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<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">From:</span></b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif""> Rachel Bowdon [mailto:RBowdon@savingplaces.org]
<br>
<b>Sent:</b> Friday, November 21, 2014 11:15 AM<br>
<b>To:</b> Rachel Bowdon<br>
<b>Subject:</b> The Future of Main Street - A Special Edition of Main Street Now<o:p></o:p></span></p>
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</span><span style="font-family:"Arial","sans-serif";color:black"><a href="http://my.preservationnation.org/site/R?i=gOnwOkPd4PJJuqAcqFT73A"><span style="font-size:6.0pt">View it online.</span></a><o:p></o:p></span></p>
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<p><span style="font-family:"Arial","sans-serif";color:black"><a href="http://my.preservationnation.org/site/R?i=Xe8T6Da4dIUl3U9sQRlbeA"><img border="0" width="518" height="288" id="_x0000_i1025" src="http://my.preservationnation.org/images/content/pagebuilder/Future-of-Main-Street.jpg" alt="Future-of-Main-Street.jpg"></a><o:p></o:p></span></p>
<p><span style="font-size:9.0pt;font-family:"Arial","sans-serif";color:#333333">We are pleased to share with you this special edition of
<a href="http://my.preservationnation.org/site/R?i=Ldyh7rueRXeZ1HCxfKsNRQ"><em><span style="font-family:"Arial","sans-serif"">Main Street Now</span></em>!
</a>This issue focuses on the future of Main Street, a fitting topic as we celebrate 35 years of the Main Street movement. We are so honored that several thought leaders in the community revitalization field agreed to contribute to this special edition.<br>
<br>
NMSC Board Member and Four Point Refresh Task Force Chair <strong><span style="font-family:"Arial","sans-serif"">Mary Thompson</span></strong> and NMSC President and CEO<strong><span style="font-family:"Arial","sans-serif""> Patrice Frey
</span></strong>kick off this issue with an article on the National Main Street Center’s<a href="http://my.preservationnation.org/site/R?i=rmEYn6dmLApH_aQrWEjtZQ">
<em><span style="font-family:"Arial","sans-serif"">Four Point Refresh</span></em>
</a>process. A key project of the new National Main Street Center, the Refresh process is designed to renew the Four Point Approach and ensure that Main Street leaders can use this framework to effectively address 21st-century revitalization challenges.<br>
<br>
Next up, <strong><span style="font-family:"Arial","sans-serif"">Donovan Rypkema </span>
</strong>offers a global perspective on 35 years of Main Street. Last May in Detroit, he gave a rousing keynote speech detailing how Main Street has been the single most effective downtown revitalization program in the country.
<a href="http://my.preservationnation.org/site/R?i=BGUAMY_EIlE7QUiJ4JmZ0Q"><em><span style="font-family:"Arial","sans-serif"">Main Street: Right from the Start
</span></em></a>includes excerpts of this speech, offering eight key things that Main Street must keep doing—and challenging us with eight things we must do differently in the coming years to maintain the success of the movement and the approach.<br>
<br>
Former Main Street Director <strong><span style="font-family:"Arial","sans-serif"">Kennedy Smith</span></strong> takes a look at why some Main Streets thrive while others struggle to survive in her article
<em><span style="font-family:"Arial","sans-serif""><a href="http://my.preservationnation.org/site/R?i=w1BqYtYdBPSnpuAPB8Kkow">Investing in Main Street’s Future</a></span></em>. She describes the demographics and technology that are driving the changes that
will affect Main Street in the future and offers five ways Main Street managers can position their districts to achieve long-term economic success.<br>
<br>
<strong><span style="font-family:"Arial","sans-serif"">Mary Means</span></strong>, affectionately known as the “mother” of Main Street, offers crucial insights on trends that are shaping downtowns today challenges Main Street managers to acquire the skills
needed to become civic and economic development leaders in their communities. <em>
<span style="font-family:"Arial","sans-serif""><a href="http://my.preservationnation.org/site/R?i=td9Qx5xuqa7lpDAd6nxWdA">Leadership: Then and Now...and Looking Ahead</a></span></em> is essential reading for any Main Street manager.<br>
<br>
Finally, in<a href="http://my.preservationnation.org/site/R?i=UgT2kARCvzGDbhsbAjpOWA"><em><span style="font-family:"Arial","sans-serif""> Placemaking Main Street into a Destination Downtown,</span></em></a>
<strong><span style="font-family:"Arial","sans-serif"">Fred Kent</span></strong> and
<strong><span style="font-family:"Arial","sans-serif"">Gary Toth</span></strong> of Project for Public Spaces offer an intriguing look at the connections between placemaking and the Main Street movement. They show how placemaking tools like the Power of Ten
and walking and street audits can work with Main Street to create “destination downtowns” that invite people to gather as a community.</span><span style="font-family:"Arial","sans-serif";color:black"><o:p></o:p></span></p>
<p><span style="font-size:9.0pt;font-family:"Arial","sans-serif";color:#333333">Taken together, this issue is full of insights that will help us chart a strong course for the next 35 years. Enjoy!<br>
<br>
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<p align="center" style="text-align:center"><span style="font-size:6.0pt;font-family:"Arial","sans-serif";color:#777777">© 2014 NATIONAL MAIN STREET CENTER, INC.<br>
53 West Jackson Blvd. Suite 350 Chicago, IL 60604<br>
312.939.5547 ext. 37233 | 312.939.5651 (fax) <br>
</span><span style="font-family:"Arial","sans-serif";color:black"><a href="http://my.preservationnation.org/site/R?i=SF8N5X161GpWu-LHccRgBQ" target="_blank"><span style="font-size:6.0pt;color:#0083CA">www.mainstreet.org</span></a></span><span style="font-size:6.0pt;font-family:"Arial","sans-serif";color:#666666">
| | </span><span style="font-family:"Arial","sans-serif";color:black"><a href="http://my.preservationnation.org/site/R?i=vB01d4JakpVjvrMjSY0FAw" target="_blank"><span style="font-size:6.0pt;color:#0083CA">PreservationNation.org</span></a><o:p></o:p></span></p>
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