[OMS_MANAGERS] How did you create your branding?

[Heart of Medford Association]

 We have been struggling with a similar situation about our Downtown
identity.  Right now our Visitors & Convention Bureau has hired a company to
put together a brand for all of Medford.  Downtown is a part of that program
but not the entire piece.  We will be working through the process with them
which should help us with our own branding effort.  I suggest that it is a
good idea to bring in or at least talk to folks that are not as "close" as
you and your committee might be in order to get a vision through fresh eyes.


Most of the folks close and not so close to it seem to feel that "Downtown
is Downtown" why try to make it anything else.

Thoughts from Medford,
rjb

On Wed, May 18, 2011 at 11:29 AM, Angi Ford <oldtownsherwood at gmail.com>wrote:

> Hello All,
>
> As Sherwood is in the Exploring Dowtown phase of Main Street we are getting
> started with our branding.  We would greatly appreciate any advise those of
> you who have already created your branding may have for us as we enter into
> this process.
>
> Thanks much!
> Angi Ford, Sherwood Main Street
> B.O.O.T.S.
> 503.625.7800
> www.sherwoodoldtown.com
>
>
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