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<p class="MsoNormal"><b><u><span style="font-size:8.0pt;font-family:"Calibri","sans-serif";color:red">This info is being shared over the OMS listserv. All responses will be over the listserv.<o:p></o:p></span></u></b></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">FYI – thought this was interesting on shifts in retail in
<i>Downtown Digest</i>…Sheri<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
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<p style="mso-margin-top-alt:5.0pt;margin-right:3.75pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif";color:#494A48">June 13, 2019<o:p></o:p></span></p>
<h1 style="mso-margin-top-alt:5.0pt;margin-right:3.75pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:125%;margin-after: 0.5em;margin-before: 0.5em">
<span style="font-size:13.5pt;line-height:125%;font-family:"Arial","sans-serif";color:#E84343">Retail Shifts Dovetail with Downtown Assets
<o:p></o:p></span></h1>
<p style="mso-margin-top-alt:5.0pt;margin-right:3.75pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
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</v:shapetype><v:shape id="_x0000_s1026" type="#_x0000_t75" alt="Downtown Digest" style='position:absolute;left:0;text-align:left;margin-left:166.3pt;margin-top:0;width:217.5pt;height:150pt;z-index:251658240;mso-wrap-distance-left:0;mso-wrap-distance-top:0;mso-wrap-distance-right:0;mso-wrap-distance-bottom:0;mso-position-horizontal:right;mso-position-horizontal-relative:text;mso-position-vertical-relative:line' o:allowoverlap="f">
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</v:shape><![endif]--><![if !vml]><img src="http://www.downtowndevelopment.com/images/digest061319.jpg" align="right" alt="Downtown Digest" v:shapes="_x0000_s1026"><![endif]><span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif";color:#494A48">The
business of retailing has been roiled by rapid changes in technology and society. The evolution is changing the way stores and restaurants operate. While these trends have proven difficult for many malls and suburban shopping centers, there’s some good news
for downtown leaders: The shifts in retail play directly into the strengths of Main Streets.
<o:p></o:p></span></p>
<p style="mso-margin-top-alt:5.0pt;margin-right:3.75pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif";color:#494A48">Many of those shifts are illustrated in the Downtown Bellingham Retail Strategy. Among them:
<o:p></o:p></span></p>
<ul type="disc">
<li class="MsoNormal" style="color:#494A48;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:135%;mso-list:l1 level1 lfo1">
<b><span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif"">Smaller is better.</span></b><span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif""> Traditional retailers such as Macy’s and JCPenney struggle to
make money from the cavernous stores they built in the 1980s and 1990s. Today, many store operators are embracing smaller footprints.<o:p></o:p></span></li><li class="MsoNormal" style="color:#494A48;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:135%;mso-list:l1 level1 lfo1">
<b><span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif"">Shorter lease terms hold greater appeal.</span></b><span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif""> Rather than long lease terms with options
to extend, operators are choosing to open pop-up shops for as little as a month or two, with simple, low-cost build-outs.<o:p></o:p></span></li><li class="MsoNormal" style="color:#494A48;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:135%;mso-list:l1 level1 lfo1">
<b><span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif"">Health, wellness, and beauty are hot categories.</span></b><span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif""> Forget Radio Shack and Sears, the
mall staples of yesteryear. These days, shops selling makeup and skincare products are hot.<o:p></o:p></span></li><li class="MsoNormal" style="color:#494A48;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:135%;mso-list:l1 level1 lfo1">
<b><span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif"">Ethos and purpose matters.</span></b><span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif""> Fostering community is a big part of 21st-century retailing
— a trend that resonates far more authentically in a quaint downtown than in a cookie-cutter mall.<o:p></o:p></span></li><li class="MsoNormal" style="color:#494A48;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:135%;mso-list:l1 level1 lfo1">
<b><span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif"">Clicks should be combined with bricks.</span></b><span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif""> Amazon gets all the attention these days.
But rather than opting solely for traditional retail or ecommerce, savvy operators see their online and physical presence as mutually reinforcing.<o:p></o:p></span></li><li class="MsoNormal" style="color:#494A48;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:135%;mso-list:l1 level1 lfo1">
<b><span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif"">Experience is king.</span></b><span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif""> Thriving retailers offer experiences beyond mere shopping.<o:p></o:p></span></li></ul>
<p style="mso-margin-top-alt:5.0pt;margin-right:3.75pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif";color:#494A48">More on Bellingham’s retail strategy appears in the June issue of
<i>Downtown Idea Exchange</i>. Click below to learn more about <a href="https://ddc.downtowndevelopment.com/product/downtown-idea-exchange/">
<b><i><span style="color:#009999;text-decoration:none">Downtown Idea Exchange</span></i></b></a> and other resources for revitalizing downtowns and commercial corridors.
<o:p></o:p></span></p>
<p style="mso-margin-top-alt:5.0pt;margin-right:3.75pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif";color:#494A48"><a href="https://ddc.downtowndevelopment.com/product/downtown-idea-exchange/"><b><span style="color:#009999;text-decoration:none">Learn More ></span></b></a>
<o:p></o:p></span></p>
<p style="mso-margin-top-alt:5.0pt;margin-right:3.75pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif";color:#494A48"><a href="https://ddc.downtowndevelopment.com/product/downtown-idea-exchange/"><b><span style="color:#009999;text-decoration:none">Subscribe Today ></span></b></a>
<o:p></o:p></span></p>
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<hr size="2" width="475" style="width:356.25pt" noshade="" style="color:#F2E1A6" align="center">
</span></div>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#494A48"><a href="https://ddc.downtowndevelopment.com/product/community-economic-development-handbook/"></a></span><!--[if gte vml 1]><v:shape id="_x0000_s1027" type="#_x0000_t75" alt="The Community Economic Development Handbook" href="https://ddc.downtowndevelopment.com/product/community-economic-development-handbook/" style='position:absolute;margin-left:93.55pt;margin-top:0;width:144.75pt;height:187.5pt;z-index:251659264;mso-wrap-distance-left:0;mso-wrap-distance-top:0;mso-wrap-distance-right:0;mso-wrap-distance-bottom:0;mso-position-horizontal:right;mso-position-horizontal-relative:text;mso-position-vertical-relative:line' o:allowoverlap="f" o:button="t">
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<w:wrap type="square"/>
</v:shape><![endif]--><![if !vml]><a href="https://ddc.downtowndevelopment.com/product/community-economic-development-handbook/"><img border="0" src="http://www.downtowndevelopment.com/images/CEDHcover_big.jpg" align="right" alt="The Community Economic Development Handbook" v:shapes="_x0000_s1027"></a><![endif]><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#494A48"><a href="https://ddc.downtowndevelopment.com/product/community-economic-development-handbook/"></a></span><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#494A48"><o:p></o:p></span></p>
<h2 style="mso-margin-top-alt:5.0pt;margin-right:3.75pt;margin-bottom:5.0pt;margin-left:3.75pt">
<span style="font-size:10.5pt;font-family:"Arial","sans-serif";color:#E84343">Recommended Reading<o:p></o:p></span></h2>
<p style="mso-margin-top-alt:5.0pt;margin-right:3.75pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif";color:#494A48">Comprehensive, realistic, and easy-to-use,
<a href="https://ddc.downtowndevelopment.com/product/community-economic-development-handbook/">
<b><i><span style="color:#009999;text-decoration:none">The Community Economic Development Handbook</span></i></b></a> is just what you need to turn a neighborhood or business district around.
<o:p></o:p></span></p>
<p style="mso-margin-top-alt:5.0pt;margin-right:3.75pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif";color:#494A48">Author Mihailo Temali has distilled over twenty years of experience in community-based economic development into this practical, jargon-free handbook which describes
a proven way to make any community a better place to live and work. <o:p></o:p></span></p>
<p style="mso-margin-top-alt:5.0pt;margin-right:3.75pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif";color:#494A48">Temali focuses on what he calls a "pivot point strategy" to start or expand economic development. The four pivot points are:
<o:p></o:p></span></p>
<ul type="disc">
<li class="MsoNormal" style="color:#494A48;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:135%;mso-list:l0 level1 lfo2">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif"">Revitalizing your commercial district<o:p></o:p></span></li><li class="MsoNormal" style="color:#494A48;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:135%;mso-list:l0 level1 lfo2">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif"">Developing microbusinesses<o:p></o:p></span></li><li class="MsoNormal" style="color:#494A48;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:135%;mso-list:l0 level1 lfo2">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif"">Developing your community workforce<o:p></o:p></span></li><li class="MsoNormal" style="color:#494A48;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:135%;mso-list:l0 level1 lfo2">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif"">Growing neighborhood jobs.<o:p></o:p></span></li></ul>
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<span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif";color:#494A48">Temali explains how to choose your first pivot point, then guides you through the process of tackling each one.
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<span style="font-size:10.0pt;line-height:135%;font-family:"Arial","sans-serif";color:#494A48">Case studies of successful community economic development provide inspiration. Sidebars explore related issues. And appendices point you toward useful resources,
show you how to use the Internet to research your regional economy, and include dozens of worksheets that will help you put the material in the book into action.
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