[OMS_MANAGERS] Facebook Page Policy

Sun Apr 12 18:23:34 PDT 2020

I was reviewing old OMS_MANAGER email threads and wanted to share an update on Albany Downtown Association’s Facebook Page Policy.

I mentioned on a Tuesday call that during the Coronavirus crisis, we are publishing a “Drive Up Downtown” post daily which lists who’s open that day. We are publicizing events like Virtual First Friday and promoting ServiceIndustry.tips for our area. 

The big news and long-term change is we have implement a new plan for sharing member information our Facebook page. I have to credit a member with coming up with the perfect solution (the # and @ never worked out).

We created a private Facebook group. It is aptly named ADA Member Post Group. Members were invited via email to join the group. I’ve also PM’ed the FB pages of many members.

Here’s the pinned post that explains the program:

ADA MEMBER POSTS - ADA member businesses please share posts here that you would like reposted on the  <https://www.facebook.com/AlbanyDowntown/?ref=gs&__tn__=%2CdK-R-R&eid=ARBcpTTIwahFhy3j5zTecWAnYWzMncvfMax64D2pI98-WKCO1_tem5YWZhqA3ph6ctwjVO1q-mXAyFFH&fref=gs&dti=3015988545130201&hc_location=group> Albany Downtown Association page. Our ADA team will check each day around 1 pm and start reposting.

Depending on the number of posts we receive on a given day, we may spread them over a couple days. This group will act as a queue or drop box. Your posts will be deleted from the group discussion when it is reposted on ADA's page and you will receive a "deleted" notification.

We're starting with a limit of 1 post per week per member business - we may adjust this as we see what the flow is and hear your feedback.

If you miss the 1 pm deadline and your post is time-sensitive, please share it to this group then call the office at (541) 928-2469. If your call goes to voicemail, please feel free to text/call Lise (541) 905-2908.

During this crisis, I suspended the 1 post/member/week limit. We are allowing 1/day and are scanning for new post frequently during the day, since it seems we’re tied to our computers these days.

This new program puts the marketing responsibility on the member. It publicizes their business with their own words and photos. It has another plus. It won’t look like we are playing favorites. In the past with our “scan the news feed endlessly and post everything” policy, it could look like we favored those whose posts we spotted. The National Days posts lead to lots of food posts and not many for retail and services. They are useful but not a total solution. The  holiday “Where am I” posts, while fun also were limited to those stores I found open when I was making my rounds (I’ll do better by using a check list for Dec 2020). 

I’ve trained the staff to help post including our parking enforcement officer, which has expanded his desk skills and provided him hours during this crisis when we aren’t doing much parking enforcement. I created detailed instructions on how to cut and paste the post text, photos, videos and links. It’s not possible to share from a private group. Creating new posts means we can schedule them to post at various times during the day and each post is original content for ADA which keeps our name attached when it is shared. We’re getting positive feedback from members and good traction on Reach and Interactions on FB. 

I’m happy to provide more detail and the step-by-step posting instructions if it would help your Downtown.

Thanks,

Lise Grato

Albany Downtown Association

From: OMS_MANAGERS [mailto:oms_managers-bounces at listsmart.osl.state.or.us] On Behalf Of bobbie at harrisonpropertiesinc.com
Sent: Wednesday, December 19, 2018 3:01 PM
To: Oregon Main Street program managers <oms_managers at listsmart.osl.state.or.us>
Subject: Re: [OMS_MANAGERS] Facebook Page Policy

That is a great way to do it.  Thank you!

Bobbie Paredes

President

Historic Downtown Oak Grove

503-851-2927

-------- Original Message --------
Subject: Re: [OMS_MANAGERS] Facebook Page Policy
From: "Lise Grato" <director at albanydowntown.com <mailto:director at albanydowntown.com> >
Date: Wed, December 19, 2018 9:46 am
To: "'Oregon Main Street program managers'"
<oms_managers at listsmart.osl.state.or.us <mailto:oms_managers at listsmart.osl.state.or.us> >

Great topic and one we’ve been discussing at the Albany Downtown Association.

We have 2 admins (staff) and 2 editors (promotions committee). We create FB events for ADA events. I do some random posts from business I visit. I also do strategic series of posts for events and themed promotions. For Small Business Saturday, I prescheduled a series of photos one for each participating business with a Shop Small logo and our ADA logo added.  For Christmas shopping, I’m taking photos of store displays and asking “Where am I?” The photos represent lesser known offerings – the garden store has pet accessories, our men clothier has furry throws, a gift shop has clothing, etc.

What we need to review is the policy I inherited that our office manager reposts EVERY post our office manager can find from our members. It makes our feed a sea of random offers and could by be looked at more as clutter than being interesting. It is also takes a LOT of time out of her day. I tried to have merchants use #AlbanyDowntown on their key posts, but searching for #’s on FB is problematic. Facebook orders them with the most popular first. That make it nearly impossible to use it as a way to find the new posts. Using a tag to our other page @DowntownAlbany may be a solution, it’s shorter than our full name and tags result in notifications. Next, we need to set a limit of reposts per business per week/month. Before implementing a new policy, I need to find a way to keep the merchants happy while limiting what they see as a benefit of membership.

I’d love your ideas.

Thank you,

Lise Grato

Executive Director

Albany Downtown Association

126 SW Ferry Street

Albany, OR 97321

Email: director at albanydowntown.com <mailto:director at albanydowntown.com> 

Phone: (541) 928-2469

Cell: (541) 905-2908

Thank you,

Lise Grato

Executive Director

Albany Downtown Association

126 SW Ferry Street

Albany, OR 97321

Email: director at albanydowntown.com <mailto:director at albanydowntown.com> 

Phone: (541) 928-2469

Cell: (541) 905-2908

From: OMS_MANAGERS [mailto:oms_managers-bounces at listsmart.osl.state.or.us] On Behalf Of bobbie at harrisonpropertiesinc.com <mailto:bobbie at harrisonpropertiesinc.com> 
Sent: Wednesday, December 19, 2018 9:00 AM
To: Oregon Main Street program managers <oms_managers at listsmart.osl.state.or.us <mailto:oms_managers at listsmart.osl.state.or.us> >
Subject: Re: [OMS_MANAGERS] Facebook Page Policy

Thanks for posting this Katie.

And thank you for your input Sarah.  I researched the facebook roles and how non profits should handle it.  It says non profits should have 2 trusted Admins listed in their role section if possible.  There are about 5 levels in the role section. Each one has a little less authority than the one before it.  The "Admin" role has the most control and authority.  Admin can edit and change all the other roles.  The lesser levels cannot.  So lets say you have 4 admins listed, any one of them could remove the other 3 Admins and leave themselves as the sole admin which would allow complete control over the facebook page.  We are looking into the different levels to decide who get what role.

Bobbie Paredes

President

Historic Downtown Oak Grove

503-851-2927

-------- Original Message --------
Subject: Re: [OMS_MANAGERS] Facebook Page Policy
From: Sarah Lu Heath < <mailto:sarah at astoriadowntown.com> sarah at astoriadowntown.com>
Date: Wed, December 19, 2018 8:18 am
To: Oregon Main Street program managers
< <mailto:oms_managers at listsmart.osl.state.or.us> oms_managers at listsmart.osl.state.or.us>

We’ve been too lax with our admins, and we’re looking to fix that soon. 

Astoria’s FB page is a pretty even mix of promoting our own events, sharing the local papers new business articles when they’re in downtown, other NP events (some Astoria’s best events), and sponsored content (given as a sponsor benefit for major events/programs). Just to keep our readership up, we also post good PR about Astoria when it pops up in state/national pubs. 

We purposefully shy away from promoting individual for-profit business info to avoid looking like we play favorites – not enough/time space to share everyone. 

Sarah Lu Heath

Executive Director

Astoria Downtown Historic District Association

No.1-12th Street, Suite 114

PO Box 261 

Astoria, OR 97103

503.791.7940

 <http://www.astoriadowntown.com/> www.AstoriaDowntown.com

From: OMS_MANAGERS <oms_managers-bounces at listsmart.osl.state.or.us <mailto:oms_managers-bounces at listsmart.osl.state.or.us> > On Behalf Of HENRY Katie * OPRD
Sent: Wednesday, December 19, 2018 7:27 AM
To: Oregon Main Street program managers <oms_managers at listsmart.osl.state.or.us <mailto:oms_managers at listsmart.osl.state.or.us> >
Subject: [OMS_MANAGERS] Facebook Page Policy

Hi All, 

One of our Main Street towns asked us to forward the following question to the listserv:

Does anyone have guidelines or policies for their use of their facebook page for:

1. Admin Roles

2. Content-Do you just post community news and/or business advertisements? If you do post business specials and events, do you have any parameters for those, for instance do you limit how many times per month a business gets to post ads.

I will admit that I too am curious about your answers to this question!

Best,

Katie

Katie Henry

Heritage Outreach Specialist

Oregon Heritage

Oregon Main Street

Oregon State Historic Preservation Office 

(503) 986-0671

725 Summer St NE, Ste C - Salem, OR 97301

www.oregonheritage.org <http://www.oregonheritage.org/>  

www.facebook.com/OregonHeritage <http://www.facebook.com/OregonHeritage> 

http://oregonheritage.wordpress.com/ - Blog

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Hosted by the State Library of Oregon. The Library is not responsible for content.

Questions related to message content should be directed to the sender of the message, by phone or email.
Technical questions? Call 503-378-8800. 

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