[OMS_MANAGERS] Art and Wine Walk Questions

Sun Feb 1 11:45:30 PST 2026

Both exist in Baker City, but only the wine events are organized by Baker
City Downtown. Wine Walk has been a big part of BCD and our downtown since
2018.

*First Friday Art Walk *is held every first Friday of the month. No one
person or group organizes or "owns" the event in Baker. A lot of the
participating galleries are very proud of this fact, but it has created
some significant challenges for the public/participants - mostly because
you never know who is open and when, and there is no map for folks to
consult. Crossroads Carnegie Art Center has taken a small leadership role
in organizing some advertising for the event, but more than that it's been
slow going to try and make any changes. BCD seeks to support this event,
both with marketing and hosting pop-up's to help get more folks out and
about and connect folks to the event.

*Third Thursday (previously "unWINEd" or "Wine Walk")*, will be held every
third Thursday from March-December this year. BCD provides a branded glass
and a map of the participating businesses for a $12 donation. The
participating businesses offer small samples of wine, beer, liquor, food,
mocktails, etc. to get folks in their door. We try to keep the number of
participating businesses under 15, as that's a good chunk of alcohol if
every location is pouring drinks. We do not limit the number of folks who
get a glass and map. Since I started in 2023, we have averaged about 67
attendees, the lowest ever being 16 and the highest ever being 111. Our
biggest expense though, has become our event insurance. Unfortunately,
since we do it regularly, we are not covered by our main insurance. We have
to purchase almost $500 of extra event insurance to cover just this event.

*An important note on legality - per OLCC you cannot "sell" a glass, it
must be considered a donation.* This means that folks can technically go
around with a solo cup and participate. We have had a number of people
figure this out, so they bypass making the donation and go around with
glasses from previous months. You cannot stop them, but we have started
making the branded glass each year different to be obvious and we try to
stress that this event is a fundraiser for not just BCD (a 501(c)3 charity)
but also our partner charities. Also per OLCC, you cannot check IDs and do
wristbands, it takes on the liability without the liquor license or
something (this predates me, I just follow the guidelines pre-determined by
the Board).

We partner with other nonprofits each month to share proceeds and get more
folks out. The community really loves this, so that's been a big promotion
piece here. Our marketing slogans for the event are "Sip. Shop. Stroll.
Support." and "Raise a glass and raise some funds". The partner charity
gets 25% of the proceeds if they set up a table with 2 volunteers at the
starting location, and then for every 5 participants that bring in a
"Supporter Ticket" they get an additional 5% of the proceeds, up to 50% of
the proceeds total. This way, if they supply half of the average attendees
~ 25, they get half the proceeds. We track the number of tickets turned in
and charities that bring in a lot of folks get priority for next year.
Charities that don't bring in many folks get low priority or are not
invited to partner again on this event but are directed to other
opportunities. We have more charities interested in partnering than we have
months, so this was one of the systems we established to help us negotiate
that.

We order the glasses from Clearwater Gear - out of Sandpoint, ID - for the
9oz glasses, they're about $1.33 per glass. We spend about $50 per month on
printing. No other real expenses. We partner with our local brewery (Barley
Browns) to go in on glass orders since they have a forklift and can get a
cheaper freight rate. The owner is also a great guy and tends to cover all
the freight costs since they order way more glass than we do, which fills
the pallet and makes it all cheaper for the both of us. Overall, it's a
good event, takes about 10 hours of work total per month between myself and
volunteers, and brings in roughly $400 per month after expenses and profit
sharing.

Happy to answer any other questions,
Ariel

On Wed, Jan 28, 2026 at 2:25 PM <steve at cateringbydeangelos.com> wrote:

> All,
>
>
>
> Our findings in Downtown Tigard was when we mixed Art into the Wine Walk,
> The Art took a back seat, eventually, we stripped away the Art component
> and created two separate events.
>
>
>
> We sell sponsorships for a take home glass that is created by a local
> company here called Glass tech
>
> https://www.glasstechweb.com/
>
>
>
> Additionally, we sell tickets through Ticket Tomato which has a data base
> of additional places that through Food & Beverage events for cross
> marketing and promotion.
>
> https://www.tickettomato.com/
>
> The event usually sells out and has been a good revenue generator for our
> Downtown association.
>
>
>
> Kyle may be able to share more as well!
>
>
>
> Steve DeAngelo,
>
> Tigard Downtown Alliance
>
> Past  President, Founding Member, Design Committee Lead
>
> Tigard, Or 97223
>
> 503-620-9020
>
>
>
>
>
>
>
> *From:* OMS_MANAGERS <oms_managers-bounces at omls.oregon.gov> *On Behalf Of
> *Helen Connolly
> *Sent:* Wednesday, January 28, 2026 2:12 PM
> *To:* Oregon Main Street Network Members <oms_managers at omls.oregon.gov>
> *Subject:* Re: [OMS_MANAGERS] Art and Wine Walk Questions
>
>
>
> I'd love this information, also!
>
>
> Helen Connolly
>
> *Downtown Manager*
>
> manager at dallasdowntownassociation.org
>
> (503) 967-5376
>
>
>
> *“It is not enough to stare up the steps – we must step up the stairs.”
> Dr. Vance Havner*
>
>
>
> *Find our newsletter here: *DDA Monthly Newsletter
> <https://www.dallasdowntownassociation.org/newsletters-more/>
>
> Enhancing this wonderful city where we live, work and play!
>
>
>
>
>
>
>
> On Wed, Jan 28, 2026 at 2:11 PM Jennifer T. J. Hackman <
> jennifer at downtownklamathfalls.org> wrote:
>
> Hello Everyone,
>
>
>
> We are considering adding an art and wine walk to our list of events in
> Klamath Falls.
>
>
>
> Would any communities that host art wine (or other beverage) events be
> willing to share your planning processes, business communication templates,
> or any tips you have for a successful event?
>
> With Gratitude,
>
> [image: Jenn Hackman]
>
> [image: photo]
>
> *Jennifer Hackman*
> *Executive Director, Klamath Falls Downtown Association*
>
> 541-539-6212  |  www.downtownklamathfalls.org
>
> Jennifer at downtownklamathfalls.org
>
> 205 Riverside Dr. Suite F, Klamath Falls, OR 97601
> <https://maps.google.com/?q=205%20Riverside%20Dr.%20Suite%20F,%20Klamath%20Falls,%20OR%2097601>
>
> Become a downtown partner today!
>
> www.downtownklamathfalls.org/join-us-today
>
> [image: facebook] <https://www.facebook.com/DowntownKFalls/>
>
> [image: instagram] <https://www.instagram.com/downtownklamathfalls/>
>
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