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<p class="MsoNormal">Thanks to all who responded to my question from a few weeks ago about the best ways to track statistics for virtual programs. Here are the compiled responses:<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l0 level1 lfo2"><![if !supportLists]><span style="font-family:"Calibri",sans-serif"><span style="mso-list:Ignore">-<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]>Steven Engelfried, Library Services Manager<o:p></o:p></p>
<p class="MsoListParagraph">Wilsonville Public Library<o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">I don’t do the tracking at my library, but I did some web searching and found some fun information.
<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><u><span style="font-size:18.0pt">Websites on Counting Virtual Attendance<o:p></o:p></span></u></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Butts in Seats: Which Video Metrics Count as Attendance in the New World of Virtual Library Programming<o:p></o:p></p>
<p class="MsoNormal"><a href="https://protect-us.mimecast.com/s/G0RbCL9D7gTl8NDSBeo47/">https://superlibrarymarketing.com/2020/04/27/videoviews/</a><o:p></o:p></p>
<p class="MsoNormal">Has an overview of what counts as attendance. Gives specific information about how to find statistics on different platforms.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">State Guidelines on virtual programming:<o:p></o:p></p>
<p class="MsoNormal">Oregon: <a href="https://libguides.osl.state.or.us/c.php?g=933551&p=6729377">
https://libguides.osl.state.or.us/c.php?g=933551&p=6729377</a><o:p></o:p></p>
<p class="MsoNormal">Illinois: <a href="https://il.countingopinions.com/docs/il/VirtualProgrammingGuidelinesfortheIPLAR.pdf">
https://il.countingopinions.com/docs/il/VirtualProgrammingGuidelinesfortheIPLAR.pdf</a><o:p></o:p></p>
<p class="MsoNormal">Rhode Island: <a href="https://olis.ri.gov/stats/pls/instructions/virtualprog-guideFY20.pdf">
https://olis.ri.gov/stats/pls/instructions/virtualprog-guideFY20.pdf</a><o:p></o:p></p>
<p class="MsoNormal">Texas: <a href="https://www.tsl.texas.gov/sites/default/files/public/tslac/ld/summerreading/2020/Counting%20Virtual%20Programming%20handout.pdf">
https://www.tsl.texas.gov/sites/default/files/public/tslac/ld/summerreading/2020/Counting%20Virtual%20Programming%20handout.pdf</a><o:p></o:p></p>
<p class="MsoNormal">Vermont: <a href="https://libraries.vermont.gov/covid19/librarystats">
https://libraries.vermont.gov/covid19/librarystats</a><o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Best wishes,<o:p></o:p></p>
<p class="MsoNormal">Tara Morissette<o:p></o:p></p>
<p class="MsoNormal">Library Assistant @ Oregon City Public Library<o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="color:#1F497D">Hi all,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">I wanted to follow up on Steven Engelfried’s question posted on Libs-Or and Kids-Lib this Wednesday regarding virtual programming statistics. I would also love to hear from libraries about what you’re tracking,
what platforms you are using, and what stats are meaningful to you locally. We are all obviously in a weird moment in time right now, but as Steven points out it’s looking like virtual programming is likely here to stay.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">At the risk of hijacking Steven’s thread, I just wanted to mention that we will be adding a number of new questions next year to the
<b>2021 Oregon Public Library Statistical Report</b> to help facilitate better reporting on (and data about) virtual programs statewide, and some of these new measures will eventually be reflected in the IMLS’ national
<a href="https://www.imls.gov/research-evaluation/data-collection/public-libraries-survey">Public Libraries Survey data</a> we contribute to each year. These changes will attempt to track virtual program efforts
<i>during this current fiscal year </i>(July 1, 2020 – June 30, 2021), so please consider tracking these efforts now if you aren’t already. The good news is that most social media platforms
<i>should</i> allow you to pull stats for any given time frame down the road. <o:p>
</o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">For those currently helping report on programming stats at your library for the
<b>2020 Oregon Public Library Statistical Report</b>, I’ll share again some basic guidance regarding what to include in the Statistical Report’s general programing questions:<o:p></o:p></span></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l1 level1 lfo1"><![if !supportLists]><span style="font-size:11.0pt;font-family:Symbol;color:#1F497D"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">If your library has offered synchronous/live, programs, please include those in the appropriate
<a href="https://libguides.osl.state.or.us/c.php?g=933551&p=6729377">program categories in Questions 7.03 – 7.10</a>. Please do not include stats for pre-recorded/asynchronous programs. I realize this is not capturing the full COVID-era picture of library programming,
but this reflects the national consensus for public library stats this year.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Obviously, there is a lot of <i>
squishiness</i> (yes, that’s a technical term) with social media platform stats, and what we will ultimately ask your libraries to report at the state (and national) level might not totally align with what your library and community finds valuable depending
on each platform – and that is totally OKAY! But as Steven has already called for, there is benefit to having these discussions to share what folks are currently finding useful.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">As a means of offering some basic help getting started with tracking virtual programming statistics at your library, I’ve recently posted a copy of some very good guidelines, created by my colleague Yana Demireva
at the Maryland State Library, to our <a href="https://libguides.osl.state.or.us/c.php?g=933551&p=6729377">
Public Library Stats LibGuide (here under Question 7.10</a>). Just please note that we are excluding stats on pre-recorded/asynchronous programs from the 2020 Statistical Report.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Happy Friday, and please stay safe and sane!</span><span style="font-family:"Century Gothic",sans-serif;color:black"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:5.0pt"><b><span style="font-family:"Century Gothic",sans-serif;color:black"><o:p> </o:p></span></b></p>
<p class="MsoNormal" style="margin-bottom:5.0pt"><b><span style="font-family:"Century Gothic",sans-serif;color:black">Ross Fuqua<o:p></o:p></span></b></p>
<p class="MsoNormal" style="line-height:115%"><span style="color:#1F497D">Data & Federal Programs Consultant<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:115%"><a href="mailto:ross.fuqua@state.or.us"><span style="color:#0563C1">ross.fuqua@state.or.us</span></a><span style="color:#1F497D">|
</span><a href="https://www.oregon.gov/library/libraries"><span style="color:#0563C1">oregon.gov/library/libraries</span></a><u><span style="color:#0563C1"><o:p></o:p></span></u></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="color:#1F497D">Recently I was asked to turn in my stats for our fiscal year, so I understand the confusion in this process.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">We decided to track our Facebook posts (Storytime, craft demonstrations, etc.) geared toward kids and families by engagements.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Facebook example: For the month of April we posted 5 virtual programs and had 316 engagements.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Our teen Instagram page didn’t start until May and we have been trying to reach this age group through this account and are tracking this one by Likes (or views, meaning who actually saw it). This account was
more difficult to really grasp a good understanding.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Instagram Teen example: For the month of May we made 14 posts and had 218 Likes (or views)<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">I hope this helps and would love to see what other answers you get from other libraries.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Good Luck,<o:p></o:p></span></p>
<p class="MsoNormal"><b><i><span style="font-family:"Maiandra GD",sans-serif;color:#1F497D">Marian Rose</span></i></b><b><i><span style="font-size:12.0pt;font-family:"Maiandra GD",sans-serif;color:#1F497D"><o:p></o:p></span></i></b></p>
<p class="MsoNormal"><span style="font-family:"Candara",sans-serif;color:#1F497D">Youth Services Librarian<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Candara",sans-serif;color:#1F497D">Seaside Public Library<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Candara",sans-serif;color:#1F497D">503-738-6742<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Candara",sans-serif;color:#1F497D"><a href="mailto:mrose@cityofseaside.us"><span style="color:#0563C1">mrose@cityofseaside.us</span></a><o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="color:#1F497D">I’m figuring out how to navigate that as well. I’ve been tracking our stats from YouTube. First I had been keeping track of the month and then subtracting the stats already counted.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">My library director and I have agreed for now to just go back and count the online program stats for the current and previous month (the new ones) and drop those stats after that. It was getting cumbersome to
track. And… some storytime videos must be favorites of some kids because they continue to have high numbers that we are missing out on. For the most part the numbers drop off significantly for our posted online programs after the first month.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">I’m very interested to hear what others are doing. Especially as we are looking at programming continuing mostly virtually for some time.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Take care,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Korie<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Korie Jones Buerkle<br>
Assistant Library Director | Children’s Librarian<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Newberg Public Library<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Office: 503 554 7734 | Children’s Desk: 503 537 0304<o:p></o:p></span></p>
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<p class="MsoNormal" style="border:none;padding:0in"><span style="font-size:10.0pt;color:#1F497D">She, her, hers<o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">This free webinar on <a href="https://www.everylibraryinstitute.org/free_webinar_assessing_virtual_programs_with_nick_tanzi?utm_campaign=4_new_free_webinars&utm_medium=email&utm_source=votelibraries">
Assessing Virtual Programs</a> from Every Library has some great info! The TL;DR version is to set consistent guidelines and procedures based on your library’s offerings and reporting needs, with lots of different examples of what to consider.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">At OC, we’re counting stats in 3 categories for our youth services virtual events: live programs, on-demand programs, and passive programs. Live programs count the number of people who attend in real time, on-demand programs count the number
of video views in the 2 weeks following the video’s debut, and passive programs count the number of engagements with online content in the 2 weeks following the initial post.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Examples: 11 people attended Harry Potter Trivia, 125 people watched our “Very Hungry Caterpillar” video between August 14-August 28, 9 people reacted/shared/commented on our LEGO Lab From Home: Letter P post on Facebook & Instagram between
July 1-14.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Let me know if you have any other questions!<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Thanks,<o:p></o:p></p>
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<p class="MsoNormal" style="border:none;padding:0in">Barratt<o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><b><span style="color:#008996">Steven Engelfried<br>
</span></b><i><span style="color:black">Library Services Manager</span></i><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black">City of Wilsonville<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:black">503.570.1690<br>
</span><span style="color:#1F497D"><a href="mailto:engelfried@wilsonvillelibrary.org"><span style="color:blue">engelfried@wilsonvillelibrary.org</span></a></span><span style="color:black"><br>
</span><span style="color:#1F497D"><a href="http://www.wilsonvillelibrary.org/"><span style="color:blue">www.wilsonvillelibrary.org</span></a></span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><a href="http://www.facebook.com/CityofWilsonville"><span style="color:black;text-decoration:none">Facebook.com/Wilsonville-Library</span></a></span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black"><img border="0" width="193" height="95" style="width:2.0104in;height:.9895in" id="Picture_x0020_1" src="cid:image001.png@01D693F9.05703DB0" alt="Description: Description: Description: Description: Description: Logo_horiz_color_small_png"></span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black">29799 SW Town Center Loop East, Wilsonville, OR 97070<br>
</span><span style="font-family:"Arial",sans-serif;color:black"><br>
</span><i><span style="font-size:10.0pt;color:#1F497D">The Wilsonville Library is now open limited hours for the pickup of held items, with physical distancing controls in place. During COVID-19, we wish to remain responsive while prioritizing the health and
safety of the Wilsonville community. We are happy to meet by call or teleconference as an alternative to face-to-face meetings.</span></i><o:p></o:p></p>
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