<div dir="ltr">Great info, thanks Sheri & Peggy!</div><div class="gmail_extra"><br><div class="gmail_quote">On Fri, Nov 21, 2014 at 2:48 PM, STUART Sheri * OPRD <span dir="ltr"><<a href="mailto:Sheri.Stuart@oregon.gov" target="_blank">Sheri.Stuart@oregon.gov</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
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<p class="MsoNormal"><span style="font-family:"Tw Cen MT","sans-serif"">Peggy Moretti<span style="color:#1f497d">, executive director of Restore Oregon, attended the National Trust’s Preservation Conference. Below are notes she shared on a session she attended
on the shifting environment of Fundraising. The info looks absolutely pertinent for the main street network!</span><u></u><u></u></span></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt">NOTES on the shifting environment of FUND RAISING<u></u><u></u></span></b></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt">from the 2014 NTHP CONFERENCE:<u></u><u></u></span></b></p>
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<p class="MsoNormal" style="margin-top:6.0pt"><b>Amy Maniatis, NTHP – on social/electronic media:<u></u><u></u></b></p>
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<span style="font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:"Times New Roman","serif"">
</span>People are buying a STORY.<u></u><u></u></p>
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<span style="font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:"Times New Roman","serif"">
</span>Use multiple platforms to tell it.<u></u><u></u></p>
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<span style="font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:"Times New Roman","serif"">
</span>Instagram is an important way to leverage the “pictures that tell a thousand words.”<u></u><u></u></p>
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<span style="font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:"Times New Roman","serif"">
</span>Find the right story tellers.<u></u><u></u></p>
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<span style="font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:"Times New Roman","serif"">
</span>Turn over / empower your community to tell the stories (it’s a key way for them to engage with you)<u></u><u></u></p>
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<p class="MsoNormal" style="margin-top:6.0pt"><b>Marsh Davis, Landmarks Indiana – on corporate sponsorship/giving:<u></u><u></u></b></p>
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<span style="font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:"Times New Roman","serif"">
</span>Cultivate the perception of preservation – as a means of getting things done.<u></u><u></u></p>
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<span style="font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:"Times New Roman","serif"">
</span>Work with Community Development Corporations – target distressed places<u></u><u></u></p>
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<span style="font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:"Times New Roman","serif"">
</span>Don’t be the “preservation police” – let Landmarks Commissions do that<u></u><u></u></p>
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<span style="font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:"Times New Roman","serif"">
</span>Convey COMMUNITY IMPACT<u></u><u></u></p>
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<span style="font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:"Times New Roman","serif"">
</span>Promote PARTNERSHIPS – ask how can we build a partnership relationship with this corporation<u></u><u></u></p>
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<p class="MsoNormal" style="margin-top:6.0pt"><b>Robert Bull, NTHP – on Individual giving (10 Lessons):<u></u><u></u></b></p>
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10. Its easier to get more from a current donor than to get a new donor. Saying THANK YOU many ways is critical.<u></u><u></u></p>
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9. First gifts are rarely major gifts; major gifts are rarely final gifts.<u></u><u></u></p>
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8. Having wealth is not reason enough to give a gift.<u></u><u></u></p>
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7. The most common reason people do not give is that they were not asked.<u></u><u></u></p>
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6. People give to people who give. Have a donor ask a donor.<u></u><u></u></p>
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5. Fund raising bogs down from lack of volunteers, not lack of prospects.<u></u><u></u></p>
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4. Preservation cannot compete with healthcare, homelessness, or unemployment.<u></u><u></u></p>
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3. Make the donor the HERO of the <u>story</u>. “You are a part of history! Tell us your story.”<u></u><u></u></p>
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2. Donor FIELD TRIPS advance our mission faster.<u></u><u></u></p>
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1. Unrestricted gifts have become a commodity. <u></u><u></u></p>
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Ask, How are we ENGAGING major donors? How do we RECOGNIZE major donors?<u></u><u></u></p>
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