[OMS_MANAGERS] Small Business Saturday

Wed Sep 3 10:39:33 PDT 2025

Hi All,

Last year, in addition to Shop Small Saturday, we piloted a new “Locals
Night” Shop Small event on the second Thursday of December. We used the
same Shop Small branding colors to keep it cohesive.

Each participating business offered a discount or free item featured on a
scratch-off ticket. Customers received a ticket when they spent $25 at a
participating business, with prizes redeemable immediately. The model
encouraged shoppers to spend $25, redeem their prize at the business noted
on their winning ticket, and then keep shopping to earn another
scratch-off, and so on.  Each scratch-off for this program was a winning
ticket.

We printed 400 tickets for that evening and saw strong engagement with 18
participating downtown businesses. This year, we’re planning to expand the
program. It builds directly on our regular Holiday Scratch-Off Program
(November–December 31), which last year generated over half a million
dollars in downtown spending with more than 20,000 tickets printed and
distributed.

I’ve attached a few photos of the Locals Night scratch-offs for reference.

Best,
Emily Matsuda (she/her)
*Director of Marketing and Communications*
*The McMinnville Downtown Association*
*(503) 472-3605*
*downtownmcminnville.com <http://downtownmcminnville.com>*

* 2024 Accredited *

On Tue, Sep 2, 2025 at 9:55 AM Kristine Hayes <rbcckristine at gmail.com>
wrote:

> I really appreciate these thoughtful ideas! We have tried it over the last
> ten years and it’s been very hit or miss.
>
>
> On Sep 2, 2025, at 9:17 AM, Krystal Grace Stevens <
> StevensK at ci.willamina.or.us> wrote:
>
> Those are great ideas Jenn!
>
> Thanks very much!
>
> Krystal Stevens
> Deputy City Recorder & Municipal Court Clerk
> City of Willamina
> 503-876-2242
>  PUBLIC RECORDS LAW DISCLOSURE
> This e-mail is a public record of the City of Willamina and is subject to
> public disclosure unless exempt from disclosure under Oregon Public Records
> Law. This email is subject to the State Retention Schedule.
>
>
>
> *From:* OMS_MANAGERS <oms_managers-bounces at omls.oregon.gov> *On Behalf
> Of *Jennifer T. J. Hackman
> *Sent:* Tuesday, September 2, 2025 9:12 AM
> *To:* Oregon Main Street Network Members <oms_managers at omls.oregon.gov>
> *Subject:* Re: [OMS_MANAGERS] Small Business Saturday
>
> Hello Krystal,
>
> While our population is larger, one of our local business owners and board
> members successfully hosts our Small Business Saturday event. She
> coordinates with participating businesses, and for every $10 spent at these
> businesses, customers receive a raffle ticket. These tickets are then
> collected for a drawing to win a collection of items donated by the
> participating businesses. Our Downtown Association also contributes a
> "night on the town" prize, which includes $100 for a restaurant and $100
> for a retail business of the winner's choice. Additionally, our local
> theater donates a pair of tickets.
>
> I've also learned about "Pink Friday," a nationwide movement that takes
> place the Friday before the Thanksgiving holiday to encourage small
> business shopping before Black Friday. We haven't participated in this yet,
> but it's something we're considering for the future. It offers the benefit
> of being listed on a national map through The Boutique Hub, which could
> help promote your event and attract more visitors to your area. You can
> find more information here: [
> https://go.theboutiquehub.com/pinkfriday](https://go.theboutiquehub.com/pinkfriday)
> <https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fgo.theboutiquehub.com%2fpinkfriday%5d%28https%3a%2f%2fgo.theboutiquehub.com%2fpinkfriday%29&c=E,1,kOgc3LarBwcQ7pOuLXqFRkjUvXKNpBatf9LCG7i1Q6j2Ke_tGch9dtODc937FU8yWzCpynqx8vbpEiIJlzELjHkruKYYUht4NF3a0IzglbhI&typo=1>
>
> With Gratitude,
> [image: Jenn Hackman]
> [image: photo]
> *Jennifer Hackman*
> *Executive Director, Klamath Falls Downtown Association*
> 541-539-6212  |  www.downtownklamathfalls.org
> <https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fwww.downtownklamathfalls.org&c=E,1,FFQBb6qvpFC-Bf-tkNVJ83ceNV9CK7fkIdh9bogzWB1pCNHWhIXVP-jwhoR1FjJmYiRsaEFvgBi9vDK3tF7W0RGiLn_cw9QuX8G32bFbhZSbq2fbauw,&typo=1>
> Jennifer at downtownklamathfalls.org
> 205 Riverside Dr. Suite F, Klamath Falls, OR 97601
> <https://maps.google.com/?q=205+Riverside+Dr.+Suite+F,+Klamath+Falls,+OR+97601>
> [image: facebook] <https://www.facebook.com/DowntownKFalls/>
> [image: instagram] <https://www.instagram.com/downtownklamathfalls/>
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>
>
> On Tue, Sep 2, 2025 at 8:49 AM Krystal Grace Stevens <
> StevensK at ci.willamina.or.us> wrote:
>
> Thank you Tim!
>
> I appreciate the extra details! 😊 I was hoping to hear if anyone does
> anything in addition to that, or since your town is very small and maybe
> limited on the number of businesses, if you add any extra features to the
> already existing program.
>
> Have a great week!
> Krystal Stevens
> Deputy City Recorder & Municipal Court Clerk
> City of Willamina
> 503-876-2242
>  PUBLIC RECORDS LAW DISCLOSURE
> This e-mail is a public record of the City of Willamina and is subject to
> public disclosure unless exempt from disclosure under Oregon Public Records
> Law. This email is subject to the State Retention Schedule.
>
>
>
> *From:* OMS_MANAGERS <oms_managers-bounces at omls.oregon.gov> *On Behalf
> Of *Timothy Bishop
> *Sent:* Friday, August 29, 2025 4:47 PM
> *To:* Oregon Main Street Network Members <oms_managers at omls.oregon.gov>
> *Subject:* Re: [OMS_MANAGERS] Small Business Saturday
>
> Krystal, and all,
>
> Main Street America and American Express do a great job of providing lots
> of really great tips for promoting Small Business Saturday Every Year.  The
> Neighborhood Champions program is a great resource to stay in the loop on
> latest updates.  Registration isn’t open for 2025 yet but you can find past
> articles and resources at the link
> https://mainstreet.org/about/partner-collaborations/american-express-neighborhood-champions
> <https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fmainstreet.org%2fabout%2fpartner-collaborations%2famerican-express-neighborhood-champions&c=E,1,1DBOjFP0uXfis9tViHA1MJjf3wUMkJHAY5Rg8PmFZevUVTEEInKITqqz9LsqLIwZpw9IMdVy8cfYb7XmUUaxJUJ402o_qoh2nOuIMDDetA,,&typo=1>
>  . If you subscribe to the Main Street America newsletter you should get
> a notice when registration opens this year.
>
> In addition to limited free merchandise (Bags , sticker, decals, etc…) the
> Neighborhood Champion program also provides some great digital assets that
> you can download and easily customize for local efforts and the link above
> has several great articles about how to implement a local campaign.
>
> Great to see you planning early.
>
>
> *Timothy Bishop, CMSM*
> *Economic Development Director*
> *City of La Grande – Economic Development Department*
> *P.O. Box 670 / 1000 Adams Avenue*
> *La Grande, OR  97850*
> tbishop at cityoflagrande.org
> *Office:  541-962-1308*
> Cell: 541-962-5994
> *Fax: 541-963-3333*
> *Web www.lagrandeed.com
> <https://linkprotect.cudasvc.com/url?a=http%3a%2f%2fwww.lagrandeed.com%2f&c=E,1,b7xFZ7tLGbD_RhqlyWBDP90wQ16GuaJfsauzEMpP-g1tv5NwwvTI6vNeJtkerRW39lXaKPH4awtxLJ7TQZGXtvLGq4wUBqKqjL4kPvDsapZcwoBJTrODEw27gLw4&typo=1>*
>
>
> *From:* OMS_MANAGERS <oms_managers-bounces at omls.oregon.gov> *On Behalf
> Of *Krystal Grace Stevens
> *Sent:* Friday, August 29, 2025 4:31 PM
> *To:* oms_managers at omls.oregon.gov
> *Subject:* [OMS_MANAGERS] Small Business Saturday
>
> STOP and VERIFY - This message came from *outside* of the City of La
> Grande.
> ------------------------------
>
>
> Hi Main Street Friends,
>
> I wanted to reach out and see which of you participate in Small Business
> Saturday? The Saturday between Black Friday and Cyber Monday? We would like
> to do something for it this year, but we are so small and don’t have a ton
> of downtown businesses. We’re considering how we can promote shopping local
> and also get creative with possibly other ideas to draw crowds to our
> downtown during the event.
>
> Are there any cities with populations lower than 5,000 that participate in
> this event? I’d love to hear what you do for it in your towns.
>
> Thanks so much!
> Krystal Stevens
> Deputy City Recorder & Municipal Court Clerk
> City of Willamina
> 503-876-2242
>  PUBLIC RECORDS LAW DISCLOSURE
> This e-mail is a public record of the City of Willamina and is subject to
> public disclosure unless exempt from disclosure under Oregon Public Records
> Law. This email is subject to the State Retention Schedule.
>
>
>
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