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<div class="WordSection1">
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-family:"Arial",sans-serif">Welcome to the latest issue of Tech-Talk!<o:p></o:p></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Arial",sans-serif">Having trouble reading this email?
<br>
You can view the <b><a href="https://www.tech-talk.com/why-email-lists-matter.html">tech tip</a></b>, the
<b><a href="https://www.tech-talk.com/strategic-use-of-a-subject-line.html">communication tip</a></b>, and the
<b><a href="https://www.tech-talk.com/one-on-one-vision-talks.html">leadership tip</a></b> online instead at:<br>
<a href="https://www.tech-talk.com/login/oregon">https://www.tech-talk.com/login/oregon</a> <o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Arial",sans-serif">When prompted for a
<b>username and password, </b>use ORLIBTECH for both.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Tech-Talk is a paid subscription service for staff of Oregon libraries and is supported in whole by the Institute of Museum and Library
Services (IMLS) through the Library Services and Technology Act (LSTA), administered by the State Library of Oregon.<o:p></o:p></span></b></p>
<div id="preheader">
<p class="MsoNormal" style="mso-line-height-alt:.75pt"><span style="font-size:1.0pt">Why Email Lists Matter<o:p></o:p></span></p>
</div>
<div id="tracking-image">
<p class="MsoNormal" style="mso-line-height-alt:.75pt"><span style="font-size:1.0pt"><img border="0" width="1" height="1" style="width:.0138in;height:.0138in" id="_x0000_i1076" src="https://r20.rs6.net/on.jsp?ca=0985b922-9ee9-4528-a484-b960201099dc&a=1100778316270&c=4f52e898-6edc-11ea-9474-d4ae529a85ae&ch=69c188cc-cdfb-11eb-b3db-fa163e6b8330"></span><span style="font-size:1.0pt"><o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><img border="0" width="490" height="115" style="width:5.1041in;height:1.2013in" id="_x0000_i1075" src="https://files.constantcontact.com/ee1208b4001/f83449a5-bce3-4d6a-9fcf-1833537cf016.png" alt="Tech-Talk 27 years"><o:p></o:p></p>
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<span style="color:black"><img border="0" width="5" height="1" style="width:.0486in;height:.0069in" id="_x0000_i1074" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><a href="https://gcc02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fr20.rs6.net%2Ftn.jsp%3Ff%3D001u06NEshggP0qYhZsvmcP8EnKjB3Hb2E4bBc2t4i1re36XCzYDjMeKmFEUVHmlREadwB3yOKjjYr1jArbzJNqRcxtkdvkeN8AS2c1L8wSm7Nw4J9NEp5cXXmrm1C8Rt216aHW1t7tRTKu0Ea0RiY7qciYJw0hf18wXranQeGnAlxmOu3FIJUFYg%3D%3D%26c%3DdwU7_OVdiNyS-m1E6VilJC250PFBSkdFEJNPRDX9QjdNwARrv8tZyA%3D%3D%26ch%3Dgnr53MPzftd9UZEvM2EVjckwyukMb9_RPDT3-4R6slxiyYYnWol4rw%3D%3D&data=05%7C01%7CDarci.HANNING%40slo.oregon.gov%7C3ecb9ac80ccc49f682bd08db095ad623%7Caa3f6932fa7c47b4a0cea598cad161cf%7C0%7C0%7C638114057994149972%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=dPskW1BlUTxA%2BKHDYa4kupHmySVXs4Ig517t2QS6cN4%3D&reserved=0"><span style="text-decoration:none"><img border="0" width="600" height="356" style="width:6.25in;height:3.7083in" id="_x0000_i1073" src="https://files.constantcontact.com/ee1208b4001/fb58d76b-28ab-4e4d-ac2f-a1723b684381.png" alt="pencils"></span></a><o:p></o:p></p>
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<span style="color:black"><img border="0" width="5" height="1" style="width:.0486in;height:.0069in" id="_x0000_i1072" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<p align="center" style="text-align:center"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Photo by
<a href="https://gcc02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fr20.rs6.net%2Ftn.jsp%3Ff%3D001u06NEshggP0qYhZsvmcP8EnKjB3Hb2E4bBc2t4i1re36XCzYDjMeKmFEUVHmlREazbl8YNZeytdAKrVBzxcJnNEhfLFdMruxNYWqMmkSj4eq6VleZOk6m0llIWCnMF21nZX4BbA-OmZ2_N3rzf9p0ZJJSasb8ZzG1-MOwgmlc9w7lzi7d1dhgl1P5042AnXl2DZJGvyYZjrK7JyZ9xlASWG2B_DeOdrpW5cG8uFB2LrltkJX2Qa2HwzGdWfcbaCUO7MZ3SZFwBA%3D%26c%3DdwU7_OVdiNyS-m1E6VilJC250PFBSkdFEJNPRDX9QjdNwARrv8tZyA%3D%3D%26ch%3Dgnr53MPzftd9UZEvM2EVjckwyukMb9_RPDT3-4R6slxiyYYnWol4rw%3D%3D&data=05%7C01%7CDarci.HANNING%40slo.oregon.gov%7C3ecb9ac80ccc49f682bd08db095ad623%7Caa3f6932fa7c47b4a0cea598cad161cf%7C0%7C0%7C638114057994149972%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=HCuKC2nETA0TEtYzLtP2fFsmDoFJWjXeiSNMkVdnAWM%3D&reserved=0" target="_blank">
<b><span style="color:#428BCA">salvatore ventura</span></b></a> on <a href="https://gcc02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fr20.rs6.net%2Ftn.jsp%3Ff%3D001u06NEshggP0qYhZsvmcP8EnKjB3Hb2E4bBc2t4i1re36XCzYDjMeKmFEUVHmlREaCtJpO8dqzEgSZeGdhvp4IkzAh7QGGF_XFJmzM0gC5sjDt19nliHQskKSZXFk4yY1PcGhRVJ6yvi2CVAmyWSAEIF0iydsUj9du3a2IbO4QRV0xei_tTANBZNTkVx2CfPAx3_YLVIZbDjFJMxOIYP8V0W6gQ9ow3Dtq_1ZyGLgbzz2t-Ml0Eu57LHJZYkYC5CECMZ22Mo1jq1N2rw0JOc6Tw%3D%3D%26c%3DdwU7_OVdiNyS-m1E6VilJC250PFBSkdFEJNPRDX9QjdNwARrv8tZyA%3D%3D%26ch%3Dgnr53MPzftd9UZEvM2EVjckwyukMb9_RPDT3-4R6slxiyYYnWol4rw%3D%3D&data=05%7C01%7CDarci.HANNING%40slo.oregon.gov%7C3ecb9ac80ccc49f682bd08db095ad623%7Caa3f6932fa7c47b4a0cea598cad161cf%7C0%7C0%7C638114057994149972%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=Lpooox46LwIglyX1FvExGJbLo32nMihnFksNYB4Nu0g%3D&reserved=0" target="_blank">
<b><span style="color:#428BCA">Unsplash</span></b></a><o:p></o:p></span></p>
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<span style="color:black"><img border="0" width="5" height="1" style="width:.0555in;height:.0138in" id="_x0000_i1069" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<p><b><span style="font-size:16.0pt;font-family:"Arial",sans-serif;color:#315FC3">Webinars for You </span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
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<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:black">Feb 8: [WEB TOOL]
</span></b><i><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:black">Two Marketing Tools: Part 1 - EMAIL LISTS</span></i><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:black"> [3 pm ET for 1 hour]
<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
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<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:black">Feb 22: [COMMUNICATIONS]
</span></b><i><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:black">Become an Expert Communicator to Gain Respect and Avoid Conflict
</span></i><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:black">[3 pm ET for 1 hour]
<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
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<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:black">March 8: [WEB TOOL]
</span></b><i><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:black">Two Marketing Tools: Part 2 - ONLINE CALENDAR
</span></i><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:black">[3 pm ET for 1 hour]
<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l5 level1 lfo4">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:black">March 22: [EMAIL]
</span></b><i><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:black">Take Control of Your Email and Sanity with Gmail and Outlook
</span></i><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:black">[3 pm ET for 1 hour]
<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><span style="color:black"><a href="https://gcc02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fr20.rs6.net%2Ftn.jsp%3Ff%3D001u06NEshggP0qYhZsvmcP8EnKjB3Hb2E4bBc2t4i1re36XCzYDjMeKul-oQDphyyR1BzLUostxLsapkMJb01TFzArsj6xH7pJ9JZ8uIBeqxYwP0OtwfszCh8wXfoEXviDTuGEEqSghq9ISKMjlEtZCtcgdqp9A20S%26c%3DdwU7_OVdiNyS-m1E6VilJC250PFBSkdFEJNPRDX9QjdNwARrv8tZyA%3D%3D%26ch%3Dgnr53MPzftd9UZEvM2EVjckwyukMb9_RPDT3-4R6slxiyYYnWol4rw%3D%3D&data=05%7C01%7CDarci.HANNING%40slo.oregon.gov%7C3ecb9ac80ccc49f682bd08db095ad623%7Caa3f6932fa7c47b4a0cea598cad161cf%7C0%7C0%7C638114057994149972%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=16deGNl%2BqP8bMjHf%2F8bxCAUV0o9PsBHf9t%2FDXEMfcnM%3D&reserved=0"><b><span style="font-size:15.0pt;font-family:"Arial",sans-serif;color:white;text-decoration:none">View
Webinars and Register Here</span></b></a> </span><o:p></o:p></p>
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<span style="color:black"><img border="0" width="5" height="1" style="width:.0555in;height:.0138in" id="_x0000_i1068" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<p><b><span style="font-size:15.0pt;font-family:"Arial",sans-serif;color:#315FC3">Why Email Lists Matter to a Non-Marketing Person!
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Intermediate</span></i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<p class="MsoNormal"><img border="0" width="200" height="147" style="width:2.0833in;height:1.5277in" id="_x0000_i1067" src="https://files.constantcontact.com/ee1208b4001/23a3d1de-55e0-4891-b755-6c924e9a3925.jpg"><o:p></o:p></p>
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<img border="0" width="15" height="1" style="width:.1527in;height:.0069in" id="_x0000_i1066" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<img border="0" width="1" height="5" style="width:.0069in;height:.0486in" id="_x0000_i1065" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<img border="0" width="5" height="1" style="width:.0486in;height:.0069in" id="_x0000_i1064" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<p><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">I was in a library branch the other day</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"> and walked by a room where they were having
a used book sale. The Friends of the Library were hosting it. Unfortunately, nobody was there but the volunteers! I hadn't come to the library for that purpose, so I walked on by. Maybe if I had known before, I would have explored their offerings. <o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">It made me sad. <b>It also made me wonder how much communication had been shared about the event.</b> It couldn't have been much because I hadn't received an email or a newsletter
telling me of it.<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<p><b><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#315FC3">The #1 Communication Tool Every Program Needs</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Here's the bottom line
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">if you want
<i>any</i> program to be successful: you need an email list! <o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Having an individual's online address, and their interest in receiving news about your activities, is considered the
<i>pot of gold</i>. Your organization's master list is one thing, but having lots of specialty lists (so that you know what interests each individual) is even more effective. That's where you come in!
<b>You collect the names, and develop the list.</b><o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<img border="0" width="15" height="1" style="width:.1527in;height:.0069in" id="_x0000_i1063" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<p class="MsoNormal" align="right" style="text-align:right"><img border="0" width="200" height="203" style="width:2.0833in;height:2.1111in" id="_x0000_i1062" src="https://files.constantcontact.com/ee1208b4001/b08e7eec-eb3c-4b34-8e1a-9e7f416a1855.png" alt="puzzle piece"><o:p></o:p></p>
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<img border="0" width="5" height="1" style="width:.0486in;height:.0069in" id="_x0000_i1061" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<img border="0" width="1" height="5" style="width:.0069in;height:.0486in" id="_x0000_i1060" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">You, in your specific job, have an opportunity to create a specialized email list. Yes, you need to do this within the policies of your organization, but I want to open your eyes
to <b>new possibilities of targeted communication </b>… which <i>you </i>can do! (Want to learn more? <a href="https://gcc02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fr20.rs6.net%2Ftn.jsp%3Ff%3D001u06NEshggP0qYhZsvmcP8EnKjB3Hb2E4bBc2t4i1re36XCzYDjMeKul-oQDphyyR1BzLUostxLsapkMJb01TFzArsj6xH7pJ9JZ8uIBeqxYwP0OtwfszCh8wXfoEXviDTuGEEqSghq9ISKMjlEtZCtcgdqp9A20S%26c%3DdwU7_OVdiNyS-m1E6VilJC250PFBSkdFEJNPRDX9QjdNwARrv8tZyA%3D%3D%26ch%3Dgnr53MPzftd9UZEvM2EVjckwyukMb9_RPDT3-4R6slxiyYYnWol4rw%3D%3D&data=05%7C01%7CDarci.HANNING%40slo.oregon.gov%7C3ecb9ac80ccc49f682bd08db095ad623%7Caa3f6932fa7c47b4a0cea598cad161cf%7C0%7C0%7C638114057994149972%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=16deGNl%2BqP8bMjHf%2F8bxCAUV0o9PsBHf9t%2FDXEMfcnM%3D&reserved=0" target="_blank"><b><span style="color:#428BCA">Sign
up for the Webinar</span></b></a> on February 8<sup>th</sup> … or watch the <a href="https://gcc02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fr20.rs6.net%2Ftn.jsp%3Ff%3D001u06NEshggP0qYhZsvmcP8EnKjB3Hb2E4bBc2t4i1re36XCzYDjMeKhZBVUEUTE5FX1IynH46w9jgQPIUGQkAoMQonnT58RuqFfCBKr2bqrFsu9JMyu-9SdkKclYzSp3Jov3NC4ltTSr54sGofThE1v-jG3JAEn3tY1jM3DNjyrs%3D%26c%3DdwU7_OVdiNyS-m1E6VilJC250PFBSkdFEJNPRDX9QjdNwARrv8tZyA%3D%3D%26ch%3Dgnr53MPzftd9UZEvM2EVjckwyukMb9_RPDT3-4R6slxiyYYnWol4rw%3D%3D&data=05%7C01%7CDarci.HANNING%40slo.oregon.gov%7C3ecb9ac80ccc49f682bd08db095ad623%7Caa3f6932fa7c47b4a0cea598cad161cf%7C0%7C0%7C638114057994149972%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=YVO5OZ7OSdGh%2FQG74tcoCkMP%2BXHeZ8D77a1wtvEyVh4%3D&reserved=0" target="_blank">
<b><span style="color:#428BCA">recording</span></b></a>.)<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Having a designated individual for promoting programs is great, but not everyone has a specialized department or person available. <b>Communication is a
<i>shared</i> responsibility!</b> Everyone needs to participate.<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<p><b><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#315FC3">"If You Build it, They Will Come"</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<p class="MsoNormal"><img border="0" width="238" height="159" style="width:2.4791in;height:1.6527in" id="_x0000_i1059" src="https://files.constantcontact.com/ee1208b4001/4f1028d3-bb6c-4930-bf44-610668a7c312.png"><o:p></o:p></p>
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<img border="0" width="15" height="1" style="width:.1527in;height:.0069in" id="_x0000_i1058" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<img border="0" width="1" height="5" style="width:.0069in;height:.0486in" id="_x0000_i1057" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<img border="0" width="5" height="1" style="width:.0486in;height:.0069in" id="_x0000_i1056" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">There was a movie called
<i>Field of Dreams</i> with Kevin Costner. The theme of the film was, "<i>if you build it, they
</i>[these famous dead baseball players]<i> will come."</i> Unfortunately, that adage is not true. Just building something (such as a library program) will not have people flocking to it.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">You need to communicate! Repeatedly.</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">You want to tell those who might be interested in your event the "what," "when," "why" and so forth. <o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<span style="color:black"><img border="0" width="5" height="1" style="width:.0555in;height:.0138in" id="_x0000_i1055" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<p><b><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#315FC3">An Email "Newsletter" (or E-zine)</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<img border="0" width="15" height="1" style="width:.1527in;height:.0069in" id="_x0000_i1054" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<p class="MsoNormal" align="right" style="text-align:right"><img border="0" width="267" height="178" style="width:2.7777in;height:1.8541in" id="_x0000_i1053" src="https://files.constantcontact.com/ee1208b4001/a6c3a6b0-10c6-4095-91ba-a7c0f8838eb2.png" alt="email newsletter"><o:p></o:p></p>
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<img border="0" width="5" height="1" style="width:.0486in;height:.0069in" id="_x0000_i1052" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<img border="0" width="1" height="5" style="width:.0069in;height:.0486in" id="_x0000_i1051" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">One of the best ways to communicate and establish a relationship is through an email newsletter. Now don't be anxious about having to do a formal publication. The
<b>communication can be a simple tip or a casual letter.</b><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">The point is that your user base needs to hear from you. Whether you are a marketing director or a library assistant in a Young Adult series,
<b><i>regularly </i>communicating </b>with the people who are interested in your area is what<b> will make your program a success.</b><o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<span style="color:black"><img border="0" width="5" height="1" style="width:.0555in;height:.0138in" id="_x0000_i1050" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<p><b><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#315FC3">Problems With Using Outlook or Gmail to Send to a Group</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">If you have an email list and you're using your Outlook and Gmail accounts to send notices to them,<b> there are problems</b>! You can't (and shouldn't) send mass emails from
your account because:<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">#1: Email providers
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">(such as Outlook and Gmail) won't allow it.
<b>They have set limits.</b> They have a cap on how many emails can be sent in a given period of time. Gmail, for example, has a limit of 500 emails in a day (or 500 recipients in a single email). Outlook is the same.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">#2: If you try and send a bulk email</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"> it could trigger your account or IP address to
be <b>potentially blacklisted </b>... especially<b> </b>if there are too many spam reports affecting your organization’s domain reputation.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Sure, you can get away with it for a while and stay under the radar. But, with the
<b>availability of free email broadcast tools</b>, you gain much more by using them.<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l15 level1 lfo5">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">You
<b>can even track </b>when emails are opened, links are clicked or an address bounces.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l18 level1 lfo6">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">And most importantly, you'll be compliant with the
<b>CAN-SPAM rules for email sending in the US. </b>This law sets provisions such as ensuring the recipient has "opted in" to receive your email initially... and the ability to "opt-out" or unsubscribe. See full
<a href="https://gcc02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fr20.rs6.net%2Ftn.jsp%3Ff%3D001u06NEshggP0qYhZsvmcP8EnKjB3Hb2E4bBc2t4i1re36XCzYDjMeKmFEUVHmlREaAgCr62E15pyx9wxpmMVISm5x2SeoOmR0cQhbmSdpJUjNKqxHjPTYlKLfCMCrDHoCQYK7YZEaTMyMnwEhDY5AWNfhGPrt-UxRKtcHyVu0e1rDSLs-jsRzjb30vGp2buVoTo13EFkwwT0aSKkpL-dPAQcmoqwbSIOlY6cdikcXWF8%3D%26c%3DdwU7_OVdiNyS-m1E6VilJC250PFBSkdFEJNPRDX9QjdNwARrv8tZyA%3D%3D%26ch%3Dgnr53MPzftd9UZEvM2EVjckwyukMb9_RPDT3-4R6slxiyYYnWol4rw%3D%3D&data=05%7C01%7CDarci.HANNING%40slo.oregon.gov%7C3ecb9ac80ccc49f682bd08db095ad623%7Caa3f6932fa7c47b4a0cea598cad161cf%7C0%7C0%7C638114057994149972%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=BKE7RgGhLQmkVGdiIXX3%2FYhFr9l4RD1wFzrTcK4qLIM%3D&reserved=0" target="_blank">
<b><span style="color:#428BCA">CAN-SPAM guidelines here</span></b></a>.<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><img border="0" width="300" height="309" style="width:3.125in;height:3.2152in" id="_x0000_i1049" src="https://files.constantcontact.com/ee1208b4001/d626c9e1-441f-4fdf-bb6a-c729d86a5b24.png" alt="CAN-SPAM"><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<span style="color:black"><img border="0" width="5" height="1" style="width:.0555in;height:.0138in" id="_x0000_i1048" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<img border="0" width="15" height="1" style="width:.1527in;height:.0069in" id="_x0000_i1047" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<p class="MsoNormal" align="right" style="text-align:right"><img border="0" width="103" height="293" style="width:1.0763in;height:3.0555in" id="_x0000_i1046" src="https://files.constantcontact.com/ee1208b4001/b20c2792-a1e6-4035-80c9-a3c69d1fce9e.png"><o:p></o:p></p>
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<img border="0" width="5" height="1" style="width:.0486in;height:.0069in" id="_x0000_i1045" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<img border="0" width="1" height="5" style="width:.0069in;height:.0486in" id="_x0000_i1044" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<p><b><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#315FC3">What is an Email Broadcast Tool?</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Communicating with your users is THE key to successful programs. With an email broadcast tool (not your personal account), you can see when you get higher stats and you can count
your loyal fans. <b>These platforms are set up specifically to send to large lists and track the results.</b><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">With an email newsletter,
<b>you're building relationships</b>. You have a one-on-one connection. It's different from social media because
<b>you can see who is opening your email. </b>You can <b>personalize your messages
</b>by adding the user's first name. (This increases the effectiveness). You can see if they are interested in what you send, by watching if they open your email. <o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Don't worry,
<b>there are platforms that are actually free to use</b> with up to 2000 emails in your list. Popular platforms include
<i>Constant Contact, MailChimp, </i>and <i>MailerLite</i>... to name just a few. <o:p>
</o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p align="center" style="text-align:center"><b><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:black">Want to learn how?</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"> <o:p></o:p></span></p>
<p align="center" style="text-align:center"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><a href="https://gcc02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fr20.rs6.net%2Ftn.jsp%3Ff%3D001u06NEshggP0qYhZsvmcP8EnKjB3Hb2E4bBc2t4i1re36XCzYDjMeKul-oQDphyyR1BzLUostxLsapkMJb01TFzArsj6xH7pJ9JZ8uIBeqxYwP0OtwfszCh8wXfoEXviDTuGEEqSghq9ISKMjlEtZCtcgdqp9A20S%26c%3DdwU7_OVdiNyS-m1E6VilJC250PFBSkdFEJNPRDX9QjdNwARrv8tZyA%3D%3D%26ch%3Dgnr53MPzftd9UZEvM2EVjckwyukMb9_RPDT3-4R6slxiyYYnWol4rw%3D%3D&data=05%7C01%7CDarci.HANNING%40slo.oregon.gov%7C3ecb9ac80ccc49f682bd08db095ad623%7Caa3f6932fa7c47b4a0cea598cad161cf%7C0%7C0%7C638114057994149972%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=16deGNl%2BqP8bMjHf%2F8bxCAUV0o9PsBHf9t%2FDXEMfcnM%3D&reserved=0" target="_blank"><b><span style="font-size:13.5pt;color:#315FC3">Sign
up for the Webinar</span></b></a></span><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:black"> on February 8<sup>th</sup> … or watch the
</span><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><a href="https://gcc02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fr20.rs6.net%2Ftn.jsp%3Ff%3D001u06NEshggP0qYhZsvmcP8EnKjB3Hb2E4bBc2t4i1re36XCzYDjMeKhZBVUEUTE5FX1IynH46w9jgQPIUGQkAoMQonnT58RuqFfCBKr2bqrFsu9JMyu-9SdkKclYzSp3Jov3NC4ltTSr54sGofThE1v-jG3JAEn3tY1jM3DNjyrs%3D%26c%3DdwU7_OVdiNyS-m1E6VilJC250PFBSkdFEJNPRDX9QjdNwARrv8tZyA%3D%3D%26ch%3Dgnr53MPzftd9UZEvM2EVjckwyukMb9_RPDT3-4R6slxiyYYnWol4rw%3D%3D&data=05%7C01%7CDarci.HANNING%40slo.oregon.gov%7C3ecb9ac80ccc49f682bd08db095ad623%7Caa3f6932fa7c47b4a0cea598cad161cf%7C0%7C0%7C638114057994149972%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=YVO5OZ7OSdGh%2FQG74tcoCkMP%2BXHeZ8D77a1wtvEyVh4%3D&reserved=0" target="_blank"><b><span style="font-size:13.5pt;color:#315FC3">recording</span></b></a></span><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:black">.</span><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<span style="color:black"><img border="0" width="5" height="1" style="width:.0555in;height:.0138in" id="_x0000_i1043" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<p><b><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#315FC3">How Does an Email Broadcast Tool Help?</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
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<tbody>
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<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" align="right" style="margin-left:3.5pt">
<tbody>
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<td width="15" valign="top" style="width:11.25pt;padding:0in 0in 0in 0in;height:.75pt">
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<img border="0" width="15" height="1" style="width:.1527in;height:.0069in" id="_x0000_i1042" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<p class="MsoNormal" align="right" style="text-align:right"><img border="0" width="276" height="151" style="width:2.875in;height:1.5763in" id="_x0000_i1041" src="https://files.constantcontact.com/ee1208b4001/90942d7f-e67d-4c9a-ba2d-fc3f6c343671.png" alt="send email"><o:p></o:p></p>
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<td width="5" valign="top" style="width:3.75pt;padding:0in 0in 0in 0in;height:3.75pt">
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<img border="0" width="5" height="1" style="width:.0486in;height:.0069in" id="_x0000_i1040" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<td valign="top" style="padding:0in 0in 0in 0in;height:3.75pt">
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<img border="0" width="1" height="5" style="width:.0069in;height:.0486in" id="_x0000_i1039" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l0 level1 lfo7">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">It keeps you legal</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"> and above board so that you won't get
in trouble.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l10 level1 lfo8">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">You appear more professional</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"> to your users so they have
a higher respect for your organization.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l2 level1 lfo9">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Makes it easy
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">to add text, images and designs so you save bundles of time.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l17 level1 lfo10">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">It keeps all your lists in one place</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"> so that you can easily
see who is in which group.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l9 level1 lfo11">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">You can have</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">
<b>one address in multiple lists</b> which means you can see all their interests at once.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l3 level1 lfo12">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">When you update a contact’s info, it changes in all the lists</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">
which helps your data accuracy.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Not only does a broadcast email tool
<b>keep you legal, you also have visibility to stats! </b>You want these numbers for your reporting responsibilities and funder requirements.
<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">You'll have stats
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">for how many people open your email, unsubscribe or have an invalid email address in the list. You'll gain useful insight, save time, and develop strong relationships
with your users.<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
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<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
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<td style="background:#5E81CA;padding:0in 0in 0in 0in;height:.75pt">
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<span style="color:black"><img border="0" width="5" height="1" style="width:.0555in;height:.0138in" id="_x0000_i1038" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
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<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in">
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<p><b><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#315FC3">Email Newsletter Best Practices</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l13 level1 lfo13">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Frequency</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">. To help build a relationship with your audience,
the bare minimum is monthly; every other week is better and especially important for entrepreneurs and businesses. <o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l4 level1 lfo14">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Timing</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">. Set a defined schedule. You want the recipient
to be able to count on it arriving in a predictable manner. This builds trust in you and your message.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l1 level1 lfo15">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Topics</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">. Keep the number of items between one and five. That's
not a hard and fast number, but don't tell them everything you know in one newsletter, because it won't be read and internalized. More importantly, if it is long and not useful to them, they won't open the next one.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
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<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Length</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">. Keep it brief. For longer articles, you can link
to a blog or website page. (You don't want readers to set it aside to read later, because often that just doesn't happen.)<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p align="center" style="text-align:center"><b><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:black">Are you ready to learn
<i>how</i> to use these email broadcast tools?</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">
<o:p></o:p></span></p>
<p align="center" style="text-align:center"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">We will elaborate on newsletters in the upcoming webinar
<o:p></o:p></span></p>
<p align="center" style="text-align:center"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">and demonstrate how to use three different platforms. <o:p></o:p></span></p>
<p align="center" style="text-align:center"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p align="center" style="text-align:center"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><a href="https://gcc02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fr20.rs6.net%2Ftn.jsp%3Ff%3D001u06NEshggP0qYhZsvmcP8EnKjB3Hb2E4bBc2t4i1re36XCzYDjMeKul-oQDphyyR1BzLUostxLsapkMJb01TFzArsj6xH7pJ9JZ8uIBeqxYwP0OtwfszCh8wXfoEXviDTuGEEqSghq9ISKMjlEtZCtcgdqp9A20S%26c%3DdwU7_OVdiNyS-m1E6VilJC250PFBSkdFEJNPRDX9QjdNwARrv8tZyA%3D%3D%26ch%3Dgnr53MPzftd9UZEvM2EVjckwyukMb9_RPDT3-4R6slxiyYYnWol4rw%3D%3D&data=05%7C01%7CDarci.HANNING%40slo.oregon.gov%7C3ecb9ac80ccc49f682bd08db095ad623%7Caa3f6932fa7c47b4a0cea598cad161cf%7C0%7C0%7C638114057994149972%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=16deGNl%2BqP8bMjHf%2F8bxCAUV0o9PsBHf9t%2FDXEMfcnM%3D&reserved=0" target="_blank"><b><span style="font-size:13.5pt;color:#315FC3">February
8th</span></b></a></span><b><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:black"> … or watch the
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><a href="https://gcc02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fr20.rs6.net%2Ftn.jsp%3Ff%3D001u06NEshggP0qYhZsvmcP8EnKjB3Hb2E4bBc2t4i1re36XCzYDjMeKhZBVUEUTE5FX1IynH46w9jgQPIUGQkAoMQonnT58RuqFfCBKr2bqrFsu9JMyu-9SdkKclYzSp3Jov3NC4ltTSr54sGofThE1v-jG3JAEn3tY1jM3DNjyrs%3D%26c%3DdwU7_OVdiNyS-m1E6VilJC250PFBSkdFEJNPRDX9QjdNwARrv8tZyA%3D%3D%26ch%3Dgnr53MPzftd9UZEvM2EVjckwyukMb9_RPDT3-4R6slxiyYYnWol4rw%3D%3D&data=05%7C01%7CDarci.HANNING%40slo.oregon.gov%7C3ecb9ac80ccc49f682bd08db095ad623%7Caa3f6932fa7c47b4a0cea598cad161cf%7C0%7C0%7C638114057994149972%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=YVO5OZ7OSdGh%2FQG74tcoCkMP%2BXHeZ8D77a1wtvEyVh4%3D&reserved=0" target="_blank"><b><span style="font-size:13.5pt;color:#315FC3">r</span></b></a><a href="https://gcc02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fr20.rs6.net%2Ftn.jsp%3Ff%3D001u06NEshggP0qYhZsvmcP8EnKjB3Hb2E4bBc2t4i1re36XCzYDjMeKhZBVUEUTE5FX1IynH46w9jgQPIUGQkAoMQonnT58RuqFfCBKr2bqrFsu9JMyu-9SdkKclYzSp3Jov3NC4ltTSr54sGofThE1v-jG3JAEn3tY1jM3DNjyrs%3D%26c%3DdwU7_OVdiNyS-m1E6VilJC250PFBSkdFEJNPRDX9QjdNwARrv8tZyA%3D%3D%26ch%3Dgnr53MPzftd9UZEvM2EVjckwyukMb9_RPDT3-4R6slxiyYYnWol4rw%3D%3D&data=05%7C01%7CDarci.HANNING%40slo.oregon.gov%7C3ecb9ac80ccc49f682bd08db095ad623%7Caa3f6932fa7c47b4a0cea598cad161cf%7C0%7C0%7C638114057994149972%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=YVO5OZ7OSdGh%2FQG74tcoCkMP%2BXHeZ8D77a1wtvEyVh4%3D&reserved=0" target="_blank"><b><span style="font-size:13.5pt;color:#315FC3">ecording</span></b></a><b>!</b><o:p></o:p></span></p>
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<span style="color:black"><img border="0" width="5" height="1" style="width:.0555in;height:.0138in" id="_x0000_i1037" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<p><b><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#333333">Communications: Email</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Strategic use of a Subject Line</span></i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">You've crafted the perfect email</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"> - whether it be a concise request to your supervisor
or an event announcement that will be sent to 1000 people.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Your note will probably show up in the recipient's Inbox with 50 others.
<b>How can you make it stand out so that it will be read?</b> You need a Subject Line that won't be passed by. You want to be strategic about what you say.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Here are a few
<i>Subject Line </i>suggestions that will increase your open rate:</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">1. Personalize by adding the recipient's first name ... in the subject line.</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"> If your
email is to one person you can easily add it. If you're using an email platform you can use merge tags to add this personal appeal.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">2. Create Curiosity.</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"> Use intriguing questions or statements to trigger emotions.<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l8 level1 lfo17">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Are you interested?<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l8 level1 lfo17">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">An idea for you<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l8 level1 lfo17">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">A status, please<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l8 level1 lfo17">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Can we talk?<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">3. Add a Deadline for Ugency (if applicable).</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
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<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Register by April 1st to get a seat.<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l7 level1 lfo18">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">This offer expires on February 28th.<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l7 level1 lfo18">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Get the premium rate if you purchase today.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Keep it short and to the point</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">. Up to 50% of people check email from mobile devices
and you don't want your subject line to be cut off. Keep it to under 50 characters (4-7 words).<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Don't use ALL CAPS, exclamation points or spammy words like "free."</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Test your subject line to see how it rates.</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"> Here's a
<a href="https://gcc02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fr20.rs6.net%2Ftn.jsp%3Ff%3D001u06NEshggP0qYhZsvmcP8EnKjB3Hb2E4bBc2t4i1re36XCzYDjMeKvNMJy-MLEuGrrUi_AgPhF56Ko0uP1FJlnCb4ssgqURUjSlhbLfLjHy8lTbPuHT7UdLloU2uqF_VrFa1-NNVdnCh4anACQOgap6d9mf2y3mNPhDnKRujQGeK0QOg0hvs1gn7hvxmar7qefHA06O_FDtnrB5RINYdxg%3D%3D%26c%3DdwU7_OVdiNyS-m1E6VilJC250PFBSkdFEJNPRDX9QjdNwARrv8tZyA%3D%3D%26ch%3Dgnr53MPzftd9UZEvM2EVjckwyukMb9_RPDT3-4R6slxiyYYnWol4rw%3D%3D&data=05%7C01%7CDarci.HANNING%40slo.oregon.gov%7C3ecb9ac80ccc49f682bd08db095ad623%7Caa3f6932fa7c47b4a0cea598cad161cf%7C0%7C0%7C638114057994306208%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=z6QdbW%2BzcmbvO5oPGhENMDRWQ2Z63P%2F3K%2Bg%2BiSmV1K4%3D&reserved=0" target="_blank">
<b><span style="color:#428BCA">Headline Analyzer Tool</span></b></a> to get some feedback.
<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<span style="color:black"><img border="0" width="5" height="1" style="width:.0555in;height:.0138in" id="_x0000_i1032" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<img border="0" width="1" height="5" style="width:.0069in;height:.0486in" id="_x0000_i1029" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<img border="0" width="5" height="1" style="width:.0486in;height:.0069in" id="_x0000_i1028" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<p><b><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:black">Leadership
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">One-on-One Vision Talks</span></i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">I bet you go straight to organizational goals in your head when you hear, "<i>let's talk vision</i>".<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Actually, I'm going to suggest a new idea:
<b>a one-on-one meeting </b>with your manager or supervisor to<b> </b>talk about the<b> goals that
<i>you </i>have to achieve <i>your </i>future</b> vision. There are many benefits that can come from having these conversations on a regular basis ... at least annually if not more frequently.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
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<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Shaping responsibilities to match your goals.<o:p></o:p></span></p>
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<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Knowing someone understands what is important to you.<o:p></o:p></span></p>
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<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Building relationships and trust.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">If
<i>you </i>are a person who has folks reporting to you</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">, imagine how much more effective everyone would be if you sat with each person and had them share what they would
like to accomplish ... personally, professionally, and perhaps financially.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Don't wait for a specific time of year.
</span></b><i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Now
</span></i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">is a great time to look back on the previous year to see what has been achieved, and ask ourselves what we want to accomplish next.<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><a href="https://gcc02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fr20.rs6.net%2Ftn.jsp%3Ff%3D001u06NEshggP0qYhZsvmcP8EnKjB3Hb2E4bBc2t4i1re36XCzYDjMeKuuj-FrSAlwCXpSEXqi5nxzABIAdLiBPVRIY6stvaAFOSL7W15SpQrwYk4XOAdnZGjcfpT23Nx04Y2w3IPrXIDwPgGLklAf57WCzQc-4JvGpOtSi1-8He6s%3D%26c%3DdwU7_OVdiNyS-m1E6VilJC250PFBSkdFEJNPRDX9QjdNwARrv8tZyA%3D%3D%26ch%3Dgnr53MPzftd9UZEvM2EVjckwyukMb9_RPDT3-4R6slxiyYYnWol4rw%3D%3D&data=05%7C01%7CDarci.HANNING%40slo.oregon.gov%7C3ecb9ac80ccc49f682bd08db095ad623%7Caa3f6932fa7c47b4a0cea598cad161cf%7C0%7C0%7C638114057994306208%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=qqDnHsrsMXjHdRpWnGLBIvCZHphbSYTJnhKZ5gqmlHs%3D&reserved=0"><span style="text-decoration:none"><img border="0" width="300" height="201" style="width:3.125in;height:2.0902in" id="_x0000_i1026" src="https://files.constantcontact.com/ee1208b4001/8751eb23-fa9b-43ba-9f5f-7e80a465c6c5.png" alt="Ask a question"></span></a><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<p><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333">Copyright 1996-2023 Shared Results International. Published weekly. Distribution is limited by license. For information on how to include additional recipients, contact
<a href="mailto:support@tech-talk.com">support@tech-talk.com</a> 941-355-2092. </span><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:black"><o:p></o:p></span></p>
<p><span style="font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p><span style="font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p><span style="font-family:"Arial",sans-serif">Cheers,<o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:14.0pt">Darci Hanning, MLIS (she/her/hers)<o:p></o:p></span></b></p>
<p class="MsoNormal">Public Library Consultant / CE Coordinator<br>
<b>Continuing Education Resources: </b><a href="https://libguides.osl.state.or.us/conted"><span style="color:#0563C1">https://libguides.osl.state.or.us/conted</span></a><span style="font-size:8.0pt"><br>
<br>
<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:115%">State Library of Oregon <b>|</b> Library Support and Development Services
<o:p></o:p></p>
<p class="MsoNormal" style="line-height:115%">971-375-3491 <b>|</b> <a href="mailto:darci.hanning@slo.oregon.gov">
<span style="color:#0563C1">darci.hanning@slo.oregon.gov</span></a> <b>|</b> <a href="http://www.oregon.gov/library">
<span style="color:#0563C1">www.oregon.gov/library</span></a> <u><span style="color:#0563C1"><o:p></o:p></span></u></p>
<p class="MsoNormal">Follow @StateLibraryOR: <a href="http://fb.me/StateLibraryOR">
<span style="color:#0563C1">Facebook</span></a> <b>|</b> <a href="https://twitter.com/StateLibraryOR">
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<span style="color:#0563C1">YouTube</span></a><o:p></o:p></p>
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