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<P><SPAN style="FONT-FAMILY: arial,helvetica,sans-serif; COLOR: #000000" data-mce-style="font-family: arial,helvetica,sans-serif; color: #000000;"><FONT face=Calibri>Oregon Main Street is pleased to present "How to Develop a Promotional Strategy to Engage the Public, Boost Sales, and Leverage Your District's Assets" workshop, Tuesday, June 11, 8 am to noon, Greater Douglas United Way Conference Room, 702 SE Douglas, Roseburg, Oregon. </FONT></SPAN></P>
<P><SPAN style="FONT-FAMILY: arial,helvetica,sans-serif; COLOR: #000000" data-mce-style="font-family: arial,helvetica,sans-serif; color: #000000;"></SPAN><SPAN style="FONT-FAMILY: arial,helvetica,sans-serif; COLOR: #000000" data-mce-style="font-family: arial,helvetica,sans-serif; color: #000000;"><FONT face=Calibri>The workshop is <STRONG>free</STRONG> to Oregon Main Street Network communities, but registration is required at: </FONT></SPAN><SPAN style="FONT-FAMILY: arial,helvetica,sans-serif; COLOR: #000000" data-mce-style="font-family: arial,helvetica,sans-serif; color: #000000;"><A href="http://www.mainstreetpromotions.eventbrite.com">www.mainstreetpromotions.eventbrite.com</A></SPAN></P>
<P><SPAN style="FONT-FAMILY: arial,helvetica,sans-serif; FONT-SIZE: small; mso-armenian-font-family: Calibri; mso-hebrew-font-family: Calibri; language: en-US; mso-ansi-language: en-US; mso-ligatures: none" lang=en-US data-mce-style="font-family: arial,helvetica,sans-serif; font-size: small; language: en-US; mso-armenian-font-family: Calibri; mso-ansi-language: en-US; mso-ligatures: none; mso-hebrew-font-family: Calibri;"><FONT size=2><FONT face=Calibri><STRONG>Workshop Description: </STRONG>Special events and promotional activities are a great way to bring pedestrian traffic to your community, but before you launch another festival, fundraiser, or retail promotion, find out what questions to ask to make the best use of time, money, resources, and your sanity. In this workshop, learn how Livermore Downtown, Inc., a veteran California Main Street Community, uses events and promotional activities to capitalize on the town’s assets and offer ways for locals and visitors to connect. In this workshop, participants will:</FONT></FONT></SPAN></P>
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<LI><SPAN style="FONT-FAMILY: arial,helvetica,sans-serif; FONT-SIZE: small" data-mce-style="font-family: arial,helvetica,sans-serif; font-size: small;"><SPAN style="mso-armenian-font-family: Calibri; mso-hebrew-font-family: Calibri; language: en-US; mso-ansi-language: en-US; mso-ligatures: none" lang=en-US data-mce-style="language: en-US; mso-armenian-font-family: Calibri; mso-ansi-language: en-US; mso-ligatures: none; mso-hebrew-font-family: Calibri;"><FONT size=2 face=Calibri>Hear about Downtown Livermore’s successful events and marketing strategies, including the first on-line Downtown Collective Gift Card Program in the country.</FONT></SPAN></SPAN></LI>
<LI><SPAN style="FONT-FAMILY: arial,helvetica,sans-serif; FONT-SIZE: small" data-mce-style="font-family: arial,helvetica,sans-serif; font-size: small;"><SPAN style="mso-armenian-font-family: Calibri; mso-hebrew-font-family: Calibri; language: en-US; mso-ansi-language: en-US; mso-ligatures: none" lang=en-US data-mce-style="language: en-US; mso-armenian-font-family: Calibri; mso-ansi-language: en-US; mso-ligatures: none; mso-hebrew-font-family: Calibri;"><FONT size=2 face=Calibri>How to leverage events and promotion activities to generate increased foot-traffic and sales.</FONT></SPAN></SPAN></LI>
<LI><SPAN style="FONT-FAMILY: arial,helvetica,sans-serif; FONT-SIZE: small" data-mce-style="font-family: arial,helvetica,sans-serif; font-size: small;"><SPAN style="mso-armenian-font-family: Calibri; mso-hebrew-font-family: Calibri; language: en-US; mso-ansi-language: en-US; mso-ligatures: none" lang=en-US data-mce-style="language: en-US; mso-armenian-font-family: Calibri; mso-ansi-language: en-US; mso-ligatures: none; mso-hebrew-font-family: Calibri;"><FONT size=2 face=Calibri>Learn how to build successful partnerships & keep sponsors engaged.</FONT></SPAN></SPAN></LI>
<LI><SPAN style="FONT-FAMILY: arial,helvetica,sans-serif; FONT-SIZE: small" data-mce-style="font-family: arial,helvetica,sans-serif; font-size: small;"><SPAN style="mso-armenian-font-family: Calibri; mso-hebrew-font-family: Calibri; language: en-US; mso-ansi-language: en-US; mso-ligatures: none" lang=en-US data-mce-style="language: en-US; mso-armenian-font-family: Calibri; mso-ansi-language: en-US; mso-ligatures: none; mso-hebrew-font-family: Calibri;"><FONT size=2 face=Calibri>how to fund events and activities.</FONT></SPAN></SPAN></LI>
<LI><SPAN style="FONT-FAMILY: arial,helvetica,sans-serif; FONT-SIZE: small" data-mce-style="font-family: arial,helvetica,sans-serif; font-size: small;"><SPAN style="mso-armenian-font-family: Calibri; mso-hebrew-font-family: Calibri; language: en-US; mso-ansi-language: en-US; mso-ligatures: none" lang=en-US data-mce-style="language: en-US; mso-armenian-font-family: Calibri; mso-ansi-language: en-US; mso-ligatures: none; mso-hebrew-font-family: Calibri;"><FONT size=2 face=Calibri>Learn when to retire or re-invent existing events or develop new ones.</FONT></SPAN></SPAN></LI></UL>
<P><FONT face=Calibri>There are several hotel options. One option is the Holiday Inn Express, 375 W Havard Blvd. Reservations: 541.673.7517. Room rates for workshop attendees are $105/night king or double queen - ask for the Main Street rate.</FONT></P>
<P><SPAN style="FONT-FAMILY: arial,helvetica,sans-serif; FONT-SIZE: small" data-mce-style="font-family: arial,helvetica,sans-serif; font-size: small;"><FONT size=2><FONT face=Calibri><SPAN style="FONT-WEIGHT: bold; mso-armenian-font-family: Calibri; mso-hebrew-font-family: Calibri; language: en-US; mso-ansi-language: en-US; mso-ligatures: none" lang=en-US data-mce-style="font-weight: bold; language: en-US; mso-armenian-font-family: Calibri; mso-ansi-language: en-US; mso-ligatures: none; mso-hebrew-font-family: Calibri;">Speaker Bio: </SPAN><SPAN style="language: en-US; mso-ansi-language: en-US; mso-ligatures: none" lang=en-US data-mce-style="language: en-US; mso-ansi-language: en-US; mso-ligatures: none;">Rachael Snedecor has served as the Executive Director of Livermore Downtown Inc. for the past thirteen years. Under her management, Livermore Downtown Inc. has successfully produced and facilitated downtown events that attract over a million consumers to the district each year, completed a Downtown Specific Plan, and implemented a $13 million streetscape project. In 2009, Livermore Downtown Inc., received designation as a Great American Main Street from the National Trust Main Street Center. Rachael is a current Board Member and past President of the California Main Street Alliance. Prior to downtown, Rachael was the event manager and marketing coordinator for Ivan Tamas and Steven Kent Wineries, a sales and marketing rep for Farmer Bros. Coffee, and a corporate trainer for World Savings and Loan.</SPAN></FONT></FONT></SPAN></P>
<P><SPAN style="FONT-FAMILY: arial,helvetica,sans-serif; FONT-SIZE: small" data-mce-style="font-family: arial,helvetica,sans-serif; font-size: small;"><FONT size=2><FONT face=Calibri><SPAN style="language: en-US; mso-ansi-language: en-US; mso-ligatures: none" lang=en-US data-mce-style="language: en-US; mso-ansi-language: en-US; mso-ligatures: none;"></SPAN></FONT></FONT></SPAN> </P>
<DIV>Sheri Stuart, Coordinator</DIV>
<DIV>Oregon Main Street</DIV>
<DIV>725 Summer St., Suite C</DIV>
<DIV>Salem, OR 97301</DIV>
<DIV>503.986.0679</DIV>
<DIV><A href="http://www.oregonheritage.org/">www.oregonheritage.org</A></DIV>
<DIV> </DIV>
<DIV><EM>Oregon Main Street is administered by the State Historic Preservation Office, Oregon Parks and Recreation Department.</EM></DIV>
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