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Hi libz0rz:</div>
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Send me your marketing plans! Crook County Library just released its new Strategic Plan, which is substantially different from the old Strategic Plan in every respect. Time to tell people about what we're doing, why we're doing it, and why it's important. I've
never done a comprehensive marketing plan before, so I am looking for examples.</div>
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I'm especially interested in plans (or even just stories) from libraries that have made sweeping intentional changes to their institutional culture and service models. How did you communicate those changes to the public? From talking to people in our community,
I suspect that there's a significant number of Crook County residents who used to use the library but don't anymore because they think the library is the same place it was when they were kids (tomblike silence, mean ladies, fear of punishment) or even the
same place it was during the depths of the recession (limited resources, old technology, building-bound services). Basically, how did you reintroduce the library to people who think they already know what the library is all about?</div>
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Looking forward to seeing examples and swapping ideas. This is a big topic, but I'm also really excited to start really telling our library's story in a way that matters!</div>
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<font face="Gill Sans MT"><b><span style="font-size:11pt">_</span></b><span style="font-size:11pt"></span></font></p>
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<b><font face="Gill Sans MT"><span style="font-size:11pt">Jane F. Scheppke, MLIS</span><span style="font-size:11pt"></span></font></b></p>
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<span style="font-size:11pt; font-family:"Gill Sans MT"">Assistant Director of Library Services, Crook County Library</span><br>
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<font face="Gill Sans MT"><span style="font-size:11pt">175 NW Meadow Lakes Drive</span><span style="font-size:11pt"></span></font></p>
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<font face="Gill Sans MT"><span style="font-size:11pt">Prineville, OR 97754</span><span style="font-size:11pt"></span></font></p>
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<font face="Gill Sans MT"><span style="font-size:11pt">541-447-7978 ext. 316<font face="Gill Sans MT"><span style="color:rgb(255,0,0)"></span></font></span></font></p>
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<font face="Gill Sans MT"><span style="font-size:11pt"><a style="color:purple" href="https://mail.co.crook.or.us/owa/14.3.319.2/scripts/premium/redir.aspx?C=aIMhSZz7canS6XaBDNRRoWtySW92jzSPL_v78zl1353Vdvg6XjrUCA..&URL=mailto%3ajscheppke%40crooklib.org" target="_blank">jscheppke@crooklib.org</a></span></font></p>
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<font face="Gill Sans MT"><span style="font-size:11pt">Preferred pronouns: she/her</span></font></p>
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<a class="OWAAutoLink" style="font-size:9pt; font-family:"Gill Sans MT"" href="https://www.facebook.com/crookcountylibrary/">follow us on Facebook</a><br>
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