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<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F4E79">Greetings!<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-family:"Arial",sans-serif;color:#1F4E79">These new books are available for interlibrary loan</span></b><span style="font-family:"Arial",sans-serif;color:#1F4E79"> from the State
Library of Oregon. It is part of the <a href="https://www.oregon.gov/Library/libraries/Pages/LIS-Collection.aspx">
Library and Information Science Collection</a>, which is supported in whole by the Institute of Museum and Library Services through the Library Services and Technology Act</span><span style="font-family:"Arial",sans-serif;color:#1F497D">.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><img border="0" width="209" height="312" id="Picture_x0020_3" src="cid:image006.jpg@01D5113A.C07CD700"><span style="font-family:"Arial",sans-serif;color:#1F4E79">
<img border="0" width="230" height="314" id="Picture_x0020_4" src="cid:image007.jpg@01D5113A.C07CD700" alt="https://www.abc-clio.com/images/coverimages/9781440851889.JPG"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><i><span style="font-family:"Arial",sans-serif;color:#1F4E79"><a href="https://ccrls.ent.sirsi.net/client/en_US/oslpublic/search/detailnonmodal/ent:$002f$002fSD_ILS$002f0$002fSD_ILS:1517556/ada?qu=Library+Marketing+Basics&rt=false%7C%7C%7CTITLE%7C%7C%7CTitle">Library
Marketing Basics</a></span></i></b><span style="font-family:"Arial",sans-serif;color:#1F4E79"> by Mark Aaron Polger. Rowman & Littlefield, 2019. 978-1-4422-3963-0.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:.25in"><span style="font-family:"Arial",sans-serif;color:#1F4E79">From the publisher: Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic
marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks
(often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile. <br>
<br>
<i>Library Marketing Basics </i>is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right. <br>
<br>
In this guide, you'll: <o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.75in;text-indent:-.25in;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#1F4E79"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-family:"Arial",sans-serif;color:#1F4E79">Learn what true library marketing is, and what it’s not<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.75in;text-indent:-.25in;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#1F4E79"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-family:"Arial",sans-serif;color:#1F4E79">Plan a large scale marketing campaign / awareness campaign on a shoestring budget<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.75in;text-indent:-.25in;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#1F4E79"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-family:"Arial",sans-serif;color:#1F4E79">Learn how to market yourselves as librarians!<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.75in;text-indent:-.25in;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#1F4E79"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-family:"Arial",sans-serif;color:#1F4E79">Develop your own professional identity and brand<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.75in;text-indent:-.25in;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#1F4E79"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-family:"Arial",sans-serif;color:#1F4E79">Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant!<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.75in;text-indent:-.25in;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#1F4E79"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-family:"Arial",sans-serif;color:#1F4E79">Learn how to develop relationships with stakeholders in order to raise the profile of your library<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.25in"><span style="font-family:"Arial",sans-serif;color:#1F4E79"><br>
You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a “library” brand, in addition to creating an effective marketing plan,
social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials. <br>
<br>
<i>Library Marketing Basics</i> will show that you don’t need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible
and tangible aspects (of your library) and how you connect them with your users. <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><i><span style="font-family:"Arial",sans-serif;color:#1F4E79"><a href="https://ccrls.ent.sirsi.net/client/en_US/oslpublic/search/detailnonmodal/ent:$002f$002fSD_ILS$002f0$002fSD_ILS:1517152/one?qu=teaching+coding+through+game+creation">Teaching
Coding through Game Creation</a></span></i></b><span style="font-family:"Arial",sans-serif;color:#1F4E79"> by Sarah Kepple. Santa Barbara, California : Libraries Unlimited, an imprint of ABC-CLIO, LLC, 2018.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in"><span style="font-family:"Arial",sans-serif;color:#1F4E79">From the publisher: This engaging guide demonstrates how easy, fun, and rewarding it can be to teach and learn coding at the library. In our technology-obsessed
society, computer coding is a highly valued and in-demand skill, but many people consider it an activity only for technology geeks and educated professionals—even more so to teach coding. Not so, says author Sarah Kepple. In this accessible guide, she explains
why you don't have to be an expert to lead coding, shows how easy and rewarding learning and teaching coding can be, and provides step-by-step instructions to help you and your community get started.
<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in"><span style="font-family:"Arial",sans-serif;color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in"><span style="font-family:"Arial",sans-serif;color:#1F4E79">The book shows how to engage students quickly with learning activities that springboard off of the powerful appeal of video games. The author takes users
through activities that introduce popular programming languages—including GameMaker, JavaScript, Python, and Scratch—to create video games, and in the process, to learn coding. These activities, themed around classic and popular stories, appeal to a broad
age range—from elementary-age youth through high school and beyond to adults and seniors. Readers will see why school and public libraries are venues ideally suited for coding classes, workshops, clubs, or camps, and they will understand why teaching coding
not only meets an important need but also serves to highlight the library's relevance to its community.<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in"><span style="font-family:"Arial",sans-serif;color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in"><span style="font-family:"Arial",sans-serif;color:#1F4E79">Features<o:p></o:p></span></p>
<p class="MsoListParagraph" style="margin-left:1.0in;text-indent:-.25in;mso-list:l1 level1 lfo2">
<![if !supportLists]><span style="font-family:Symbol;color:#1F4E79"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-family:"Arial",sans-serif;color:#1F4E79">Helps librarians—even those without prior experience and training—launch highly successful programs in computer coding that engage both traditional literacy and technology
literacy<o:p></o:p></span></p>
<p class="MsoListParagraph" style="margin-left:1.0in;text-indent:-.25in;mso-list:l1 level1 lfo2">
<![if !supportLists]><span style="font-family:Symbol;color:#1F4E79"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-family:"Arial",sans-serif;color:#1F4E79">Builds on the library's role as technology hub in the school and/or community<o:p></o:p></span></p>
<p class="MsoListParagraph" style="margin-left:1.0in;text-indent:-.25in;mso-list:l1 level1 lfo2">
<![if !supportLists]><span style="font-family:Symbol;color:#1F4E79"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-family:"Arial",sans-serif;color:#1F4E79">Enables librarians to cultivate practical and valued skills among students and patrons—all while they have fun learning<o:p></o:p></span></p>
<p class="MsoListParagraph" style="margin-left:1.0in;text-indent:-.25in;mso-list:l1 level1 lfo2">
<![if !supportLists]><span style="font-family:Symbol;color:#1F4E79"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-family:"Arial",sans-serif;color:#1F4E79">Offers insight from an instructor who leads coding clubs and classes in multiple libraries<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F4E79"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F4E79">Cheers,<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:3.0pt"><b><span style="font-size:10.0pt;font-family:"Century Gothic",sans-serif;color:black">Darci Hanning, MLIS</span></b><b><span style="font-size:10.0pt;font-family:"Century Gothic",sans-serif;color:black"><o:p></o:p></span></b></p>
<p class="MsoNormal" style="margin-bottom:3.0pt;line-height:115%"><b><span style="color:#1F4E79">Public Library Consultant / CE Coordinator<br>
</span></b><a href="mailto:darci.hanning@state.or.us"><b><span style="color:#2E74B5">darci.hanning@state.or.us</span></b></a><b><span style="color:#1F4E79"> | 503-378-2527|
</span></b><a href="https://www.oregon.gov/library"><b><span style="color:#0563C1">www.oregon.gov/library</span></b></a><b><u><span style="color:#0563C1"><o:p></o:p></span></u></b></p>
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