Thanks Sheri and Peggy & Lloyd!<br>All great ideas. It sure gives me a place to get started!<br><br>Happy New Year! See you in January,<br><br>Kelly<br><br><br><br><div class="gmail_quote">On Tue, Dec 27, 2011 at 1:53 PM, Sheri Stuart <span dir="ltr"><<a href="mailto:sheri.stuart@state.or.us">sheri.stuart@state.or.us</a>></span> wrote:<br>
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<div>Great advice! I do have a few samples I will copy and get to you. Sheri</div>
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<div>Sheri Stuart, Coordinator</div>
<div>Oregon Main Street</div>
<div>725 Summer St., Suite C</div>
<div>Salem, OR 97301</div>
<div><a href="tel:503.986.0679" value="+15039860679" target="_blank">503.986.0679</a></div>
<div><a href="http://www.oregonheritage.org/" target="_blank">www.oregonheritage.org</a></div>
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</div><br><br>>>> "Peggy Moretti" <<a href="mailto:peggym@historicpreservationleague.org" target="_blank">peggym@historicpreservationleague.org</a>> 12/27/2011 11:31 AM >>><br></div>
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<p class="MsoNormal"><span style="FONT-FAMILY:'Calibri','sans-serif';COLOR:#1f497d;FONT-SIZE:11pt">Hi, Kelly!<u></u><u></u></span></p>
<p class="MsoNormal"><span style="FONT-FAMILY:'Calibri','sans-serif';COLOR:#1f497d;FONT-SIZE:11pt">I would create something that you could print or email as a pdf file. You could create a virtual brochure as a page on your Main Street website with downloadable pdfs.<u></u><u></u></span></p>
<p class="MsoNormal"><span style="FONT-FAMILY:'Calibri','sans-serif';COLOR:#1f497d;FONT-SIZE:11pt"><u></u> <u></u></span></p>
<p class="MsoNormal"><span style="FONT-FAMILY:'Calibri','sans-serif';COLOR:#1f497d;FONT-SIZE:11pt">From my old PR/Marketing days, a press kit would include a brochure (who you are, what you offer, perhaps some history/background, what sets you apart, and especially what NEED you can fulfill).<u></u><u></u></span></p>
<p class="MsoNormal"><span style="FONT-FAMILY:'Calibri','sans-serif';COLOR:#1f497d;FONT-SIZE:11pt"><u></u> <u></u></span></p>
<p class="MsoNormal"><span style="FONT-FAMILY:'Calibri','sans-serif';COLOR:#1f497d;FONT-SIZE:11pt">Other components might include special offers/incentives; case studies or examples of success stories; press clippings; calendar of events or marketing initiatives they could benefit from… and the obvious aspect of who to contact. “For an informal tour of Historic Downtown Dayton or more information, contact ______”<u></u><u></u></span></p>
<p class="MsoNormal"><span style="FONT-FAMILY:'Calibri','sans-serif';COLOR:#1f497d;FONT-SIZE:11pt"><u></u> <u></u></span></p>
<p class="MsoNormal"><span style="FONT-FAMILY:'Calibri','sans-serif';COLOR:#1f497d;FONT-SIZE:11pt">Sometimes a common mistake is to try to pack every little bit of info into a marketing piece, but that overwhelms and clutters it up. The goal isn’t to “close the deal,” but to spark sufficient interest to contact you. Think of three key points that could make people want to learn more.<u></u><u></u></span></p>
<p class="MsoNormal"><span style="FONT-FAMILY:'Calibri','sans-serif';COLOR:#1f497d;FONT-SIZE:11pt"><u></u> <u></u></span></p>
<p class="MsoNormal"><span style="FONT-FAMILY:'Calibri','sans-serif';COLOR:#1f497d;FONT-SIZE:11pt">Sorry I don’t have an example appropriate for Main Street, but thought I’d share some thoughts – many of which you probably already know!<u></u><u></u></span></p>
<p class="MsoNormal"><span style="FONT-FAMILY:'Calibri','sans-serif';COLOR:#1f497d;FONT-SIZE:11pt"><u></u> <u></u></span></p>
<p class="MsoNormal"><span style="FONT-FAMILY:'Calibri','sans-serif';COLOR:#1f497d;FONT-SIZE:11pt">Smiles - <u></u><u></u></span></p>
<p class="MsoNormal"><b><i><span style="FONT-FAMILY:'Palatino Linotype','serif';COLOR:#1f497d">Peggy <u></u><u></u></span></i></b></p>
<p class="MsoNormal"><span style="FONT-FAMILY:'Palatino Linotype','serif';COLOR:#1f497d;FONT-SIZE:10pt"><u></u> <u></u></span></p>
<p class="MsoNormal"><span style="FONT-FAMILY:'Calibri','sans-serif';COLOR:#215868;FONT-SIZE:11pt">Peggy Moretti<u></u><u></u></span></p>
<p class="MsoNormal"><span style="FONT-FAMILY:'Calibri','sans-serif';COLOR:#215868;FONT-SIZE:11pt">Historic Preservation League of Oregon<u></u><u></u></span></p>
<p class="MsoNormal"><span style="FONT-FAMILY:'Calibri','sans-serif';COLOR:#215868;FONT-SIZE:10pt"><a href="tel:503%20243-1923" value="+15032431923" target="_blank">503 243-1923</a><u></u><u></u></span></p>
<p class="MsoNormal"><span style="FONT-FAMILY:'Calibri','sans-serif';COLOR:#215868;FONT-SIZE:10pt"><a href="http://www.HistoricPreservationLeague.org" target="_blank">www.HistoricPreservationLeague.org</a> <u></u><u></u></span></p>
<p class="MsoNormal"><span style="FONT-FAMILY:'Calibri','sans-serif';COLOR:#215868;FONT-SIZE:10pt">Facebook: </span><span style="FONT-FAMILY:'Calibri','sans-serif';COLOR:#215868;FONT-SIZE:9pt"><a href="http://www.facebook.com/pages/Historic-Preservation-League-of-Oregon/107993096715?v=wall&viewas=0" target="_blank">http://www.facebook.com/pages/Historic-Preservation-League-of-Oregon/107993096715?v=wall&viewas=0</a> <u></u><u></u></span></p>
<p class="MsoNormal"><span style="FONT-FAMILY:'Calibri','sans-serif';COLOR:#1f497d;FONT-SIZE:11pt"><u></u> <u></u></span></p>
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<p class="MsoNormal"><b><span style="FONT-FAMILY:'Tahoma','sans-serif';FONT-SIZE:10pt">From:</span></b><span style="FONT-FAMILY:'Tahoma','sans-serif';FONT-SIZE:10pt"> <a href="mailto:oms_managers-bounces@listsmart.osl.state.or.us" target="_blank">oms_managers-bounces@listsmart.osl.state.or.us</a> [mailto:<a href="mailto:oms_managers-bounces@listsmart.osl.state.or.us" target="_blank">oms_managers-bounces@listsmart.osl.state.or.us</a>] <b>On Behalf Of </b>Kelly Haverkate<br>
<b>Sent:</b> Monday, December 26, 2011 6:32 PM<br><b>To:</b> Managers OMS<br><b>Subject:</b> [OMS_MANAGERS] Press Kits?<u></u><u></u></span></p></div>
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<p style="MARGIN-BOTTOM:12pt" class="MsoNormal">Does anyone have examples of press packets that they've used to market their downtown to prospective businesses?<br><br>I'm picturing a folder with your downtown organization brochure<br>
Printed material describing your vision for downtown<br>accomplishments/ goals<br>etc.....<br><br>Thanks very much!<br><br>Happy New Year! <br><br>Kelly Haverkate<br>Dayton Community Development Association<br><br><u></u><u></u></p>
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