[OMS_MANAGERS] Examples of Businesses taking advantage of Events

[STUART Sheri * OPRD]

See – attached info sheets from a main street programs in New Jersey. Lots of good ideas on this specific topic.

From: OMS_MANAGERS [mailto:oms_managers-bounces at listsmart.osl.state.or.us] On Behalf Of Elisa Joy Payne
Sent: Wednesday, February 20, 2019 12:56 PM
To: Oregon Main Street program managers
Subject: [OMS_MANAGERS] Examples of Businesses taking advantage of Events

We are trying to challenge our business owners affected by street closures for community events to find ways to take advantage of the situation rather than close or complain.

Does anyone have good examples (beyond scavenger hunts) of how to get event goers to also check out brick and mortar stores? We are looking primarily for ideas to pass on to businesses to implement themselves, but will probably be adopting an activity that we will facilitate district-wide.

Here are some of the things we've seen done successfully so far:
- Our local shoe store rents a booth space in front of their store and schedules a different vendor/salesperson to staff it each week.
- One of our restaurants does heavy promotions to their fan base about how cool it stays in the place when it is sweltering outside. And they offer pretty good drink specials!

I look forward to hearing what has worked in other districts!

Elisa Joy 'EJ' Payne | Executive Director
| Hillsboro Downtown Partnership | Cultivating a vibrant community.
| o. 503-640-6145 | m. 503-341-8639
| e. ej at downtownhillsboro.org<mailto:ej at downtownhillsboro.org> | w. downtownhillsboro.org<http://downtownhillsboro.org>
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