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<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-family:"Arial",sans-serif;color:#1F497D">Welcome to the latest issue of Tech-Talk!<o:p></o:p></span></b></p>
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<span style="font-family:"Arial",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Arial",sans-serif;color:#1F497D">Having trouble reading this email?
<br>
You can view the <b><a href="https://www.tech-talk.com/part-2-email-scams-4-ways-to-protect-your-computer-and-files.html">tech tip</a></b>, the
<b><a href="https://www.tech-talk.com/dump-the-literal-approach-to-images.html">communication tip</a></b>, and the
<b><a href="https://www.tech-talk.com/success-is-a-process.html">leadership tip</a></b> online instead!
<br>
When prompted for a <b>username and password, </b>use ORLIBTECH for both.</span><o:p></o:p></p>
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<span style="font-size:1.0pt">Get website feedback instantly </span><span style="font-size:1.0pt"><img border="0" width="1" height="1" style="width:.0104in;height:.0104in" id="_x0000_i1110" src="https://r20.rs6.net/on.jsp?ca=2c3812a2-9292-4b26-8f31-35e274b4f6eb&a=1100778316270&c=4f52e898-6edc-11ea-9474-d4ae529a85ae&ch=69c188cc-cdfb-11eb-b3db-fa163e6b8330"></span><span style="font-size:1.0pt"><o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><img border="0" width="490" height="98" style="width:5.1041in;height:1.0208in" id="_x0000_i1109" src="https://files.constantcontact.com/ee1208b4001/470df2da-b8fb-4b32-95fb-8f6331e9910d.png"><o:p></o:p></p>
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<p class="MsoNormal"><b><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#3661BD">This Week's Topic: WEB TOOL / WEB DESIGN</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:13.5pt;font-family:"Tahoma",sans-serif;color:#333333"></span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#16274C">1. ARTICLE & VIDEO
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#16274C">...
</span><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Your Website Secret Weapon - Hotjar<o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#16274C">2. COMMUNICATING
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#16274C">... When to leave out words</span><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">
<o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#16274C">3. LEADERSHIP
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#16274C">...
</span><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Organizational indifference in your entity?<o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">4. WEBINARS</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"> ...<o:p></o:p></span></p>
</div>
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<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Sep 15:</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">
<b>[COMM.] </b>Write Professionally to Convince and Be Understood<o:p></o:p></span></p>
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<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Sep 29: [WEBSITES]
</span></b><b><i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#C41E3A">HotJar</span></i></b><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#C41E3A">, a Free Tool to Analyze Website Traffic</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">
<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Oct 13: [GOOGLE]
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">How to Maximize Your Calendar Experience<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Oct 27: [YOUTUBE]
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Why, When and How to Use Info Cards & End Screens<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:white"><a href="https://r20.rs6.net/tn.jsp?f=001wZ43tTuHWYDZBLl1c6GtZcjS27R8MI9IFx3GgT6-sfKuyz62lC75m_hPjeAC4gnn96SwkoJKAmbzQc7pmxRgxLaFZdAlxw2TqvM_VsTP4K0Y_EbBFTI57xpBnnXWCg_PYQAzAcPXj128v2hRDbA9mRkIgXbSDcT7&c=WNeEtUmbhbqg2VxPzQBjaPEGm6TkKFOmDOyVFxOqMwz7DeT-BszOqw==&ch=dyKtM5T8sU2o5qoI_SHa_HJC1opthif2eCgEAIUlkknMgsKCedZXCA=="><b><span style="font-family:"Arial",sans-serif;color:white;text-decoration:none">Register
for Webinars</span></b></a><o:p></o:p></span></p>
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<span style="color:black"><img border="0" width="5" height="1" style="width:.052in;height:.0104in" id="_x0000_i1107" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<p class="MsoNormal"><b><span style="font-size:15.0pt;font-family:"Times New Roman",serif;color:#333333">5.
</span></b><b><span style="font-size:15.0pt;font-family:"Times New Roman",serif;color:#C41E3A">NEW this MONTH</span></b><b><span style="font-size:15.0pt;font-family:"Times New Roman",serif;color:#333333"> ... in the Database ... Tips and Videos for:</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">
<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:16.5pt;font-family:"Times New Roman",serif;color:#C41E3A">THEME</span></b><span style="font-size:16.5pt;font-family:"Times New Roman",serif;color:#C41E3A">:
</span><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><a href="https://r20.rs6.net/tn.jsp?f=001wZ43tTuHWYDZBLl1c6GtZcjS27R8MI9IFx3GgT6-sfKuyz62lC75m_62N4neRyBk5uJ9EYKIzZW1jgrIf4ZYuAqRdMV4V3nm4IdEXeKnDEYo5oWLrIynVGxNsSgJF09bD29cDhTb-Pq4LOAQkqnHVPuKeS8nk5yh&c=WNeEtUmbhbqg2VxPzQBjaPEGm6TkKFOmDOyVFxOqMwz7DeT-BszOqw==&ch=dyKtM5T8sU2o5qoI_SHa_HJC1opthif2eCgEAIUlkknMgsKCedZXCA==" target="_blank"><b><i><span style="font-size:16.5pt;color:#C41E3A">"Back
to School" </span></i></b></a><o:p></o:p></span></p>
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<span style="color:black"><img border="0" width="5" height="1" style="width:.052in;height:.0104in" id="_x0000_i1106" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"></span><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><a href="https://r20.rs6.net/tn.jsp?f=001wZ43tTuHWYDZBLl1c6GtZcjS27R8MI9IFx3GgT6-sfKuyz62lC75m_62N4neRyBkWt_E46R4LmYRVaHHj6gDzIPWi7hY23axhaoxyF0NmIoeLNIw7J1nqHMcy3MeN6ymbqHlSxTNQTym6EkPCrN2AsyBsUJ4CxnkzeIuuabQ-HSwK8Zdf449mh1QCUU-VZsyKzvLPp3l2Xs=&c=WNeEtUmbhbqg2VxPzQBjaPEGm6TkKFOmDOyVFxOqMwz7DeT-BszOqw==&ch=dyKtM5T8sU2o5qoI_SHa_HJC1opthif2eCgEAIUlkknMgsKCedZXCA=="><span style="text-decoration:none"><img border="0" width="599" height="342" style="width:6.2395in;height:3.5625in" id="_x0000_i1105" src="https://files.constantcontact.com/ee1208b4001/cd607b23-305d-43ad-8d36-66256da7195f.png" alt="viewing"></span></a><o:p></o:p></p>
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<span style="color:black"><img border="0" width="5" height="1" style="width:.052in;height:.0104in" id="_x0000_i1104" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"></span><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Photo by
<a href="https://r20.rs6.net/tn.jsp?f=001wZ43tTuHWYDZBLl1c6GtZcjS27R8MI9IFx3GgT6-sfKuyz62lC75m_62N4neRyBki4r3CeXOrvslabf41v0yVg0K7JahEAJT_NcR1A4Z9eiqZ5mOrMfqyrdoV6Fkl81q_4jwd0YLse49-drm8QQkP3VkjB1gdEkFy_OZsEuVa7drcp4AvRGDTwOHDuwCM7QpRKyJQ8BXigjE2u4qRGscWUI_36rVhNeR2n6SlMqqjERVJqiBeIuzoyR0PoF_wohp&c=WNeEtUmbhbqg2VxPzQBjaPEGm6TkKFOmDOyVFxOqMwz7DeT-BszOqw==&ch=dyKtM5T8sU2o5qoI_SHa_HJC1opthif2eCgEAIUlkknMgsKCedZXCA==" target="_blank">
<span style="color:#3661BD">nine koepfer</span></a> on <a href="https://r20.rs6.net/tn.jsp?f=001wZ43tTuHWYDZBLl1c6GtZcjS27R8MI9IFx3GgT6-sfKuyz62lC75m_62N4neRyBkTzZRuOkGUCje147gy_78doby6PXWhKCi9ycsZDlsrDy_6OxM8YFzgQIlYl562qI8g3U_VP9djdFqAijjr-ltgsps8X7UFbuPDStzTy6klnizmCSD2tuIeb-mZmuEaGHsvOlHziBCYLIXWOYBYnyGAG1s64w3nQcM08GSnZXehuJDvmCKlYkNG77Fm4d5Z9TWlq7eWWOIWXXiJkxQ4gzVUQ==&c=WNeEtUmbhbqg2VxPzQBjaPEGm6TkKFOmDOyVFxOqMwz7DeT-BszOqw==&ch=dyKtM5T8sU2o5qoI_SHa_HJC1opthif2eCgEAIUlkknMgsKCedZXCA==" target="_blank">
<span style="color:#3661BD">Unsplash</span></a> <o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<span style="color:black"><img border="0" width="5" height="1" style="width:.052in;height:.0104in" id="_x0000_i1103" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"></span><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><a href="https://r20.rs6.net/tn.jsp?f=001wZ43tTuHWYDZBLl1c6GtZcjS27R8MI9IFx3GgT6-sfKuyz62lC75m3JrH4A_9PP1qzN_fag8DFjqkEbluCaxrNFtNzX6DS6XbBR5swG66Sr3XzmGbnttb5eSP3aF782_xsFk5ucbcH4iVVveqky9Iy8NO6MEH-4u&c=WNeEtUmbhbqg2VxPzQBjaPEGm6TkKFOmDOyVFxOqMwz7DeT-BszOqw==&ch=dyKtM5T8sU2o5qoI_SHa_HJC1opthif2eCgEAIUlkknMgsKCedZXCA=="><span style="text-decoration:none"><img border="0" width="545" height="203" style="width:5.677in;height:2.1145in" id="_x0000_i1102" src="https://files.constantcontact.com/ee1208b4001/e25f6bcf-26a8-4e59-91f2-cc248962042d.png"></span></a><o:p></o:p></p>
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<span style="color:black"><img border="0" width="5" height="1" style="width:.052in;height:.0104in" id="_x0000_i1101" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"></span><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<div>
<p class="MsoNormal"><b><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#3661BD">WEB TOOL / WEB DESIGN: Your Website Secret Weapon - Hotjar</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
</div>
<div>
<p class="MsoNormal"><i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Intermediate</span></i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
</div>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
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<div>
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Do you think that it's just the webmaster's</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"> and marketing department's
job to look at website traffic and reporting? It doesn't have to be!<o:p></o:p></span></p>
</div>
<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
</div>
<div>
<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Say you're in charge of a large event
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">with registrations being taken on your organization's website. Wouldn't it be really cool if you could
<b>optimize your page so that more people signed up?</b> <o:p></o:p></span></p>
</div>
<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
</div>
<div>
<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">What if you could
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">literally
<i>watch </i>your website visitors move around your site? You can! What if you could see them
<i>search</i> and <i>pause</i> looking for something and not find it? You can adjust your site so they see and click on what they need quickly.<o:p></o:p></span></p>
</div>
<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
</div>
<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">We'll take a look at a
<b>free (for nonprofits) web tool called Hotjar. </b>It's a nice tool for anyone that has anything to do with website pages.<o:p></o:p></span></p>
</div>
</div>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
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<div>
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
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<td valign="top" style="padding:7.5pt 0in 7.5pt 0in">
<div>
<p class="MsoNormal" align="center" style="text-align:center"><img border="0" width="531" height="193" style="width:5.5312in;height:2.0104in" id="_x0000_i1100" src="https://files.constantcontact.com/ee1208b4001/898d348e-a6a3-4db0-b52c-2daf0b7b715b.png" alt="Hotjar"><o:p></o:p></p>
</div>
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</div>
<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
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<td width="100%" valign="top" style="width:100.0%;background:#FCFACA;padding:0in 0in 0in 0in">
<div>
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
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<td valign="top" style="padding:7.5pt 15.0pt 7.5pt 15.0pt">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" align="left" style="border-collapse:collapse;margin-right:3.5pt">
<tbody>
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<div>
<p class="MsoNormal" align="center" style="text-align:center"><img border="0" width="87" height="87" style="width:.9062in;height:.9062in" id="_x0000_i1099" src="https://files.constantcontact.com/ee1208b4001/25e32a02-9b44-4b3d-bee9-22c2250f2af3.png" alt="webinar"><o:p></o:p></p>
</div>
</td>
<td width="15" valign="top" style="width:11.25pt;padding:0in 0in 0in 0in;height:.75pt">
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<img border="0" width="15" height="1" style="width:.1562in;height:.0104in" id="_x0000_i1098" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
</td>
</tr>
<tr style="height:.75pt">
<td valign="top" style="padding:0in 0in 0in 0in;height:.75pt">
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<img border="0" width="1" height="5" style="width:.0104in;height:.052in" id="_x0000_i1097" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
</td>
<td width="5" valign="top" style="width:3.75pt;padding:0in 0in 0in 0in;height:.75pt">
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<img border="0" width="5" height="1" style="width:.052in;height:.0104in" id="_x0000_i1096" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<div>
<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Tahoma",sans-serif;color:#333333"></span></b><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">IT GETS EVEN BETTER ... A WEBINAR!</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
</div>
<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
</div>
<div>
<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Want to see this tool in action?
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Register for our
<b>upcoming webinar</b> on <b><i>Hotjar</i></b>, <i>Wednesday, September 29th.</i>
<o:p></o:p></span></p>
</div>
<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
</div>
<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Sign up here,
<a href="https://r20.rs6.net/tn.jsp?f=001wZ43tTuHWYDZBLl1c6GtZcjS27R8MI9IFx3GgT6-sfKuyz62lC75m_hPjeAC4gnn96SwkoJKAmbzQc7pmxRgxLaFZdAlxw2TqvM_VsTP4K0Y_EbBFTI57xpBnnXWCg_PYQAzAcPXj128v2hRDbA9mRkIgXbSDcT7&c=WNeEtUmbhbqg2VxPzQBjaPEGm6TkKFOmDOyVFxOqMwz7DeT-BszOqw==&ch=dyKtM5T8sU2o5qoI_SHa_HJC1opthif2eCgEAIUlkknMgsKCedZXCA==" target="_blank">
<span style="color:#3661BD">https://www.tech-talk.com/webinars</span></a>. Our presenter will simplify this tool and give you the big picture so that you can make it work for
<i>your </i>purpose.<o:p></o:p></span></p>
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<img border="0" width="15" height="1" style="width:.1562in;height:.0104in" id="_x0000_i1095" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><img border="0" width="281" height="186" style="width:2.927in;height:1.9375in" id="_x0000_i1094" src="https://files.constantcontact.com/ee1208b4001/ec5ddb81-5702-4734-b8ae-70d5f2f4f14d.png" alt="website registrations"><o:p></o:p></p>
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<img border="0" width="5" height="1" style="width:.052in;height:.0104in" id="_x0000_i1093" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<img border="0" width="1" height="5" style="width:.0104in;height:.052in" id="_x0000_i1092" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Let's continue with our example</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">...You're the person in charge
of planning a big annual event for your organization. You've provided the website developer the content for the web page for registrations. You've worked really hard on the event description, images and additional details.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">However</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">, a month before the big day you notice the registrations
are not what they should be.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">What could be wrong?
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Why aren't people registering from the website page? What is the stumbling block? How can you gain some insight?<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">You may not be in charge of website analytics for your organization's site,
<b>but if you provide content for web pages and want to delve into the "behavior" of visitors</b>… where they are clicking, how long they are staying on the site, on what page they are leaving…<b> it can really be eye-opening.</b>
<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">In our example,
<b>we want to know why people aren't registering for an event</b>. With a simple tool called Hotjar, we can do a little investigating and get the answer so that the registration for the event will go smoothly.<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p>
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<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<span style="color:black"><img border="0" width="5" height="1" style="width:.052in;height:.0104in" id="_x0000_i1091" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<p class="MsoNormal"><b><span style="font-size:15.0pt;font-family:"Arial",sans-serif;color:#3661BD">What is Hotjar?</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">This free (and paid) web tool
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">integrates with your website and provides
<b>a visual way to understand the visitor activity on your site</b>. <i>Different
</i>from <i>Google Analytics</i>, it gives details on the <i>behavior </i>of website visitors AND the ability to gain
<i>feedback </i>instantly from users.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">When you connect Hotjar to your website, you can
<b><i>track behavior </i></b>and <b><i>feedback </i></b>in a few different ways:<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#3661BD">Website Visitor Behavior</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Heatmaps</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">
<b>give you a visual look </b>at where website users are moving and clicking on a page and through your site.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
</div>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l7 level1 lfo2">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">See the elements on a web page that<i> attract attention
</i>or are <i>ignored </i>so that you can improve the page's engagement. <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
</div>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l6 level1 lfo3">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">View
<i>where </i>people are clicking and find problems.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
</div>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l3 level1 lfo4">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Compare the flow of your visitors based on the
<i>device type</i> they are using… desktop, tablet or mobile.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal"><i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">In the image below, the "heat bubbles" indicate where (and how many) people are clicking on certain parts of the page.</span></i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><img border="0" width="541" height="401" style="width:5.6354in;height:4.177in" id="_x0000_i1090" src="https://files.constantcontact.com/ee1208b4001/efb304a2-9055-4ee5-bc08-5b2088d627f0.png" alt="heatmap"><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">You even get Recordings.
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">These
<b>let you watch a website user's entire visit </b>to your site - how they scroll, where they click, what form they may fill out, etc.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l8 level1 lfo5">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">This insight helps you to
<b>make changes based on what you observe</b>.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
</div>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l1 level1 lfo6">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Find problems</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"> – like broken links or confusing content.
For instance, you may see website visitors struggling to find where to sign up for an event so you can change the location of the registration button to a more visible location.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
</div>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l4 level1 lfo7">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">With the
<i>Filters </i>and <i>Rage Clicks</i> options you can see <b>why visitors may not be completing forms or visiting specific pages.</b>
<o:p></o:p></span></p>
<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<div>
<p class="MsoNormal"><i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">For example, in the image below of a Recording, it not only shows the movement of clicks on this page, but in the right column it shows date/time, device
type, <b>and the page the user clicked from</b> to get there.</span></i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">
<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><img border="0" width="560" height="303" style="width:5.8333in;height:3.1562in" id="_x0000_i1089" src="https://files.constantcontact.com/ee1208b4001/89f635e7-dc53-4857-b549-cea3eb89cee6.png" alt="recordings"><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<span style="color:black"><img border="0" width="5" height="1" style="width:.052in;height:.0104in" id="_x0000_i1088" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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</td>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
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<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in">
<div>
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
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<div>
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<div>
<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#3661BD">Get Visitor Feedback</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
</div>
</div>
</div>
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</td>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
<tr>
<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in">
<div>
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
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<td valign="top" style="padding:7.5pt 15.0pt 7.5pt 15.0pt">
<div>
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<div>
<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Incoming Feedback</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"> is an instant suggestion box targeted to a
specific page or element on your site.<o:p></o:p></span></p>
</div>
</div>
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</td>
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</tbody>
</table>
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</td>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
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<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in">
<div>
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
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<td valign="top" style="padding:7.5pt 15.0pt 7.5pt 15.0pt">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" align="right" style="border-collapse:collapse;margin-right:3.5pt">
<tbody>
<tr style="height:.75pt">
<td width="15" valign="top" style="width:11.25pt;padding:0in 0in 0in 0in;height:.75pt">
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<img border="0" width="15" height="1" style="width:.1562in;height:.0104in" id="_x0000_i1087" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
</td>
<td valign="top" style="padding:0in 0in 0in 0in;height:.75pt">
<div>
<p class="MsoNormal" align="center" style="text-align:center"><img border="0" width="338" height="202" style="width:3.5208in;height:2.1041in" id="_x0000_i1086" src="https://files.constantcontact.com/ee1208b4001/8c966277-c5c2-43b7-8838-0cdd0ff539b2.png" alt="feedback"><o:p></o:p></p>
</div>
</td>
</tr>
<tr style="height:3.75pt">
<td width="5" valign="top" style="width:3.75pt;padding:0in 0in 0in 0in;height:3.75pt">
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<img border="0" width="5" height="1" style="width:.052in;height:.0104in" id="_x0000_i1085" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
</td>
<td valign="top" style="padding:0in 0in 0in 0in;height:3.75pt">
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<img border="0" width="1" height="5" style="width:.0104in;height:.052in" id="_x0000_i1084" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
</td>
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<div>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l5 level1 lfo8">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Get immediate responses</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"> from users as they are on
a webpage.<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l5 level1 lfo8">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Gain valuable reactions</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"> to why a visitor didn't click,
purchase or complete a form so that you can make adjustments.<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l5 level1 lfo8">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Uncover opportunities
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">to improve your page or product.<o:p></o:p></span></p>
</div>
</div>
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</td>
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</tbody>
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</td>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
<tr>
<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in">
<div>
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
<tr>
<td valign="top" style="padding:7.5pt 15.0pt 7.5pt 15.0pt">
<div>
<div>
<div>
<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Surveys</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"> help you gather input and ideas from your audience.<o:p></o:p></span></p>
</div>
<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
</div>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l2 level1 lfo9">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Get insight from users to learn if they like your service, or why they didn't sign up.<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l2 level1 lfo9">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Test ideas and gather evidence for future products or services.<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l2 level1 lfo9">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Build rapport with website visitors by letting them know they're heard.<o:p></o:p></span></p>
</div>
</div>
</td>
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</tbody>
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</div>
</td>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
<tr>
<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in">
<div>
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
<tr>
<td valign="top" style="padding:7.5pt 0in 7.5pt 0in">
<div>
<p class="MsoNormal" align="center" style="text-align:center"><img border="0" width="530" height="314" style="width:5.5208in;height:3.2708in" id="_x0000_i1083" src="https://files.constantcontact.com/ee1208b4001/cd0323a4-d275-4032-b2cc-35e2a23dc31a.png" alt="survey"><o:p></o:p></p>
</div>
</td>
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</td>
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</tbody>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
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<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in">
<div>
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
<tr>
<td valign="top" style="padding:0in 0in 0in 0in">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%;cursor:default">
<tbody>
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<td width="100%" valign="top" style="width:100.0%;padding:6.75pt 0in 6.75pt 0in">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="93%" style="width:93.0%;border-collapse:collapse;min-width: 93%">
<tbody>
<tr style="height:.75pt">
<td style="background:#5E81CA;padding:0in 0in 0in 0in;height:.75pt">
<div>
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<span style="color:black"><img border="0" width="5" height="1" style="width:.052in;height:.0104in" id="_x0000_i1082" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
</div>
</td>
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</tbody>
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</td>
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</tbody>
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</td>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
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<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in">
<div>
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
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<div>
<div>
<div>
<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#3661BD">Getting Started with Hotjar</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
</div>
<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
</div>
<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Create an account at
<a href="https://r20.rs6.net/tn.jsp?f=001wZ43tTuHWYDZBLl1c6GtZcjS27R8MI9IFx3GgT6-sfKuyz62lC75m_62N4neRyBkvZf_x54PXbaVonBIUimRj1iKfcnUDN75OldzrXhgpwo1n2RCsn-XRj2b4maYBlbbNqLRu3dCQeSkGUWxSs1_zQ==&c=WNeEtUmbhbqg2VxPzQBjaPEGm6TkKFOmDOyVFxOqMwz7DeT-BszOqw==&ch=dyKtM5T8sU2o5qoI_SHa_HJC1opthif2eCgEAIUlkknMgsKCedZXCA==" target="_blank">
<span style="color:#3661BD">https://www.hotjar.com</span></a> and start at the free level to give it a try.<o:p></o:p></span></p>
</div>
<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
</div>
<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">When you first look at the Hotjar home page, it appears to be filled with "tech" language.
<b>But once your account is set up and you view a few starter videos</b>, you'll find that the
<b>tool's dashboard is very user-friendly </b>and it's quick to get started.<o:p></o:p></span></p>
</div>
<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
</div>
<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">If you're interested in learning more about this tool,
<b>join us for a Tech-Talk webinar </b>or watch the recording when it's convenient for you. Just sign up to get the notices.<o:p></o:p></span></p>
</div>
<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><a href="https://r20.rs6.net/tn.jsp?f=001wZ43tTuHWYDZBLl1c6GtZcjS27R8MI9IFx3GgT6-sfKuyz62lC75m_hPjeAC4gnn96SwkoJKAmbzQc7pmxRgxLaFZdAlxw2TqvM_VsTP4K0Y_EbBFTI57xpBnnXWCg_PYQAzAcPXj128v2hRDbA9mRkIgXbSDcT7&c=WNeEtUmbhbqg2VxPzQBjaPEGm6TkKFOmDOyVFxOqMwz7DeT-BszOqw==&ch=dyKtM5T8sU2o5qoI_SHa_HJC1opthif2eCgEAIUlkknMgsKCedZXCA==" target="_blank"><span style="color:#3661BD">https://www.tech-talk.com/webinars</span></a>.<o:p></o:p></span></p>
</div>
</div>
</div>
</td>
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</tbody>
</table>
</div>
</td>
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</tbody>
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</div>
<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
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<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in">
<div>
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
<tr>
<td valign="top" style="padding:0in 0in 0in 0in">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%;cursor:default">
<tbody>
<tr>
<td width="100%" valign="top" style="width:100.0%;padding:3.75pt 0in 3.75pt 0in">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
<tr style="height:.75pt">
<td style="background:#5E81CA;padding:0in 0in 4.5pt 0in;height:.75pt">
<div>
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<span style="color:black"><img border="0" width="5" height="1" style="width:.052in;height:.0104in" id="_x0000_i1081" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"></span><o:p></o:p></p>
</div>
</td>
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</tbody>
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</td>
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</tbody>
</table>
</div>
</td>
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</tbody>
</table>
</div>
</td>
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</tbody>
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</div>
<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
<tr>
<td width="100%" valign="top" style="width:100.0%;background:#F7F7F7;padding:0in 0in 0in 0in">
<div>
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
<tr>
<td valign="top" style="padding:7.5pt 15.0pt 7.5pt 15.0pt">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" align="left" style="border-collapse:collapse;margin-right:3.5pt">
<tbody>
<tr style="height:.75pt">
<td valign="top" style="padding:0in 0in 0in 0in;height:.75pt">
<div>
<p class="MsoNormal" align="center" style="text-align:center"><img border="0" width="180" height="119" style="width:1.875in;height:1.2395in" id="_x0000_i1080" src="https://files.constantcontact.com/ee1208b4001/41d9a61c-7e5a-4de3-b0a4-4021dd05cea3.png"><o:p></o:p></p>
</div>
</td>
<td width="15" valign="top" style="width:11.25pt;padding:0in 0in 0in 0in;height:.75pt">
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<img border="0" width="15" height="1" style="width:.1562in;height:.0104in" id="_x0000_i1079" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
</td>
</tr>
<tr style="height:.75pt">
<td valign="top" style="padding:0in 0in 0in 0in;height:.75pt">
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<img border="0" width="1" height="5" style="width:.0104in;height:.052in" id="_x0000_i1078" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
</td>
<td width="5" valign="top" style="width:3.75pt;padding:0in 0in 0in 0in;height:.75pt">
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<img border="0" width="5" height="1" style="width:.052in;height:.0104in" id="_x0000_i1077" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
</td>
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<div>
<div>
<p class="MsoNormal"><b><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#333333">Communication: Writing</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
</div>
<div>
<p class="MsoNormal"><i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Leave out words that diminish the power of your idea</span></i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
</div>
<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
</div>
<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">I assume you know that every word you put on a page, matters, right? The text you use can elevate people's opinion of you and your ideas or diminish them.<o:p></o:p></span></p>
</div>
<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
</div>
<div>
<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">What number would you give</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"> the sentence below (1-10; 10 high)
as to how well it conveys confidence, strength and conviction? <o:p></o:p></span></p>
</div>
<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:15.0pt;font-family:"Times New Roman",serif;color:#C41E3A">We offer a process that is designed
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:15.0pt;font-family:"Times New Roman",serif;color:#C41E3A">to increase each leader's effectiveness.</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">I bet you gave it a fairly high number, right?</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">So what could be done</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"> to strengthen it even further? What could
turn that sentence into "power talk"? <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">If you said take
<i>out</i> the words that weaken the thought, you'd be right. <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:15.0pt;font-family:"Times New Roman",serif;color:#C41E3A">We offer a process that
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:15.0pt;font-family:"Times New Roman",serif;color:#C41E3A">increases each leader's effectiveness.</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Now, do you see it? Removing the extra words saying what you
<i>intend</i> to do, so that the statement directly says what you <i>are</i> doing, is the key.
<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">TIP:
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Don't worry about writing it correctly the first time. Do this type of strengthening your message when you're
<i>editing</i>. It's easy enough to look for excess language that takes away from the power of your message.
<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">NOTE</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">: Want more ways to elevate your skills?
<a href="https://r20.rs6.net/tn.jsp?f=001wZ43tTuHWYDZBLl1c6GtZcjS27R8MI9IFx3GgT6-sfKuyz62lC75m_hPjeAC4gnn96SwkoJKAmbzQc7pmxRgxLaFZdAlxw2TqvM_VsTP4K0Y_EbBFTI57xpBnnXWCg_PYQAzAcPXj128v2hRDbA9mRkIgXbSDcT7&c=WNeEtUmbhbqg2VxPzQBjaPEGm6TkKFOmDOyVFxOqMwz7DeT-BszOqw==&ch=dyKtM5T8sU2o5qoI_SHa_HJC1opthif2eCgEAIUlkknMgsKCedZXCA==" target="_blank">
<b><span style="color:#3661BD">Join the professional writing webinar </span></b></a><b>..</b>. or watch the recording. It's worth your time! (Nothing vague and esoteric. Yes, specific things you can do to leap frog to a higher skill level.)
<o:p></o:p></span></p>
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<span style="color:black"><img border="0" width="5" height="1" style="width:.052in;height:.0104in" id="_x0000_i1076" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"></span><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><img border="0" width="180" height="148" style="width:1.875in;height:1.5416in" id="_x0000_i1075" src="https://files.constantcontact.com/ee1208b4001/da1c6ee9-ba35-4af5-9c80-8e1b5781189e.png"><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<img border="0" width="15" height="1" style="width:.1562in;height:.0104in" id="_x0000_i1074" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<img border="0" width="1" height="5" style="width:.0104in;height:.052in" id="_x0000_i1073" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<img border="0" width="5" height="1" style="width:.052in;height:.0104in" id="_x0000_i1072" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<p class="MsoNormal"><b><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#333333">Leadership
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
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<p class="MsoNormal"><i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Organizational Indifference in your world?</span></i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">We hear phrases like this every day:<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal"><i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">"That’s not my job."</span></i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
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<p class="MsoNormal"><i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">"That’s just how we do things around here."
</span></i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
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<p class="MsoNormal"><i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">"Someone else is responsible for that."</span></i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Such are the<b> warning signs of organizational indifference.</b>
<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Organizational indifference occurs
<b>when people no longer care about the organization's success. </b>They’re simply working for a paycheck, doing only what it takes to not get fired, and not looking for opportunities that will help the entity thrive.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Unfortunately, organizational indifference exists in companies of all sizes and in all industries. It hits the bottom line. No one is immune. Not even nonprofits.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">How much organizational indifference
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">is in your entity? (Think percentage!)<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<img border="0" width="5" height="1" style="width:.052in;height:.0104in" id="_x0000_i1071" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><a href="https://r20.rs6.net/tn.jsp?f=001wZ43tTuHWYDZBLl1c6GtZcjS27R8MI9IFx3GgT6-sfKuyz62lC75m3YxF7BCNtwB9GB1ICNwKsPX3NzZj1GjCblk7nV-mQkhbfjfnkdxwwRzqGFDUpm-VYrpqzDspl2V-ANDfd0iMRgrlfBNBpoARZ5kt1Hj7vsD&c=WNeEtUmbhbqg2VxPzQBjaPEGm6TkKFOmDOyVFxOqMwz7DeT-BszOqw==&ch=dyKtM5T8sU2o5qoI_SHa_HJC1opthif2eCgEAIUlkknMgsKCedZXCA=="><span style="text-decoration:none"><img border="0" width="272" height="182" style="width:2.8333in;height:1.8958in" id="_x0000_i1070" src="http://files.constantcontact.com/ee1208b4001/b13a7a6a-7445-4d8e-b741-4b475385ef5b.png"></span></a><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><a href="https://r20.rs6.net/tn.jsp?f=001wZ43tTuHWYDZBLl1c6GtZcjS27R8MI9IFx3GgT6-sfKuyz62lC75m1mQalInSUJQIaBtzJOFsb-i9ED7qYsS0MkjQjjWFQeLVDomsx2__DiyfDugi2W9uAE5iCGI_9bbN4y7cCvnQY04togv9m8SzYCJcK91aLgRJNwl2geNsqY=&c=WNeEtUmbhbqg2VxPzQBjaPEGm6TkKFOmDOyVFxOqMwz7DeT-BszOqw==&ch=dyKtM5T8sU2o5qoI_SHa_HJC1opthif2eCgEAIUlkknMgsKCedZXCA=="><span style="text-decoration:none"><img border="0" width="271" height="181" style="width:2.8229in;height:1.8854in" id="_x0000_i1069" src="http://files.constantcontact.com/ee1208b4001/8751eb23-fa9b-43ba-9f5f-7e80a465c6c5.png" alt="Ask a question"></span></a><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333">Copyright 1996-2021 Shared Results International. Published weekly. Distribution is limited by license. For information on how to include additional recipients,
contact <a href="mailto:support@tech-talk.com">support@tech-talk.com</a> 941-355-2092. </span><span style="font-size:9.0pt;font-family:"Arial",sans-serif">The Tech-Talk e-newsletter for Oregon library staff is distributed weekly via the Libs-OR and TechTalk
mailing lists.<b> </b>Know someone who might be interested in receiving a copy but they’re not on TechTalk or Libs-OR mailing lists? Have them contact
<a href="mailto:darci.hanning@slo.oregon.gov">darci.hanning@s<span style="font-size:11.0pt;font-family:"Calibri",sans-serif">lo.oregon.gov</span></a> or visit
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<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:9.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Tech-Talk is a paid subscription service for staff of Oregon libraries and is supported in whole by the Institute of Museum and Library
Services (IMLS) through the Library Services and Technology Act (LSTA), administered by the State Library of Oregon.<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif">Cheers,<o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:14.0pt">Darci Hanning, MLIS (she/her/hers)<o:p></o:p></span></b></p>
<p class="MsoNormal">Public Library Consultant / CE Coordinator<o:p></o:p></p>
<p class="MsoNormal" style="line-height:115%">State Library of Oregon <b>|</b> Library Support and Development Services
<o:p></o:p></p>
<p class="MsoNormal" style="line-height:115%">971-375-3491 <b>|</b> <a href="mailto:darci.hanning@slo.oregon.gov">
darci.hanning@slo.oregon.gov</a> <b>|</b> <a href="http://www.oregon.gov/library">
www.oregon.gov/library</a> <u><span style="color:#0563C1"><o:p></o:p></span></u></p>
<p class="MsoNormal">Follow @StateLibraryOR: <a href="http://fb.me/StateLibraryOR">
Facebook</a> <b>|</b> <a href="https://twitter.com/StateLibraryOR">Twitter</a> <b>
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<p class="MsoNormal"><b>Continuing Education Resources: </b><a href="https://libguides.osl.state.or.us/conted"><span style="color:#0563C1">https://libguides.osl.state.or.us/conted</span></a><span style="font-size:8.0pt"><o:p></o:p></span></p>
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