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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">And, for those of you ready to tell those stories of revitalization, Restore Oregon welcomes guest submissions to our online newsroom and twice-monthly e-newsletter!<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><a href="http://restoreoregon.org/news/">http://restoreoregon.org/news/</a>
<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">-Brandon
<o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">From:</span></b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif""> OMS_MANAGERS [mailto:oms_managers-bounces@listsmart.osl.state.or.us]
<b>On Behalf Of </b>Kelly Haverkate<br>
<b>Sent:</b> Friday, November 21, 2014 2:56 PM<br>
<b>To:</b> Oregon Main Street program managers<br>
<b>Subject:</b> Re: [OMS_MANAGERS] FW: Notes on fund raising from National Trust conference<o:p></o:p></span></p>
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<p class="MsoNormal">Great info, thanks Sheri & Peggy!<o:p></o:p></p>
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<p class="MsoNormal">On Fri, Nov 21, 2014 at 2:48 PM, STUART Sheri * OPRD <<a href="mailto:Sheri.Stuart@oregon.gov" target="_blank">Sheri.Stuart@oregon.gov</a>> wrote:<o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-family:"Tw Cen MT","sans-serif"">Peggy Moretti<span style="color:#1F497D">, executive director of Restore Oregon, attended the National Trust’s Preservation Conference.
Below are notes she shared on a session she attended on the shifting environment of Fundraising. The info looks absolutely pertinent for the main street network!</span></span><o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><b>NOTES on the shifting environment of FUND RAISING</b><o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><b>from the 2014 NTHP CONFERENCE:</b><o:p></o:p></p>
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<p class="MsoNormal" style="margin-top:6.0pt;mso-margin-bottom-alt:auto"> <o:p></o:p></p>
<p class="MsoNormal" style="margin-top:6.0pt;mso-margin-bottom-alt:auto"><b>Amy Maniatis, NTHP – on social/electronic media:</b><o:p></o:p></p>
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<span style="font-family:Symbol">·</span><span style="font-size:7.0pt"> </span>
People are buying a STORY.<o:p></o:p></p>
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<span style="font-family:Symbol">·</span><span style="font-size:7.0pt"> </span>
Use multiple platforms to tell it.<o:p></o:p></p>
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<span style="font-family:Symbol">·</span><span style="font-size:7.0pt"> </span>
Instagram is an important way to leverage the “pictures that tell a thousand words.”<o:p></o:p></p>
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<span style="font-family:Symbol">·</span><span style="font-size:7.0pt"> </span>
Find the right story tellers.<o:p></o:p></p>
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<span style="font-family:Symbol">·</span><span style="font-size:7.0pt"> </span>
Turn over / empower your community to tell the stories (it’s a key way for them to engage with you)<o:p></o:p></p>
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<p class="MsoNormal" style="margin-top:6.0pt;mso-margin-bottom-alt:auto"><b>Marsh Davis, Landmarks Indiana – on corporate sponsorship/giving:</b><o:p></o:p></p>
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<span style="font-family:Symbol">·</span><span style="font-size:7.0pt"> </span>
Cultivate the perception of preservation – as a means of getting things done.<o:p></o:p></p>
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<span style="font-family:Symbol">·</span><span style="font-size:7.0pt"> </span>
Work with Community Development Corporations – target distressed places<o:p></o:p></p>
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Don’t be the “preservation police” – let Landmarks Commissions do that<o:p></o:p></p>
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<span style="font-family:Symbol">·</span><span style="font-size:7.0pt"> </span>
Convey COMMUNITY IMPACT<o:p></o:p></p>
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<span style="font-family:Symbol">·</span><span style="font-size:7.0pt"> </span>
Promote PARTNERSHIPS – ask how can we build a partnership relationship with this corporation<o:p></o:p></p>
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<p class="MsoNormal" style="margin-top:6.0pt;mso-margin-bottom-alt:auto"><b>Robert Bull, NTHP – on Individual giving (10 Lessons):</b><o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;margin-left:.25in">10. Its easier to get more from a current donor than to get a new donor. Saying THANK YOU many ways is critical.<o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;margin-left:.25in">9. First gifts are rarely major gifts; major gifts are rarely final gifts.<o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;margin-left:.25in">8. Having wealth is not reason enough to give a gift.<o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;margin-left:.25in">7. The most common reason people do not give is that they were not asked.<o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;margin-left:.25in">6. People give to people who give. Have a donor ask a donor.<o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;margin-left:.25in">5. Fund raising bogs down from lack of volunteers, not lack of prospects.<o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;margin-left:.25in">4. Preservation cannot compete with healthcare, homelessness, or unemployment.<o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;margin-left:.25in">3. Make the donor the HERO of the
<u>story</u>. “You are a part of history! Tell us your story.”<o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;margin-left:.25in">2. Donor FIELD TRIPS advance our mission faster.<o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;margin-left:.25in">1. Unrestricted gifts have become a commodity.
<o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;margin-left:.25in">Ask, How are we ENGAGING major donors? How do we RECOGNIZE major donors?<o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-size:9.0pt"> </span><o:p></o:p></p>
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