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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Attached is a guide I wrote for successful membership campaigns – it has some suggestions that might be useful. I agree with other comments that there isn’t
anything like the one-on-one, but that shouldn’t be just staff -or the majority of asks- by staff only. When staff makes the ask, it can be perceived as them fundraising for their salary. It is better to have the ask from peer to peer and asking people to
invest in a cause (vital downtown) that everyone supports. Every board member should have a role in the membership or donor drive – ensuring adequate funding is a fundamental responsibility of board members.
<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Some of the most successful campaigns I have seen over the years is when there is a theme with a specified timeframe that board members go out to do the ask
in teams. This can be prefaced by a letter that is sent in advance to announce the campaign and theme with a 10% early-bird discount if paid before the launch of the campaign.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">I also attached some other info such as sample letters, brochures, and a themed campaign.<o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">From:</span></b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif""> OMS_MANAGERS [mailto:oms_managers-bounces@listsmart.osl.state.or.us]
<b>On Behalf Of </b>director@coosbaydowntown.org<br>
<b>Sent:</b> Tuesday, November 19, 2019 3:10 PM<br>
<b>To:</b> oms_managers@listsmart.osl.state.or.us<br>
<b>Subject:</b> [OMS_MANAGERS] great membership campaigns<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:black">Hello,<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:black">The Coos Bay Downtown Association is brainstorming ways to increase our membership. This past year we increased it by 30% and we want to continue that trend.
That was mostly due to me doing office visits every week to try to get new members. We are wondering what other types of membership campaigns other downtowns have done to increase their membership. Letter writing, events, what is working? Any advice is appreciated. <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:black">Thanks,<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:black">Holly<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:black">Holly Boardman<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:black">Executive Director<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:black">Coos Bay Downtown Association<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:black">320 Central Ave. Suite 410<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:black">Coos Bay, Or 97420<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:black">541-266-9706<o:p></o:p></span></p>
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