<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=us-ascii">
<meta name="Generator" content="Microsoft Word 15 (filtered medium)">
<!--[if !mso]><style>v\:* {behavior:url(#default#VML);}
o\:* {behavior:url(#default#VML);}
w\:* {behavior:url(#default#VML);}
.shape {behavior:url(#default#VML);}
</style><![endif]--><style><!--
/* Font Definitions */
@font-face
{font-family:Wingdings;
panose-1:5 0 0 0 0 0 0 0 0 0;}
@font-face
{font-family:"Cambria Math";
panose-1:2 4 5 3 5 4 6 3 2 4;}
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
@font-face
{font-family:"Century Gothic";
panose-1:2 11 5 2 2 2 2 2 2 4;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0in;
margin-bottom:.0001pt;
font-size:11.0pt;
font-family:"Calibri",sans-serif;}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:#0563C1;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{mso-style-priority:99;
color:#954F72;
text-decoration:underline;}
span.EmailStyle17
{mso-style-type:personal-compose;
font-family:"Arial",sans-serif;
color:#1F4E79;
font-weight:normal;
font-style:normal;}
.MsoChpDefault
{mso-style-type:export-only;}
@page WordSection1
{size:8.5in 11.0in;
margin:1.0in 1.0in 1.0in 1.0in;}
div.WordSection1
{page:WordSection1;}
/* List Definitions */
@list l0
{mso-list-id:1198280689;
mso-list-template-ids:155594118;}
@list l0:level1
{mso-level-number-format:bullet;
mso-level-text:\F0B7;
mso-level-tab-stop:.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l0:level2
{mso-level-number-format:bullet;
mso-level-text:o;
mso-level-tab-stop:1.0in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:"Courier New";
mso-bidi-font-family:"Times New Roman";}
@list l0:level3
{mso-level-number-format:bullet;
mso-level-text:\F0A7;
mso-level-tab-stop:1.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Wingdings;}
@list l0:level4
{mso-level-number-format:bullet;
mso-level-text:\F0A7;
mso-level-tab-stop:2.0in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Wingdings;}
@list l0:level5
{mso-level-number-format:bullet;
mso-level-text:\F0A7;
mso-level-tab-stop:2.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Wingdings;}
@list l0:level6
{mso-level-number-format:bullet;
mso-level-text:\F0A7;
mso-level-tab-stop:3.0in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Wingdings;}
@list l0:level7
{mso-level-number-format:bullet;
mso-level-text:\F0A7;
mso-level-tab-stop:3.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Wingdings;}
@list l0:level8
{mso-level-number-format:bullet;
mso-level-text:\F0A7;
mso-level-tab-stop:4.0in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Wingdings;}
@list l0:level9
{mso-level-number-format:bullet;
mso-level-text:\F0A7;
mso-level-tab-stop:4.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Wingdings;}
ol
{margin-bottom:0in;}
ul
{margin-bottom:0in;}
--></style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1027" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]-->
</head>
<body lang="EN-US" link="#0563C1" vlink="#954F72">
<div class="WordSection1">
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F4E79">Greetings!<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-family:"Arial",sans-serif;color:#1F4E79">This new book is available for interlibrary loan</span></b><span style="font-family:"Arial",sans-serif;color:#1F4E79"> from the State
Library of Oregon. It is part of the <a href="https://www.oregon.gov/Library/libraries/Pages/LIS-Collection.aspx">
Library and Information Science Collection</a>, which is supported in whole by the Institute of Museum and Library Services through the Library Services and Technology Act.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><i><span style="font-family:"Arial",sans-serif;color:#1F4E79"><a href="https://ccrls.ent.sirsi.net/client/en_US/oslpublic/search/detailnonmodal/ent:$002f$002fSD_ILS$002f0$002fSD_ILS:1512337/ada?qu=library+marketing+toolkit">The Library
Marketing Toolkit</a></span></i></b><span style="font-family:"Arial",sans-serif;color:#1F4E79"> by Ned Potter. Facet Publishing, 2012. 978-1-85604-806-4.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F4E79">From the publisher:<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal"><!--[if gte vml 1]><v:shapetype id="_x0000_t75" coordsize="21600,21600" o:spt="75" o:preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f">
<v:stroke joinstyle="miter" />
<v:formulas>
<v:f eqn="if lineDrawn pixelLineWidth 0" />
<v:f eqn="sum @0 1 0" />
<v:f eqn="sum 0 0 @1" />
<v:f eqn="prod @2 1 2" />
<v:f eqn="prod @3 21600 pixelWidth" />
<v:f eqn="prod @3 21600 pixelHeight" />
<v:f eqn="sum @0 0 1" />
<v:f eqn="prod @6 1 2" />
<v:f eqn="prod @7 21600 pixelWidth" />
<v:f eqn="sum @8 21600 0" />
<v:f eqn="prod @7 21600 pixelHeight" />
<v:f eqn="sum @10 21600 0" />
</v:formulas>
<v:path o:extrusionok="f" gradientshapeok="t" o:connecttype="rect" />
<o:lock v:ext="edit" aspectratio="t" />
</v:shapetype><v:shape id="Picture_x0020_3" o:spid="_x0000_s1026" type="#_x0000_t75" style='position:absolute;margin-left:0;margin-top:104.25pt;width:113.25pt;height:170.65pt;z-index:251658240;visibility:visible;mso-wrap-style:square;mso-width-percent:0;mso-height-percent:0;mso-wrap-distance-left:9pt;mso-wrap-distance-top:0;mso-wrap-distance-right:9pt;mso-wrap-distance-bottom:0;mso-position-horizontal:left;mso-position-horizontal-relative:text;mso-position-vertical:absolute;mso-position-vertical-relative:text;mso-width-percent:0;mso-height-percent:0;mso-width-relative:page;mso-height-relative:page'>
<v:imagedata src="cid:image002.png@01D4FF29.1DDFB850" o:title="" />
<w:wrap type="square"/>
</v:shape><![endif]--><![if !vml]><img width="151" height="228" src="cid:image004.jpg@01D4FF29.67DB14E0" align="left" hspace="12" v:shapes="Picture_x0020_3"><![endif]><span style="font-family:"Arial",sans-serif;color:#1F4E79">As
libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and
society as a whole. <i>The Library Marketing Toolkit</i> provides readers with everything needed to successfully market any library.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F4E79">Author Ned Potter offers expert coverage of every element of library marketing and branding for all types of libraries, including archives and academic, public and special libraries,
providing innovative and easy-to-implement techniques and ideas. Included are numerous case studies highlighting best practices and offering expert advice from thought-leaders such as David Lee King, Alison Circle, Terry Kendrick, and Rebecca Jones, plus institutions
at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F4E79">Among the key topics covered in the text are:<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F4E79"> <o:p></o:p></span></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="color:#1F4E79;mso-list:l0 level1 lfo1"><span style="font-family:"Arial",sans-serif">Seven key concepts for marketing libraries<o:p></o:p></span></li><li class="MsoNormal" style="color:#1F4E79;mso-list:l0 level1 lfo1"><span style="font-family:"Arial",sans-serif">Strategic marketing<o:p></o:p></span></li><li class="MsoNormal" style="color:#1F4E79;mso-list:l0 level1 lfo1"><span style="font-family:"Arial",sans-serif">The library brand<o:p></o:p></span></li><li class="MsoNormal" style="color:#1F4E79;mso-list:l0 level1 lfo1"><span style="font-family:"Arial",sans-serif">Marketing and the library building<o:p></o:p></span></li><li class="MsoNormal" style="color:#1F4E79;mso-list:l0 level1 lfo1"><span style="font-family:"Arial",sans-serif">An introduction to marketing online<o:p></o:p></span></li><li class="MsoNormal" style="color:#1F4E79;mso-list:l0 level1 lfo1"><span style="font-family:"Arial",sans-serif">Marketing with social media<o:p></o:p></span></li><li class="MsoNormal" style="color:#1F4E79;mso-list:l0 level1 lfo1"><span style="font-family:"Arial",sans-serif">Marketing with new technologies<o:p></o:p></span></li><li class="MsoNormal" style="color:#1F4E79;mso-list:l0 level1 lfo1"><span style="font-family:"Arial",sans-serif">Marketing and people<o:p></o:p></span></li><li class="MsoNormal" style="color:#1F4E79;mso-list:l0 level1 lfo1"><span style="font-family:"Arial",sans-serif">Internal marketing<o:p></o:p></span></li><li class="MsoNormal" style="color:#1F4E79;mso-list:l0 level1 lfo1"><span style="font-family:"Arial",sans-serif">Library advocacy as marketing<o:p></o:p></span></li><li class="MsoNormal" style="color:#1F4E79;mso-list:l0 level1 lfo1"><span style="font-family:"Arial",sans-serif">Marketing special collections and archives<o:p></o:p></span></li></ul>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F4E79">Essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management,
this book is also a useful guide for LIS students internationally who need to understand the practice of library marketing.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-family:"Arial",sans-serif;color:#1F4E79">If you would like to request these</span></b><span style="font-family:"Arial",sans-serif;color:#1F4E79"> or
<a href="https://ccrls.ent.sirsi.net/client/en_US/oslpublic/">other materials</a> from the State Library please use your library's established interlibrary loan process (e.g. OCLC or ALA request form). If you do not have access to ILL or are not currently affiliated
with a library, please contact me to discuss alternative options for borrowing the material. <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-family:"Arial",sans-serif;color:#1F4E79">Have a purchase suggestion?</span></b><span style="font-family:"Arial",sans-serif;color:#1F4E79"> Our library science collection is meant to support the whole Oregon library
community. Let me know what we should add to our collection! <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-bottom:3.0pt"><b><span style="font-size:10.0pt;font-family:"Century Gothic",sans-serif;color:black">Darci Hanning, MLIS</span></b><b><span style="font-size:10.0pt;font-family:"Century Gothic",sans-serif;color:black"><o:p></o:p></span></b></p>
<p class="MsoNormal" style="margin-bottom:3.0pt;line-height:115%"><b><span style="color:#1F4E79">Public Library Consultant / CE Coordinator<br>
</span></b><span style="color:#1F4E79"><a href="mailto:darci.hanning@state.or.us"><b><span style="color:#2E74B5">darci.hanning@state.or.us</span></b></a><b> | 503-378-2527|
</b><a href="https://www.oregon.gov/library"><b><span style="color:#0563C1">www.oregon.gov/library</span></b></a></span><b><u><span style="color:#0563C1"><o:p></o:p></span></u></b></p>
<p class="MsoNormal"><b><span style="color:#1F4E79">Follow us: </span></b><span style="color:#1F4E79"><a href="http://fb.me/StateLibraryOR"><b><span style="color:#0563C1">Facebook</span></b></a><b> |
</b><a href="https://twitter.com/StateLibraryOR"><b><span style="color:#0563C1">Twitter</span></b></a><b> |
</b><a href="http://www.statelibraryor.tumblr.com/"><b><span style="color:#0563C1">Tumblr</span></b></a><b> |
</b><a href="https://pinterest.com/statelibraryor/"><b><span style="color:#0563C1">Pinterest</span></b></a><b><o:p></o:p></b></span></p>
<p class="MsoNormal" style="margin-bottom:3.0pt;line-height:115%"><span style="color:#1F4E79"><br>
<img border="0" width="342" height="43" id="Picture_x0020_1" src="cid:image001.png@01D4FF28.5F254600" alt="cid:image005.png@01D31C27.4B9FEA30"><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
</body>
</html>