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<p class="MsoNormal"><b><u><span style="font-size:9.0pt;color:red">This info is being distributed over the Oregon Main Street listserv. All responses will also be over the listserv.<o:p></o:p></span></u></b></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:#1F497D">FYI – info regarding Small Business Saturday.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:#1F497D"><o:p> </o:p></span></p>
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<div style="border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in">
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";mso-fareast-language:EN-US">From:</span></b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";mso-fareast-language:EN-US"> Lynn Bunim [mailto:lbunim@wipp.org]
<br>
<b>Sent:</b> Monday, October 15, 2018 9:08 AM<br>
<b>To:</b> STUART Sheri * OPRD<br>
<b>Subject:</b> Small Business Saturday NEWS - Communications Toolkit here - SIGN UP NOW!
<o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;color:black">Dear Sherri,</span></b><span style="font-size:10.0pt;color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;color:black"> </span></b><span style="font-size:10.0pt;color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><u><span style="font-size:10.0pt;color:#954F72"><a href="https://www.wipp.org/resource/resmgr/sbs18/2018FactSheet.pdf"><span style="color:#954F72">Small Business Saturday</span></a></span></u><span style="font-size:10.0pt;color:black"> <b>2018
is launched! Our “turnkey”, no cost communications toolkit is here! We invite you to </b></span><b><u><span style="font-size:10.0pt;color:#954F72"><a href="http://wipp.force.com/SmallBusinessSaturday"><span style="color:#954F72">register</span></a></span></u></b><b><span style="font-size:10.0pt;color:black"> to
receive it…today!</span></b><span style="font-size:10.0pt;color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:black"> <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:black">As I wrote during the summer, the </span><u><span style="font-size:10.0pt;color:#954F72"><a href="http://www.wipp.org/resource/resmgr/sbs18/coalition2018--how_it_works.pdf"><span style="color:#954F72">Small
Business Saturday Coalition</span></a></span></u><span style="font-size:10.0pt;color:black"> was founded in partnership with American Express in 2011 by Women Impacting Public Policy, with a goal of creating and growing a coalition of local, state, and national
organizations to promote </span><u><span style="font-size:10.0pt;color:#954F72"><a href="https://www.wipp.org/resource/resmgr/sbs18/2018FactSheet.pdf"><span style="color:#954F72">Small Business Saturday</span></a></span></u><span style="font-size:10.0pt;color:black">.
This year it falls on November 24<sup>th</sup>.<o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-size:10.0pt;color:black">The Coalition sincerely appreciates your willingness to consider joining what we expect to be 600 business organizations around the country
to spread the word about the importance of shopping small. There is no cost to use our communications toolkit.<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:center">
<b><u><span style="font-size:10.0pt;color:#0070C0"><a href="https://wipp.secure.force.com/SmallBusinessSaturday/"><span style="color:#0070C0">We invite you to sign up for the 2018 Coalition by clicking here!</span></a></span></u></b><span style="font-size:10.0pt;color:#0070C0"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:black">As a 2018 Small Business Saturday Coalition Member, you and your organization will receive the following benefits: <o:p></o:p></span></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="color:black;mso-list:l1 level1 lfo1"><span style="font-size:10.0pt">Turnkey communications toolkit including sample social media, email and newsletter messaging<o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-list:l1 level1 lfo1"><span style="font-size:10.0pt">Organizational recognition on the Shop Small website (</span><u><span style="font-size:10.0pt;color:#954F72"><a href="http://www.ShopSmall.com"><span style="color:#954F72">www.ShopSmall.com</span></a></span></u><span style="font-size:10.0pt">)<o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-list:l1 level1 lfo1"><span style="font-size:10.0pt">Guidance on how to raise awareness and grow the Shop Small movement by recruiting nearby business associations in your community <o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-list:l1 level1 lfo1"><span style="font-size:10.0pt">One-on-one guidance on how your members can take advantage of all the benefits offered through </span><u><span style="font-size:10.0pt;color:#954F72"><a href="http://www.ShopSmall.com"><span style="color:#954F72">www.ShopSmall.com</span></a></span></u><span style="font-size:10.0pt"><o:p></o:p></span></li></ul>
<p class="MsoNormal" style="margin-left:.5in"><span style="font-size:10.0pt;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:black">By joining, your group will play a role in growing the Shop Small movement success. Small Business Saturday is dedicated to supporting a diverse range of local businesses that help create jobs,
boost the economy and enhance neighborhoods around the country. </span><u><span style="font-size:10.0pt;color:#954F72"><a href="https://www.businesswire.com/news/home/20171127005294/en/Estimated-Four-in-Ten-43-American-Adults-Shopped-Dined"><span style="color:#954F72">Consider
these statistics from Small Business Saturday 2017: </span></a></span></u><span style="font-size:10.0pt;color:black"><o:p></o:p></span></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="color:black;mso-list:l0 level1 lfo2"><span style="font-size:10.0pt">An estimated four-in-ten (43%) American adults shopped or dined small on Small Business Saturday<o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-list:l0 level1 lfo2"><span style="font-size:10.0pt;background:#FEFEFE">70% of U.S consumers are aware of Small Business Saturday</span><span style="font-size:10.0pt"><o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-list:l0 level1 lfo2"><span style="font-size:10.0pt">73% of consumers who reportedly Shopped Small at independently-owned retailers and restaurants on Small Business Saturday did so with friends or family.<o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-list:l0 level1 lfo2"><span style="font-size:10.0pt">The most reported reason for consumers aware of the day to shop and dine at small, independently-owned businesses was to support their community (64%).<o:p></o:p></span></li></ul>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-size:10.0pt;color:black">Should you have any questions about the Small Business Saturday Coalition or your participation, please feel free to contact me at </span><u><span style="font-size:10.0pt;color:#954F72"><a href="mailto:lbunim@wipp.org"><span style="color:#954F72">lbunim@wipp.org</span></a></span></u><span style="font-size:10.0pt;color:black"> or
415.878-1571.<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:center">
<b><u><span style="font-size:10.0pt;color:#0070C0"><a href="https://wipp.secure.force.com/SmallBusinessSaturday/"><span style="color:#0070C0">We invite you to sign up for the 2018 Coalition by clicking here!</span></a></span></u></b><span style="font-size:10.0pt;color:#0070C0"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:black">Warmly,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:black">Lynn<o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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