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<table border="0" width="100%" cellspacing="0" cellpadding="0" id="content_LETTER.BLOCK2"><tr><td class="Logo OuterText" style="padding:15px 20px 15px 20px;color:#000000;font-size:14pt;font-family:Arial, Helvetica, sans-serif;" valign="top" rowspan="1" colspan="1" align="center"><b>Hillsboro Downtown Partnership Searches for Retailers for Downtown's First Holiday Pop Up Shop</b></td></tr></table>
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<div>We are excited to announce that Downtown Hillsboro will host its first Holiday Pop Up Shop this quarter! The Pop Up Shop is located at 229 E. Main Street in prime retail space. We are looking for up to 6 retail tenants to fill the space on a short-term six-week lease beginning November 15 and ending January 1.</div>
<br /><div>If you currently own a business outside of Downtown Hillsboro or even outside the Portland Metro area, this is an opportunity to try out the Downtown business environment for a short six-week cycle. </div><br /><div>Desired retail includes book stores, jewelry stores, baked goods, specialty food items (meats, olive oils, vinegars, etc), bottled wine or beer, soaps & lotions, or handmade clothing and accessories. <strong>We are limiting retail shops to one of each kind, so sign up early if you're interested! </strong></div><br /><div style="text-align:center;" align="center"><strong>Interested retailers may contact Daniel Freimark at danielf@meridiantrustre.com</strong></div></td></tr></table><table class="CC_Divider" style="margin:0px auto 0px auto;" border="0" width="100%" cellspacing="0" cellpadding="0">
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<div style="font-size:12pt;text-align:center;" align="center"><strong>7 Benefits of Doing a Pop Up</strong></div>
<div style="font-size:12pt;text-align:center;" align="center"><strong><br /></strong></div>
<div style="font-size:12pt;"><strong>1. Test a New Revenue Stream</strong></div>
<div style="font-size:12pt;">If you're an ecommerce business, pop-up shops provide a relatively low-cost way to explore adding an additional revenue stream. </div>
<div style="font-size:12pt;"><br /></div>
<div style="font-size:12pt;"><strong>2. Engage Customers Offline</strong></div>
<div style="font-size:12pt;">You've heard it before, but not being able to try on a product before purchasing can be a very real pain point. There's just something about being able to physically touch a product before you buy which makes the shopping experience very enticing for consumers. </div>
<div style="font-size:12pt;"><br /></div>
<div style="font-size:12pt;"><strong>3. Create "Get It While It Lasts" Urgency</strong></div>
<div style="font-size:12pt;">Scarcity drives action through customers wanting exclusive, limited edition, or other products they can't get otherwise, and a pop-up shop puts you in a perfect position to take advantage.</div>
<div style="font-size:12pt;"><br /></div>
<div style="font-size:12pt;"><strong>4. Market Merchandise Around a Sale, Season, or Holiday</strong></div>
<div style="font-size:12pt;">It doesn't matter if you're looking to sell dresses for New Years, flowers on Valentines, costumes on Halloween, or kitchenware on Thanksgiving, tying your brand closely with a holiday and giving consumers a physical location to access you is a great way to make a significant amount of cash.</div>
<div style="font-size:12pt;"><br /></div>
<div style="font-size:12pt;"><strong>5. Educate New Customers</strong></div>
<div style="font-size:12pt;">When<span style="font-size:12pt;"> you've got a product that makes people scratch their heads, like beard oil for urban beardsmen, or plastic wrap alternatives made out of beeswax, <span>a pop-up shop can help you understand how your existing product performs with actual customer </span>pop-ups and can be an effective way to demonstrate the value of your product and get people intrigued enough to either become customers on the spot or solid prospects.</span></div>
<div style="font-size:12pt;"><br /></div>
<div style="font-size:12pt;"><strong>6. Go to Where Your Customers Are</strong></div>
<div style="font-size:12pt;">This is an especially strong reason to do a pop-up shop when you have a good idea of your customer profile that allows you to identify the areas or locations that they're most likely to frequent. You can match your wares with the personality of a given demographic and go to where they go.</div>
<div style="font-size:12pt;"><br /></div>
<div style="font-size:12pt;"><strong>7. Generate Brand Awareness</strong></div>
<div style="font-size:12pt;">Engage prospective customers offline and delighting them with an unforgettable experience and quality products, you can then point them to your online site and social accounts, where they can stay in touch and continue to buy your wares.</div>
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<div>Saira Siddiqui; Executive Director | HDP | 503.640.6145 | director@hillsborodowntown.com<br /></div>
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