[OMS_MANAGERS] Did you know that Amazon through their customers help support Non-profit Organizations! Donate to any organization of your choice

Wed Feb 10 14:54:02 PST 2021

That is also a great point.

On Wed, Feb 10, 2021 at 1:53 PM Sarah Lu Heath <sarah at astoriadowntown.com>
wrote:

> This is why we don’t participate in Amazon Smiles:
>
> 8. The need to promote local shopping, local businesses as the ethos for
> our community
>
>
>
> Moreover, any time we’re  on the radio, I challenge listeners to call me
> if they can’t find something locally. Outside of high-end electronics,
> downtown meets that challenge every time.
>
>
>
> Sarah Lu Heath
>
> Executive Director
>
> Astoria Downtown Historic District Association
>
> No.1-12th Street, Suite 114
>
> PO Box 261
>
> Astoria, OR 97103
>
> 503.791.7940
>
> www.AstoriaDowntown.com <http://www.astoriadowntown.com/>
>
>
>
> *From:* OMS_MANAGERS <oms_managers-bounces at omls.oregon.gov> *On Behalf Of
> *HARVEY W SCHUBOTHE
> *Sent:* Wednesday, February 10, 2021 1:52 PM
> *To:* Oregon Main Street program managers <oms_managers at omls.oregon.gov>
> *Subject:* Re: [OMS_MANAGERS] Did you know that Amazon through their
> customers help support Non-profit Organizations! Donate to any organization
> of your choice
>
>
>
> Lizzy
>
>
>
> My experience has been with other 501 c 3 s using Amazon Smiles. The
> returns are very low. We are talking 10s of dollars every once and awhile.
>
>
>
> Harv
>
>
> ------------------------------
>
> *From:* OMS_MANAGERS <oms_managers-bounces at omls.oregon.gov> on behalf of
> Lizzy Caston <lizzy at albertamainst.org>
> *Sent:* Wednesday, February 10, 2021 1:32 PM
> *To:* Oregon Main Street program managers <oms_managers at omls.oregon.gov>
> *Subject:* Re: [OMS_MANAGERS] Did you know that Amazon through their
> customers help support Non-profit Organizations! Donate to any organization
> of your choice
>
>
>
> I don't mean to be the contrarian of the group - and every Main Street is
> different so this might work great for some. However, I've had three
> professional fundraising companies advise not to use Amazon Smile for our
> main street. Here's why and just something for other main streets to weigh
> and consider on what's best for them before diving in:
>
> 1. 1/2 of one penny as payment might not be worth the additional staff
> time, marketing efforts, admin work and that takes away from larger
> fundraising, community engagement efforts. And less than 2500 nonprofits in
> the US make over $1000 a year with it, not including staff time to promote,
> manage it, etc.
> 2. Donations are not tax deductible to those shopping with it. (see below
> articles)
> 3. It diverts larger community donations - people think they are already
> "supporting" your main street with AmazonSmiles so are not apt to donate a
> larger amount directly
> 4. It dilutes main street direct donor relationship building, donor
> nurturing, appreciation away from the Main Street and onto an impersonal,
> large, multinational corporation. As we know in direct fundraising,
> relationships are everything.
> 5. Very competitive with other AmazonSmiles charities. There's a lot of
> charities playing this game, and the competition is fierce.
> 6. Very low rate of return. The numbers didn't add up to make this a good
> deal for our main street - it benefits Amazon more than us, it's a low
> conversion rate, and at the end it's just such a tiny amount of money.
> (please tell me if your mainstreet sees otherwise!). Example calculation:
> Let's say our mailing list is 20,000 people. A high conversion rate would
> be 1% taking action on Amazon. So 200 members of our mailing list might
> spend an average of $100 on amazonsmile for us. So of the $20k sales that
> benefits Amazon, our main street would only receive $100.
> 7. Could harm our ability to receive funding /sponsorships for buy local
> and other local small business programs. Not sure, but perhaps a funder
> sees we are doing AmazonSmiles and thinks, great, they have Amazon, they
> aren't promoting local and they don't need us.
> 8. The need to promote local shopping, local businesses as the ethos for
> our community. Promoting and funneling sales to Amazon instead of say, our
> main street's retailers, our local sponsors such as the locally owned
> hardware and outdoor camping store goes against our emphasis on supporting
> main street and local businesses and our shop local campaigns. It would be
> a bad message, marketing, PR for us to funnel business away from our local
> main street and other local businesses.
>
> Like I said, every main street is different. No judgement on those using
> it, but before Main Streets commit, please weight the actual cost/benefit,
> and other issues.
>
> Here's some articles from nonprofit experts critical of AmazonSmiles:
>
> This article weighs the pros and cons, and has a really good breakdown of
> the actual $ amounts charities received from Amazon Smile
> https://connectforimpact.com/amazonsmile/
> <https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fconnectforimpact.com%2Famazonsmile%2F&data=04%7C01%7C%7C87460403a5744a2031ca08d8ce0b6799%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637485895661637444%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=Aeu5M2NyeHMiVi%2Fz0DZ0xhow45wEB6RXAQRq4OHiEno%3D&reserved=0>
>
> This article looks at both the benefits, but also the risk of negative ROI
> and it is pretty comprehensive:
>  https://johnkenyon.org/why-amazonsmile-doesnt-turn-my-frown-upside-down/
> <https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fjohnkenyon.org%2Fwhy-amazonsmile-doesnt-turn-my-frown-upside-down%2F&data=04%7C01%7C%7C87460403a5744a2031ca08d8ce0b6799%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637485895661637444%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=tiwLNut%2BzEecf97nAfixrD0hKoCCfHnRahwL9rZ9nAI%3D&reserved=0>
>
> This nonprofit funding expert is not a fan:
>
> https://medium.com/@digitalculturenyc/why-nonprofits-need-to-stop-falling-for-the-amazon-smile-scam-f68d389c801c
> <https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fmedium.com%2F%40digitalculturenyc%2Fwhy-nonprofits-need-to-stop-falling-for-the-amazon-smile-scam-f68d389c801c&data=04%7C01%7C%7C87460403a5744a2031ca08d8ce0b6799%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637485895661647439%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=%2FU%2FH0m7GxMY100xVKP%2Fr6XjeYiplNa2gRC9Wz%2FY%2By2o%3D&reserved=0>
>
> Thanks!
>
>
>
>
>
>
> On Wed, Feb 10, 2021 at 12:58 PM Dallas Downtown Association <
> m.fisher.dda at gmail.com> wrote:
>
> Did you know that when shopping online at Amazon you can choose the
> non-profit organization that you want to help fund. To do this now: Enter "
> smile.amazon.com
> <https://na01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fsmile.amazon.com%2F%3Ffbclid%3DIwAR3E9y0Ment9tKUDd9oHMCzAf3gEtNXB54wy2YSWB2fHxk2zqY6ghikeQoY&data=04%7C01%7C%7C87460403a5744a2031ca08d8ce0b6799%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637485895661647439%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=ZqxkpR3RjZfXyn2Q9mpUSjVPsLk67hIE35A%2FtQKiISo%3D&reserved=0>"
> in your browser address bar, Choose which organization you would like to
> help fund in the drop down box in the left upper hand corner, Shop & place
> your order and Amazon donates to the organization of your choice.
>
> Go to smile.amazon.com
> <https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fl.facebook.com%2Fl.php%3Fu%3Dhttp%253A%252F%252Fsmile.amazon.com%252F%253Ffbclid%253DIwAR2QAcVdSlbZ6U4FGnrno3ZDrDfk6P9S2K0KUYj8nOfHpofwHLzY6nT9wH8%26h%3DAT1z2nQtUrvPUMBtqUW-PGyF8PPeMS77psbL5wVlY6pXzKGq8dy8_ZpEz8WpPYR-JurJM7jpvkvW7DF7U40gVESjoWjRSL14LrkXx03_ZD7RvcjPYCNRWdOvtyLUY8_KjR4TImK-EZv85kHdERHO%26__tn__%3D-UK-R%26c%5B0%5D%3DAT254vFZ3tBIjVQs6jxeYRj6RGU-L43wKtYEm-kaejinDZEOLOfuSRFCOtLeNF06bygd69gu0c97hwBKB1cmBW7GO2Ec0q1FrrUfgQBq6sNlzO-U9WeNYGI7MFTQrg&data=04%7C01%7C%7C87460403a5744a2031ca08d8ce0b6799%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637485895661657438%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=HMHYvPM6fvkhwsdeTaVtrr3blAxYwEPn8M1AtQdWRK8%3D&reserved=0>
> if you want to support Dallas Downtown Association.
>
> Now available in the Amazon Shopping app Learn more
> <https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsmile.amazon.com%2Fb%2Fref%3Dsma_se_smaf_llm_lm%3F_encoding%3DUTF8%26node%3D15576745011&data=04%7C01%7C%7C87460403a5744a2031ca08d8ce0b6799%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637485895661657438%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=kEnxkEnK%2BLVjYmRv%2B8gljI67LJ89us2Zmzdx5wTFD34%3D&reserved=0>
>
>
>
> *Dallas Downtown Association *Change
> <https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsmile.amazon.com%2Fgp%2Fchpf%2Fchange%2Fref%3Dsmi_se_uspo_change_cycsc&data=04%7C01%7C%7C87460403a5744a2031ca08d8ce0b6799%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637485895661667422%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=wzUOyYJmkPH2fiB4GI3JVnwKUBkcg6xtD5v6CAf5nYA%3D&reserved=0> Location:
> Dallas, OR
>
> *Mission: *To Encourage And Inspire Restoration, Economic Vitality, The
> Arts And Community Spirit In The Historic (Dallas) Downtown District.
>
> About AmazonSmile
> <https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsmile.amazon.com%2Fgp%2Fchpf%2Fabout%2Fref%3Dsmi_se_uspo_laas_aas&data=04%7C01%7C%7C87460403a5744a2031ca08d8ce0b6799%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637485895661667422%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=07WrTrzG3EEfZB%2BQeT51fcLsRVkdcBtmWOtv60w9xiY%3D&reserved=0>
> Generated by you as of February 08, 2021 *$0.00*
>
> *All others*
>
>
>
> US charities have received $217,644,976.48 as of November 2020 Your
> AmazonSmile impact
> <https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsmile.amazon.com%2Fgp%2Fchpf%2Fdashboard%2Fref%3Dsmi_se_uspo_lyi_dshb&data=04%7C01%7C%7C87460403a5744a2031ca08d8ce0b6799%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637485895661677423%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=%2FwKOC4ixOgZaTOu3T7mo%2Bm4nQMYEgQLnqx%2F8M1HAEZ8%3D&reserved=0>
> .
>
>
>
> To support charity, always shop at smile.amazon.com
> <https://na01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fsmile.amazon.com%2F&data=04%7C01%7C%7C87460403a5744a2031ca08d8ce0b6799%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637485895661677423%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=Zr7wlK3MT0quXn9gxe8KXpojeR8nHK9hRQDrYSWx890%3D&reserved=0>
> Try these 2 easy ways to start with a smile. Learn about AmazonSmile
> <https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsmile.amazon.com%2Fgp%2Fchpf%2Fabout%2Fref%3Dsmi_se_dshb_aas_saas%3Fie%3DUTF8%26ref_%3Dnav_cs_smile_6bcf8c32076843839cc2339237272a26&data=04%7C01%7C%7C87460403a5744a2031ca08d8ce0b6799%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637485895661687413%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=WcuBeBA85adNAV8QTQEKFXt9zKcLc%2B7RUPtBIYgYHkE%3D&reserved=0>
>
> Bookmark AmazonSmile now by pressing Control B on your keyboard.
>
> 1. Create a bookmark Drag this box to your bookmarks or favorites bar to
> create a shortcut to smile.amazon.com
> <https://na01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fsmile.amazon.com%2F&data=04%7C01%7C%7C87460403a5744a2031ca08d8ce0b6799%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637485895661687413%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=FS7iaEXIPFDjcdHGHO%2B2kjTOQDiYtXsB4ZIDj7evjHo%3D&reserved=0>
> on your desktop computer or mobile web browser.
>
> 2. Install the Amazon Assistant Get easy access to Product Comparisons,
> Deal of the Day, and time-saving shortcuts, which all link to
> smile.amazon.com.
> <https://na01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fsmile.amazon.com%2F&data=04%7C01%7C%7C87460403a5744a2031ca08d8ce0b6799%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637485895661697409%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=pqatnkUZzKbG7nrb1sE%2BU%2BI0utDzKGuq4fO%2B%2Ba7sQ24%3D&reserved=0> Learn
> more
> <https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsmile.amazon.com%2Fgp%2FBIT%2Ftheamazonapp%2Fref%3Dsmi_se_dshb_icr_blp%3Fie%3DUTF8%26bitCampaignCode%3Dv1_us_d141001_s110%26bitMode%3Dsmile&data=04%7C01%7C%7C87460403a5744a2031ca08d8ce0b6799%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637485895661697409%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=A87MrclcIxH3%2F2Q13YDUVR0iJc72yS135muXCdX9leg%3D&reserved=0>
>
>
>
>
>
> *Melanie Fisher, *Executive Director
>
> *Dallas Downtown Association*
>
> *Office:* 971-701-1880*  | Direct: *971-707-2335
>
> PO Box 903 | Dallas, OR. 97338
>
>
>
> Email <M.Fisher.dda at gmail.com> | Website
> <https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.dallasdowntownassociation.org%2F&data=04%7C01%7C%7C87460403a5744a2031ca08d8ce0b6799%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637485895661707405%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=DwnfAp9YCl63RSxQp9Zn2j29ULBbdjmAxnhYq3aRmOU%3D&reserved=0>
>  | Facebook
> <https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.facebook.com%2FDallasdowntownassociation.org&data=04%7C01%7C%7C87460403a5744a2031ca08d8ce0b6799%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637485895661707405%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=13KHJMF5dUA33TsxHO0a4SX22HNXjFlj8YLoqwqPLgk%3D&reserved=0>
>  | Instagram
> <https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.instagram.com%2Fdallasdowntownassociation%2F&data=04%7C01%7C%7C87460403a5744a2031ca08d8ce0b6799%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637485895661707405%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=39mIrIfF23s2eLc3lomdJTtdrRjiXek1QsqNA9JHC%2B8%3D&reserved=0>
>
>
>
>
>
> --
*Melanie Fisher, *Executive Director
*Dallas Downtown Association*
*Office:* 971-701-1880*  | Direct: *971-707-2335
PO Box 903 | Dallas, OR. 97338

Email <M.Fisher.dda at gmail.com> | Website
<https://www.dallasdowntownassociation.org/> | Facebook
<https://www.facebook.com/Dallasdowntownassociation.org> | Instagram
<https://www.instagram.com/dallasdowntownassociation/>
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