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<p class="elementtoproof" align="center" style="text-align:center"><b><span style="font-family:"Arial",sans-serif;color:black">Welcome to the latest issue of Tech-Talk!</span></b><o:p></o:p></p>
<p align="center" style="text-align:center;background:white"><span style="font-family:"Arial",sans-serif;color:black"> </span><o:p></o:p></p>
<p align="center" style="text-align:center;background:white"><span style="font-family:"Arial",sans-serif;color:black">Having trouble reading this email?<br>
You can view the </span><b><u><span style="font-family:"Arial",sans-serif;color:blue"><a href="https://www.tech-talk.com/instagram-tips-and-best-practices.html" title="https://www.tech-talk.com/decoding-texting-abbreviations.html">tech tip</a></span></u></b><span style="font-family:"Arial",sans-serif;color:black"> and
the </span><b><u><span style="font-family:"Arial",sans-serif;color:blue"><a href="https://www.tech-talk.com/what-do-we-value.html" title="https://www.tech-talk.com/getting-less-bold.html">communication tip</a></span></u></b><span style="font-family:"Arial",sans-serif;color:black"> online
instead at:<br>
<a href="https://www.tech-talk.com/login/oregon">https://www.tech-talk.com/login/oregon</a></span><o:p></o:p></p>
<p align="center" style="text-align:center;background:white"><span style="font-family:"Arial",sans-serif;color:black"> </span><o:p></o:p></p>
<p align="center" style="text-align:center;background:white"><span style="font-family:"Arial",sans-serif;color:black">When prompted for a
<b>username and password, </b>use ORLIBTECH for both.</span><o:p></o:p></p>
<p style="background:white"><span style="font-family:"Arial",sans-serif;color:black"> </span><o:p></o:p></p>
<p align="center" style="margin-bottom:12.0pt;text-align:center;background:white">
<b><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:black">Tech-Talk is a paid subscription service for staff of Oregon libraries and is supported in whole by the Institute of Museum and Library Services (IMLS) through the Library Services
and Technology Act (LSTA), administered by the State Library of Oregon.</span></b></p>
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<p class="MsoNormal" style="mso-line-height-alt:.75pt"><span style="font-size:1.0pt">Instagram Tips<o:p></o:p></span></p>
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<p align="center" style="text-align:center"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Photo by
<a href="https://r20.rs6.net/tn.jsp?f=0014pG3M9dbI6F0HRaTJgyiZHc055mhyJISLhQcFLsgcM8BcVnQutuQKQWnsT0kWNIA7DjKrtwF-EIC2K_MeIIDLQFtcvlG6sdCJhzEJQgVwobdpFWTae5KFpVG99BR0yxezTK7V0nCMCurllAYSMuwVoYhhH0-dKpelAjeRPpd_8fTeHW5VWZJMveDrjHM0CjvaZ5lSrtVd_-ItilF2SYdJaZNPebdtdj4pkpc_PUkU-WIfiZbLdd2baGOHVmguGoa&c=fvTC9VmdZGYrNtQHmI2zy-AxAEm5nIRevjJ90h31Ku8r1ThaY1xVvw==&ch=98s0jcOb1ti6C3dZDV0VT_9F_IH620j2uDmmCGSyWFmLoH64o6OPxg==" target="_blank">
<b><span style="color:#315FC3">Joshua J. Cotten</span></b></a> on <a href="https://r20.rs6.net/tn.jsp?f=0014pG3M9dbI6F0HRaTJgyiZHc055mhyJISLhQcFLsgcM8BcVnQutuQKVvoRuzw8xP-s6YioeupU0_goITKmwqp28XVYyUsH5c89dJeg5Hc5Kr_hNAynE8N9ifclJh7qGxOa19aUnV8fpy-dKlCLRXHFPIcLj144s-UOxlSKwySOEi3kb4pyCP76MbRMScl7YL2uB2yps33XUid1DcZnmNooIrrtw2cPz0SLnlAUCS-viU1CLLAsx6yRqiwXhXiAPYaBZ0fXfJbS0Fr86OSSWE9zhKxZo-eyTCQlhmjrwjOuSS5aSMYC_fm-VazFVvNPgc6h9LCVQyTfDc=&c=fvTC9VmdZGYrNtQHmI2zy-AxAEm5nIRevjJ90h31Ku8r1ThaY1xVvw==&ch=98s0jcOb1ti6C3dZDV0VT_9F_IH620j2uDmmCGSyWFmLoH64o6OPxg==" target="_blank">
<b><span style="color:#315FC3">Unsplash</span></b></a><o:p></o:p></span></p>
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<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l26 level1 lfo1">
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</span></span></span><![endif]><b><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:#333333">January 10: [SOCIAL MEDIA]</span></b><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:#333333"> <i>Instagram 101... A Beginner's
Guide to Social Success</i> [3 pm ET for 1 hour] <o:p></o:p></span></p>
<p><span style="font-size:13.5pt;font-family:"Tahoma",sans-serif;color:#333333"></span><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
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<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:#333333">January 24: [ORGANIZE]</span></b><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:#333333"> <i>Desktop Organization - Simplify
Your Computer Life </i>[3 pm ET for 1 hour] <o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l28 level1 lfo3">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:#333333">February 14: [PPT/G-SLIDES]</span></b><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:#333333"> <i>Make Your Presentations
Sizzle!</i> <i> </i>[3 pm ET for 1 hour] <o:p></o:p></span></p>
<p class="indent--1"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
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<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:#333333">February 24: [DESKTOP]</span></b><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:#333333">
<i>Desktop Organization: Simplify Your Computer Life </i>[3 pm ET for 1 hour] <o:p>
</o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><span style="color:black"><a href="https://r20.rs6.net/tn.jsp?f=0014pG3M9dbI6F0HRaTJgyiZHc055mhyJISLhQcFLsgcM8BcVnQutuQKe8UDbx94WZJJeZc-eknbVGVnJv0MvDD2RPz_UoKY8jTcnWlsmPPqwPoWGWFwz5lpuw0NlQ_zeJpCXz2BIIe2Fs7dvt4zn46AgHeu59NKQ1T&c=fvTC9VmdZGYrNtQHmI2zy-AxAEm5nIRevjJ90h31Ku8r1ThaY1xVvw==&ch=98s0jcOb1ti6C3dZDV0VT_9F_IH620j2uDmmCGSyWFmLoH64o6OPxg=="><b><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:white;text-decoration:none">View
Webinars and Register Here</span></b></a> </span><o:p></o:p></p>
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<span style="color:black"><img border="0" width="5" height="1" style="width:.0486in;height:.0069in" id="_x0000_i1055" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<h1 style="margin:0in"><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#315FC3">IMPORTANT UPDATE: Instagram on Desktops<o:p></o:p></span></h1>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Good news!</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"> A big thanks goes out to one of our readers in Ada Community Library, ID
who brought to our attention that <b>you <i>can</i> now post to Instagram from your
<i>computer</i></b><i> </i>(as opposed to posting only from a phone). <o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">When Instagram was launched in 2010, it was designed to be only a
<i>mobile </i>platform encouraging users to post pictures on-the-spot. However, as "Insta" has<b> grown from just casual users to a major marketing influence</b>, you can now use a desktop or laptop to post, comment, share, and more.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">TIP:</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"> If, when you go to Instagram.com on
<i>your </i>computer, you <b><i>don't </i></b>see the ability to add a post, <b>delete your browser's cache</b> (<a href="https://r20.rs6.net/tn.jsp?f=0014pG3M9dbI6F0HRaTJgyiZHc055mhyJISLhQcFLsgcM8BcVnQutuQKQz7YqcdhLfF4TCpFXHKsIymZuN6QyQyJa00YOY64UIylX7tqddOl7SbKw1WQEfVeVXR3x4CSTctIS0ByHYrQM1ESRbFmBHRv-lIgZ7aw8ideVqxotRAZ6tA3HTgG_4f5hCfIrmEIM_fba2tVApR0j0=&c=fvTC9VmdZGYrNtQHmI2zy-AxAEm5nIRevjJ90h31Ku8r1ThaY1xVvw==&ch=98s0jcOb1ti6C3dZDV0VT_9F_IH620j2uDmmCGSyWFmLoH64o6OPxg==" target="_blank"><b><span style="color:#315FC3">see
Tech-Talk article</span></b></a> here) <b><i>and </i></b>delete the IG (Instagram) cookie (<a href="https://r20.rs6.net/tn.jsp?f=0014pG3M9dbI6F0HRaTJgyiZHc055mhyJISLhQcFLsgcM8BcVnQutuQKRScQ37B8rghFokv1HKiz6LzmkqwmH0DsF6z9BUmQYmjbj55ZoihiOE-NPgCbbFCP9rjFBPxXSRjmMvGF5oBkJRitOgjwHbt1JPujPgF5_8bkEkap5_EQ5eewMKcb79jX6DGhZJM4_jb-JbS72IW0SoXESeiMlDoHQ==&c=fvTC9VmdZGYrNtQHmI2zy-AxAEm5nIRevjJ90h31Ku8r1ThaY1xVvw==&ch=98s0jcOb1ti6C3dZDV0VT_9F_IH620j2uDmmCGSyWFmLoH64o6OPxg==" target="_blank"><b><span style="color:#315FC3">see
how here</span></b></a> in Tech-Talk). Then you'll have all the capabilities to post from a computer!
<o:p></o:p></span></p>
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<span style="color:black"><img border="0" width="5" height="1" style="width:.0486in;height:.0069in" id="_x0000_i1054" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<h1 style="margin:0in"><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#315FC3">SOCIAL MEDIA - Instagram Part II - Strategies and Best Practices<o:p></o:p></span></h1>
<p><i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Intermediate</span></i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
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<img border="0" width="15" height="1" style="width:.1597in;height:.0069in" id="_x0000_i1053" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<p class="MsoNormal" align="right" style="text-align:right"><img border="0" width="151" height="151" style="width:1.5694in;height:1.5763in" id="_x0000_i1052" src="https://files.constantcontact.com/ee1208b4001/880bfac3-95ca-4c64-b78e-807d04ce1a84.png" alt="webinar"><o:p></o:p></p>
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<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">If you're a casual social media user, you may post for fun to share your everyday experiences, vacation highlights or like me, "proud grandma" moments.
<b>However, if you own a business, or are in charge of social media</b> for your organization, some strategies can help to
<b>get your post noticed more, engage your followers and build your brand</b>.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">We've outlined some tips and guidelines for using Instagram … any social media actually!<o:p></o:p></span></p>
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<span style="color:black"><img border="0" width="5" height="1" style="width:.0486in;height:.0069in" id="_x0000_i1051" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<h1 style="margin:0in"><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#315FC3">Start with Your Profile<o:p></o:p></span></h1>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Sure, people may like your posts, comment and follow,
<b>but when they click to your bio page, what do they see?</b><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l2 level1 lfo5">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">If you haven't already created
<b>your username (or "handle")</b>, make sure it is your <i>business </i>name, or something easy that people can identify you. (<b>Example</b>: @seattlepubliclibrary or @oprahsbookclub). You can use up to 30 characters with letters, numbers, underscores and
periods. <b>If the username idea you want</b> is already being used, try adding underscores or periods in the middle of it.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l0 level1 lfo6">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Use a clear and recognizable profile picture</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"> such as a
logo or a high-quality photo representing yourself or your brand.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l9 level1 lfo7">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Write a concise and engaging bio</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"> that clearly describes
who you are or shows off your brand's personality. Use keywords to make it easier to find. Include bolding, emojis and special characters to make it fun.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l18 level1 lfo8">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Include a link</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"> to your website or a specific landing page.<o:p></o:p></span></p>
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<span style="color:black"><img border="0" width="5" height="1" style="width:.0486in;height:.0069in" id="_x0000_i1049" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
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<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
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<h1 style="margin:0in"><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#315FC3">Create a Content Calendar ... Post Consistently<o:p></o:p></span></h1>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l15 level1 lfo9">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Plan your content in advance</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"> using a content calendar.
Start with time-sensitive posts (like event announcements) and fill in the holes with additional content.
<i>Stories </i>or <i>IG Live</i> are great ways to showcase "on the fly" content.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l10 level1 lfo10">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Consider using scheduling tools</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"> to plan and automate your
posts like <i>Buffer </i>(which is free), <i>SocialPilot</i>, or <i>Later </i>(there are many other paid options).<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l11 level1 lfo11">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Schedule posts at optimal times based</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"> on your audience's
activity. Every business has its own personalized best time to post, depending on the niche and location of its target audience. Below are guidelines from
<i>SocialPilot</i>.<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><span style="display:none"><o:p> </o:p></span></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
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<td valign="top" style="padding:7.5pt 15.0pt 7.5pt 15.0pt">
<p class="MsoNormal" align="center" style="text-align:center"><img border="0" width="480" height="452" style="width:5.0in;height:4.7083in" id="_x0000_i1048" src="https://files.constantcontact.com/ee1208b4001/9a66d4f7-eb07-4ddd-8904-b97dceb9465a.png" alt="post schedule"><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
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<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
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<td width="100%" valign="top" style="width:100.0%;padding:7.5pt 15.0pt 7.5pt 15.0pt">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
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<td style="background:#5E81CA;padding:0in 0in 0in 0in;height:.75pt">
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<span style="color:black"><img border="0" width="5" height="1" style="width:.0486in;height:.0069in" id="_x0000_i1047" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
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<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
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<h1 style="margin:0in"><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#315FC3">Create High-Quality Content
<o:p></o:p></span></h1>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
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<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
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<td valign="top" style="padding:7.5pt 15.0pt 7.5pt 15.0pt">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" align="right" style="margin-left:3.5pt">
<tbody>
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<td width="15" valign="top" style="width:11.25pt;padding:0in 0in 0in 0in;height:.75pt">
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<img border="0" width="15" height="1" style="width:.1597in;height:.0069in" id="_x0000_i1046" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
</td>
<td style="padding:0in 0in 7.5pt 0in;height:.75pt">
<p class="MsoNormal" align="right" style="text-align:right"><img border="0" width="280" height="247" style="width:2.9166in;height:2.5694in" id="_x0000_i1045" src="https://files.constantcontact.com/ee1208b4001/ea64de63-0f80-4932-8b18-7e02fd8bf50b.png" alt="post example"><o:p></o:p></p>
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<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l13 level1 lfo12">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Ensure a
<b>mix of content types</b>, including Photos, Stories, and Reels </span><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#C03E30">(</span><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">short videos).<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l31 level1 lfo13">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Don't overdo it on the special effects.
<b>Simple images </b>with captivating captions are powerful.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l25 level1 lfo14">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Use a
<b>consistent style, color palette, </b>and theme to make your profile visually cohesive.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l4 level1 lfo15">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Design your content in the
<b>right size</b> for each type of post.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l30 level1 lfo16">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Take advantage of<b> tools that make it easy
</b>to create eye-catching posts like Canva.com.<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
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<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
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<td width="100%" valign="top" style="width:100.0%;padding:7.5pt 15.0pt 7.5pt 15.0pt">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
<tr style="height:.75pt">
<td style="background:#5E81CA;padding:0in 0in 0in 0in;height:.75pt">
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<span style="color:black"><img border="0" width="5" height="1" style="width:.0486in;height:.0069in" id="_x0000_i1044" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
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<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
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<td valign="top" style="padding:7.5pt 15.0pt 7.5pt 15.0pt">
<h1 style="margin:0in"><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#315FC3">Content Ideas<o:p></o:p></span></h1>
</td>
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</tbody>
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</div>
</td>
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</div>
<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
<tr>
<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
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<td valign="top" style="padding:7.5pt 15.0pt 7.5pt 15.0pt">
<p><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Vary the way you share your media</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"> taking advantage of post types:
<i>Images</i>, <i>Reels </i>(up to 90-second videos), <i>Stories</i> (posts that last for 24 hours),
<i>Carousel </i>(multiple pictures and/or videos).<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
<tr>
<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
<tr>
<td valign="top" style="padding:7.5pt 15.0pt 7.5pt 15.0pt">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" align="right" style="margin-left:3.5pt">
<tbody>
<tr style="height:.75pt">
<td width="15" valign="top" style="width:11.25pt;padding:0in 0in 0in 0in;height:.75pt">
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<img border="0" width="15" height="1" style="width:.1597in;height:.0069in" id="_x0000_i1043" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
</td>
<td style="padding:0in 0in 7.5pt 0in;height:.75pt">
<p class="MsoNormal" align="right" style="text-align:right"><img border="0" width="259" height="357" style="width:2.6944in;height:3.7222in" id="_x0000_i1042" src="https://files.constantcontact.com/ee1208b4001/a366dda0-c869-4c6c-ae75-95cc8499b4b9.png" alt="type of post"><o:p></o:p></p>
</td>
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<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Get creative! Here are some ideas for posts:<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l12 level1 lfo17">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Educational Content
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">- Share informative and "how-to" posts that add value to your audience. <o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l6 level1 lfo18">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Product/Program Teasers</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"> - Drive anticipation through photo
or video teasers.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l3 level1 lfo19">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Get to Know</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"> - Introduce staff to your followers to build
relationships. <o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l7 level1 lfo20">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Event Announcements</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"> - Invite followers to upcoming programs
and events. <o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l21 level1 lfo21">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Share an Interview -</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"> Create a video Reel or Story with
some Q&A questions. Interview employees, special guests, customers… <o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l24 level1 lfo22">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Announce a Challenge</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"> - Engage readers by asking for their
participation.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="indent--1" style="margin-left:66.0pt;mso-list:l1 level1 lfo23"><![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Go Live</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"> - Use the live video approach for special announcements,
instructional or how-to videos, or kicking off a special event. Take followers "behind the scenes" of your organization.<o:p></o:p></span></p>
</td>
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</tbody>
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</div>
</td>
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</tbody>
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</div>
<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
<tr>
<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
<tr>
<td valign="top" style="padding:7.5pt 15.0pt 7.5pt 15.0pt">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" align="right" style="margin-left:3.5pt">
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<img border="0" width="15" height="1" style="width:.1597in;height:.0069in" id="_x0000_i1041" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<p class="MsoNormal" align="right" style="text-align:right"><img border="0" width="279" height="268" style="width:2.9027in;height:2.7916in" id="_x0000_i1040" src="https://files.constantcontact.com/ee1208b4001/d8526ab9-31ee-4383-8451-e146008c108d.png" alt="post type"><o:p></o:p></p>
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<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Special Hours </span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">- Make Followers aware of changes in your
organization's schedule.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l8 level1 lfo25">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Seasonal Posts</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"> - Take advantage of seasonal, holidays
or "special" days. Use the <a href="https://r20.rs6.net/tn.jsp?f=0014pG3M9dbI6F0HRaTJgyiZHc055mhyJISLhQcFLsgcM8BcVnQutuQKVvoRuzw8xP--IxJkOZwFvXaw0hUKU2BM8eqDv3DroYeBYW7EW38rS_8FNvpPvN58qpXNx5W_nwuCL8dGjogS-5UMB2Kp1e-Cyvq_id_utPPkrnoxyOXQf4ExR45KXcCsBv8r_XqK2sY&c=fvTC9VmdZGYrNtQHmI2zy-AxAEm5nIRevjJ90h31Ku8r1ThaY1xVvw==&ch=98s0jcOb1ti6C3dZDV0VT_9F_IH620j2uDmmCGSyWFmLoH64o6OPxg==" target="_blank">
<b><span style="color:#315FC3">Sprout Social Hashtag holiday guide</span></b></a> to find fun ideas like "Random Acts of Kindness Day," "National Pizza Day" or "World Storytelling Day."<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l27 level1 lfo26">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Re-Post
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">- Share items in your feed posted by Followers.<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<span style="color:black"><img border="0" width="5" height="1" style="width:.0486in;height:.0069in" id="_x0000_i1039" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<h1 style="margin:0in"><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#315FC3">Use Hashtags<o:p></o:p></span></h1>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Research and find relevant Hashtags</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"> to increase the visibility of your posts. Adding
them not only </span><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#040C28">makes your content come up in search results for keywords you've used but can also help fuel the Instagram algorithm and get you in front of people that are
not following you yet</span><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#202124">. (<b>TIP</b>:
</span><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Not familiar with hashtags? Go to the Tech-Talk database; search for "hashtags". You'll find two great articles, Part I and II.)
<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l19 level1 lfo27">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Research popular words</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"> and relevance on sites like Hashtags.org.
<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l33 level1 lfo28">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Add between 3-5 hashtags</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"> on a single post. However, avoid
overusing them and make sure they are relevant to your content. <o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l5 level1 lfo29">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Create your own branded hashtag
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">to encourage users to add to their posts to add community engagement. Examples include REI: #OptOUtside, LuluLemon: #TheSweatLife, Target: #TargetRun
<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><img border="0" width="541" height="211" style="width:5.6319in;height:2.2013in" id="_x0000_i1038" src="https://files.constantcontact.com/ee1208b4001/92ce2b7b-031a-4806-8800-018d697d0d59.png" alt="hashtags"><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<span style="color:black"><img border="0" width="5" height="1" style="width:.0486in;height:.0069in" id="_x0000_i1037" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<h1 style="margin:0in"><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#315FC3">Engage Your Audience<o:p></o:p></span></h1>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Social media is a two-way street!<b> Don't post and forget about it - you need to continue building a relationship with your audience.</b> It's always impressive to see an organization
<i>respond </i>in the comments area to user questions and interactions. They feel seen and heard (especially if there's a concern).<o:p></o:p></span></p>
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<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" align="right" style="margin-left:3.5pt">
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<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<img border="0" width="15" height="1" style="width:.1597in;height:.0069in" id="_x0000_i1036" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<p class="MsoNormal" align="right" style="text-align:right"><img border="0" width="289" height="287" style="width:3.0069in;height:2.993in" id="_x0000_i1035" src="https://files.constantcontact.com/ee1208b4001/4787a023-90ae-4119-8629-8489a6b0e41c.png" alt="type of post"><o:p></o:p></p>
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<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l16 level1 lfo30">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Respond promptly
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">to comments and direct messages.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l22 level1 lfo31">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Post a picture and
<b>ask for creative captions.</b> <o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l23 level1 lfo32">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Run contests and giveaways
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">to encourage user participation and expand your reach.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l29 level1 lfo33">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Use Instagram's features like polls
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">to encourage interaction.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l20 level1 lfo34">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Initiate conversations by asking questions</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"> and encouraging
feedback.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l32 level1 lfo35">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Collaborate with followers,
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">influencers, and other businesses in your niche.<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Remember, the
<b>key to success on Instagram is a combination of quality content, engagement, and a thoughtful strategy</b> tailored to your specific audience and goals.<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><img border="0" width="138" height="139" style="width:1.4375in;height:1.4444in" id="_x0000_i1034" src="https://files.constantcontact.com/ee1208b4001/880bfac3-95ca-4c64-b78e-807d04ce1a84.png" alt="webinar"><o:p></o:p></p>
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<h3 style="margin:0in"><span style="font-size:15.0pt;font-family:"Arial",sans-serif;color:white">Upcoming Tech-Talk Webinar!</span><span style="font-size:15.0pt;font-family:"Arial",sans-serif;color:#5E81CA"><o:p></o:p></span></h3>
<p><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#5E81CA"><o:p> </o:p></span></p>
<p><span style="font-size:10.5pt;font-family:"Arial",sans-serif;color:white">If you're new to
<i>Instagram </i>and want a LIVE tour of this platform, register for this upcoming beginner-friendly Tech-Talk webinar on January 10th. We will show you the interface, the different ways to post, and more!</span><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#5E81CA"><o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><span style="color:black"><a href="https://r20.rs6.net/tn.jsp?f=0014pG3M9dbI6F0HRaTJgyiZHc055mhyJISLhQcFLsgcM8BcVnQutuQKYxtP1S84sprRpLVtVFMElIgYsiL1fukVirnpumVqjdoyxx7L14_pP_qfGy7bQGrZvF_XWy9OCoz72BZoyIBhnNxeFu72EVmb1ngbPF9y7_5ZQ4ahYxiefParE6qgSvfuHgt8Wvxc1S2R-uEWXtT-xS7QOHlXInrTuAzTWmGjmOIOB06Vx5M0Fs=&c=fvTC9VmdZGYrNtQHmI2zy-AxAEm5nIRevjJ90h31Ku8r1ThaY1xVvw==&ch=98s0jcOb1ti6C3dZDV0VT_9F_IH620j2uDmmCGSyWFmLoH64o6OPxg=="><b><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:white;text-decoration:none">Register
Here</span></b></a> </span><o:p></o:p></p>
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<p><b><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#333333">Communication: Self</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">What do we value?</span></i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">No one really knows where the quiz below actually comes from, but it has been circulating on the internet since the year 2000. Why? Because it's
<i>good!</i><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Whoever created it</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"> (and no it was not Charles Schulz, creator of Peanuts ... according
to the Charles Schulz Museum), the quiz offers <b>insight into a philosophy that is worth considering.</b><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p align="center" style="text-align:center"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">*** QUIZ ***</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#222222">You don't have to actually answer the questions. Just ponder on them. Just read it straight through, and you'll get the point. </span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#222222">1. Name the five wealthiest people in the world. </span><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#222222">2. Name the last five Heisman trophy winners. </span><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#222222">3. Name the last five winners of the Miss America pageant. </span><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#222222">4. Name ten people who have won the Nobel or Pulitzer Prize. </span><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#222222">5. Name the last half dozen Academy Award winners for best actor and actress. </span><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#222222">6. Name the last decade's worth of World Series winners. </span><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#222222">How did you do</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#222222">?
</span><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span class="ql-cursor"><b><span style="font-size:12.0pt;font-family:"Tahoma",sans-serif;color:#222222"></span></b></span><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#222222">The point is,</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#222222">
none of us remember the headliners of yesterday. These are no second-rate achievers They are the best in their fields. But the applause dies. Awards tarnish ... Achievements are forgotten. Accolades and certificates are buried with their owners. </span><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#222222">Here's another quiz. See how you do on this one: </span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#222222">1. List a few teachers who aided your journey through school. </span><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#222222">2. Name three friends who have helped you through a difficult time. </span><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#222222">3. Name five people who have taught you something worthwhile. </span><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#222222">4. Think of a few people who have made you feel appreciated and special. </span><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#222222">5. Think of five people you enjoy spending time with. </span><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#222222">Easier</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#222222">? </span><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#222222">The lesson:</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#222222"> The people who make a difference in your life are not the ones with
the most credentials, the most money ... or the most awards. <b>They simply are the ones who care the most</b>.</span><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
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<span style="color:black"><img border="0" width="5" height="1" style="width:.0486in;height:.0069in" id="_x0000_i1030" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<img border="0" width="15" height="1" style="width:.1597in;height:.0069in" id="_x0000_i1029" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<p><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">NOTE</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">: <a href="https://r20.rs6.net/tn.jsp?f=0014pG3M9dbI6F0HRaTJgyiZHc055mhyJISLhQcFLsgcM8BcVnQutuQKVvoRuzw8xP-WlExVnwxqJpHRylSZmFY08q_o0E9w2-N9rIQ9fdXpNNaQPAPDYMLEeRWbz2G2AF6N-o8rQplvqOF8ikgGswmOw==&c=fvTC9VmdZGYrNtQHmI2zy-AxAEm5nIRevjJ90h31Ku8r1ThaY1xVvw==&ch=98s0jcOb1ti6C3dZDV0VT_9F_IH620j2uDmmCGSyWFmLoH64o6OPxg==" target="_blank"><b><span style="color:black">Charles
M. Schulz Museum</span></b></a> produced the following response to the question,
<i>"Is this the philosophy of Charles Schulz</i>?"<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">"We get this request about once a month. Though this saying/quiz is often attributed to Charles Schulz,<b> he in fact made no such statement.</b><o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">The "<i>Don't worry about the world coming to an end today . . . It's already tomorrow in Australia</i>" quotation that
<b><i>sometimes </i></b>appears at the end of the quiz evidently did come from the pen of Charles Schulz, an adaptation taken from a Peanuts strip originally published on 13 June 1980."<o:p></o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">This added statement may have been the reason people started to think the quiz itself was from Charles Schulz.<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><a href="https://r20.rs6.net/tn.jsp?f=0014pG3M9dbI6F0HRaTJgyiZHc055mhyJISLhQcFLsgcM8BcVnQutuQKZkzX4ncyljuGOzAdBECXgpH0dOTE3vWqAMqUGNTpOljlHwkuIGh-TSpJJEb2Iv7PVysPShVrEpcJfNGZNBcJf5pY7HN87SmfC6JXn1eGE0v&c=fvTC9VmdZGYrNtQHmI2zy-AxAEm5nIRevjJ90h31Ku8r1ThaY1xVvw==&ch=98s0jcOb1ti6C3dZDV0VT_9F_IH620j2uDmmCGSyWFmLoH64o6OPxg=="><span style="text-decoration:none"><img border="0" width="300" height="201" style="width:3.125in;height:2.0902in" id="_x0000_i1027" src="https://files.constantcontact.com/ee1208b4001/b13a7a6a-7445-4d8e-b741-4b475385ef5b.png"></span></a><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><a href="https://r20.rs6.net/tn.jsp?f=0014pG3M9dbI6F0HRaTJgyiZHc055mhyJISLhQcFLsgcM8BcVnQutuQKeX94tArHkKuLDnGES2cYCze66lkLQZkXaBF0f7eIkXP1MxBJRtYLaEZ-B20f8hJwp2N16Kf105aTdC8XS_k3zEt7Xt59kow_w-evKiVSw8ets6Yfozr42U=&c=fvTC9VmdZGYrNtQHmI2zy-AxAEm5nIRevjJ90h31Ku8r1ThaY1xVvw==&ch=98s0jcOb1ti6C3dZDV0VT_9F_IH620j2uDmmCGSyWFmLoH64o6OPxg=="><span style="text-decoration:none"><img border="0" width="300" height="201" style="width:3.125in;height:2.0902in" id="_x0000_i1026" src="https://files.constantcontact.com/ee1208b4001/8751eb23-fa9b-43ba-9f5f-7e80a465c6c5.png" alt="Ask a question"></span></a><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<p><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333">Copyright 1996-2023 Shared Results International. Published weekly. Distribution is limited by license. For information on how to include additional recipients, contact
<a href="mailto:support@tech-talk.com">support@tech-talk.com</a> 585-615-7795. </span><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:black"><o:p></o:p></span></p>
<p><span style="font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif">Cheers,<br>
</span><b><span style="font-size:14.0pt;mso-ligatures:standardcontextual">Darci Hanning, MLIS (she/her/hers)</span></b><b><span style="font-size:14.0pt"><o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="mso-ligatures:standardcontextual">Public Library Consultant / CE Coordinator<br>
<b>Continuing Education Resources: </b><a href="https://libguides.osl.state.or.us/conted"><span style="color:#0563C1">https://libguides.osl.state.or.us/conted</span></a></span><span style="font-size:8.0pt;mso-ligatures:standardcontextual"><br>
<br>
<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:115%"><span style="mso-ligatures:standardcontextual">State Library of Oregon
<b>|</b> Library Support and Development Services <o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:115%"><span style="mso-ligatures:standardcontextual">971-375-3491
<b>|</b> <a href="mailto:darci.hanning@slo.oregon.gov"><span style="color:#0563C1">darci.hanning@slo.oregon.gov</span></a>
<b>|</b> <a href="http://www.oregon.gov/library"><span style="color:#0563C1">www.oregon.gov/library</span></a>
<u><span style="color:#0563C1"><o:p></o:p></span></u></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><span style="display:none"><o:p> </o:p></span></p>
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