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<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:14.0pt;font-family:"Aptos Display",sans-serif">Welcome to the latest issue of Tech-Talk!</span></b><span style="font-size:14.0pt;font-family:"Aptos Display",sans-serif"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:14.0pt;font-family:"Aptos Display",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:14.0pt;font-family:"Aptos Display",sans-serif">Having trouble reading this email?<br>
You can view the <b><a href="https://www.tech-talk.com/facebook-users-are-hiding-links-in-the-comments-heres-why.html">tech tip</a></b> and the
<b><u><a href="https://www.tech-talk.com/visual-storytelling-with-bold-text.html" title="https://www.tech-talk.com/getting-less-bold.html">communication tip</a></u></b> online instead at:<br>
<u><a href="https://www.tech-talk.com/login/oregon">https://www.tech-talk.com/login/oregon</a></u><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:14.0pt;font-family:"Aptos Display",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:14.0pt;font-family:"Aptos Display",sans-serif">When prompted for a
<b>username </b>and<b> password, </b>use ORLIBTECH for both.<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:14.0pt;font-family:"Aptos Display",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:10.0pt;font-family:"Aptos Display",sans-serif">Tech-Talk is a paid subscription service for staff of Oregon libraries and is supported in whole by the Institute of Museum and
Library Services (IMLS) through the Library Services and Technology Act (LSTA), administered by the State Library of Oregon.</span><span style="font-size:14.0pt;font-family:"Aptos Display",sans-serif"><o:p></o:p></span></p>
<p class="MsoNormal" style="mso-line-height-alt:.75pt"><span style="font-size:1.0pt">A secret you may not know<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><a href="https://opiayfbab.cc.rs6.net/tn.jsp?f=001tW5-SljAVPr2XrZvoodbv9gLyrHdose2V6qj6J3JimKWVZfhxLiFuOn6Ck7YSpP9AgM3OteHuhtNQQP7IQ2o8P8UcR5mqim-RdkqfdEY4i54bZNevTPxgnO9JjgTmdYskWSpdP2hBrG_kF3hnvTGdjafEVlROmmuCSXkl_KLGyBcyU0nlaJQGR8-nAeO250h6WQi_sliV-q6IO337l7z37OhUkxvD1hMJ_2mKaf2nVY=&c=9w1X15NSTPjvs0P_tgnCpCvt1L1_H-mcIQD4Ca9KsHUzs2jM6OND1g==&ch=1ZuPI7vnUfd8bd5mkNVVivoghCQwRlO1XAcEAnA6RAOSB_NYvPTrqQ=="><b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:#315FC3;text-decoration:none"><img border="0" width="600" height="341" style="width:6.25in;height:3.5535in" id="_x0000_i1080" src="https://files.constantcontact.com/ee1208b4001/55c23788-efe0-4308-9c56-eaa85e55ae6a.png?rdr=true" alt="A field of purple flowers wiht a button that says View the Tech Tip Video Here"></span></b></a><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
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<p align="center" style="text-align:center"><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">Photo by
<a href="https://opiayfbab.cc.rs6.net/tn.jsp?f=001tW5-SljAVPr2XrZvoodbv9gLyrHdose2V6qj6J3JimKWVZfhxLiFuOn6Ck7YSpP9hK7I4uiQh8X5XFCKjBEY13xfFLuouFxSulZE_YO_Dd6KWRKvvR0y0kOIxVgDBS5ArN9HL1b5LelecomfRi2EJ3CR9i8PxYy-EcP_wwJyFNiPwpmtb1JsurlvmYNLWpmHzyGHmosO16nlQuzOJ6RZZkzuztEu5Nx1tbOAjr3e37iJqwbct6mavD0gz-m2JSiF8OxX0-_XLGM=&c=9w1X15NSTPjvs0P_tgnCpCvt1L1_H-mcIQD4Ca9KsHUzs2jM6OND1g==&ch=1ZuPI7vnUfd8bd5mkNVVivoghCQwRlO1XAcEAnA6RAOSB_NYvPTrqQ==" target="_blank">
<b><span style="color:#315FC3">Irina Iriser</span></b></a> on <a href="https://opiayfbab.cc.rs6.net/tn.jsp?f=001tW5-SljAVPr2XrZvoodbv9gLyrHdose2V6qj6J3JimKWVZfhxLiFuOn6Ck7YSpP91--TgeG-T8hgg8b0RnmJhBjUsBpkAqNW7dL5jZL4EgNhb_6o6EVCf-baYdQ9PAo7hw9GZ0x_HMxJaWg0ZTElgTu2XLyyhzwWNfkh6rX7CBzNp8phJaTfxvSDE4cqVIbRlEDFNRUzI-KkP_Zadza6mdrSCgHepw9cB1s8zNdVwF3Q0zD2Q2IFb-8jpAKkt9RoJMaEACYNx4QqGXXRZwYWpMRu3zm_IQkMi2EGgW5CjsLyGjxQVz6xJdlQwTRkA5MX&c=9w1X15NSTPjvs0P_tgnCpCvt1L1_H-mcIQD4Ca9KsHUzs2jM6OND1g==&ch=1ZuPI7vnUfd8bd5mkNVVivoghCQwRlO1XAcEAnA6RAOSB_NYvPTrqQ==" target="_blank">
<b><span style="color:#315FC3">Unsplash</span></b></a><o:p></o:p></span></p>
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<p><b><span style="font-size:16.0pt;font-family:"Arial",sans-serif;color:#315FC3">Webinars for You</span></b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:#C03E30">NOTE</span></b><b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">: Webinars begin at 3 pm ET / 2 pm CT / 1 pm MT / 12 Noon PT and are one
hour long. </span></b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">June 11: [GOOGLE]
</span></b><i><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">Google Tabs: Use this New Feature to Boost Your Docs Organization</span></i><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">
</span><b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:#C03E30">Why attend</span></b><b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">:</span></b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">
You use Docs a lot and this feature rocks!<o:p></o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">June 25: [WEB TOOL]</span></b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">
<i>From Job Seeker to Hired: Empower Your Patrons with Indeed </i><b>Why attend: </b>
You want to learn tips for finding a new position.<o:p></o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">July 9: [Google]
</span></b><i><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">Your Photo Mess, Solved: Smart Organizing with Google Photos</span></i><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">
<b>Why attend: </b>You want a system to organize your photos<o:p></o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">July 23: [AI]</span></b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">
<i>Using ChatGPT to Handle Challenging People with Confidence Why Attend?</i> Learn a new tool to deal with difficult situations.<o:p></o:p></span></p>
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<h3 style="margin:0in"><span style="font-size:15.0pt;font-family:"Arial",sans-serif;color:#5E81CA">Tech-Talk is Hiring!<o:p></o:p></span></h3>
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<p><b><span style="font-family:"Arial",sans-serif;color:black">Interested?</span></b><b><span style="font-family:"Arial",sans-serif;color:#C03E30"> L</span></b><span style="font-family:"Arial",sans-serif;color:#5E81CA"><a href="https://opiayfbab.cc.rs6.net/tn.jsp?f=001tW5-SljAVPr2XrZvoodbv9gLyrHdose2V6qj6J3JimKWVZfhxLiFuOzeulhH5aF7bKq5Kk7MLHN_RZdsB6Kq_ItOhew4FUHuz3V2o68fyRlBJKqnkXBqv8SX8X1krtf6CpAwNz3Z1Ewx009SRLSmFriQ4ZRPDSr3&c=9w1X15NSTPjvs0P_tgnCpCvt1L1_H-mcIQD4Ca9KsHUzs2jM6OND1g==&ch=1ZuPI7vnUfd8bd5mkNVVivoghCQwRlO1XAcEAnA6RAOSB_NYvPTrqQ==" target="_blank"><b><span style="color:#C03E30;text-decoration:none">earn
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<span style="color:black"><img border="0" width="5" height="1" style="width:.0535in;height:.0119in" id="_x0000_i1073" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<h1 style="margin:0in"><span style="font-size:14.5pt;font-family:"Arial",sans-serif;color:#315FC3">SOCIAL MEDIA - Facebook Users Are Hiding Links in the Comments - Here’s Why<o:p></o:p></span></h1>
<p><i><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">Intermediate</span></i><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
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<p><b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">Have you noticed</span></b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"> that more and more, Facebook<b> posts don't include the link</b>
in the post itself - but instead, it's tucked away in the comments? Well, it's not by coincidence;
<b>there's a strategic reason for this shift</b>.<o:p></o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">Because social media strategies are constantly changing, the answer lies in
<b>how the platform's algorithm works</b>.<o:p></o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">As marketers</span></b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"> are fighting for their posts to be seen and go viral,
<b>putting a "Read more" link in a <i>Comment </i>instead of the main Facebook post
</b>is a tactic used primarily for engagement reasons. <o:p></o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">For example</span></b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">, when social media platforms like<i> Facebook, Instagram
</i>and <i>TikTok </i>decide what posts to show the social media user, they use an algorithm (a set of rules and steps) to figure out which content they think you'll like the most.
<b>Algorithms decide:</b><o:p></o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;text-indent:-12.0pt;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">What content gets shown first<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;text-indent:-12.0pt;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">Who sees what<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;text-indent:-12.0pt;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">How far a post spreads<o:p></o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">Since these algorithms affect how many people see a post (called reach), marketers try to understand how the algorithm works and adjust their content accordingly to get more visibility
and engagement.<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<span style="color:black"><img border="0" width="5" height="1" style="width:.0535in;height:.0119in" id="_x0000_i1070" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<h1 style="margin:0in"><span style="font-size:14.5pt;font-family:"Arial",sans-serif;color:#315FC3">Why This Change in Link Placement<o:p></o:p></span></h1>
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<img border="0" width="15" height="1" style="width:.1547in;height:.0119in" id="_x0000_i1069" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><img border="0" width="272" height="344" style="width:2.8333in;height:3.5833in" id="_x0000_i1068" src="https://files.constantcontact.com/ee1208b4001/0fbe7da8-f56d-4cca-a6bd-a085c5fae092.png?rdr=true" alt="A Facebook post shows a train with text about riding Amtrak from Vancouver to Seattle for $50 saying it was cheaper and less stressful than flying"></span><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
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<p><b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">To make sure posts land in front of platform users</span></b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">, social media managers are always
trying to optimize posts ... and<b> adding links in the Comment section is a new strategy.
</b>Here's why: <o:p></o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<h1 style="margin:0in"><span style="font-size:14.5pt;font-family:"Arial",sans-serif;color:#315FC3">1. To Avoid "Link Suppression"<o:p></o:p></span></h1>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">Facebook tends to
<b><i>deprioritize </i>posts with external links</b> (like to blog posts, YouTube videos, or news articles) because
<b>they take users OFF the platform</b>. Posts with<b> external links often get <i>
less </i>reach.</b><o:p></o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">By<b> placing the link in a comment
</b>instead of the post, users can:<o:p></o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;text-indent:-12.0pt;mso-list:l5 level1 lfo2">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">Keep the post "clean" and more likely to be favored by the algorithm.<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;text-indent:-12.0pt;mso-list:l5 level1 lfo2">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">Increase visibility and engagement with the post.<o:p></o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<h1 style="margin:0in"><span style="font-size:14.5pt;font-family:"Arial",sans-serif;color:#315FC3">2. To Boost Engagement<o:p></o:p></span></h1>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">Facebook prioritizes posts with
<b>more comments and interaction</b>. When the link is in a comment:<o:p></o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;text-indent:-12.0pt;mso-list:l4 level1 lfo3">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">People are encouraged to open and read the comments.<o:p></o:p></span></p>
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</span></span></span><![endif]><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">This counts as an interaction, which may
<b>boost the post's visibility</b> in others' feeds.<o:p></o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<h1 style="margin:0in"><span style="font-size:14.5pt;font-family:"Arial",sans-serif;color:#315FC3">3. It Provides Better Aesthetics and Focus<o:p></o:p></span></h1>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">Some users prefer<b> keeping the main post focused</b> on storytelling, images, or a call to action - and they push the
<i>link </i>to the comment to avoid distraction.<o:p></o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<h1 style="margin:0in"><span style="font-size:14.5pt;font-family:"Arial",sans-serif;color:#315FC3">4. It Encourages Conversations<o:p></o:p></span></h1>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">In the comments</span></b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">, when people ask "Where's the link?" or
<i>Reply </i>to the comment with the link, it naturally creates more engagement, which further signals Facebook to boost the post.<o:p></o:p></span></p>
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<span style="color:black"><img border="0" width="5" height="1" style="width:.0535in;height:.0119in" id="_x0000_i1067" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<h1 style="margin:0in"><span style="font-size:14.5pt;font-family:"Arial",sans-serif;color:#315FC3">What About Using This Strategy in Your Personal Facebook Account (Rather Than a Business Page)?<o:p></o:p></span></h1>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">Now, let's change hats. You may use Facebook in your personal life to share updates, images and videos with your friends and family. Because Facebook uses a different algorithm
for personal accounts, <b>your posts go first to friends and family... and groups you interact with, so you don't need to use this strategy.</b><o:p></o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">However, if you are sharing a
<i>long </i>link and you want your post to look cleaner, or you're including <i>multiple</i> links, you might choose to put the link in a comment.<o:p></o:p></span></p>
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<span style="color:black"><img border="0" width="5" height="1" style="width:.0535in;height:.0119in" id="_x0000_i1066" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<h1 style="margin:0in"><span style="font-size:14.5pt;font-family:"Arial",sans-serif;color:#315FC3">How Do You Add a Link in the Comment Section of Your Post?<o:p></o:p></span></h1>
<p><span style="font-family:"Arial",sans-serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">It's easy! Just as you comment on someone else's post,
<b>you will comment on your own.</b></span><span style="font-family:"Arial",sans-serif;color:black"><o:p></o:p></span></p>
<p><span style="font-family:"Arial",sans-serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">After you post your content,</span></b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"> on Desktop or Mobile App:</span><span style="font-family:"Arial",sans-serif;color:black"><o:p></o:p></span></p>
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<img border="0" width="15" height="1" style="width:.1547in;height:.0119in" id="_x0000_i1065" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">Go to the post where you want to comment.<o:p></o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
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<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">Click into the
<i>Comment </i>box as if you're going to write a comment.<o:p></o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
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<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><i><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">Paste</span></i><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"> or type the full link, including https:// or
<a href="http://">http://</a>. (example: <a href="https://www.tech-talk.com/">https://www.tech-talk.com</a>)<o:p></o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
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<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">Press
<i>Enter </i>or <i>Post</i>.<o:p></o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">Then, to make your Comment more visible (if available) click the three dots next to your Comment and choose<b> "Pin comment". This will keep it at the top of the list.</b><o:p></o:p></span></p>
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<span style="color:black"><img border="0" width="5" height="1" style="width:.0535in;height:.0119in" id="_x0000_i1063" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<img border="0" width="15" height="1" style="width:.1547in;height:.0119in" id="_x0000_i1061" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<h1 style="margin:0in"><span style="font-size:14.5pt;font-family:"Arial",sans-serif;color:#315FC3">Communications: Writing<o:p></o:p></span></h1>
<p><i><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">Visual storytelling with bold text
</span></i><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">Want to make your writing more readable and engaging?
<b>Try bolding just <i>part </i>of a sentence ... </b>not the whole thing and not just the "important" words.<o:p></o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">Bold just enough</span></b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"> to guide the eye and spark interest. By the way, there aren't any
rules for this, it's more of a creative art.<o:p></o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">For instance</span></b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">, sometimes you can<b> bold a lead-in phrase</b> or a<b> key connector.</b>
This keeps readers more likely to keep going. It instills curiosity. And their eyes land where you want them to.<o:p></o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">They pause. Absorb. Then continue. This creates rhythm.<o:p></o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">It helps people skim quickly and process easily. And most importantly,<b> bolding encourages them</b> to actually read what you've written.<o:p></o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">The trick?</span></b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"> Don't overdo it!<o:p></o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">Use bolding to build momentum.</span></b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"> Create a series of mini-highlights through your message.
And remember, the <b>bolded text doesn't need to be the main message</b>. It's the path that makes sure they get to it.<o:p></o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black">Think of
<b><i>bolding </i></b>as your secret tool for <b>visual storytelling.</b><o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><a href="https://opiayfbab.cc.rs6.net/tn.jsp?f=001tW5-SljAVPr2XrZvoodbv9gLyrHdose2V6qj6J3JimKWVZfhxLiFuJyosGZkNsbxlevh30-NQPSIu-3hLa-TB-9vDU7BM5GITcN-DsRjUgKU_1MqS84cDaygSojQ1NjicqQEbR0zfMrfqLumkM0xWsW5kvrYxFNp&c=9w1X15NSTPjvs0P_tgnCpCvt1L1_H-mcIQD4Ca9KsHUzs2jM6OND1g==&ch=1ZuPI7vnUfd8bd5mkNVVivoghCQwRlO1XAcEAnA6RAOSB_NYvPTrqQ=="><b><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:#315FC3;text-decoration:none"><img border="0" width="273" height="183" style="width:2.8452in;height:1.9047in" id="_x0000_i1059" src="https://files.constantcontact.com/ee1208b4001/0091e766-eacd-41a9-87a5-f6588196ba86.png?rdr=true"></span></b></a><span style="font-size:13.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
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<p><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333">Copyright 1996-2025 Shared Results International. Published weekly. Distribution is limited by license. For information on how to include additional recipients, contact
<a href="mailto:support@tech-talk.com">support@tech-talk.com</a> 585-615-7795. </span><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:14.0pt;font-family:"Aptos Display",sans-serif">Cheers,<br>
</span><b><span style="font-size:14.0pt;font-family:"Calibri",sans-serif">Darci Hanning, MLIS (she/her/hers)</span></b><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Public Library Consultant / CE Coordinator<br>
<b>Continuing Education Resources: <u><span style="color:#215E99"><a href="https://slo.oregon.gov/conted/"><span style="color:#215E99">https://slo.oregon.gov/conted/</span></a></span></u></b></span><o:p></o:p></p>
<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri",sans-serif">State Library of Oregon
<b>|</b> Library Support and Development Services</span><o:p></o:p></p>
<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri",sans-serif">971-375-3491
<b>|</b> <u><span style="color:#215E99"><a href="mailto:darci.hanning@slo.oregon.gov"><span style="color:#215E99">darci.hanning@slo.oregon.gov</span></a></span></u>
<b>|</b> <u><span style="color:#215E99"><a href="http://www.oregon.gov/library"><span style="color:#215E99">www.oregon.gov/library</span></a></span></u></span><o:p></o:p></p>
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