<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=us-ascii">
<meta name="Generator" content="Microsoft Word 15 (filtered medium)">
<style><!--
/* Font Definitions */
@font-face
{font-family:Wingdings;
panose-1:5 0 0 0 0 0 0 0 0 0;}
@font-face
{font-family:"Cambria Math";
panose-1:2 4 5 3 5 4 6 3 2 4;}
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0in;
margin-bottom:.0001pt;
font-size:11.0pt;
font-family:"Calibri",sans-serif;}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:#0563C1;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{mso-style-priority:99;
color:#954F72;
text-decoration:underline;}
p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph
{mso-style-priority:34;
margin-top:0in;
margin-right:0in;
margin-bottom:0in;
margin-left:.5in;
margin-bottom:.0001pt;
font-size:11.0pt;
font-family:"Calibri",sans-serif;}
p.msonormal0, li.msonormal0, div.msonormal0
{mso-style-name:msonormal;
mso-margin-top-alt:auto;
margin-right:0in;
mso-margin-bottom-alt:auto;
margin-left:0in;
font-size:11.0pt;
font-family:"Calibri",sans-serif;}
span.EmailStyle19
{mso-style-type:personal;
font-family:"Calibri",sans-serif;
color:windowtext;}
span.EmailStyle20
{mso-style-type:personal-reply;
font-family:"Calibri",sans-serif;
color:windowtext;}
.MsoChpDefault
{mso-style-type:export-only;
font-size:10.0pt;}
@page WordSection1
{size:8.5in 11.0in;
margin:1.0in 1.0in 1.0in 1.0in;}
div.WordSection1
{page:WordSection1;}
/* List Definitions */
@list l0
{mso-list-id:110708365;
mso-list-type:hybrid;
mso-list-template-ids:-1097167352 -1307540304 67698691 67698693 67698689 67698691 67698693 67698689 67698691 67698693;}
@list l0:level1
{mso-level-start-at:0;
mso-level-number-format:bullet;
mso-level-text:\2022;
mso-level-tab-stop:none;
mso-level-number-position:left;
margin-left:.6in;
text-indent:-.35in;
font-family:"Calibri",sans-serif;
mso-fareast-font-family:Calibri;}
@list l0:level2
{mso-level-number-format:bullet;
mso-level-text:o;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:"Courier New";}
@list l0:level3
{mso-level-number-format:bullet;
mso-level-text:\F0A7;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:Wingdings;}
@list l0:level4
{mso-level-number-format:bullet;
mso-level-text:\F0B7;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:Symbol;}
@list l0:level5
{mso-level-number-format:bullet;
mso-level-text:o;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:"Courier New";}
@list l0:level6
{mso-level-number-format:bullet;
mso-level-text:\F0A7;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:Wingdings;}
@list l0:level7
{mso-level-number-format:bullet;
mso-level-text:\F0B7;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:Symbol;}
@list l0:level8
{mso-level-number-format:bullet;
mso-level-text:o;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:"Courier New";}
@list l0:level9
{mso-level-number-format:bullet;
mso-level-text:\F0A7;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:Wingdings;}
@list l1
{mso-list-id:231891556;
mso-list-type:hybrid;
mso-list-template-ids:-791359582 67698689 67698691 67698693 67698689 67698691 67698693 67698689 67698691 67698693;}
@list l1:level1
{mso-level-number-format:bullet;
mso-level-text:\F0B7;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:Symbol;}
@list l1:level2
{mso-level-number-format:bullet;
mso-level-text:o;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:"Courier New";}
@list l1:level3
{mso-level-number-format:bullet;
mso-level-text:\F0A7;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:Wingdings;}
@list l1:level4
{mso-level-number-format:bullet;
mso-level-text:\F0B7;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:Symbol;}
@list l1:level5
{mso-level-number-format:bullet;
mso-level-text:o;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:"Courier New";}
@list l1:level6
{mso-level-number-format:bullet;
mso-level-text:\F0A7;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:Wingdings;}
@list l1:level7
{mso-level-number-format:bullet;
mso-level-text:\F0B7;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:Symbol;}
@list l1:level8
{mso-level-number-format:bullet;
mso-level-text:o;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:"Courier New";}
@list l1:level9
{mso-level-number-format:bullet;
mso-level-text:\F0A7;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:Wingdings;}
@list l2
{mso-list-id:609897728;
mso-list-type:hybrid;
mso-list-template-ids:1899792730 67698689 67698691 67698693 67698689 67698691 67698693 67698689 67698691 67698693;}
@list l2:level1
{mso-level-number-format:bullet;
mso-level-text:\F0B7;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:Symbol;}
@list l2:level2
{mso-level-number-format:bullet;
mso-level-text:o;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:"Courier New";}
@list l2:level3
{mso-level-number-format:bullet;
mso-level-text:\F0A7;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:Wingdings;}
@list l2:level4
{mso-level-number-format:bullet;
mso-level-text:\F0B7;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:Symbol;}
@list l2:level5
{mso-level-number-format:bullet;
mso-level-text:o;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:"Courier New";}
@list l2:level6
{mso-level-number-format:bullet;
mso-level-text:\F0A7;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:Wingdings;}
@list l2:level7
{mso-level-number-format:bullet;
mso-level-text:\F0B7;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:Symbol;}
@list l2:level8
{mso-level-number-format:bullet;
mso-level-text:o;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:"Courier New";}
@list l2:level9
{mso-level-number-format:bullet;
mso-level-text:\F0A7;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:Wingdings;}
@list l3
{mso-list-id:1460294943;
mso-list-type:hybrid;
mso-list-template-ids:2101773496 67698689 67698691 67698693 67698689 67698691 67698693 67698689 67698691 67698693;}
@list l3:level1
{mso-level-number-format:bullet;
mso-level-text:\F0B7;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:Symbol;}
@list l3:level2
{mso-level-number-format:bullet;
mso-level-text:o;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:"Courier New";}
@list l3:level3
{mso-level-number-format:bullet;
mso-level-text:\F0A7;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:Wingdings;}
@list l3:level4
{mso-level-number-format:bullet;
mso-level-text:\F0B7;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:Symbol;}
@list l3:level5
{mso-level-number-format:bullet;
mso-level-text:o;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:"Courier New";}
@list l3:level6
{mso-level-number-format:bullet;
mso-level-text:\F0A7;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:Wingdings;}
@list l3:level7
{mso-level-number-format:bullet;
mso-level-text:\F0B7;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:Symbol;}
@list l3:level8
{mso-level-number-format:bullet;
mso-level-text:o;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:"Courier New";}
@list l3:level9
{mso-level-number-format:bullet;
mso-level-text:\F0A7;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;
font-family:Wingdings;}
ol
{margin-bottom:0in;}
ul
{margin-bottom:0in;}
--></style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]-->
</head>
<body lang="EN-US" link="#0563C1" vlink="#954F72">
<div class="WordSection1">
<p class="MsoNormal"><b>Kicking off the Holiday Shopping Season<o:p></o:p></b></p>
<p class="MsoNormal">Join NMSC this weekend as they promote the various days dedicated to supporting local small businesses, craftspeople, and nonprofits. They’ll be focused on:<o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraphCxSpFirst" style="margin-left:0in;mso-add-space:auto;line-height:105%;mso-list:l2 level1 lfo2">
<b>Plaid Friday (11/27). </b>Plaid Friday was started as a fun alternative to Black Friday, encouraging shoppers to show support for small businesses and the local economy by wearing plaid and shopping small.
<a href="http://shopindielocal.org/plaidfriday">Learn more</a>.<b><o:p></o:p></b></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;line-height:105%;mso-list:l2 level1 lfo2">
<b>Small Business Saturday (11/28). </b>Woohoo! If you need help finding assets for this day, the
<a href="https://www.americanexpress.com/us/small-business/shop-small/?linknav=us-loy-nav-shopsmallbutton">
American Express Shop Small</a> site has some good content and assets for promoting the day. You can also find a good starting collection
<a href="https://icm.aexp-static.com/shopamex/assets/Shop-Small-Holiday_Ready-to-Use-Materials.zip">
here</a>. <b><o:p></o:p></b></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;line-height:105%;mso-list:l2 level1 lfo2">
<b>Artists Sunday (11/29). </b>Help make November 29th the arts’ most profitable day of the year! Artists Sunday (11/29) encourages holiday shoppers to purchase from local artisans & craftsmen. Local Main Streets and their craftspeople can register as a participating
partner or artist for free! <a href="http://ow.ly/wJlV50BDgFY">Learn more</a>.<b><o:p></o:p></b></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;line-height:105%;mso-list:l2 level1 lfo2">
<b>Cyber Monday (11/30). </b>In order to continue to support local safely, 2020 has become the year of ecommerce. We’ll be using this day to encourage shoppers to support their local small businesses online!
<b><o:p></o:p></b></li><li class="MsoListParagraphCxSpLast" style="margin-left:0in;mso-add-space:auto;line-height:105%;mso-list:l2 level1 lfo2">
<b>Giving Tuesday (12/1). </b>Another classic, we’ll be reminding our audience of this day as a day of donating to the organizations that keep Main Street healthy and vibrant.<b><o:p></o:p></b></li></ul>
<p class="MsoNormal"><b><o:p> </o:p></b></p>
<p class="MsoNormal"><b><o:p> </o:p></b></p>
<p class="MsoNormal"><b>Call for Main Street Small Business Stories<o:p></o:p></b></p>
<p class="MsoNormal">Main Street America is launching <a href="https://forms.office.com/Pages/ResponsePage.aspx?id=LJJfVhqEG0GlYJ_xs-XVeO5JWDEcaXtFnhe-y6pBoJhUMDlEMlVFOFBUMFZESUdUM1ZXNU5QTlNMNi4u">
a storytelling campaign</a> that will focus on the symbiotic relationship between Main Street programs and their small businesses. This campaign has a dual purpose: to showcase different facets of the downtown small business ecosystem and to act as an advocacy
tool, underlining the need to support both businesses and Main Street programs. To that end, we are looking for stories about both Main Street programs' role in supporting the local economy and specific impacts of the pandemic on small businesses.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">These stories should be written by local Main Street directors, with a specific highlight of one small businesses that plays an outsized role in the downtown environment. Only one business per Main Street community will be featured to ensure
as many towns are featured as possible. To capture this relationship, stories should cover two key areas: the Main Street program's response and the effects on the small business.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">We will be looking to feature a diverse collection of businesses and storytellers, with a particular focus on minority and/or woman/nonbinary-owned businesses. To submit a story, please complete
<a href="https://forms.office.com/Pages/ResponsePage.aspx?id=LJJfVhqEG0GlYJ_xs-XVeO5JWDEcaXtFnhe-y6pBoJhUMDlEMlVFOFBUMFZESUdUM1ZXNU5QTlNMNi4u">
this form</a>.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Questions? Please reach out to Abby Armato at <a href="mailto:aarmato@savingplaces.org">
aarmato@savingplaces.org</a>. <o:p></o:p></p>
<p class="MsoNormal"><b><o:p> </o:p></b></p>
<p class="MsoNormal"><b>Main Street America Institute<o:p></o:p></b></p>
<p class="MsoNormal">The 2021 course calendar is live! Join colleagues from across the country in professional development made for Main Street. The
<a href="https://www.mainstreet.org/howwecanhelp/msai" target="_blank">Main Street America Institute (MSAI)</a> is open to all who are interested in gaining a deeper understanding of preservation-based community transformation and leadership development. Get
started today by exploring the <a href="https://www.mainstreet.org/howwecanhelp/msai/coursesandschedule" target="_blank">
2021 course calendar</a> and checking out our <a href="https://mainstreet.talentlms.com/index" target="_blank">
new online platform</a>.<b><o:p></o:p></b></p>
<p class="MsoNormal"><b><o:p> </o:p></b></p>
<p class="MsoNormal"><b><o:p> </o:p></b></p>
<p class="MsoNormal"><b>Main Street Pop-Up Conversations<o:p></o:p></b></p>
<p class="MsoNormal">NMSC Main Street Pop-Up Conversations series continues! Mark your calendar for their next Pop-Up on December 3 at 12pm CT—<a href="https://www.eventbrite.com/e/leading-main-street-perspectives-from-msarp-graduates-registration-130301363887">Leading
Main Street: Perspectives from MSARP Graduates</a>. Join this conversation, led by Norma Ramirez de Miess, with recent recipients of the Main Street America Revitalization professional credential to get into the weeds on the soft skills that help us approach
our work in ways to keep moving forward in a mission-driven way no matter the circumstance.
<a href="https://www.eventbrite.com/e/leading-main-street-perspectives-from-msarp-graduates-registration-130301363887">
Learn more</a>.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Unable to join us live for a recent Pop-Up Conversation? No worries! All Pop-Ups have been recorded and shared on
<a href="https://www.mainstreet.org/communities/community-home/digestviewer?communitykey=c40a84d1-46b2-465c-985c-c08ed69081ab&tab=digestviewer">
the Point</a>. Feel free to watch the webinar and engage in discussion about topics, such as:
<o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraphCxSpFirst" style="margin-left:0in;mso-add-space:auto;line-height:105%;mso-list:l1 level1 lfo4">
<a href="https://www.mainstreet.org/communities/community-home/digestviewer?communitykey=c40a84d1-46b2-465c-985c-c08ed69081ab&tab=digestviewer">Winter Placemaking</a>, feat. Lindsey Wallace, Director of Strategic Projects and Design Services (recording available
soon)<o:p></o:p></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;line-height:105%;mso-list:l1 level1 lfo4">
<a href="https://www.mainstreet.org/communities/community-home/digestviewer/viewthread?GroupId=7&MessageKey=67e520c4-5108-474c-9e74-77b34cc8e186&CommunityKey=c40a84d1-46b2-465c-985c-c08ed69081ab&tab=digestviewer&ReturnUrl=%2fcommunities%2fcommunity-home%2fdigestviewer%3fcommunitykey%3dc40a84d1-46b2-465c-985c-c08ed69081ab%26tab%3ddigestviewer">Gearing
up for Holiday Shopping During COVID</a>, feat. Matt Wagner, Vice President of Revitalization Programs<o:p></o:p></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;line-height:105%;mso-list:l1 level1 lfo4">
<a href="https://www.mainstreet.org/communities/community-home/digestviewer/viewthread?GroupId=7&MessageKey=a568a5b4-0b8d-46a0-8690-0655c00a96f9&CommunityKey=c40a84d1-46b2-465c-985c-c08ed69081ab&tab=digestviewer&ReturnUrl=%2fcommunities%2fcommunity-home%2fdigestviewer%3fcommunitykey%3dc40a84d1-46b2-465c-985c-c08ed69081ab%26tab%3ddigestviewer">Advancing
Inclusive Entrepreneurship</a>, feat. Amanda Elliott, Senior Program Officer and Director of California Programs<o:p></o:p></li><li class="MsoListParagraphCxSpLast" style="margin-left:0in;mso-add-space:auto;line-height:105%;mso-list:l1 level1 lfo4">
<a href="https://www.mainstreet.org/communities/community-home/digestviewer/viewthread?GroupId=7&MessageKey=5192143f-ca30-4042-8118-f3ca8e54c541&CommunityKey=c40a84d1-46b2-465c-985c-c08ed69081ab&tab=digestviewer&ReturnUrl=%2fcommunities%2fcommunity-home%2fdigestviewer%3fcommunitykey%3dc40a84d1-46b2-465c-985c-c08ed69081ab%26tab%3ddigestviewer">Fundraising
through Crisis</a>, feat. Kathy La Plante, Senior Program Officer and Director of Coordinating Program Services<o:p></o:p></li></ul>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
</body>
</html>