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<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:14.0pt;font-family:"Aptos Display",sans-serif">Welcome to the latest issue of Tech-Talk!</span></b><span style="font-size:14.0pt;font-family:"Aptos Display",sans-serif"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:14.0pt;font-family:"Aptos Display",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:14.0pt;font-family:"Aptos Display",sans-serif">Having trouble reading this email?<br>
You can view the <b><u><a href="https://www.tech-talk.com/why-is-an-alt-tag-important.html" title="https://www.tech-talk.com/decoding-texting-abbreviations.html">tech tip</a></u></b> and the
<b><u><a href="https://www.tech-talk.com/do-you-want-to-avoid-all-of.html" title="https://www.tech-talk.com/getting-less-bold.html">communication tip</a></u></b> online instead at:<br>
<u><a href="https://www.tech-talk.com/login/oregon">https://www.tech-talk.com/login/oregon</a></u><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:14.0pt;font-family:"Aptos Display",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:14.0pt;font-family:"Aptos Display",sans-serif">When prompted for a
<b>username </b>and<b> password, </b>use ORLIBTECH for both.<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:14.0pt;font-family:"Aptos Display",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:11.0pt;font-family:"Aptos Display",sans-serif">Tech-Talk is a paid subscription service for staff of Oregon libraries and is supported in whole by the Institute of Museum and
Library Services (IMLS) through the Library Services and Technology Act (LSTA), administered by the State Library of Oregon.<o:p></o:p></span></p>
<div id="preheader">
<p class="MsoNormal" style="mso-line-height-alt:.75pt"><span style="font-size:1.0pt">This is a concise written description of the image.
<o:p></o:p></span></p>
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<p align="center" style="text-align:center"><span style="font-family:"Times New Roman",serif;color:black">Photo by
<a href="https://opiayfbab.cc.rs6.net/tn.jsp?f=001hrdZcoBGtKW0r3kIqLvndSQZTAtF8S1YkyUK_MN5cJi7zjc5c2kIi8Mcom-8RcrbbB6FnV3UuOR0igpfhXimUfoYZKfa56xdfRlD7bTrUu5E9C2quErf6NMnb67LuGouvp_80rCL7BJfORxPZ2A7eBFhD-FYbHFJMGRniSYt-_cZW0AdQrw8PgTnQ5uSq6M8ZKwt92YS_00ADH_h3UmiQBHNnTET9qg4eTkIGdK0Lv81smJ2bg54LLGCPlkEgJ-ZWiA8Nhl5d-Q=&c=VeUsN5ylpZDSRzXN1ULAoPZ99jbzGcUfUQaI2fH0UH5h3_zirnBiGw==&ch=aO-9_MsPv4BLd7ECgnbszAiN2RajnqOIlq1WyiWQjtW6rY0pC0850w==" target="_blank">
<b><span style="color:#315FC3">Jan Canty</span></b></a> on <a href="https://opiayfbab.cc.rs6.net/tn.jsp?f=001hrdZcoBGtKW0r3kIqLvndSQZTAtF8S1YkyUK_MN5cJi7zjc5c2kIi8Mcom-8RcrbOY14H6dZe1MC-9lR5TrV-ePw591LznN0x5E7lebDR_QIhRPv_Sp4RfoDqkV3K7sw42-x3_tDJwMBbveQ1Vhs6ujBDnbDngxg9jm0iBSZmj8cWb8j5wcsMAmR0uiXc5VIUNKf1OL9XTVnmAXwb8Miwm2rv7BpKsFSrWhQbjsYhiv1oqWs_UhTT6GXMCDmDSwXNRHQupaUCBMw1c3IPCH4oUHbGD_XXOjwK0CI5YjL2TZFSkEYOA2WbA==&c=VeUsN5ylpZDSRzXN1ULAoPZ99jbzGcUfUQaI2fH0UH5h3_zirnBiGw==&ch=aO-9_MsPv4BLd7ECgnbszAiN2RajnqOIlq1WyiWQjtW6rY0pC0850w==" target="_blank">
<b><span style="color:#315FC3">Unsplash</span></b></a><o:p></o:p></span></p>
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<p><b><span style="font-size:16.0pt;font-family:"Arial",sans-serif;color:#315FC3">Webinars for You </span></b><span style="font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
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<p><b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:#C03E30">NOTE</span></b><b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">: All webinars begin at 3 pm ET / 2 pm CT / 1 pm MT / 12 Noon PT and are
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<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:black">September 25:</span></b><i><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:black">
</span></i><b><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:black">[GRAPHICS]</span></b><i><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:black"> Make Your Own Animated Greeting Cards wiht Music and Voice
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</span></span></span><![endif]><b><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:black">October 9: [WORD/Google Docs]</span></b><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:black">
<i>Mastering Document Templates and Formatting</i> <o:p></o:p></span></p>
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<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:black">October 23: [GRAPHICS]
</span></b><i><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:black">Use AI Tips and Strategies to Solve Problems and Craft Perfect Text</span></i><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:black">
<o:p></o:p></span></p>
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<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:black">November 6:</span></b><i><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:black">
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</span></b><i><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:black">Organizing Your Documents in Cloud Storage</span></i><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:black">
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<p class="MsoNormal" align="center" style="text-align:center"><span style="color:black"><a href="https://opiayfbab.cc.rs6.net/tn.jsp?f=001hrdZcoBGtKW0r3kIqLvndSQZTAtF8S1YkyUK_MN5cJi7zjc5c2kIi4Lm_xY1pG4NX-x5Ej7qYg0a0iELECTFJGaOWvi-1RCmFIY3Vlt8Bjp3hQQa8lul3hOuC3wx8inUlXtvpzzr2A15Ry8muLVmon_PUacHkwSqDpWWqS9AKfc=&c=VeUsN5ylpZDSRzXN1ULAoPZ99jbzGcUfUQaI2fH0UH5h3_zirnBiGw==&ch=aO-9_MsPv4BLd7ECgnbszAiN2RajnqOIlq1WyiWQjtW6rY0pC0850w==" target="_blank"><b><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:white;text-decoration:none">View
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<span style="color:black"><img border="0" width="5" height="1" style="width:.0535in;height:.0119in" id="_x0000_i1043" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<h1 style="margin:0in"><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#315FC3">WEB DESIGN - What Makes Good ALT Text?<o:p></o:p></span></h1>
<p><i><span style="font-family:"Times New Roman",serif;color:black">Intermediate</span></i><span style="font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<p><b><span style="font-family:"Times New Roman",serif;color:black">Have you ever been viewing a website page</span></b><span style="font-family:"Times New Roman",serif;color:black"> (or reading an email) and a picture doesn't load? You just see a tiny little
box that is a placeholder for the image. There might be some text describing the image which is referred to as ALT text (an acronym for alternative text, a
<i>description</i> of the picture).<o:p></o:p></span></p>
<p><span style="font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-family:"Times New Roman",serif;color:black">There are other important reasons for having this descriptive text. Why do you need to know this?<b> </b>If you are making any changes to a website (or email) you will want to add this ALT text
for every image. <b>TIP:</b> Watch for next week's Tech-Talk where we'll show you a tool that makes creating ALT text easy. Let's first look at what makes "good" ALT Text.<o:p></o:p></span></p>
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<span style="color:black"><img border="0" width="5" height="1" style="width:.0535in;height:.0119in" id="_x0000_i1042" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<h1 style="margin:0in"><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#315FC3">Why Add ALT Text?<o:p></o:p></span></h1>
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<img border="0" width="15" height="1" style="width:.1547in;height:.0119in" id="_x0000_i1041" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<p class="MsoNormal" align="right" style="text-align:right"><img border="0" width="362" height="229" style="width:3.7738in;height:2.3809in" id="_x0000_i1040" src="https://files.constantcontact.com/ee1208b4001/b523a0c0-5c4d-41bd-8a6a-6e4787d3a354.png" alt="A screenshot of a WordPress media library interface. It shows an entry with a child wearing sunflower-shaped sunglasses standing in a field of sunflowers under a clear blue sky. The child is in a yellow outfit, smiling and having a joyful time in the sunny field."><o:p></o:p></p>
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<p><b><span style="font-family:"Times New Roman",serif;color:black">When you're viewing a website page or email, you typically don't see this bit of text</span></b><span style="font-family:"Times New Roman",serif;color:black"> as it is built into the HTML code
in the backend of a web page, but it serves several important purposes:<o:p></o:p></span></p>
<p><span style="font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-family:"Times New Roman",serif;color:black">1. Accessibility.</span></b><span style="font-family:"Times New Roman",serif;color:black"> First and foremost, these text descriptions help visually impaired users that are using screen readers
understand the content of images. Instead of seeing an image, the ALT text is read aloud to help the reader visualize the what is in the picture.<o:p></o:p></span></p>
<p><span style="font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-family:"Times New Roman",serif;color:black">2. Search Engine Optimization (SEO).</span></b><span style="font-family:"Times New Roman",serif;color:black"> A search engine (like Google) will use the text in ALT tags to understand the content
of images. This can improve search engine rankings for that website page.<o:p></o:p></span></p>
<p><span style="font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-family:"Times New Roman",serif;color:black">3. Image Failure to Load.</span></b><span style="font-family:"Times New Roman",serif;color:black"> And as mentioned earlier, sometimes when you're viewing a website page, an image may fail
to display due to an error (such as a broken link). In this case, the ALT text will be visible in its place, providing readers with the image description.<o:p></o:p></span></p>
<p><span style="font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-family:"Times New Roman",serif;color:black">So the ALT Tag,</span></b><span style="font-family:"Times New Roman",serif;color:black"> in describing the image,
<b>helps <i>both </i>the website users and search engines </b>understand what the image represents.<o:p></o:p></span></p>
<p><span style="font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-family:"Times New Roman",serif;color:black">TIP: </span></b><span style="font-family:"Times New Roman",serif;color:black">Don't confuse a
<i>Caption</i> with ALT Text. A picture Caption is meant to be <i>visible </i>to all readers on the page to give more context to how the image relates to the text around it.<o:p></o:p></span></p>
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<span style="color:black"><img border="0" width="5" height="1" style="width:.0535in;height:.0119in" id="_x0000_i1039" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<h1 style="margin:0in"><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#315FC3">What Makes Up an ALT Tag?<o:p></o:p></span></h1>
<p><span style="font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-family:"Times New Roman",serif;color:black">Actually, you won't see the ALT Tag and ALT Text (unless you're using a screen reader or the image doesn't load). But it's good to know what is going on, especially if you are working on a web
page. Every image should have a good explanation in the ALT Tag.<o:p></o:p></span></p>
<p><span style="font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-family:"Times New Roman",serif;color:black">The "Tag" (also referred to as
<i>ALT Attribute</i>) has two parts for the screen reader to use: <o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;text-indent:-12.0pt;mso-list:l1 level1 lfo2">
<![if !supportLists]><span style="font-family:"Times New Roman",serif;color:black"><span style="mso-list:Ignore">1.<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-family:"Times New Roman",serif;color:black">The
<i>location</i> of the image - where that file is saved on the website (See </span>
<b><span style="font-family:"Times New Roman",serif;color:#DE1701">red </span></b><span style="font-family:"Times New Roman",serif;color:black">text below).<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;text-indent:-12.0pt;mso-list:l1 level1 lfo2">
<![if !supportLists]><span style="font-family:"Times New Roman",serif;color:black"><span style="mso-list:Ignore">2.<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-family:"Times New Roman",serif;color:black">The
<i>descriptive</i> <i>text </i>(See </span><b><span style="font-family:"Times New Roman",serif;color:#258D23">green</span></b><b><span style="font-family:"Times New Roman",serif;color:black">
</span></b><span style="font-family:"Times New Roman",serif;color:black">text below).
<o:p></o:p></span></p>
<p><b><span style="font-family:"Times New Roman",serif;color:black">If you were to view it in the website code</span></b><span style="font-family:"Times New Roman",serif;color:black">, it looks something like this: <o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
<tr>
<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
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<td width="100%" valign="top" style="width:100.0%;padding:7.5pt 15.0pt 7.5pt 15.0pt">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
<tr style="height:.75pt">
<td style="background:#5E81CA;padding:0in 0in 0in 0in;height:.75pt">
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<span style="color:black"><img border="0" width="5" height="1" style="width:.0535in;height:.0119in" id="_x0000_i1038" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
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<td valign="top" style="padding:0in 15.0pt 0in 15.0pt">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;background:white">
<tbody>
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<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
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<p><span style="font-size:13.0pt;font-family:"Arial",sans-serif;color:#999999"><</span><span style="font-size:13.0pt;font-family:"Arial",sans-serif;color:#DE1701">img src="<a href="https://www.tech-talk.com/images/name_of_image.jpg">https://www.tech-talk.com/images/name_of_image.jpg</a>"</span><span style="font-size:13.0pt;font-family:"Arial",sans-serif;color:#5E81CA">
</span><span style="font-size:13.0pt;font-family:"Arial",sans-serif;color:#258D23">alt="A clear and concise description of the image."</span><span style="font-size:13.0pt;font-family:"Arial",sans-serif;color:#999999">></span><span style="font-family:"Arial",sans-serif;color:#5E81CA"><o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
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<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
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<td width="100%" valign="top" style="width:100.0%;padding:7.5pt 15.0pt 7.5pt 15.0pt">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
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<td style="background:#5E81CA;padding:0in 0in 0in 0in;height:.75pt">
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<span style="color:black"><img border="0" width="5" height="1" style="width:.0535in;height:.0119in" id="_x0000_i1037" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
<tr>
<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
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<p><b><span style="font-family:"Times New Roman",serif;color:black">If you are one of the people who have difficulty</span></b><span style="font-family:"Times New Roman",serif;color:black"> adding images with great ALT Text, we have some principles for you.<o:p></o:p></span></p>
<p><span style="font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-family:"Times New Roman",serif;color:black">For instance</span></b><span style="font-family:"Times New Roman",serif;color:black">, below are different examples of ALT text descriptions for this image.<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
<tr>
<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
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<td valign="top" style="padding:7.5pt 15.0pt 7.5pt 15.0pt">
<p class="MsoNormal" align="center" style="text-align:center"><img border="0" width="548" height="365" style="width:5.7083in;height:3.8035in" id="_x0000_i1036" src="https://files.constantcontact.com/ee1208b4001/0370e398-b1e0-4a32-b78b-9c835dc81672.png" alt="A man is doing push-ups on a wooden floor with a slightly frightened golden retriever lying on his back. A bottle of water, and a banana are on the floor nearby."><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
<tr>
<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
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<td valign="top" style="padding:7.5pt 15.0pt 7.5pt 15.0pt">
<p><b><span style="font-family:"Times New Roman",serif;color:black">POOR:</span></b><span style="font-family:"Times New Roman",serif;color:black"> [empty, no text added]<o:p></o:p></span></p>
<p><b><span style="font-family:"Times New Roman",serif;color:black">OKAY:</span></b><span style="font-family:"Times New Roman",serif;color:black"> A man doing push-ups.<o:p></o:p></span></p>
<p><b><span style="font-family:"Times New Roman",serif;color:black">BETTER:</span></b><span style="font-family:"Times New Roman",serif;color:black"> A man doing push-ups with a dog on his back.<o:p></o:p></span></p>
<p><b><span style="font-family:"Times New Roman",serif;color:black">GREAT:</span></b><span style="font-family:"Times New Roman",serif;color:black"> A man is doing push-ups on a wooden floor with a slightly frightened golden retriever lying on his back. A bottle
of water, and a banana are on the floor nearby.<o:p></o:p></span></p>
<p><span style="font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-family:"Times New Roman",serif;color:black">If <i>you </i>were unable to view the picture, see how you get a better visualization in your mind of what is in the image with more descriptive ALT text.<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
<tr>
<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
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<td width="100%" valign="top" style="width:100.0%;padding:7.5pt 15.0pt 7.5pt 15.0pt">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
<tr style="height:.75pt">
<td style="background:#5E81CA;padding:0in 0in 0in 0in;height:.75pt">
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<span style="color:black"><img border="0" width="5" height="1" style="width:.0535in;height:.0119in" id="_x0000_i1035" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
<tr>
<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
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<td valign="top" style="padding:7.5pt 15.0pt 7.5pt 15.0pt">
<h1 style="margin:0in"><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#315FC3">ALT Text Considerations<o:p></o:p></span></h1>
<p><span style="font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-family:"Times New Roman",serif;color:black">When crafting the ALT text for an image… <o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;text-indent:-12.0pt;mso-list:l0 level1 lfo3">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-family:"Times New Roman",serif;color:black">Keep it short and
<i>specific</i>.</span></b><span style="font-family:"Times New Roman",serif;color:black"> Strive for concise and informative. <o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;text-indent:-12.0pt;mso-list:l0 level1 lfo3">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-family:"Times New Roman",serif;color:black">Determine the
<i>message</i></span></b><i><span style="font-family:"Times New Roman",serif;color:black">
</span></i><span style="font-family:"Times New Roman",serif;color:black">the image conveys not only "what" is in it.<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;text-indent:-12.0pt;mso-list:l0 level1 lfo3">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-family:"Times New Roman",serif;color:black">Use complete sentences</span></b><span style="font-family:"Times New Roman",serif;color:black"> with proper punctuation.<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;text-indent:-12.0pt;mso-list:l0 level1 lfo3">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-family:"Times New Roman",serif;color:black">Put the most
<i>important </i>information first</span></b><span style="font-family:"Times New Roman",serif;color:black"> in case it gets cut off. <o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;text-indent:-12.0pt;mso-list:l0 level1 lfo3">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-family:"Times New Roman",serif;color:black">Use
<i>keywords</i> that will help in SEO</span></b><span style="font-family:"Times New Roman",serif;color:black"> (Search Engine Optimization)</span><span style="font-family:"Times New Roman",serif;color:#C03E30">
</span><span style="font-family:"Times New Roman",serif;color:black">but avoid adding too many (referred to as keyword stuffing).<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;text-indent:-12.0pt;mso-list:l0 level1 lfo3">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-family:"Times New Roman",serif;color:black">Don't include the words "image" or "picture"</span></b><span style="font-family:"Times New Roman",serif;color:black"> as it is assumed because an ALT tag describes
an image. For example, don't say, "In the <i>picture </i>it shows…"<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;text-indent:-12.0pt;mso-list:l0 level1 lfo3">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-family:"Times New Roman",serif;color:black">Avoid abbreviations
</span></b><span style="font-family:"Times New Roman",serif;color:black">or acronyms.<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;text-indent:-12.0pt;mso-list:l0 level1 lfo3">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-family:"Times New Roman",serif;color:black">Check your
<b>spelling</b>.<o:p></o:p></span></p>
<p><b><span style="font-family:"Times New Roman",serif;color:black">Now, using these principles,
</span></b><span style="font-family:"Times New Roman",serif;color:black">let's take a look at a few more examples. Here are some pictures showing both
<i>poor</i> and <i>well-written</i> ALT text.<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
<tr>
<td valign="top" style="padding:0in 15.0pt 0in 15.0pt">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
<tr style="height:.75pt">
<td width="50%" valign="top" style="width:50.0%;border:solid white 1.5pt;padding:0in 0in 0in 0in;height:.75pt">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
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<td valign="top" style="padding:7.5pt 15.0pt 7.5pt 15.0pt">
<p class="MsoNormal" align="center" style="text-align:center"><img border="0" width="227" height="151" style="width:2.363in;height:1.5714in" id="_x0000_i1034" src="https://files.constantcontact.com/ee1208b4001/5a52b211-bed9-42fd-a185-2b790639a21a.png"><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><span style="display:none"><o:p> </o:p></span></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
<tr>
<td valign="top" style="padding:7.5pt 15.0pt 7.5pt 15.0pt">
<p><b><span style="font-family:"Times New Roman",serif;color:black">POOR:</span></b><span style="font-family:"Times New Roman",serif;color:black"> A boy sitting on the floor reading a book.<o:p></o:p></span></p>
<p><span style="font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-family:"Times New Roman",serif;color:black">GREAT:</span></b><span style="font-family:"Times New Roman",serif;color:black"> A young child with blond hair sits cross-legged on the floor in a library, engrossed in a book. The background
shows shelves filled with colorful books. He is wearing a blue shirt and appears focused on reading.<o:p></o:p></span></p>
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<td width="20" valign="top" style="width:15.0pt;padding:0in 0in 0in 0in;height:.75pt">
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<img border="0" width="20" height="20" style="width:.2083in;height:.2083in" id="_x0000_i1033" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"><o:p></o:p></p>
</td>
<td width="50%" valign="top" style="width:50.0%;border:solid white 1.5pt;padding:0in 0in 0in 0in;height:.75pt">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
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<td valign="top" style="padding:7.5pt 15.0pt 7.5pt 15.0pt">
<p class="MsoNormal" align="center" style="text-align:center"><img border="0" width="227" height="151" style="width:2.363in;height:1.5714in" id="_x0000_i1032" src="https://files.constantcontact.com/ee1208b4001/4b2be705-5f86-4715-a72f-179d34b12e18.png"><o:p></o:p></p>
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</tbody>
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</div>
<p class="MsoNormal" align="center" style="text-align:center"><span style="display:none"><o:p> </o:p></span></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
<tr>
<td valign="top" style="padding:7.5pt 15.0pt 7.5pt 15.0pt">
<p><b><span style="font-family:"Times New Roman",serif;color:black">POOR:</span></b><span style="font-family:"Times New Roman",serif;color:black"> Box of colorful vegetables. <o:p></o:p></span></p>
<p><span style="font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-family:"Times New Roman",serif;color:black">GREAT:</span></b><span style="font-family:"Times New Roman",serif;color:black"> A wooden crate filled with freshly harvested vegetables sits on the ground amidst green grass. The crate contains
carrots, red and green bell peppers, cucumbers, tomatoes, beets with leafy tops, and other colorful vegetables.<o:p></o:p></span></p>
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</div>
<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
<tr>
<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
<tr>
<td width="100%" valign="top" style="width:100.0%;padding:7.5pt 15.0pt 7.5pt 15.0pt">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
<tr style="height:.75pt">
<td style="background:#5E81CA;padding:0in 0in 0in 0in;height:.75pt">
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<span style="color:black"><img border="0" width="5" height="1" style="width:.0535in;height:.0119in" id="_x0000_i1031" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<p><b><span style="font-family:"Times New Roman",serif;color:black">NEXT Tech-Talk:</span></b><span style="font-family:"Times New Roman",serif;color:black"> You might be thinking that creating ALT text takes a lot of time to accurately describe each image that
you load into a website page or add to an email. It would, if you didn't have an app to help!<o:p></o:p></span></p>
<p><span style="font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-family:"Times New Roman",serif;color:black">We've got a time-saving tool that uses AI … and magically
<b>creates your ALT text descriptions for you, instantly!</b> Watch for it in next week's Tech-Talk email.<o:p></o:p></span></p>
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<p><b><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#333333">Communication: Grammar</span></b><span style="font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><i><span style="font-family:"Times New Roman",serif;color:black">Do you want to avoid "all of"?</span></i><span style="font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><span style="font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-family:"Times New Roman",serif;color:black">OK, grammar is often a matter of preference</span></b><span style="font-family:"Times New Roman",serif;color:black">, rather than right or wrong, informal or formal. Today's idea falls into
that bucket of personal taste, and in this case, a difference in language culture.<o:p></o:p></span></p>
<p><span style="font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-family:"Times New Roman",serif;color:black">A true story:
</span></b><span style="font-family:"Times New Roman",serif;color:black">Once, having been smitten by the love bug with a Canadian gentleman, we had plenty of time to talk and discuss all things in life. It was natural to notice when he or I did something that
was peculiar to our country's heritage.<o:p></o:p></span></p>
<p><span style="font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-family:"Times New Roman",serif;color:black">Apparently, my use of the term "all of" was particularly American.</span></b><span style="font-family:"Times New Roman",serif;color:black"> He believed that adding the word "of" was grammatically
incorrect. So I might say, <i>"All of the books I wanted had been checked out."</i><o:p></o:p></span></p>
<p><span style="font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-family:"Times New Roman",serif;color:black">His contention was that it should be,
<i>"All the books I wanted..."</i><o:p></o:p></span></p>
<p><span style="font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-family:"Times New Roman",serif;color:black">That made me pay attention to the phrase</span></b><span style="font-family:"Times New Roman",serif;color:black">. Adding the word "of" is really unnecessary and leaving it out, crisps up the
sentence. So I thought I'd write about the choice in this article.<o:p></o:p></span></p>
<p><span style="font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-family:"Times New Roman",serif;color:black">Of course, I looked up the correct phrase on the Internet</span></b><span style="font-family:"Times New Roman",serif;color:black">, and found that either way (<i>all of
</i>or <i>all</i>) were right. Amusingly, some said "all of" was more informal, while others said the exact opposite. (Of course, I bet the authors of all these statements were seeing these terms through American eyes. :-)<o:p></o:p></span></p>
<p><span style="font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-family:"Times New Roman",serif;color:black">Which is right?
</span></b><span style="font-family:"Times New Roman",serif;color:black">Apparently both ... depending on where you live.<o:p></o:p></span></p>
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<p><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333">Copyright 1996-2024 Shared Results International. Published weekly. Distribution is limited by license. For information on how to include additional recipients, contact
<a href="mailto:support@tech-talk.com">support@tech-talk.com</a> 585-615-7795. </span><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:black"><o:p></o:p></span></p>
<p><span style="font-size:14.0pt;font-family:"Aptos Display",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;font-family:"Aptos Display",sans-serif">Cheers,<br>
</span><b><span style="font-size:14.0pt;font-family:"Calibri",sans-serif">Darci Hanning, MLIS (she/her/hers)</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Public Library Consultant / CE Coordinator<br>
<b>Continuing Education Resources: </b><u><span style="color:#0563C1"><a href="https://libguides.osl.state.or.us/conted"><span style="color:#0563C1">https://libguides.osl.state.or.us/conted</span></a></span></u><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri",sans-serif">State Library of Oregon
<b>|</b> Library Support and Development Services<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri",sans-serif">971-375-3491
<b>|</b> <u><span style="color:#0563C1"><a href="mailto:darci.hanning@slo.oregon.gov"><span style="color:#0563C1">darci.hanning@slo.oregon.gov</span></a></span></u>
<b>|</b> <u><span style="color:#0563C1"><a href="http://www.oregon.gov/library"><span style="color:#0563C1">www.oregon.gov/library</span></a></span></u><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><br>
<img border="0" width="408" height="51" style="width:4.25in;height:.5297in" id="Picture_x0020_669964595" src="cid:image001.png@01DB090F.356D3330" alt="State Library of Oregon (Logo)"><o:p></o:p></span></p>
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