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<P><STRONG><FONT size=3>Join Jon Schallert in historic McMinnville, Oregon as he presents "Creating Economic Opportunity:  Building Destination Businesses"</FONT></STRONG></P>
<P><STRONG>DATE:</STRONG>  <SPAN><FONT color=#000000>July 14, 2011<BR></FONT><BR><STRONG>WHERE:</STRONG></SPAN>  <SPAN><SPAN style="COLOR: #000000">Civic Hall</SPAN><SPAN style="COLOR: #000000">, </SPAN><FONT color=#000000>200 NE Second Street, McMinnville, Oregon<BR></FONT><BR><STRONG><SPAN style="COLOR: #53a33f">SCHEDULE:</SPAN>  <BR></STRONG>Check-In and Registration:  <FONT color=#000000>Begins at 7:30 a.m. <BR></FONT>Workshop:  <FONT color=#000000>8:30 a.m. - 11:45 a.m.</FONT> <BR></SPAN><SPAN style="COLOR: #000000"><FONT color=#53a33f>Lunch:</FONT>  11:45 a.m. - 1:00 p.m.    Enjoy downtown McMinnville at a restaurant of your choice.  Lunch will be on your own.  Be sure to return by 1:00 for the rest of the day's schedule.</SPAN></P>
<P><SPAN style="COLOR: #000000"></SPAN><SPAN style="COLOR: #000000"><FONT color=#53a33f>Marketing Roundtable</FONT>:  1:00 p.m. - 2:30 p.m.  Attendees of the morning workshop can ask Jon their individual business questions, and how to apply what they've learned to their individual businesses and/or community. </SPAN></P>
<DIV><SPAN style="COLOR: #000000"><STRONG><SPAN style="COLOR: #53a33f">REGISTRATION - SEATS ARE LIMITED:<BR></SPAN>     </STRONG><SPAN style="COLOR: #000000">EARLY BIRD REGISTRATION:  $99.00 per person</SPAN> <BR>     <SPAN style="COLOR: #000000">REGISTRATION FEE AFTER JULY 8:  $125.00 per person</SPAN> <BR>     <SPAN style="COLOR: #000000">REGISTER AT THE DOOR:  $150.00 per person</SPAN> </SPAN></DIV>
<DIV><SPAN style="COLOR: #000000"><STRONG></STRONG></SPAN> </DIV>
<DIV><SPAN style="COLOR: #000000"><STRONG>For additional information and to register, go to:</STRONG></SPAN></DIV>
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<DIV><SPAN style="COLOR: #000000"><A href="http://www.destinationuniversity.com/events/oregon_destination_workshop.aspx">http://www.destinationuniversity.com/events/oregon_destination_workshop.aspx</A></SPAN><SPAN style="COLOR: #000000"></DIV>
<P style="MARGIN: 0in 0in 10pt"><SPAN style="COLOR: #53a33f"><BR></SPAN></SPAN></FONT><FONT color=#53a33f><STRONG>WORKSHOP DESCRIPTION:  </STRONG></FONT></P>
<P style="MARGIN: 0in 0in 10pt"><SPAN class=apple-style-span><SPAN style="COLOR: #000000">Attendees will learn over seventy (70+) important tools that business owners must use in today's economy to survive, thrive, and increase their revenue right now!  </SPAN><SPAN class=apple-style-span><SPAN style="COLOR: #000000">Business owners and downtown advocates who attend this workshop will also learn these points:</SPAN> 
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<UL>
<LI><SPAN style="COLOR: #000000"><FONT face=Tahoma><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: verdana">Concrete marketing tactics that can drive customer traffic, increase sales, and target their best customers more cost-effectively. </SPAN></SPAN></SPAN></SPAN> </FONT></SPAN>
<LI><SPAN style="COLOR: #000000"><FONT face=Tahoma><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: verdana">Effective advertising and marketing best-practices for retail stores, restaurants, service businesses and professional practices. </SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN> </FONT></SPAN>
<LI><SPAN style="COLOR: #000000"><FONT face=Tahoma><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: verdana">How to easily search engine optimize a website, even the business owner who does not have a strong understanding of online marketing </SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN> </FONT></SPAN>
<LI><SPAN style="COLOR: #000000"><FONT face=Tahoma><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: verdana">How to use the eight (8) newest social networking tools (beyond Facebook) </SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN> </FONT></SPAN>
<LI><SPAN style="COLOR: #000000"><FONT face=Tahoma><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: verdana">Six (6) time-saving, low-cost techniques that allow even the busiest owner to use social networking, without spending their whole day doing it! </SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN> </FONT></SPAN>
<LI><SPAN style="COLOR: #000000"><FONT face=Tahoma><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: verdana">Three (3) little-known, free tactics that allow any owner to connect with journalists and gain free publicity for their business </SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN> </FONT></SPAN>
<LI><SPAN style="COLOR: #000000"><FONT face=Tahoma><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: verdana">How customers form their first impressions in seven (7) seconds, and how to change the negative first impressions of a downtown business by changing six (6) critical areas of the floor space  </SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN> </FONT></SPAN>
<LI><SPAN style="COLOR: #000000"><FONT face=Tahoma><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: verdana">The nine (9) "Must-Have" priorities of every website that most owners don’t have  </SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN> </FONT></SPAN>
<LI><SPAN style="COLOR: #000000"><FONT face=Tahoma><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: verdana">Simple techniques to take a ho-hum, boring advertisement and change it into marketing “artwork” that customers hold onto </SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN> </FONT></SPAN>
<LI><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="COLOR: #000000; FONT-FAMILY: verdana"><FONT face=Tahoma>The best way to brand an entire community, one business at a time </FONT></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></LI></UL>
<DIV><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="FONT-FAMILY: symbol"><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN class=apple-style-span><SPAN style="COLOR: #000000; FONT-FAMILY: verdana"><SPAN style="COLOR: #000000"><STRONG><SPAN style="COLOR: #53a33f">QUESTIONS?</SPAN>  <BR></STRONG>Contact Peg Schallert at The Schallert Group, Inc., 303-774-6522 ext. 103, or email <A href="mailto:Peg@JonSchallert.com">Peg@JonSchallert.com</A>.  Contact Sheri Stuart at Oregon Main Street, 503-986-0679, or email <A href="mailto:Sheri.Stuart@state.or.us">Sheri.Stuart@state.or.us</A><BR><BR></DIV>
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<DIV>Sheri Stuart, Coordinator</DIV>
<DIV>Oregon Main Street</DIV>
<DIV>725 Summer St., Suite C</DIV>
<DIV>Salem, OR  97301</DIV>
<DIV>503.986.0679</DIV>
<DIV><A href="http://www.oregon4biz.com/Grow-Your-Business/Business-services/Main-Street/">http://www.oregon4biz.com/Grow-Your-Business/Business-services/Main-Street/</A></DIV>
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