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<p>In this introductory webinar on February 27th at 1pm (all timezones), we are going to explore what it takes
to build a movement for libraries in your local community. The advocacy
theory, strategies, and tactics that we introduce come from some of the
largest movements for causes and political campaigns. These advocacy
tools include data, messaging, supporter cultivation, fundraising, using
volunteers, and a wide range of tactics like Facebook, outreach, email
and direct mail, paid and earned media, and much more.</p>
<p style="text-align:center"><strong><em>Register here - <a href="https://www.everylibraryinstitute.org/libadvocacy">https://www.everylibraryinstitute.org/libadvocacy</a><br></em> </strong></p>
<p>The goal of this webinar is to introduce the tools we need to develop
in order to identify, cultivate, and empower your local activists to
take action for libraries. We'll show you what you need to do in your
community in order to start to use those tools to build the real
political power that you need in order to engage and influence community
leaders.</p>
<p><strong><em>All registrants will receive a link to an archived recording for later viewing.</em></strong></p><p><strong><em></em></strong>We will look at how the current data shows that our current advocacy
model is failing libraries by not addressing the core causes of the
massive defunding threats, initiatives, and closures that we've been
seeing for the past 5 years. We’ll explore the data about library
supporters and introduce some of the major gaps in our library advocacy
data. We'll talk about what data we really need to move communities and
individuals to take action on behalf of their local library.</p>
<p style="text-align:center"><strong><em>Register here - <a href="https://www.everylibraryinstitute.org/libadvocacy">https://www.everylibraryinstitute.org/libadvocacy</a></em></strong></p>
<p>We'll look at many of the overarching strategies and tactics used by
some of the best community organizers, political action committees, and
politicians so you can learn to build real actionable support from
networks of change through community organizing and political action.</p>
<p>We'll introduce basic concepts in building effective messages that
really engage our communities to motivate actions such as donations,
volunteerism, voting, and more. You'll gain an understanding of how
important developing effective messages are to driving our advocacy.</p>
<p>We will emphasize a wide-range of other resources and skills that
librarians and library staff need to develop if they want to have the
political and community support that they need in order to increase
support and funding.</p>
<p style="text-align:center"><strong><em>Register here - <a href="https://www.everylibraryinstitute.org/libadvocacy">https://www.everylibraryinstitute.org/libadvocacy</a></em></strong></p>
<p>While one hour is not enough time to deeply explore every facet of
library advocacy, this introductory webinar will lay the foundation for
our future series of advocacy, activism, and political webinars that
will be available throughout 2019.</p>
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