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<h3 style="margin:0in;margin-bottom:.0001pt;mso-line-height-alt:0pt"><strong><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;font-weight:normal">On our weekly calls, there was a discussion about the financial health of our main street programs
in the face of Covid. We are working on a webinar geared to main street organizations on this topic but in the meantime here’s a round-up of webinars and interesting reads on different aspects of fund development (plus one on leadership development)…Best,
Sheri<o:p></o:p></span></strong></h3>
<h3 style="margin:0in;margin-bottom:.0001pt;mso-line-height-alt:0pt"><strong><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;font-weight:normal"><o:p> </o:p></span></strong></h3>
<h3 style="margin:0in;margin-bottom:.0001pt;mso-line-height-alt:0pt"><strong><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#C55A11;mso-style-textfill-fill-color:#C55A11;mso-style-textfill-fill-alpha:100.0%">Boards and Leadership</span></strong><span style="font-size:11.0pt;color:#C55A11;mso-style-textfill-fill-color:#C55A11;mso-style-textfill-fill-alpha:100.0%"><o:p></o:p></span></h3>
<p style="margin:0in;margin-bottom:.0001pt;box-sizing: inherit;Lora"Helvetica,Arial,Verdana,sans-serif;font-size:inherit;margin-bottom:1.5rem;orphans: 2;-webkit-text-stroke-width: 0px;word-spacing:0px">
<strong><span style="font-family:"Calibri",sans-serif;color:#222222">Click-it: </span>
</strong><span style="color:#C55A11;mso-style-textfill-fill-color:#C55A11;mso-style-textfill-fill-alpha:100.0%"><a href="https://blog.joangarry.com/best-boards/?utm_source=ActiveCampaign&utm_medium=email&utm_content=How+you+navigate+this+crisis+will+define+how+you+emerge&utm_campaign=NLL%3A+Webinar+Nurture+1" target="_blank"><span style="color:#C55A11;mso-style-textfill-fill-color:#C55A11;mso-style-textfill-fill-alpha:100.0%">5
Steps the Best Boards Are Taking Right Now</span></a></span><span style="color:#222222">. Joan Garry,
<em><span style="font-family:"Calibri",sans-serif">Nonprofits are Messy</span></em>, always offers spot-on advice. This comes from early in the pandemic, yet it’s just as important to take to heart today as the road ahead remains a long one. Pick something
you’re not doing as well as you could and give it a try!<strong><span style="font-family:"Calibri",sans-serif;font-weight:normal"><o:p></o:p></span></strong></span></p>
<p style="margin:0in;margin-bottom:.0001pt"><strong><u><span style="font-family:"Calibri",sans-serif;color:#C55A11;mso-style-textfill-fill-color:#C55A11;mso-style-textfill-fill-alpha:100.0%;font-weight:normal"><o:p><span style="text-decoration:none"> </span></o:p></span></u></strong></p>
<p style="margin:0in;margin-bottom:.0001pt"><strong><u><span style="font-family:"Calibri",sans-serif;color:#C55A11;mso-style-textfill-fill-color:#C55A11;mso-style-textfill-fill-alpha:100.0%">Sustainable Funding Planning/Fundraising</span></u></strong><strong><span style="font-family:"Calibri",sans-serif;color:#222222"><o:p></o:p></span></strong></p>
<h3 style="margin:0in;margin-bottom:.0001pt;mso-line-height-alt:0pt"><span style="font-size:11.0pt;color:#C55A11;mso-style-textfill-fill-color:#C55A11;mso-style-textfill-fill-alpha:100.0%">Webinars:<o:p></o:p></span></h3>
<p class="MsoNormal"><b>Virtual Fundraising Events, Tuesday, October 6, 10 – 11 a.m. PT:</b> Many organizations are reimagining their in-person fundraising events in amazing ways across digital platforms. Samantha Swaim. Principal at Swaim Strategies will guide
you on virtual events, how they can support your organization’s mission and fundraising efforts, and what you need to put together for a successful and impactful event. Samantha will discuss virtual fundraising event how-tos, trends and what’s working in the
virtual space, understand technology needs to go virtual; and looking ahead to how virtual events will change in the future. Register for the session <span style="color:#C55A11;mso-style-textfill-fill-color:#C55A11;mso-style-textfill-fill-alpha:100.0%"><a href="http://r20.rs6.net/tn.jsp?f=0012FDC1zP0kEbg_QcWbzH7Y8n7EM6ykVR02eAd6YJhWy8JEWSlL63sSnWspavolFQAhUNHNhaxoDBXIlI_BAQS_V71eaedmb963xms3hSBHJn81vpnlagKIs1XVA-_tBUZSzBN7Vmrx1XV_2X0GUUCy-hUQVUMBsBoaiRTCZI5vv_76DeM3FQUqmUmBQnfRM-kaLr9MfyaX6gn5Ge34wgtOB1QzLW8198Q&c=QSPiGxTsApJx7hnx9imXK1q0pIlH9o9Lp_hVXcufJPEBIIjmwSvf2w==&ch=-eeE6WckI8ZYl42RwQwnkvXxJ7LGIpxz9HvcygMIffvEJ9LUBKaR3Q==" target="_blank"><span style="color:#C55A11;mso-style-textfill-fill-color:#C55A11;mso-style-textfill-fill-alpha:100.0%">here</span></a></span>.
<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><b>Collaborative Fundraising: Moving From Scarcity to Abundance, Wednesday, September 30, 9 – 10 a.m. PT: </b>Fundraising doesn't have to be a competitive sport. There are times when multiple organizations, working together, can raise a
lot more money collectively. Join Andy Robinson, Principal at Andy Robinson Consulting, who will dive into the specifics of shared fundraising, including: options for collaborative fundraising, why donors and funders appreciate this approach, sorting out the
work, dividing up the money, and fundraising with unexpected partners. Register for the session <span style="color:#C55A11;mso-style-textfill-fill-color:#C55A11;mso-style-textfill-fill-alpha:100.0%"><a href="http://r20.rs6.net/tn.jsp?f=0012FDC1zP0kEbg_QcWbzH7Y8n7EM6ykVR02eAd6YJhWy8JEWSlL63sSgw7ZXHBIWF2-yyLzdg5DONAn259in_Wc9XHMa-YwRts3BqoIle2L5WLrxsYW2kKFFtZxF4Lh4MxbN0-8z11MAhtUj8x2xw-KpRf_0PJ1lOxAn37l1S25Z-fAlToDJ_Eckok6SSlx2zY6sXUvc5Y8RxYmVNsb6F7VhyVv_-jIcs5&c=QSPiGxTsApJx7hnx9imXK1q0pIlH9o9Lp_hVXcufJPEBIIjmwSvf2w==&ch=-eeE6WckI8ZYl42RwQwnkvXxJ7LGIpxz9HvcygMIffvEJ9LUBKaR3Q==" target="_blank"><span style="color:#C55A11;mso-style-textfill-fill-color:#C55A11;mso-style-textfill-fill-alpha:100.0%">here</span></a></span>. <o:p></o:p></p>
<p><strong><span style="font-family:"Calibri",sans-serif;color:#222222">Click-it:
</span></strong><span style="color:#C55A11;mso-style-textfill-fill-color:#C55A11;mso-style-textfill-fill-alpha:100.0%"><a href="https://us02web.zoom.us/webinar/register/9216009546813/WN_T1ex7iJvTU-AbxH8l4F8Zg" target="_blank"><span style="color:#C55A11;mso-style-textfill-fill-color:#C55A11;mso-style-textfill-fill-alpha:100.0%">Fundraising
During a Crisis (or Any Other Time) [Register for free webinar, 10-8-2020]</span></a></span><span style="color:#222222">. The times we’re in are extraordinary, and ‘business as usual’ isn’t. Having strong coping skills, important at any time, are today essential.
This session explores how you can become more thoughtful and strategic, especially when you can’t rely on the ‘normal’ playbook. We’ll explore 10 key strategies, tips, and specific fundraising and marketing ‘to-do’s,’ to help you create effective solutions
and successfully reorder priorities. Presented By Fundraising Expert, Claire Axelrad. <o:p></o:p></span></p>
<p style="margin-top:0in"><strong><span style="font-family:"Calibri",sans-serif;color:#222222">Click-it:
</span></strong><span style="color:#C55A11;mso-style-textfill-fill-color:#C55A11;mso-style-textfill-fill-alpha:100.0%"><a href="https://www.truesense.com/talking-to-donors-in-the-age-of-covid-19-webinar?utm_campaign=Heroic%20Fundraising%20Blog&utm_medium=email&_hsmi=95214046&_hsenc=p2ANqtz-_Vpl4i9lZYo_1hCjID0u29iEyeOL-IJ0KfJxKL4oPs-VFDk78ngR1-OGkUdtKRFVT_QUVfOy8ddDNgmoRMky6blqn0NeCJooZFuu0ZldAXxWCw_r0&utm_content=95058195&utm_source=hs_email" target="_blank"><span style="color:#C55A11;mso-style-textfill-fill-color:#C55A11;mso-style-textfill-fill-alpha:100.0%">“Unprecedented”:
Talking to Donors in the Age of COVID-19 [Listen to on-demand webinar]</span></a></span><span style="color:#222222">. In the best of times, you can lean on long-term industry best practices to formulate your fundraising messages. But these are not the best
of times. The folks at <em><span style="font-family:"Calibri",sans-serif">TrueSense Marketing</span></em> are here to give you insider tips to help your nonprofit build strong donor relationships in the age of COVID-19<o:p></o:p></span></p>
<p style="margin-top:0in"><strong><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:#222222">Click-it:
</span></strong><span style="color:#C55A11;mso-style-textfill-fill-color:#C55A11;mso-style-textfill-fill-alpha:100.0%"><a href="https://start.qgiv.com/WB-TL-2020-10-StevenShattuck.html" target="_blank"><span style="font-size:12.0pt;color:#C55A11;mso-style-textfill-fill-color:#C55A11;mso-style-textfill-fill-alpha:100.0%">The
Importance of Retaining First-Time Donors (and How to Do It!) [Register for free webinar, 10-6-2020]</span></a></span><span style="color:#222222;background:white">. Steven Shattuck joins
</span><em><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:#222222">Qgiv
</span></em><span style="color:#222222;background:white">to demonstrate why the second gift is more important than the first. You’ll see examples that can be implemented by any organization, whether you are a one-person shop or a large development department.
The results can be astounding when put into daily use!<o:p></o:p></span></p>
<p style="margin-top:0in"><b><span style="font-size:12.0pt;color:#222222">Click-it:
</span></b><span style="color:#C55A11;mso-style-textfill-fill-color:#C55A11;mso-style-textfill-fill-alpha:100.0%"><a href="https://www.qgiv.com/blog/resources/storytelling-for-better-fundraising/?utm_source=email&utm_medium=email&utm_campaign=2020-09_wb_tl_rachel_muir&utm_content=button_link&utm_term=&mkt_tok=eyJpIjoiWVRBeFlqRTJZVFl6WlRBNCIsInQiOiJjUnM2cXJRSGt0SkJZZ2VlV0dObzcxdnpNN3ZLbGF4TUNjZ2dRS2RMakdpOHJrQkl0WENueXlMbkl1Y1RrQ1dZcDlDcmdHK3pxZ3JXODdKcEhXeWJwdz09In0%3D&utm_source=ActiveCampaign&utm_medium=email&utm_content=End+of+year+donor+love+potion+inside++%F0%9F%A7%AA&utm_campaign=September+sales+%231+all" target="_blank"><span style="font-size:12.0pt;color:#C55A11;mso-style-textfill-fill-color:#C55A11;mso-style-textfill-fill-alpha:100.0%">Storytelling
for Better Fundraising [Download on-demand webinar + slides]</span></a><span style="background:white">.</span></span><span style="color:#222222;background:white">
</span><i><span style="font-size:12.0pt;color:#222222">Rachel Muir</span></i><span style="color:#222222;background:white"> teamed up with
</span><i><span style="font-size:12.0pt;color:#222222">Qgiv</span></i><span style="color:#222222;background:white"> to remind us people give for emotional reasons. Using emotion is not manipulative. As Rachel notes, “It is oxygen for your fundraising.” Listen
in for a lot of compelling examples of stories well told. <o:p></o:p></span></p>
<p><b>Click Here:</b> <span style="color:#C55A11;mso-style-textfill-fill-color:#C55A11;mso-style-textfill-fill-alpha:100.0%">
<a href="https://register.gotowebinar.com/register/2118574598421720336"><span style="color:#C55A11;mso-style-textfill-fill-color:#C55A11;mso-style-textfill-fill-alpha:100.0%">Online Fundraising Compliance: What Nonprofits Need to Know</span></a></span>
<span style="color:#222222">with Sharon Cody. September 29, 2020 | 2:00 PM CDT. Your website and social media channels are more important now than ever before. These tools allow you to reach new donors to support your nonprofit’s mission. Online fundraising’s
broader reach also brings increased registration and reporting requirements. It also brings greater scrutiny from donors, foundation funders, and corporate sponsors. Join us to learn what your nonprofit needs to know about online fundraising compliance.</span>
<o:p></o:p></p>
<p style="margin:0in;margin-bottom:.0001pt"><b>Click Here</b>: <span style="color:#C55A11;mso-style-textfill-fill-color:#C55A11;mso-style-textfill-fill-alpha:100.0%">
<a href="https://us02web.zoom.us/webinar/register/1515986479187/WN_z69eqKrfRIau33qicfHogw"><span style="color:#C55A11;mso-style-textfill-fill-color:#C55A11;mso-style-textfill-fill-alpha:100.0%">Maximize Your Year End Giving</span></a></span><span style="color:#222222">,
September 30, 11 am PT, Sponsored by iDonate. Wondering what or how your year-end giving plans should change? This session is designed to help you think through how to maximize year-end giving and leverage new and existing digital tools and strategies to
engage your donors. Lori Finch and Michael Baker will share their best advice on how to maximize your campaigns. Take-Aways:<o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt"><span style="color:#222222">*Evaluate whether to stay the course or make adjustments to year-end plans<o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt"><span style="color:#222222">*How to make the most of December giving, starting with #GivingTuesday<o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt"><span style="color:#222222">*Strategies that will boost year-end giving, even during these unprecedented times<o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt"><span style="color:#222222"><o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt"><b><u><span style="color:#C55A11;mso-style-textfill-fill-color:#C55A11;mso-style-textfill-fill-alpha:100.0%">Interesting Reads:<o:p></o:p></span></u></b></p>
<p style="margin-top:0in;box-sizing: inherit;Lora"Helvetica,Arial,Verdana,sans-serif;font-size:inherit;margin-bottom:1.5rem;orphans: 2;-webkit-text-stroke-width: 0px;word-spacing:0px">
<strong><span style="font-family:"Calibri",sans-serif;color:#222222">Click-it: </span>
</strong><span style="color:#C55A11;mso-style-textfill-fill-color:#C55A11;mso-style-textfill-fill-alpha:100.0%"><a href="https://4agoodcause.com/retaining-donors-in-crisis/?utm_medium=email&utm_campaign=Blog%20Blast%20-%20Retaining%20donors%20in%20crisis&utm_content=Blog%20Blast%20-%20Retaining%20donors%20in%20crisis+CID_7f7c50592bad154d40894682fc4ff5a1&utm_source=Email%20Software&utm_term=Retaining%20donors%20in%20crisis" target="_blank"><span style="color:#C55A11;mso-style-textfill-fill-color:#C55A11;mso-style-textfill-fill-alpha:100.0%">Retaining
donors in crisis</span></a></span><strong><span style="font-family:"Calibri",sans-serif;color:#222222">.
</span></strong><span style="color:#222222">Now is a time to step up your donor retention efforts so you don’t lose your most loyal supporters. This article from Ronald Pruitt of
<em><span style="font-family:"Calibri",sans-serif">4aGoodCause </span></em>suggests specific strategies for the new normal in which we’re living.<o:p></o:p></span></p>
<p style="margin-top:0in"><strong><span style="font-family:"Calibri",sans-serif;color:#222222">Click-it:
</span></strong><span style="color:#C55A11;mso-style-textfill-fill-color:#C55A11;mso-style-textfill-fill-alpha:100.0%"><a href="https://www.truesense.com/blog/how-to-create-an-engaging-virtual-experience?utm_campaign=Heroic%20Fundraising%20Blog&utm_medium=email&_hsmi=95214046&_hsenc=p2ANqtz-83xTVDDQlCiuzOyghicZ_oL7e3GkXoO6vrx1F8sRzF74-20n5H5cPS7e3XNwB94zIlZzJAtKkfR9zx8PKC16KHLEJkaR-dUCpGUrS06vp-Z_xowzc&utm_content=95058195&utm_source=hs_email" target="_blank"><span style="color:#C55A11;mso-style-textfill-fill-color:#C55A11;mso-style-textfill-fill-alpha:100.0%">How
to Create an Engaging Virtual Experience</span></a></span><span style="color:#222222">. Check out these seven tips from
<em><span style="font-family:"Calibri",sans-serif">Heroic Fundraising </span></em>to successfully engage with donors when you can’t be face-to-face.<o:p></o:p></span></p>
<p style="margin-top:0in"><strong><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:#222222">Click-it:
</span></strong><span style="color:#C55A11;mso-style-textfill-fill-color:#C55A11;mso-style-textfill-fill-alpha:100.0%"><a href="https://bloomerang.co/blog/mid-pandemic-fundraising-strategies-checklist-13-items-to-move-off-the-back-burner/" target="_blank"><span style="font-size:12.0pt;color:#C55A11;mso-style-textfill-fill-color:#C55A11;mso-style-textfill-fill-alpha:100.0%">Mid-Pandemic
Fundraising Strategies Checklist: 13 Items to Move off the Back Burner</span></a></span><span style="color:#222222;background:white">. What you don’t do right now could come back to haunt you if you are not actively thinking about what you could be doing. So,
whatever is on your back burner, move it to the forefront and get cooking with this fundraising strategies checklist.</span><o:p></o:p></p>
<p class="MsoNormal"><strong><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:#222222">Click-it:
</span></strong><span style="color:#C55A11;mso-style-textfill-fill-color:#C55A11;mso-style-textfill-fill-alpha:100.0%"><a href="https://themodernnonprofit.com/design-a-stellar-fundraising-page/" target="_blank"><span style="font-size:12.0pt;color:#C55A11;mso-style-textfill-fill-color:#C55A11;mso-style-textfill-fill-alpha:100.0%">Design
Tips for a Stellar Fundraising Page</span></a></span><span style="color:#222222;background:white">. Check out this really useful article from
</span><em><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:#222222">FlipCause</span></em><span style="color:#222222;background:white"> – especially important as you prepare to maximize year-end fundraising. Good design can encourage your
website visitors to learn more and take action to support your cause. Poor design can mean you lose donations. This is important!</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:7.0pt;color:#4F6228;letter-spacing:2.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;color:#4F6228"><o:p> </o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;color:#4F6228">Sheri Stuart
</span></b><b><span style="font-size:8.0pt;color:#4F6228">(she, her, hers) </span>
</b><span style="font-size:10.0pt;color:gray">| Oregon Main Street Coordinator</span><b><span style="font-size:10.0pt;color:#4F6228"><o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:3.0pt;color:#A6A6A6">___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:gray">Oregon Heritage, Oregon Parks and Recreation Department<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:gray">Desk: (503)986-0679 cell: (503)551-3705<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:gray">www.oregonmainstreet.org<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:gray">725 Summer St NE, Ste C<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:gray">Salem, Oregon 97301<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
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