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<P style="TEXT-ALIGN: center; MARGIN: 12pt 0in 0pt; mso-layout-grid-align: none" class=MsoNormal align=center><?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /><st1:Street w:st="on"><st1:address w:st="on"><B><SPAN style="FONT-VARIANT: small-caps; FONT-FAMILY: Times; FONT-SIZE: 22pt">Oregon Main Street</SPAN></B></st1:address></st1:Street><B><SPAN style="FONT-VARIANT: small-caps; FONT-FAMILY: Times; FONT-SIZE: 22pt"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></B></P>
<P style="PAGE-BREAK-AFTER: avoid; TEXT-ALIGN: center; MARGIN: 12pt 0in 0pt; mso-pagination: none; mso-layout-grid-align: none; mso-outline-level: 4; tab-stops: 0in 23.0pt 1.0in 1.5in 2.0in 2.5in 3.0in 3.5in 4.0in 4.5in 5.0in 5.5in 6.0in 6.5in 7.0in 7.5in 8.0in 8.5in 9.0in 9.5in 10.0in 10.5in 11.0in 11.5in 12.0in" class=MsoNormal align=center><U><SPAN style="FONT-FAMILY: Times; FONT-SIZE: 18pt">Official Notice<o:p></o:p></SPAN></U></P>
<P style="TEXT-ALIGN: center; MARGIN: 12pt 0in 0pt; mso-pagination: none; mso-layout-grid-align: none; tab-stops: 0in 23.0pt 1.0in 1.5in 2.0in 2.5in 3.0in 3.5in 4.0in 4.5in 5.0in 5.5in 6.0in 6.5in 7.0in 7.5in 8.0in 8.5in 9.0in 9.5in 10.0in 10.5in 11.0in 11.5in 12.0in" class=MsoNormal align=center><SPAN style="FONT-FAMILY: Times; FONT-SIZE: 18pt">Accepting Applications into <st1:Street w:st="on"><st1:address w:st="on">Oregon Main Street's</st1:address></st1:Street> “Transforming Downtown” Level</SPAN><SPAN style="mso-bidi-font-size: 12.0pt"><o:p><FONT size=3 face="Times New Roman"> </FONT></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none" class=MsoNormal><FONT size=3><FONT face="Times New Roman"><st1:Street w:st="on"><st1:address w:st="on"><SPAN style="mso-bidi-font-size: 12.0pt"></SPAN></st1:address></st1:Street></FONT></FONT> </P>
<P style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none" class=MsoNormal><FONT size=3><FONT face="Times New Roman"><st1:Street w:st="on"><st1:address w:st="on"><SPAN style="mso-bidi-font-size: 12.0pt">Oregon Main Street</SPAN></st1:address></st1:Street><SPAN style="mso-bidi-font-size: 12.0pt"> is now accepting applications from organizations interested in receiving downtown revitalization assistance at its “Transforming Downtown” designation level. Transforming Downtown </SPAN>is for communities who are committed to downtown revitalization using the Main Street Approach® but need technical assistance to take them to the next level. <SPAN style="mso-bidi-font-size: 12.0pt">The Oregon Main Street Network also includes “<st1:Street w:st="on"><st1:address w:st="on">Performing Main Street</st1:address></st1:Street>” and “Exploring Downtown” levels of participation. Currently, there are 75 communities participating in the Network.</SPAN></FONT></FONT></P>
<P style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none" class=MsoNormal><SPAN style="mso-bidi-font-size: 12.0pt"><o:p><FONT size=3 face="Times New Roman"> </FONT></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none" class=MsoNormal><SPAN style="mso-bidi-font-size: 12.0pt"><FONT size=3><FONT face="Times New Roman">Successful applicants receive assistance to help revitalize the economy, appearance, and image of their traditional business district. Services vary from community to community, but generally include work plan and committee development along with specialized training and networking opportunities. <o:p></o:p></FONT></FONT></SPAN></P>
<P style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none" class=MsoNormal><SPAN style="mso-bidi-font-size: 12.0pt"><o:p><FONT size=3 face="Times New Roman"> </FONT></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none" class=MsoNormal><SPAN style="mso-bidi-font-size: 12.0pt"><FONT size=3 face="Times New Roman">Transforming Downtown level applications are available by calling Sheri Stuart at 503.986.0679 or email at </FONT><A href="mailto:sheri.stuart@state.or.us"><FONT size=3 face="Times New Roman">sheri.stuart@state.or.us</FONT></A><FONT size=3><FONT face="Times New Roman">.<o:p></o:p></FONT></FONT></SPAN></P>
<P style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none" class=MsoNormal><SPAN style="mso-bidi-font-size: 12.0pt"><o:p><FONT size=3 face="Times New Roman"> </FONT></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none" class=MsoNormal><SPAN style="mso-bidi-font-size: 12.0pt"><FONT size=3 face="Times New Roman">Visit </FONT><A href="http://www.oregonheritage.org/"><FONT size=3 face="Times New Roman">www.oregonheritage.org</FONT></A><FONT size=3><FONT face="Times New Roman"> for more information on the <st1:place w:st="on"><st1:State w:st="on">Oregon</st1:State></st1:place> Main Street Network, including eligibility and designation criteria for all three levels of assistance. Transforming Downtown level applications must be received by December 5, 2011.<SPAN style="mso-spacerun: yes"> </SPAN><o:p></o:p></FONT></FONT></SPAN></P>
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<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN style="mso-bidi-font-size: 12.0pt"><FONT size=3 face="Times New Roman">The effort is modeled on the National Trust for Historic Preservation’s Main Street Approach®, which has been used in more than 2,000 cities nationwide to recapture business interest and vitality in downtown areas. This approach emphasizes four critical areas of downtown revitalization: <B><I>organization</I> </B>helps everyone work towards the same goals and maximizes involvement of public and private leaders within the community; <B><I>promotion</I></B> brings people back downtown by helping to attract visitors, shoppers, and investors; <B><I>design</I></B> enhances a district’s appearance and pedestrian amenities while preserving its historic features; and <B><I>economic restructuring</I> </B>stimulates business development and helps strengthen the district’s economic base.</FONT></SPAN></P>
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<DIV>Sheri Stuart, Coordinator</DIV>
<DIV>Oregon Main Street</DIV>
<DIV>725 Summer St., Suite C</DIV>
<DIV>Salem, OR 97301</DIV>
<DIV>503.986.0679</DIV>
<DIV><A href="http://www.oregon4biz.com/Grow-Your-Business/Business-services/Main-Street/">http://www.oregon4biz.com/Grow-Your-Business/Business-services/Main-Street/</A></DIV>
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