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<p class="MsoNormal">Hi all – here’s the info I mentioned on the call this morning about making our downtown’s feel “cozy” in winter! Thanks to all who participated…Sheri<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
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<span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#494A48">Keep People Coming Downtown, Even in Chilly Weather
<o:p></o:p></span></p>
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<b><span style="color:black;text-decoration:none">View it in your browser.</span></b></a>
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<p style="mso-margin-top-alt:5.0pt;margin-right:13.5pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#494A48">November 5, 2020<o:p></o:p></span></p>
<h1 style="mso-margin-top-alt:5.0pt;margin-right:3.75pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:125%;margin-after: 0.5em;margin-before: 0.5em">
<span style="font-size:13.5pt;line-height:125%;font-family:"Arial",sans-serif;color:#E84343">Can Outdoor Dining Coexist with Winter?
<o:p></o:p></span></h1>
<p style="mso-margin-top-alt:5.0pt;margin-right:13.5pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<img src="https://www.downtowndevelopment.com/images/digest110520.jpg" align="right" alt="Downtown Digest"><span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#494A48">The COVID-19 pandemic forced many downtowns to rethink their
outdoor spaces. By summer, downtown leaders had adapted — vacant lots, sidewalks, and even streets gave way to al fresco dining.
<o:p></o:p></span></p>
<p style="mso-margin-top-alt:5.0pt;margin-right:13.5pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#494A48">Now, though, the changing of the seasons will present a new challenge: Are downtown visitors willing to sit outside when the weather turns cold?
<o:p></o:p></span></p>
<p style="mso-margin-top-alt:5.0pt;margin-right:13.5pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#494A48">"Everybody is scrambling to find the best way to prepare their cities for winter," says Jaime Izurieta of Storefront Mastery. In addition to stocking up on propane
heaters, Izurieta advises changing perceptions. <o:p></o:p></span></p>
<p style="mso-margin-top-alt:5.0pt;margin-right:13.5pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#494A48">He suggests embracing cold weather in the spirit of polar-bear plunges, the New Year’s tradition that finds people plunging into frigid waters.
<o:p></o:p></span></p>
<p style="mso-margin-top-alt:5.0pt;margin-right:13.5pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#494A48">This winter will be a challenge, he says. You can provide tents and outdoor heaters, but if you don’t entice visitors with creative events and promotions, your downtown
will be empty. The solution, he says, is to think like a European. <o:p></o:p></span></p>
<p style="mso-margin-top-alt:5.0pt;margin-right:13.5pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#494A48">Most Americans move inside during the winter months, but in northern Europe, people enjoy outdoor markets and other outdoor events all winter. "People really don’t
mind the cold," Izurieta says. <o:p></o:p></span></p>
<p style="mso-margin-top-alt:5.0pt;margin-right:13.5pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#494A48">He also advises raising the perceived temperature, if not the actual mercury, through "guerilla warming." Install temporary wind-breaks, paint "warm murals," roll colorful
yarn and lights around trees that have lost their leaves, and use banners that tout wintertime events.
<o:p></o:p></span></p>
<p style="mso-margin-top-alt:5.0pt;margin-right:13.5pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#494A48">"When people are looking at these warm displays, it feels warmer," Izurieta says.
<o:p></o:p></span></p>
<p style="mso-margin-top-alt:5.0pt;margin-right:13.5pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#494A48">Giving out free stuff is another tried-and-true tactic. Blankets, scarves, coffee, tea, hot chocolate, or hot cider can all make visitors feel warm and welcome.
<o:p></o:p></span></p>
<p style="mso-margin-top-alt:5.0pt;margin-right:13.5pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#494A48">More approaches to reopening, repositioning, and moving forward appear in the November issue of
<i>Downtown Idea Exchange</i>. Click below to learn more about <a href="https://ddc.downtowndevelopment.com/product/downtown-idea-exchange/" target="blank">
<b><i><span style="color:#009999;text-decoration:none">Downtown Idea Exchange</span></i></b></a> and other resources for revitalizing downtowns and commercial corridors.
<o:p></o:p></span></p>
<p style="mso-margin-top-alt:5.0pt;margin-right:13.5pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#494A48"><a href="https://ddc.downtowndevelopment.com/product/downtown-idea-exchange/" target="blank"><b><span style="color:#009999;text-decoration:none">Learn More ></span></b></a>
<o:p></o:p></span></p>
<p style="mso-margin-top-alt:5.0pt;margin-right:13.5pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#494A48"><a href="https://ddc.downtowndevelopment.com/product/downtown-idea-exchange/" target="blank"><b><span style="color:#009999;text-decoration:none">Subscribe Today ></span></b></a>
<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#494A48"><a href="https://ddc.downtowndevelopment.com/product/cities-and-the-arts-a-handbook-for-renewal/" target="blank"></a></span><a href="https://ddc.downtowndevelopment.com/product/cities-and-the-arts-a-handbook-for-renewal/" target=""blank""><img border="0" src="https://www.downtowndevelopment.com/images/cata_cover_email.jpg" align="right" alt="Cities and the Arts"></a><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#494A48"><a href="https://ddc.downtowndevelopment.com/product/cities-and-the-arts-a-handbook-for-renewal/" target="blank"></a></span><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#494A48"><o:p></o:p></span></p>
<h2 style="mso-margin-top-alt:5.0pt;margin-right:3.75pt;margin-bottom:5.0pt;margin-left:3.75pt">
<span style="font-size:10.5pt;font-family:"Arial",sans-serif;color:#E84343">Recommended Reading<o:p></o:p></span></h2>
<p style="mso-margin-top-alt:5.0pt;margin-right:13.5pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#494A48">Cities are increasingly focusing on the arts, culture, and entertainment to revitalize their downtowns and enhance economic conditions.
<o:p></o:p></span></p>
<p style="mso-margin-top-alt:5.0pt;margin-right:13.5pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#494A48">In
<a href="https://ddc.downtowndevelopment.com/product/cities-and-the-arts-a-handbook-for-renewal/" target="blank">
<b><i><span style="color:#009999;text-decoration:none">Cities and the Arts</span></i></b></a>, editor Roger Kemp has gathered articles from a wide range of sources to demonstrate that when community investment focuses on the arts, business, commerce, and tourism
will follow. <o:p></o:p></span></p>
<p style="mso-margin-top-alt:5.0pt;margin-right:13.5pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#494A48">The centerpiece of the book is the section on best practices. Here, readers will find 35 case studies on how cities and towns are using the arts to stimulate downtown
and neighborhood revitalization. <o:p></o:p></span></p>
<p style="mso-margin-top-alt:5.0pt;margin-right:13.5pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#494A48">Examples include:
<o:p></o:p></span></p>
<ul type="disc">
<li class="MsoNormal" style="color:#494A48;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:135%;mso-list:l0 level1 lfo1">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif">Working with museums to promote cultural tourism,<o:p></o:p></span></li><li class="MsoNormal" style="color:#494A48;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:135%;mso-list:l0 level1 lfo1">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif">Developing community arts facilities,<o:p></o:p></span></li><li class="MsoNormal" style="color:#494A48;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:135%;mso-list:l0 level1 lfo1">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif">Using public art to shape the streetscape,
<o:p></o:p></span></li><li class="MsoNormal" style="color:#494A48;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:135%;mso-list:l0 level1 lfo1">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif">Developing a master plan for the arts,<o:p></o:p></span></li><li class="MsoNormal" style="color:#494A48;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:135%;mso-list:l0 level1 lfo1">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif">Creating an arts district,
<o:p></o:p></span></li><li class="MsoNormal" style="color:#494A48;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:135%;mso-list:l0 level1 lfo1">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif">Building artists’ lofts to spur downtown revitalization,
<o:p></o:p></span></li><li class="MsoNormal" style="color:#494A48;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:135%;mso-list:l0 level1 lfo1">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif">Developing urban cultural parks, and more.<o:p></o:p></span></li></ul>
<p style="mso-margin-top-alt:5.0pt;margin-right:13.5pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#494A48">The cities covered range from populations of just over 11,000 in Madison, IN, to over three million in Los Angeles. But the majority are midsized cities demonstrating
successful practices for revitalizing downtown with the arts. <o:p></o:p></span></p>
<p style="mso-margin-top-alt:5.0pt;margin-right:13.5pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#494A48"><a href="https://ddc.downtowndevelopment.com/product/cities-and-the-arts-a-handbook-for-renewal/" target="blank"><b><span style="color:#009999;text-decoration:none">Learn
More ></span></b></a> <o:p></o:p></span></p>
<p style="mso-margin-top-alt:5.0pt;margin-right:13.5pt;margin-bottom:5.0pt;margin-left:3.75pt;line-height:135%">
<span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#494A48"><a href="https://ddc.downtowndevelopment.com/product/cities-and-the-arts-a-handbook-for-renewal/" target="blank"><b><span style="color:#009999;text-decoration:none">Order
Today ></span></b></a> <o:p></o:p></span></p>
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