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<P style="LINE-HEIGHT: 22.5pt; MARGIN-TOP: 7.5pt; mso-margin-bottom-alt: auto" class=MsoNormal><SPAN style="FONT-FAMILY: ; FONT-SIZE: 21pt" lang=EN color:black;letter-spacing:.3pt? Georgia?,?serif?;><FONT size=2>FYI...I received this info this morning & thought it might be of interest...Sheri</FONT></SPAN></P>
<P style="LINE-HEIGHT: 22.5pt; MARGIN-TOP: 7.5pt; mso-margin-bottom-alt: auto" class=MsoNormal><SPAN style="FONT-FAMILY: ; FONT-SIZE: 21pt" lang=EN color:black;letter-spacing:.3pt? Georgia?,?serif?;><FONT size=2>___________________________________________________________</FONT></SPAN></P>
<P style="LINE-HEIGHT: 22.5pt; MARGIN-TOP: 7.5pt; mso-margin-bottom-alt: auto" class=MsoNormal><B><SPAN style="FONT-FAMILY: ; FONT-SIZE: 21pt" lang=EN color:black;letter-spacing:.3pt? Georgia?,?serif?;>Facebook Launches Program to Help Small Businesses With Their Pages and Ads<o:p></o:p></SPAN></B></P>
<P style="LINE-HEIGHT: 14.4pt; MARGIN-BOTTOM: 24pt; mso-margin-top-alt: auto" class=MsoNormal><SPAN style="FONT-FAMILY: ; FONT-SIZE: 12.5pt" lang=EN color:#666666? Arial?,?sans-serif?;>200,000 Small Businesses Will Get a $50 Ad Credit, Starting in January<o:p></o:p></SPAN></P>
<P style="LINE-HEIGHT: 10.5pt" class=MsoNormal><SPAN style="FONT-FAMILY: ; FONT-SIZE: 9pt" lang=EN Arial?,?sans-serif?;color:#333333?>By: <A href="http://adage.com/author/cotton-delo/4381">Cotton Delo</A> </SPAN><SPAN class=tooltipinfo3><SPAN style="FONT-SIZE: 7.5pt" lang=EN><A title="More about Cotton Delo" href="http://adage.com/author/cotton-delo/4381">Bio</A></SPAN></SPAN><SPAN style="FONT-FAMILY: ; FONT-SIZE: 7.5pt" lang=EN 1.5pt;padding:8.0pt;background:white? #0066B2 display:none;border:solid Verdana?,?sans-serif?;color:black;><BR><SPAN class=tooltipinfo3><A title="Email Cotton Delo" href="MAILTO:cdelo@adage.com">E-mail Author</A></SPAN><BR><SPAN class=tooltipinfo3><A title="Subscribe to Cotton Delo's feed" href="http://adage.com/rss-author.php?id=4381">RSS feed</A> </SPAN></SPAN><SPAN class=pubfix1><SPAN style="FONT-FAMILY: ; FONT-SIZE: 9pt" lang=EN Arial?,?sans-serif?; color:#333333?>Published: <A title="Browse more stories published on September 26, 2011" href="http://adage.com/results?endeca=1&return=endeca&search_offset=0&search_order_by=score&search_phrase=09/26/2011">September 26, 2011</A></SPAN></SPAN><SPAN style="FONT-FAMILY: ; FONT-SIZE: 9pt" lang=EN Arial?,?sans-serif?;color:#333333?> <o:p></o:p></SPAN></P>
<P style="LINE-HEIGHT: 10.5pt" class=MsoNormal><SPAN style="FONT-FAMILY: ; FONT-SIZE: 9pt" lang=EN Arial?,?sans-serif?;color:#333333?><o:p> </o:p></SPAN></P>
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<P><SPAN style="FONT-FAMILY: " lang=EN Arial?,?sans-serif?;color:#333333?>Facebook is launching a small business education program this week, looking to show businesses how to optimize their individual pages and to use its self-serve ad platform to effectively target customers. </SPAN><SPAN style="FONT-FAMILY: ; FONT-SIZE: 10pt" lang=EN Arial?,?sans-serif?;color:#333333?><o:p></o:p></SPAN></P>
<P style="LINE-HEIGHT: 10.5pt" class=MsoNormal><SPAN style="FONT-FAMILY: ; FONT-SIZE: 9pt" Arial?,?sans-serif?;color:#333333?><IMG id=Picture_x0020_20 border=0 alt=http://adage.com/images/bin/image/photo/facebook-logo-111110.jpg?1289497389 src="cid:VMSLPIMHSNKM.IMAGE.jpeg" width=180 height=117></SPAN><SPAN style="FONT-FAMILY: ; FONT-SIZE: 9pt" lang=EN Arial?,?sans-serif?;color:#333333?><o:p></o:p></SPAN></P>
<P style="LINE-HEIGHT: 10.5pt" class=MsoNormal><SPAN style="FONT-FAMILY: ; FONT-SIZE: 9pt" lang=EN Arial?,?sans-serif?;color:#333333?>The social-media giant is partnering with the U.S. Chamber of Commerce and the National Federation of Independent Business to conduct outreach in the small-business community. The first step is to circulate webinars, case studies and tips, which will be made available starting this week, but Facebook also intends to sponsor a series of road shows in cities across the country starting in October to promote its "Small Business Boost." The third piece of the program will kick off in January 2012, when Facebook will look to award a $50 ad credit to 200,000 businesses, amounting to $10 million in free advertising. <o:p></o:p></SPAN></P>
<P><SPAN style="FONT-FAMILY: " lang=EN Arial?,?sans-serif?;color:#333333?>According to an eMarketer report, 44% of small- and medium-sized businesses used social media as a marketing tool in August, and 59% spent less than $100 on social-media marketing. </SPAN><SPAN style="FONT-FAMILY: ; FONT-SIZE: 10pt" lang=EN Arial?,?sans-serif?;color:#333333?><o:p></o:p></SPAN></P>
<P><SPAN style="FONT-FAMILY: " lang=EN Arial?,?sans-serif?;color:#333333?>"We know that small businesses who use web technology grow more than twice as quickly, bring in twice the revenue, and create twice the jobs as small businesses who don't," said David Fischer, Facebook's VP-Advertising and Global Operations. He said 9.2 million small businesses in the U.S. have pages on Facebook, but only 3.2 million of those pages have active engagement. (Some pages exist essentially as shells, created by user signals on the social graph and without action taken by the business owner.) <o:p></o:p></SPAN></P>
<P><SPAN style="FONT-FAMILY: " lang=EN Arial?,?sans-serif?;color:#333333?>"You want to be in front of [people] -- maybe it's a few times a week you're posting a few sentences, talking about what's going on," said Mr. Fischer, noting that engagement is key for small business owners. "In most cases it's not a matter of this being particularly complicated." <o:p></o:p></SPAN></P>
<P><SPAN style="FONT-FAMILY: " lang=EN Arial?,?sans-serif?;color:#333333?>The program also aims to teach small businesses about Facebook ad products, like its self-serve platform and sponsored stories, which allows brands to build paid advertisements out of user signals such as likes and check-ins. According to Mr. Fischer, the amount that a small business might invest in self-serve ads targeted to their desired audience could range from $20 a month for a single proprietor business to thousands each week. But he says Facebook has learned of success stories, like two auto dealerships in Massachusetts: one that said it generated $20,000 in profits off $300 in ads and another that reported a $500,000 return on a $5,000 ad spend. <o:p></o:p></SPAN></P>
<P><SPAN style="FONT-FAMILY: " lang=EN Arial?,?sans-serif?;color:#333333?>Facebook itself generates as much as 60% of its ad revenue from its self-serve platform, according to an eMarketer report from January. <o:p></o:p></SPAN></P>
<P><SPAN style="FONT-FAMILY: " lang=EN Arial?,?sans-serif?;color:#333333?>Mr. Fischer says there's an internal awareness at Facebook that the company's tools could help stimulate economic growth and noted that Chief Operating Officer Sheryl Sandberg is a member of President Obama's jobs council. <o:p></o:p></SPAN></P>
<P><SPAN style="FONT-FAMILY: " lang=EN Arial?,?sans-serif?;color:#333333?>"We spend a lot of time thinking about how we can work with small businesses, and we know we have tools that can help them effectively," he said. Source Ad Age<o:p></o:p></SPAN></P>
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<P>The Main Street Coordinators List Serve<BR>- a benefit of the Main Street Coordinators Package</P>
<P>Administered and maintained by the National Trust Main Street Center<BR><A href="http://www.mainstreet.org/coordinators/">http://www.mainstreet.org/coordinators/</A></P>
<P>You are currently subscribed to coordinatorlist as: <A href="mailto:sheri.stuart@state.or.us">sheri.stuart@state.or.us</A>.<BR>To unsubscribe send a blank email to <A href="mailto:leave-355702-998607.3ea822c32652e2487ca24ebb5ae09fa4@lists.mainst.org">leave-355702-998607.3ea822c32652e2487ca24ebb5ae09fa4@lists.mainst.org</A><BR>To read list archives, visit <A href="http://lists.mainst.org/read/login/?forum=coordinatorlist">http://lists.mainst.org/read/login/?forum=coordinatorlist</A></P>
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<DIV>Sheri Stuart, Coordinator</DIV>
<DIV>Oregon Main Street</DIV>
<DIV>725 Summer St., Suite C</DIV>
<DIV>Salem, OR 97301</DIV>
<DIV>503.986.0679</DIV>
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