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<p class="MsoNormal"><b><u><span style="font-size:9.0pt;font-family:"Calibri","sans-serif";color:red">This message is being distributed over the oms listserv. All responses will also be over the listserv.<o:p></o:p></span></u></b></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">FYI – have an empty lot in your downtown? Maybe this fun idea might be a good match.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Cheers, Sheri<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">From:</span></b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif""> Downtown Digest [mailto:Info@DowntownDevelopment.com]
<br>
<b>Sent:</b> Thursday, December 13, 2018 7:59 AM<br>
<b>To:</b> STUART Sheri * OPRD<br>
<b>Subject:</b> Downtown News for December 13, 2018<o:p></o:p></span></p>
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<span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#494A48">Economic Development in a Shipping Container
<o:p></o:p></span></p>
<p align="center" style="mso-margin-top-alt:5.0pt;margin-right:3.75pt;margin-bottom:5.0pt;margin-left:3.75pt;text-align:center;line-height:135%;background:#F2E1A6">
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<a href="http://www.downtowndevelopment.com/downtown_digest_email.html"><b><span style="color:black;text-decoration:none">View it in your browser.</span></b></a>
<o:p></o:p></span></p>
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<p style="mso-margin-top-alt:5.0pt;margin-right:3.75pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif";color:#494A48">December 13, 2018<o:p></o:p></span></p>
<h1 style="mso-margin-top-alt:5.0pt;margin-right:3.75pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:125%;margin-after: 0.5em;margin-before: 0.5em">
<span style="font-size:13.5pt;line-height:125%;font-family:"Arial","sans-serif";color:#E84343">Downtown Uses Shipping Containers
<br>
for Pop-Up Space<o:p></o:p></span></h1>
<p style="mso-margin-top-alt:5.0pt;margin-right:3.75pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
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Michigan city is combining three hot trends — recycled shipping containers, pop-up shops, and business incubators — to create an unusual destination designed to entice visitors to its downtown.
<o:p></o:p></span></p>
<p style="mso-margin-top-alt:5.0pt;margin-right:3.75pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif";color:#494A48">Battle Creek created BC Cargo, a mini-mall made up of seven shipping containers on a city-owned parking lot downtown. The blue-and-yellow containers are just 160
square feet each; the city provides heat, air conditioning, and electricity. <o:p>
</o:p></span></p>
<p style="mso-margin-top-alt:5.0pt;margin-right:3.75pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif";color:#494A48">"We see it as an economic development strategy, and as a fun and exciting way to attract people to our downtown," says Valerie Byrnes, Battle Creek’s business development
and retention manager. <o:p></o:p></span></p>
<p style="mso-margin-top-alt:5.0pt;margin-right:3.75pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif";color:#494A48">BC Cargo is a project of the city’s Small Business Development Fund. For the initial seven-month trial, BC Cargo charged tenants rent of just $1,645 for seven months,
or $235 a month. The idea, Byrnes says, was to give entrepreneurs a low-cost way to test their business plans and to learn how the market would respond to their offerings.
<o:p></o:p></span></p>
<p style="mso-margin-top-alt:5.0pt;margin-right:3.75pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif";color:#494A48">The first crop of seven merchants included a coffee shop, a barbecue place, a vegetarian café, and several retail boutiques.
<o:p></o:p></span></p>
<p style="mso-margin-top-alt:5.0pt;margin-right:3.75pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif";color:#494A48">The city opens the spaces only to retail and restaurant uses. Prospective tenants must submit a business plan.
<o:p></o:p></span></p>
<p style="mso-margin-top-alt:5.0pt;margin-right:3.75pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif";color:#494A48">Battle Creek hopes that some of the pop-up retailers will graduate from containers to permanent space elsewhere in the city. In the meantime, Battle Creek cross-promotes
the container mall with events such as its farmer’s market, Food Truck Fridays, and other downtown festivals.
<o:p></o:p></span></p>
<p style="mso-margin-top-alt:5.0pt;margin-right:3.75pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif";color:#494A48">More on BC Cargo and Muskegon, MI’s Western Market appears in the December issue of
<i>Downtown Idea Exchange</i>. Click below to learn more about <i>Downtown Idea Exchange</i> and other resources for revitalizing downtowns and commercial corridors.
<o:p></o:p></span></p>
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<span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif";color:#494A48"><a href="https://ddc.downtowndevelopment.com/product/downtown-idea-exchange/"><b><span style="color:#009999;text-decoration:none">Learn More ></span></b></a>
<o:p></o:p></span></p>
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<span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif";color:#494A48"><a href="https://ddc.downtowndevelopment.com/product/downtown-idea-exchange/"><b><span style="color:#009999;text-decoration:none">Subscribe Today ></span></b></a>
<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#494A48"><a href="https://ddc.downtowndevelopment.com/product/streets-reconsidered-inclusive-design-for-the-public-realm/"></a></span><!--[if gte vml 1]><v:shape id="_x0000_s1027" type="#_x0000_t75" alt="Streets Reconsidered" href="https://ddc.downtowndevelopment.com/product/streets-reconsidered-inclusive-design-for-the-public-realm/" style='position:absolute;margin-left:98.8pt;margin-top:0;width:150pt;height:116.25pt;z-index:251659264;mso-wrap-distance-left:0;mso-wrap-distance-top:0;mso-wrap-distance-right:0;mso-wrap-distance-bottom:0;mso-position-horizontal:right;mso-position-horizontal-relative:text;mso-position-vertical-relative:line' o:allowoverlap="f" o:button="t">
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<h2 style="mso-margin-top-alt:5.0pt;margin-right:3.75pt;margin-bottom:5.0pt;margin-left:3.75pt">
<span style="font-size:10.5pt;font-family:"Arial","sans-serif";color:#E84343">Recommended Reading<o:p></o:p></span></h2>
<p style="mso-margin-top-alt:5.0pt;margin-right:3.75pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif";color:#494A48"><a href="https://ddc.downtowndevelopment.com/product/streets-reconsidered-inclusive-design-for-the-public-realm/"><b><i><span style="color:#009999;text-decoration:none">Streets
Reconsidered</span></i></b></a> provides a roadmap to redesigning city streets for living — Streets that accommodate people of all ages and abilities, using all travel modes, and promoting healthy urban living, social interaction, enhanced commerce, and environmental
sensitivity. <o:p></o:p></span></p>
<p style="mso-margin-top-alt:5.0pt;margin-right:3.75pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif";color:#494A48">The book is divided into six main sections each reflecting an important role for today’s streets. These are: Flexible streets, Social streets, Shopping streets, Play
streets, Growing streets, and Resilient streets. <o:p></o:p></span></p>
<p style="mso-margin-top-alt:5.0pt;margin-right:3.75pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif";color:#494A48">Each section includes:
<o:p></o:p></span></p>
<ul type="disc">
<li class="MsoNormal" style="color:#494A48;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:135%;mso-list:l0 level1 lfo1">
<b><span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif"">An introduction to the core concepts</span></b><span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif""> and benefits of each type of street.<o:p></o:p></span></li><li class="MsoNormal" style="color:#494A48;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:135%;mso-list:l0 level1 lfo1">
<b><span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif"">Case studies showing the concepts in use.</span></b><span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif""> The cases are fully illustrated and include
photos, plans and schematics to show how the streets work.<o:p></o:p></span></li><li class="MsoNormal" style="color:#494A48;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:135%;mso-list:l0 level1 lfo1">
<b><span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif"">Best practices.</span></b><span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif""> Based on the case studies and the authors’ work,
<br>
the best practices section describes and illustrates important techniques <br>
and lessons learned.<o:p></o:p></span></li></ul>
<p style="mso-margin-top-alt:5.0pt;margin-right:3.75pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif";color:#494A48"><a href="https://ddc.downtowndevelopment.com/product/streets-reconsidered-inclusive-design-for-the-public-realm/"><b><span style="color:#009999;text-decoration:none">Learn
More ></span></b></a> <o:p></o:p></span></p>
<p style="mso-margin-top-alt:5.0pt;margin-right:3.75pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif";color:#494A48"><a href="https://ddc.downtowndevelopment.com/product/streets-reconsidered-inclusive-design-for-the-public-realm/"><b><span style="color:#009999;text-decoration:none">Order
Today ></span></b></a> <o:p></o:p></span></p>
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