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<DIV><STRONG>1.<FONT face=Tahoma> "Main Street Boot Camp" scheduled in Medford, Feb 11-12, 2013</FONT></STRONG></DIV>
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<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: 'Franklin Gothic Book','sans-serif'; FONT-SIZE: 11pt"><FONT face=Tahoma><FONT size=2>Main Street® Boot Camp provides an in-depth overview and interactive discussion of each area of the Main Street Approach®: Organization, Design, Promotion, and Economic Restructuring. This workshop is open to all Oregon communities and is recommended for merchant associations, Mayors and City Councils, city managers and economic development staff, chambers of commerce, city planners, Main Street managers, downtown property and business owners, civic groups, and interested citizens. </FONT></FONT></SPAN></P>
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<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: 'Franklin Gothic Book','sans-serif'; FONT-SIZE: 11pt"><FONT face=Tahoma><FONT size=2>There isn’t a fee to attend the workshop, however, participants must pre-register at:<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></FONT></FONT></SPAN></P>
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<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: 'Franklin Gothic Book','sans-serif'; FONT-SIZE: 11pt"><FONT face=Tahoma><FONT size=2><A href="http://msbootcamp2013.eventbrite.com">http://msbootcamp2013.eventbrite.com</A><o:p></o:p></FONT></FONT></SPAN></P>
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<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: 'Franklin Gothic Book','sans-serif'; FONT-SIZE: 11pt"><o:p><FONT size=2 face=Tahoma>Sheri Stuart, Oregon Main Street Coordinator, and Scott Day, principal of Urban Development Services and former Senior Program Officer with the National Main Street Center will be the presenters. Attached is a flyer with the agenda and additional information.</FONT></o:p></SPAN></P></FONT></DIV>
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<DIV><FONT face=Tahoma><STRONG>2. Oregon Main Street Network Meeting/Training, January 24-25, 2013. </STRONG>The Winter Oregon Main Street Network Meeting and Training will be in Salem on January 24-25, 2013. The network meeting is typically open to just the top two tier communities. We are opening this network meeting up to other network communities as we will have a "mini-training" with an attorney specializing in non-profit law. This is a topic that is pertinent to the entire network so we want to encourage all to attend.</FONT></DIV>
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<P><FONT face=Tahoma>On the second day, January 25, we will hold a workshop to help you juggle the many responsibilities of working with your downtown revitalization organization. The workshop, "It's a Circus Out There: Better Work on Your Balancing Act!," will be with Marian Boyd, former state coordinator in Arkansas. This session will offer ideas on all the hundreds of things that you do on a day-to-day basis to run an effective organization. It will be tons of fun plus full of great info you can put to use immediately. Topics include:</FONT></P>
<DIV><FONT face=Tahoma>-professionalism</FONT></DIV>
<DIV><FONT face=Tahoma>-time management</FONT></DIV>
<DIV><FONT face=Tahoma>-communication</FONT></DIV>
<DIV><FONT face=Tahoma>-conquering technology</FONT></DIV>
<DIV><FONT face=Tahoma>-stress management</FONT></DIV>
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<DIV><FONT face=Tahoma>Both of these training opportunities are free to our Oregon Main Street network communities, but you must register to attend. Click on the following link to let us know if you plan on attending the non-profit "mini-training" and/or the full-day workshop: <SPAN id=event_url><A href="http://winteromsmtg.eventbrite.com" target=_blank>http://winteromsmtg.eventbrite.com</A></SPAN></FONT></DIV>
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<DIV><FONT face=Tahoma><SPAN><STRONG>3. Rebrand Your 'Hood' - interesting article!</STRONG></SPAN></FONT></DIV>
<DIV><FONT face=Tahoma><SPAN> <A href="http://www.good.is/posts/the-power-of-a-brand-to-transform-a-city">http://www.good.is/posts/the-power-of-a-brand-to-transform-a-city</A>#</SPAN></FONT></DIV></DIV>
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<DIV><STRONG><FONT face=Tahoma>4. Cultural Heritage Experiences Major Factor</FONT></STRONG></DIV>
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<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><FONT face=Tahoma>Cultural and heritage experiences are important factors in attracting travelers to visit Oregon. Once here, these cultural heritage travelers spend nearly 60 percent more than the national average for cultural heritage travelers.<o:p></o:p></FONT></P>
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<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><FONT face=Tahoma>Those are two of the findings in a recent study of cultural heritage travelers organized by the Oregon Heritage Commission. The Oregon Cultural Trust provided funds for the study, while Travel Oregon provided technical assistance.<o:p></o:p></FONT></P>
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<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><FONT face=Tahoma>“Cultural and heritage organizations have believed for many years that their work was important for their communities and for the tourism industry,” says Kyle Jansson, coordinator of the Oregon Heritage Commission. “This study proves that cultural heritage travelers spend hundreds of dollars for lodging, restaurants, transportation and other services, and that means jobs for Oregonians.”<o:p></o:p></FONT></P>
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<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><FONT face=Tahoma>The study, conducted by Mandala Research LLC, showed that Oregon’s cultural heritage travelers spend nearly 60 percent more per person than cultural heritage travelers do nationally. These travelers contributed an estimated $19.6 billion to the state economy on their most recent trip to the state, according to the study’s findings.<o:p></o:p></FONT></P>
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<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><FONT face=Tahoma>A cultural heritage traveler is defined as “a person who travels to experience the places, people, activities and things that authentically represent the past and present, including cultural, historic and natural resources.” This means they visit heritage sites, arts venues, state and national parks, beaches and other places also enjoyed by Oregonians.<o:p></o:p></FONT></P>
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<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><FONT face=Tahoma>A far higher percentage of Oregon travelers than those elsewhere said cultural heritage activities were important to their destination choice. They like to engage in a range of activities, including partaking in regional foods and wines, appreciating the authenticity of what Oregon has to offer.<o:p></o:p></FONT></P>
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<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><FONT face=Tahoma>The report concluded that it is important for Oregon to capture the past sense of place, and to weave this iconic place into the present and future. A complete copy of the report is available at <o:p></o:p></FONT></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><A href="http://www.oregon.gov/oprd/HCD/OHC/Pages/Tourism.aspx"><FONT color=#0000ff face=Tahoma>http://www.oregon.gov/oprd/HCD/OHC/Pages/Tourism.aspx</FONT></A><FONT face=Tahoma> <o:p></o:p></FONT></P>
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<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><FONT face=Tahoma>In addition, the Heritage Commission has created a Heritage Bulletin to assist organizations and communities in becoming more welcoming to the cultural heritage traveler. This publication can be viewed at </FONT><A href="http://www.oregon.gov/oprd/HCD/docs/Heritage_Bulletins/HB_18_Tourist_Needs.pdf"><FONT color=#0000ff face=Tahoma>http://www.oregon.gov/oprd/HCD/docs/Heritage_Bulletins/HB_18_Tourist_Needs.pdf</FONT></A><FONT face=Tahoma> <SPAN style="mso-spacerun: yes"> </SPAN></FONT></P>
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<DIV>Sheri Stuart, Coordinator</DIV>
<DIV>Oregon Main Street</DIV>
<DIV>725 Summer St., Suite C</DIV>
<DIV>Salem, OR 97301</DIV>
<DIV>503.986.0679</DIV>
<DIV><A href="http://www.oregonheritage.org/">www.oregonheritage.org</A></DIV>
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<DIV><EM>Oregon Main Street is administered by the State Historic Preservation Office, Oregon Parks and Recreation Department.</EM></DIV>
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<P style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none" class=MsoNormal><SPAN style="FONT-FAMILY: Tahoma; FONT-SIZE: 10pt">**CONFIDENTIALITY NOTICE**<o:p></o:p></SPAN></P>
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