font-family:"Arial",sans-serif">REGISTER
NOW!</span></strong></a></span><o:p></o:p></p>
<p style="line-height:120%"><span style="font-size:10.0pt;line-height:120%;font-family:"Arial",sans-serif">This webinar is the third in a series featuring Project Outcome’s Outcome Measurement Guidelines, designed to help guide and provide additional support
for outcome-focused data collection. Past archives of this series, <a href="http://ala.informz.net/z/cjUucD9taT03NzQ4OTg0JnA9MSZ1PTEwMDc0NDg2MTAmbGk9NTYyMDY0NjU/index.html" target="_blank">
How to Develop Outcome Measures & Design Effective Surveys</a>, presented on April 11, 2018, and
<a href="http://ala.informz.net/z/cjUucD9taT03NzQ4OTg0JnA9MSZ1PTEwMDc0NDg2MTAmbGk9NTYyMDY0Njg/index.html" target="_blank">
Working with Partners: How to Plan for Collaborative Outcome Measurement</a>, presented on January 31, 2018, are available for viewing.</span><o:p></o:p></p>
<p style="line-height:120%"><span style="font-size:10.0pt;line-height:120%;font-family:"Arial",sans-serif">At the conclusion of this webinar, participants will:</span><o:p></o:p></p>
<ul type="disc">
<li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:120%;mso-list:l0 level1 lfo1">
<span style="font-size:10.0pt;line-height:120%;font-family:"Arial",sans-serif">Know what Project Outcome’s Outcome Measurement Guidelines are and how they help support libraries’ data collection efforts;</span><o:p></o:p></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:120%;mso-list:l0 level1 lfo1">
<span style="font-size:10.0pt;line-height:120%;font-family:"Arial",sans-serif">Understand various types of outcome data collection methods, including pre-post measurement, skills tests, behavior observation, interviews, and focus groups; and</span><o:p></o:p></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:120%;mso-list:l0 level1 lfo1">
<span style="font-size:10.0pt;line-height:120%;font-family:"Arial",sans-serif;color:#494949">Be able to apply what they learned to conduct their own focus group in their library</span><span style="font-size:10.0pt;line-height:120%;font-family:"Arial",sans-serif">.</span><o:p></o:p></li></ul>
<p style="line-height:120%"><strong><span style="font-size:10.0pt;line-height:120%;font-family:"Arial",sans-serif">Instructors:</span></strong><o:p></o:p></p>
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</v:shape><![endif]--><![if !vml]><img width="135" height="135" src="http://ala.informz.net/ala/data/images/PLA/Headshots/eplagman.png" align="left" v:shapes="_x0000_s1026"><![endif]><strong><span style="font-size:10.0pt;line-height:120%;font-family:"Arial",sans-serif">Emily Plagman</span></strong><b><span style="font-size:10.0pt;line-height:120%;font-family:"Arial",sans-serif"><br>
</span></b><span style="font-size:10.0pt;line-height:120%;font-family:"Arial",sans-serif">Project Manager for Project Outcome<br>
Public Library Association</span><o:p></o:p></p>
<p style="margin-bottom:12.0pt;line-height:120%"> <o:p></o:p></p>
<p style="line-height:120%"> <o:p></o:p></p>
<p style="margin-bottom:12.0pt;line-height:120%"><!--[if gte vml 1]><v:shape id="_x0000_s1027" type="#_x0000_t75" alt="" style='position:absolute;margin-left:0;margin-top:0;width:101.25pt;height:101.25pt;z-index:251659264;mso-wrap-distance-left:0;mso-wrap-distance-top:0;mso-wrap-distance-right:0;mso-wrap-distance-bottom:0;mso-position-horizontal:left;mso-position-horizontal-relative:text;mso-position-vertical-relative:line' o:allowoverlap="f">
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Zaugg</span></strong><b><span style="font-size:10.0pt;line-height:120%;font-family:"Arial",sans-serif"><br>
</span></b><span style="font-size:10.0pt;line-height:120%;font-family:"Arial",sans-serif">Assessment Librarian<br>
Harold B. Lee Library<br>
Brigham Young University</span><o:p></o:p></p>
<p style="margin-bottom:12.0pt;line-height:120%"><o:p> </o:p></p>
<p style="line-height:120%"><b><span style="font-size:10.0pt;line-height:120%;font-family:"Arial",sans-serif"><br>
<strong><span style="font-family:"Arial",sans-serif">Date:</span></strong></span></b><span style="font-size:10.0pt;line-height:120%;font-family:"Arial",sans-serif"> Wednesday, July 18, 2018</span><o:p></o:p></p>
<p style="line-height:120%"><strong><span style="font-size:10.0pt;line-height:120%;font-family:"Arial",sans-serif">Time: </span></strong><span style="font-size:10.0pt;line-height:120%;font-family:"Arial",sans-serif">1:00–2:00 PM Central</span><o:p></o:p></p>
<p style="line-height:120%"><strong><span style="font-size:10.0pt;line-height:120%;font-family:"Arial",sans-serif">Who Should Attend:</span></strong><span style="font-size:10.0pt;line-height:120%;font-family:"Arial",sans-serif"><br>
This webinar is open to everyone but will be most helpful to libraries interested in measuring outcomes. The content and resources provided in this webinar are free but accessing them does require a Project Outcome account. PLA’s Project Outcome is free online
toolkit designed to help public libraries understand and share the impact of their programs and services by providing simple surveys and an easy-to-use process for measuring and analyzing outcomes. To learn more, watch this
<a href="http://ala.informz.net/z/cjUucD9taT03NzQ4OTg0JnA9MSZ1PTEwMDc0NDg2MTAmbGk9NTYyMDY0NzM/index.html" target="_blank">
introductory video</a> or register for free at <a href="http://ala.informz.net/z/cjUucD9taT03NzQ4OTg0JnA9MSZ1PTEwMDc0NDg2MTAmbGk9NTYyMDY0NzQ/index.html" target="_blank">
www.projectoutcome.org</a>.</span><o:p></o:p></p>
<p style="line-height:120%"><strong><span style="font-size:10.0pt;line-height:120%;font-family:"Arial",sans-serif">Cost: FREE</span></strong><o:p></o:p></p>
<p style="line-height:120%"><span style="font-size:10.0pt;line-height:120%;font-family:"Arial",sans-serif">THIS WEBINAR IS FREE, BUT REGISTRATION IS REQUIRED AND SPACE IS LIMITED. You can register for this webinar until it begins, or until space is no longer
available, whichever comes first.</span><o:p></o:p></p>
<p style="line-height:120%"><span style="font-size:10.0pt;line-height:120%"><a href="http://ala.informz.net/z/cjUucD9taT03NzQ4OTg0JnA9MSZ1PTEwMDc0NDg2MTAmbGk9NTYyMDY0NjE/index.html" target="_blank"><strong><span style="font-family:"Arial",sans-serif">REGISTER
NOW!</span></strong></a></span><b><span style="font-size:11.0pt;line-height:120%;font-family:"Arial",sans-serif"><br>
</span></b><span style="font-family:"Arial",sans-serif"> </span><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:10.5pt;font-family:"Trebuchet MS",sans-serif;color:#4C3494">Project Outcome</span></b><o:p></o:p></p>
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<b><span style="font-size:10.5pt;font-family:"Trebuchet MS",sans-serif;color:#4C3494"><a href="http://ala.informz.net/z/cjUucD9taT03NzQ4OTg0JnA9MSZ1PTEwMDc0NDg2MTAmbGk9NTYyMDY0NTk/index.html" target="_blank">www.projectoutcome.org</a> • (312) 280-5857</span></b><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:7.5pt;font-family:"Arial",sans-serif">Project Outcome is a Public Library Association (PLA) initative.<br>
PLA is a division of the American Library Association.<br>
50 East Huron Street, Chicago, IL 60611 <a href="http://ala.informz.net/z/cjUucD9taT03NzQ4OTg0JnA9MSZ1PTEwMDc0NDg2MTAmbGk9NTYyMDY0Nzc/index.html" target="_blank">
pla.org</a></span><o:p></o:p></p>
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