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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal style='margin-top:6.0pt'><span style='font-size:14.0pt;font-family:"Century Schoolbook","serif"'>HPLO Rebrands As RESTORE OREGON<o:p></o:p></span></p><p class=MsoNormal style='margin-top:6.0pt;text-indent:.25in'><span style='font-family:"Tw Cen MT","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal style='margin-top:6.0pt;text-indent:.25in'><span style='font-family:"Tw Cen MT","sans-serif"'>The Historic Preservation League of Oregon (HPLO), the 36-year-old non-profit known for championing the restoration of Crater Lake Lodge, its annual list of Oregon’s Most Endangered Places, and popular Mid-Century Modern Home Tour, announced today that it is changing its name to <b>Restore Oregon</b>. The re-branding is part of a push by the organization to expand its base and save more historic places. <o:p></o:p></span></p><p class=MsoNormal style='margin-top:6.0pt;text-indent:.25in'><span style='font-family:"Tw Cen MT","sans-serif"'>According to Executive Director, Peggy Moretti, the change was made to:<o:p></o:p></span></p><p class=MsoListParagraphCxSpFirst style='mso-margin-top-alt:6.0pt;margin-right:0in;margin-bottom:0in;margin-left:.75in;margin-bottom:.0001pt;mso-add-space:auto;text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-family:"Tw Cen MT","sans-serif"'>Avoid confusion of the organization with the Oregon Historical Society.<o:p></o:p></span></p><p class=MsoListParagraphCxSpMiddle style='mso-margin-top-alt:6.0pt;margin-right:0in;margin-bottom:0in;margin-left:.75in;margin-bottom:.0001pt;mso-add-space:auto;text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-family:"Tw Cen MT","sans-serif"'>Communicate the goal of the organization with energy and clarity. <o:p></o:p></span></p><p class=MsoListParagraphCxSpLast style='mso-margin-top-alt:6.0pt;margin-right:0in;margin-bottom:0in;margin-left:.75in;margin-bottom:.0001pt;mso-add-space:auto;text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-family:"Tw Cen MT","sans-serif"'>And most importantly, better convey the forward-looking relevance of its work, and address misconceptions that “historic preservation” opposes progress.<o:p></o:p></span></p><p class=MsoNormal style='margin-top:6.0pt;text-indent:.25in'><span style='font-family:"Tw Cen MT","sans-serif"'>“We were constantly running up against the perception that historic preservation is about freezing things in time. Nothing could be further from the truth!” says executive director, Peggy Moretti. “Restore Oregon is all about livability, sustainability, and economic revitalization on Main Street. We’re about saving great places that are packed full of our history, local materials and craftsmanship, and restoring them for new uses. Rehabilitating existing buildings creates more jobs dollar-for-dollar than new construction and this work is transforming communities.”<o:p></o:p></span></p><p class=MsoNormal style='margin-top:6.0pt;text-indent:.25in'><span style='font-family:"Tw Cen MT","sans-serif"'>The organization’s core programming will not change. However, advocacy efforts to improve Oregon’s financial incentives for historic rehabilitation will ramp up in the months ahead. <o:p></o:p></span></p><p class=MsoNormal style='margin-top:6.0pt;text-indent:.25in'><span style='font-family:"Tw Cen MT","sans-serif"'>For more information, visit <a href="http://www.RestoreOregon.org">www.RestoreOregon.org</a> or call 503 243-1923.<o:p></o:p></span></p><p class=MsoNormal style='margin-top:6.0pt'><span style='font-family:"Tw Cen MT","sans-serif"'><o:p> </o:p></span></p><p class=MsoBodyText2 style='margin-top:6.0pt'><b><span style='font-family:"Tw Cen MT","sans-serif"'><img border=0 width=219 height=162 id="Picture_x0020_3" src="cid:image005.jpg@01CE86F3.E0E6F390" alt="cid:image005.jpg@01CE86F3.E0E6F390"></span></b><b><span style='font-family:"Tw Cen MT","sans-serif"'><o:p></o:p></span></b></p><div style='margin-top:6.0pt'><div class=MsoNormal align=center style='text-align:center'><b><i><span style='font-family:"Tw Cen MT","sans-serif"'><hr size=2 width="100%" align=center></span></i></b></div></div><p class=MsoBodyText2 style='margin-top:6.0pt'><b><span style='font-family:"Tw Cen MT","sans-serif"'>About Restore Oregon:<o:p></o:p></span></b></p><p class=MsoBodyText2 style='margin-top:6.0pt'><span style='font-family:"Tw Cen MT","sans-serif"'>Our mission is to <b>Preserve, Reuse, and Pass Forward Oregon’s Historic Places to Ensure Livable, Sustainable Communities.</b> A 501(c)(3)non-profit originally founded in 1977 as the Historic Preservation League of Oregon, Restore Oregon publishes an annual list of <a href="http://www.historicpreservationleague.org/endangered.php">Oregon’s Most Endangered Places</a>, conducts educational workshops, advocacy, and holds over 40 historic <a href="http://www.historicpreservationleague.org/easementsAbout.php">conservation easements</a> on properties across the state, protecting them from demolition in perpetuity. <o:p></o:p></span></p><p class=MsoNormal style='margin-top:6.0pt'><i><span style='font-family:"Tw Cen MT","sans-serif"'>Operating statewide, Restore Oregon office is headquartered in the historic White Stag Block, 24 NW First Avenue, Portland, OR 97209. 503 243-1923 <a href="http://www.RestoreOregon.org">www.RestoreOregon.org</a>. <o:p></o:p></span></i></p><div style='margin-top:6.0pt'><div class=MsoNormal align=center style='text-align:center'><b><span style='font-family:"Tw Cen MT","sans-serif"'><hr size=2 width="100%" align=center></span></b></div></div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Gill Sans MT","sans-serif"'>Peggy Moretti<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Gill Sans MT","sans-serif"'>Executive Director<o:p></o:p></span></p><p class=MsoNormal><a href="http://www.restoreoregon.org/"><b><span style='font-size:9.0pt;font-family:"Century Schoolbook","serif";color:#002B5E'>RESTORE OREGON</span></b></a><b><span style='font-size:9.0pt;font-family:"Century Schoolbook","serif";color:#002B5E'><o:p></o:p></span></b></p><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Gill Sans MT","sans-serif"'>24 NW First Avenue | Portland, OR 97209<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Gill Sans MT","sans-serif"'>503 243-1923<o:p></o:p></span></p><p class=MsoNormal><a href="http://www.facebook.com/RestoreOregon"><span style='font-size:9.0pt;text-decoration:none'><img border=0 width=125 height=38 id="Picture_x0020_1" src="cid:image006.jpg@01CE86F3.E0E6F390" alt=Facebook></span></a><span style='font-size:9.0pt'><o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p></div></body></html>