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<BODY style="PADDING-LEFT: 10px; PADDING-RIGHT: 10px; PADDING-TOP: 15px"
id=MailContainerBody lang=EN-US leftMargin=0 link=blue topMargin=0 vLink=purple
CanvasTabStop="true" name="Compose message area">
<DIV><FONT face="Franklin Gothic Book">This is a wonderful new name and a great
rebrand. Congratulations! Thanks! Jenifer Kay Hood, Molalla Main
Street</FONT></DIV>
<DIV style="FONT: 10pt Tahoma">
<DIV><BR></DIV>
<DIV style="BACKGROUND: #f5f5f5">
<DIV style="font-color: black"><B>From:</B> <A
title="mailto:peggym@historicpreservationleague.org
CTRL + Click to follow link"
href="mailto:peggym@historicpreservationleague.org">Peggy Moretti</A> </DIV>
<DIV><B>Sent:</B> Monday, July 22, 2013 4:14 PM</DIV>
<DIV><B>To:</B> <A
title="mailto:hist_pres@listsmart.osl.state.or.us
CTRL + Click to follow link"
href="mailto:hist_pres@listsmart.osl.state.or.us">Historic Preservation List
Serv</A> ; <A title=heritage@listsmart.osl.state.or.us
href="mailto:heritage@listsmart.osl.state.or.us">Heritage listserv</A> ; <A
title=pres_cmsn@listsmart.osl.state.or.us
href="mailto:pres_cmsn@listsmart.osl.state.or.us">CLG Listserv</A> ; <A
title=oms_managers@listsmart.osl.state.or.us
href="mailto:oms_managers@listsmart.osl.state.or.us">'Oregon Main Street program
managers'</A> </DIV>
<DIV><B>Subject:</B> [OMS_MANAGERS] HPLO Rebrands As RESTORE
OREGON</DIV></DIV></DIV>
<DIV><BR></DIV>
<DIV class=WordSection1>
<P style="MARGIN-TOP: 6pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Century Schoolbook','serif'; FONT-SIZE: 14pt">HPLO Rebrands
As RESTORE OREGON<o:p></o:p></SPAN></P>
<P style="MARGIN-TOP: 6pt; TEXT-INDENT: 0.25in" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Tw Cen MT','sans-serif'"><o:p> </o:p></SPAN></P>
<P style="MARGIN-TOP: 6pt; TEXT-INDENT: 0.25in" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Tw Cen MT','sans-serif'">The Historic Preservation League
of Oregon (HPLO), the 36-year-old non-profit known for championing the
restoration of Crater Lake Lodge, its annual list of Oregon’s Most Endangered
Places, and popular Mid-Century Modern Home Tour, announced today that it is
changing its name to <B>Restore Oregon</B>. The re-branding is part of a
push by the organization to expand its base and save more historic places.
<o:p></o:p></SPAN></P>
<P style="MARGIN-TOP: 6pt; TEXT-INDENT: 0.25in" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Tw Cen MT','sans-serif'">According to Executive Director,
Peggy Moretti, the change was made to:<o:p></o:p></SPAN></P>
<P
style="TEXT-INDENT: -0.25in; MARGIN-BOTTOM: 0pt; MARGIN-LEFT: 0.75in; MARGIN-RIGHT: 0in; mso-add-space: auto; mso-margin-top-alt: 6.0pt; mso-list: l0 level1 lfo2"
class=MsoListParagraphCxSpFirst><SPAN style="FONT-FAMILY: Symbol"><SPAN
style="mso-list: Ignore">·<SPAN
style="FONT: 7pt 'Times New Roman'">
</SPAN></SPAN></SPAN><SPAN style="FONT-FAMILY: 'Tw Cen MT','sans-serif'">Avoid
confusion of the organization with the Oregon Historical
Society.<o:p></o:p></SPAN></P>
<P
style="TEXT-INDENT: -0.25in; MARGIN-BOTTOM: 0pt; MARGIN-LEFT: 0.75in; MARGIN-RIGHT: 0in; mso-add-space: auto; mso-margin-top-alt: 6.0pt; mso-list: l0 level1 lfo2"
class=MsoListParagraphCxSpMiddle><SPAN style="FONT-FAMILY: Symbol"><SPAN
style="mso-list: Ignore">·<SPAN
style="FONT: 7pt 'Times New Roman'">
</SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: 'Tw Cen MT','sans-serif'">Communicate the goal of the
organization with energy and clarity. <o:p></o:p></SPAN></P>
<P
style="TEXT-INDENT: -0.25in; MARGIN-BOTTOM: 0pt; MARGIN-LEFT: 0.75in; MARGIN-RIGHT: 0in; mso-add-space: auto; mso-margin-top-alt: 6.0pt; mso-list: l0 level1 lfo2"
class=MsoListParagraphCxSpLast><SPAN style="FONT-FAMILY: Symbol"><SPAN
style="mso-list: Ignore">·<SPAN
style="FONT: 7pt 'Times New Roman'">
</SPAN></SPAN></SPAN><SPAN style="FONT-FAMILY: 'Tw Cen MT','sans-serif'">And
most importantly, better convey the forward-looking relevance of its work, and
address misconceptions that “historic preservation” opposes
progress.<o:p></o:p></SPAN></P>
<P style="MARGIN-TOP: 6pt; TEXT-INDENT: 0.25in" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Tw Cen MT','sans-serif'">“We were constantly running up
against the perception that historic preservation is about freezing things in
time. Nothing could be further from the truth!” says executive director,
Peggy Moretti. “Restore Oregon is all about livability, sustainability,
and economic revitalization on Main Street. We’re about saving great
places that are packed full of our history, local materials and craftsmanship,
and restoring them for new uses. Rehabilitating existing buildings creates
more jobs dollar-for-dollar than new construction and this work is transforming
communities.”<o:p></o:p></SPAN></P>
<P style="MARGIN-TOP: 6pt; TEXT-INDENT: 0.25in" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Tw Cen MT','sans-serif'">The organization’s core
programming will not change. However, advocacy efforts to improve Oregon’s
financial incentives for historic rehabilitation will ramp up in the months
ahead. <o:p></o:p></SPAN></P>
<P style="MARGIN-TOP: 6pt; TEXT-INDENT: 0.25in" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Tw Cen MT','sans-serif'">For more information, visit <A
href="http://www.RestoreOregon.org">www.RestoreOregon.org</A> or call 503
243-1923.<o:p></o:p></SPAN></P>
<P style="MARGIN-TOP: 6pt" class=MsoNormal><SPAN
style="FONT-FAMILY: 'Tw Cen MT','sans-serif'"><o:p> </o:p></SPAN></P>
<P style="MARGIN-TOP: 6pt" class=MsoBodyText2><B><SPAN
style="FONT-FAMILY: 'Tw Cen MT','sans-serif'"><IMG id=Picture_x0020_3 border=0
alt=cid:image005.jpg@01CE86F3.E0E6F390
src="cid:BC1AE7C78AAA49A9A304829C42289C02@latituded830" width=219
height=162></SPAN></B><B><SPAN
style="FONT-FAMILY: 'Tw Cen MT','sans-serif'"><o:p></o:p></SPAN></B></P>
<DIV style="MARGIN-TOP: 6pt">
<DIV style="TEXT-ALIGN: center" class=MsoNormal align=center><B><I><SPAN
style="FONT-FAMILY: 'Tw Cen MT','sans-serif'">
<HR align=center SIZE=2 width="100%">
</SPAN></I></B></DIV></DIV>
<P style="MARGIN-TOP: 6pt" class=MsoBodyText2><B><SPAN
style="FONT-FAMILY: 'Tw Cen MT','sans-serif'">About Restore
Oregon:<o:p></o:p></SPAN></B></P>
<P style="MARGIN-TOP: 6pt" class=MsoBodyText2><SPAN
style="FONT-FAMILY: 'Tw Cen MT','sans-serif'">Our mission is to <B>Preserve,
Reuse, and Pass Forward Oregon’s Historic Places to Ensure Livable, Sustainable
Communities.</B> A 501(c)(3)non-profit originally founded in 1977 as the
Historic Preservation League of Oregon, Restore Oregon publishes an annual list
of <A href="http://www.historicpreservationleague.org/endangered.php">Oregon’s
Most Endangered Places</A>, conducts educational workshops, advocacy, and holds
over 40 historic <A
href="http://www.historicpreservationleague.org/easementsAbout.php">conservation
easements</A> on properties across the state, protecting them from demolition in
perpetuity. <o:p></o:p></SPAN></P>
<P style="MARGIN-TOP: 6pt" class=MsoNormal><I><SPAN
style="FONT-FAMILY: 'Tw Cen MT','sans-serif'">Operating statewide, Restore
Oregon office is headquartered in the historic White Stag Block, 24 NW First
Avenue, Portland, OR 97209. 503 243-1923 <A
href="http://www.RestoreOregon.org">www.RestoreOregon.org</A>.
<o:p></o:p></SPAN></I></P>
<DIV style="MARGIN-TOP: 6pt">
<DIV style="TEXT-ALIGN: center" class=MsoNormal align=center><B><SPAN
style="FONT-FAMILY: 'Tw Cen MT','sans-serif'">
<HR align=center SIZE=2 width="100%">
</SPAN></B></DIV></DIV>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Gill Sans MT','sans-serif'; FONT-SIZE: 9pt">Peggy
Moretti<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Gill Sans MT','sans-serif'; FONT-SIZE: 9pt">Executive
Director<o:p></o:p></SPAN></P>
<P class=MsoNormal><A href="http://www.restoreoregon.org/"><B><SPAN
style="FONT-FAMILY: 'Century Schoolbook','serif'; COLOR: #002b5e; FONT-SIZE: 9pt">RESTORE
OREGON</SPAN></B></A><B><SPAN
style="FONT-FAMILY: 'Century Schoolbook','serif'; COLOR: #002b5e; FONT-SIZE: 9pt"><o:p></o:p></SPAN></B></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Gill Sans MT','sans-serif'; FONT-SIZE: 9pt">24 NW First
Avenue | Portland, OR 97209<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Gill Sans MT','sans-serif'; FONT-SIZE: 9pt">503
243-1923<o:p></o:p></SPAN></P>
<P class=MsoNormal><A href="http://www.facebook.com/RestoreOregon"><SPAN
style="FONT-SIZE: 9pt; TEXT-DECORATION: none"><IMG id=Picture_x0020_1 border=0
alt=Facebook src="cid:E46C2D9326A9435DAAF9E4808729A822@latituded830" width=125
height=38></SPAN></A><SPAN style="FONT-SIZE: 9pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal><o:p> </o:p></P>
<P class=MsoNormal><o:p> </o:p></P></DIV>
<P>
<HR>
<P></P>_____________________________________________________<BR>OMS_MANAGERS
mailing
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