[OMS_MANAGERS] Main Street Updates

[STUART Sheri * OPRD]

1.      UO, OSU join forces to produce Web app that brings Oregon history alive: If you are curious about a historic building anywhere in Oregon, step up to its curb, whip out your cellphone (or tablet), click on buildingoregon.org, and you may find historic photos, dates, architects' names and details about architectural style. Here's a link to an article about the new app.

http://registerguard.com/rg/news/local/33366903-75/uo-osu-join-forces-to-produce-web-app-that-brings-oregon-history-alive.html.csp#.VcforwVkPa4.facebook


2.      Registration is open for the 2015 Oregon Main Street Conference, October 7-9, 2015, in downtown The Dalles. Please register at http://www.omsconference.eventbrite.com  to reserve your space! Remember, attendance is free for communities participating in the Oregon Main Street Network, but registration is required. Here's a taste of some of the sessions by two of the perennially top speakers at the National Main Streets Conference, Ben Muldow with Arnett Muldrow and Associates; and Kristi Trevarrow, executive director of Downtown Rochester, Inc. (MI):
Ben Muldrow will be back to do two sessions at this year's conference.
Rethinking Retail: Downtowns across America have one thing in common, angry merchants. With the emergence of alternative ways to shop, it is time to rethink retail. This session will carry you through some of the newest technology to help local retailers, trends in recruiting the next downtown merchant, and design trends for new retail space in your downtown.
The Rest of the Story: I've Done Branding, Now What?: Many Communities hire fantastic creatives, spend big buck, then get a new logo. Those logos might not have instructions, this session uses real examples of brands in actions, how to get your arms around roll out strategies, brand extension, and earning brand equity to make your message mean something!
Kristi's sessions include:
Creating Your Downtown Marketing Strategy: When you are thinking about more ways to attract visitors to your community, the answer always seems to be "add more events." But is that really the best use of your dollars and time? This session will help you take inventory of your entire marketing effort and give you the tools to integrate public relations, promotions, press coverage, multiple social media platforms, and more for little or no impact on your budget. The result will be a comprehensive marketing strategy that will give your downtown brand awareness not just during events, but throughout the entire year.
>From Zero to Hero: A Main Street Manager's Story
In the hierarchy of Main Street challenges, there's parking, store hours, and then working with business owners. Independent business owners are....independent, so how can you make them stop, listing, and actually participate? This session will help you establish value for your organization in your business community. Through a strong communications plan, active business retention activities, and innovative marketing approaches, you can go from zero to hero with local businesses.


Conference Lodging: There are many lodging options in the area. Special arrangements have been made with the following hotels - let them know you are with the Oregon Main Street Conference:

The Dalles Inn - 1.888.935.2378

112 W 2nd St *$85 qn/$89 double qn "main street"



Cousins Country Inn - 541.298.5161

2114 W 6th St *$89 plus tax



Fairfield Inn & Suites - 541.769.0753

2014 W 7th St *$112 plus tax/king or double qn

To make a reservation online go to www.fairfieldthedalles.com, enter dates of 10/7 & 10/8, choose special rates drop down, and enter one of the following codes:

omsomsa= queen/queen or omsomsb= king



Questions: please contact sheri.stuart at oregon.gov


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