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<DIV><STRONG>1. Deadline extended for the Transforming Downtown application to the Oregon Main Street Network. </STRONG></DIV>
<DIV>The deadline to apply for the Transforming Downtown level of the Oregon Main Street program has been extended. Completed applications must be received in our office by 5:00 p.m., Friday, December 14. Please mail completed applications and supporting material to:</DIV>
<DIV> </DIV>
<DIV>Sheri Stuart, Coordinator</DIV>
<DIV>Oregon Main Street</DIV>
<DIV>725 Summer Street N.E., Ste. C</DIV>
<DIV>Salem, Oregon, 97301</DIV>
<DIV> </DIV>
<DIV><STRONG>2.</STRONG> <STRONG>4 Reasons Retailers Don't Need Free Parking to Thrive: </STRONG>"A major rationale for the supply of parking spaces in city shopping centers is that customers won't come without them. The anecdotal argument makes sense — retailers believe that most consumers arrive by car and believe free or cheap parking plays a major role in choosing a destination — but the actual evidence is scant at best. A new review of commercial centers in Greater London, concludes that retailers vastly overestimate the role free parking plays in their success. " <FONT face="Segoe UI"><STRONG>Intrigued? Read more at:</STRONG></FONT></DIV>
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<DIV><SPAN style="FONT: 10pt Segoe UI; COLOR: #ff0000; TEXT-DECORATION: underline"><A href="http://www.theatlanticcities.com/jobs-and-economy/2012/11/4-reasons-retailers-dont-need-free-parking-thrive/3978/">http://www.theatlanticcities.com/jobs-and-economy/2012/11/4-reasons-retailers-dont-need-free-parking-thrive/3978/</A></SPAN><SPAN style="FONT: 10pt Segoe UI; COLOR: #000000"><BR><BR></SPAN></DIV>
<DIV> </DIV>
<DIV><SPAN style="FONT: 10pt Segoe UI; COLOR: #000000">
<DIV>Sheri Stuart, Coordinator</DIV>
<DIV>Oregon Main Street</DIV>
<DIV>725 Summer St., Suite C</DIV>
<DIV>Salem, OR 97301</DIV>
<DIV>503.986.0679</DIV>
<DIV><A href="http://www.oregonheritage.org/">www.oregonheritage.org</A></DIV>
<DIV> </DIV>
<DIV><EM>Oregon Main Street is administered by the State Historic Preservation Office, Oregon Parks and Recreation Department.</EM></DIV>
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