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<title>Enroll in "Creating a Library Marketing Plan"</title>
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<p class="MsoNormal">Creating a Library Marketing Plan <o:p></o:p></p>
<p class="MsoNormal">August 29 & 31, 2023, 2:00 pm - 4:00 pm CDT<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">A solid marketing plan helps libraries communicate their value and reach their target audience effectively and efficiently. Leveraging a SWOT analysis and selecting appropriate marketing channels, attendees will define their target audience,
understand audience needs and preferences, and develop a messaging strategy that resonates with them. Create a winning marketing plan for any library size and type.<o:p></o:p></p>
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<p class="MsoNormal">Learning objectives for this session include:<o:p></o:p></p>
<p class="MsoNormal">• Understanding and applying the concepts of marketing<o:p></o:p></p>
<p class="MsoNormal">• Developing and implementing a marketing plan<o:p></o:p></p>
<p class="MsoNormal">• Assessing the effectiveness of a marketing plan<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Amigos Member Individual Registration - $ 180.00<o:p></o:p></p>
<p class="MsoNormal">Non-member Individual Registration - $ 360.00<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Registration closes August 24: <a href="https://www.amigos.org/civicrm/event/register?id=1945">
https://www.amigos.org/civicrm/event/register?id=1945</a><o:p></o:p></p>
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<p class="MsoNormal"><b><span style="font-family:"Arial",sans-serif;color:#2F5496">Jodie Borgerding (she/her/hers)<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial",sans-serif">Continuing Education Services Manager<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black">Amigos Library Services<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black">1190 Meramec Station Rd. Ste. 207<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black">Ballwin, MO 63021
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<p class="MsoNormal"><span lang="FR" style="font-size:10.0pt;font-family:"Arial",sans-serif">972-340-2897
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<p class="MsoNormal"><span lang="FR" style="font-size:10.0pt;font-family:"Arial",sans-serif"><a href="mailto:borgerding@amigos.org"><u><span style="color:#0563C1">borgerding@amigos.org</span></u></a>
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<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#2F5496"><a href="https://amigos.org/"><u><span style="color:#0563C1">www.amigos.org</span></u></a><o:p></o:p></span></b></p>
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