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<p class="MsoNormal">FYI – of particular interest is the upcoming Travel Oregon State of the Industry, registration is free to attend the virtual Governor’s Conference on Tourism, and a recorded OLCC Town Hall on Cocktails to Go<o:p></o:p></p>
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<p class="MsoNormal"><strong><span style="font-size:7.5pt;font-family:"Georgia",serif;color:black"> Feb. 10, 2021 </span></strong><span class="e2ma-style"><span style="font-size:7.5pt;font-family:"Georgia",serif;color:black">
</span></span><span style="font-size:10.5pt;font-family:"Georgia",serif;color:black"><o:p></o:p></span></p>
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<h1><span class="e2ma-style"><span style="color:#30B566">March 2 Travel Oregon State of the Industry</span></span><o:p></o:p></h1>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Georgia",serif;color:black">On Tuesday, March 2 at 11 a.m., join Travel Oregon CEO, Todd Davidson, along with Adam Sacks, President of Tourism Economics and Travel Oregon staff for a virtual update
on the state of the tourism industry and recovery programs and strategies. The address will cover international and national travel impacts and consumer sentiments, Travel Oregon’s biennial forecast for fiscal year 21-23, Travel Oregon’s suite of investments
and programming focused on recovery and the agency’s strategic planning efforts. <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Georgia",serif;color:black"><a href="https://t.e2ma.net/click/p3mewf/x162xs/pzztprb"><span style="color:#28834C">Register here</span></a>.<o:p></o:p></span></p>
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<h1><span class="e2ma-style"><span style="color:#30B566">Registration Open: Oregon Governor's Conference on Tourism, June 15-16, 2021</span></span><o:p></o:p></h1>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Georgia",serif;color:black">Travel Oregon is pleased to announce the dates for the
<a href="https://t.e2ma.net/click/p3mewf/x162xs/5r0tprb"><span style="color:#28834C">2021 Oregon Governor’s Conference on Tourism</span></a>, June 15 and 16. We look forward to the travel and tourism industry gathering, in a virtual setting, to celebrate past
work, find new inspiration, deep dive into educational topics, and look ahead as we rebuild and recover the tourism economy after a tumultuous year.
<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Georgia",serif;color:black">The 2021 Oregon Governor’s Conference is free of charge.
<a href="https://t.e2ma.net/click/p3mewf/x162xs/lk1tprb"><span style="color:#28834C">Register here</span></a>.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Georgia",serif;color:black">All 2020 Rural Tourism Conference attendees, sponsors and exhibitors will be fully refunded. Depending on your method of payment (invoice or credit card), you should
receive your refund in mid to late-February. Please visit our <a href="https://t.e2ma.net/click/p3mewf/x162xs/1c2tprb">
<span style="color:#28834C">FAQs page</span></a> for more information. Direct additional questions to <a href="mailto:mailto:events@traveloregon.com?subject=2021%20Oregon%20Governor%27s%20Conference%20on%20Tourism?subject=2021%20Oregon%20Governor%27s%20Conference%20on%20Tourism"><span style="color:#28834C">events@traveloregon.com</span></a>.<o:p></o:p></span></p>
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<p class="MsoNormal"><strong><span style="font-size:10.5pt;font-family:"Georgia",serif;color:black">Agenda and additional details coming soon.</span></strong><span style="font-size:10.5pt;font-family:"Georgia",serif;color:black"><o:p></o:p></span></p>
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<h1><span class="e2ma-style"><span style="color:#30B566">New Online Course: Providing Service While Supporting Safety: Guest Service Tips During COVID-19 Challenges</span></span><o:p></o:p></h1>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Georgia",serif;color:black">This online video-based course, available 24/7 from any device, was developed by the
<a href="https://t.e2ma.net/click/p3mewf/x162xs/h52tprb"><span style="color:#28834C">Oregon Hospitality Foundation</span></a> (OHF) with input from hospitality industry partners. The course was created to help support business owners and employees with ideas
for managing service challenges specific to the pandemic, such as communication compliance, credibility and creating a positive experience while still adhering to health and safety protocols. Segments take as little as 10 minutes to view and can be completed
separately. Sponsors include Travel Oregon, Dutch Bros Coffee, epb&b insurance, SAIF, BC Consulting, FPW Media, Hospitality by Torres, and Togather Restaurant Consulting.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Georgia",serif;color:black">Payment is based on a sliding scale donation to OHF to support projects like this. The course is offered in English with an option for Spanish subtitles. Get more information
and download the <a href="https://t.e2ma.net/click/p3mewf/x162xs/xx3tprb"><span style="color:#28834C">course flyer</span></a>. Introductory videos are available. Watch the <a href="https://t.e2ma.net/click/p3mewf/x162xs/dq4tprb"><span style="color:#28834C">Restaurant
Version</span></a> and <a href="https://t.e2ma.net/click/p3mewf/x162xs/ti5tprb"><span style="color:#28834C">Hotel Version</span></a>.<o:p></o:p></span></p>
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<h1><span class="e2ma-style"><span style="color:#30B566">Oregon Wine Symposium, Feb. 16-19</span></span><o:p></o:p></h1>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Georgia",serif;color:black"><a href="https://t.e2ma.net/click/p3mewf/x162xs/9a6tprb"><span style="color:#28834C">Register</span></a> for the virtual Oregon Wine Symposium, Feb. 16-19. Each year,
the Oregon Wine Board works with industry volunteers who comprise its Education Committee to carefully evaluate and design the curriculum around the most pressing needs of the industry. The needs assessment comes from survey input, qualitative feedback, and
marketplace trend analysis.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Georgia",serif;color:black"><a href="https://t.e2ma.net/click/p3mewf/x162xs/p36tprb"><span style="color:#28834C">Learn more and view this year's program</span></a>. <o:p></o:p></span></p>
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<h1><span class="e2ma-style"><span style="color:#30B566">Western Rivers Conservancy Launches Great Rivers Web Series </span></span><o:p></o:p></h1>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Georgia",serif;color:black">Beginning March 3, <a href="https://t.e2ma.net/click/p3mewf/x162xs/5v7tprb"><span style="color:#28834C">Western River Conservancy</span></a> will launch a new eight-part
web series, Great Rivers of the West. Throughout the series, author and conservationist, Tim Palmer, will look at rivers across the West with a focus on conversation and recreation.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Georgia",serif;color:black">Mark your calendars for the Oregon episode, airing on March 17.
<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Georgia",serif;color:black">Read more in the
<a href="https://t.e2ma.net/click/p3mewf/x162xs/lo8tprb"><span style="color:#28834C">official press release</span></a>. Register for the series,
<a href="https://t.e2ma.net/click/p3mewf/x162xs/1g9tprb"><span style="color:#28834C">here</span></a>.<o:p></o:p></span></p>
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<h1><span class="e2ma-style"><span style="color:#30B566">OLCC Town Hall: Cocktails To Go</span></span><o:p></o:p></h1>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Georgia",serif;color:black">On Jan. 29, the Independent Restaurant Alliance of Oregon hosted the OLCC team to discuss the details of Oregon’s new cocktails to go policy. Find the recording of the
town hall, helpful resources for restaurant and bar owners and workers, and contact information for the OLCC,
<a href="https://t.e2ma.net/click/p3mewf/x162xs/h99tprb"><span style="color:#28834C">here</span></a>. <o:p></o:p></span></p>
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<h1><span class="e2ma-style"><span style="color:#30B566">Destination Think! Awarded Strategic Planning RFP</span></span><o:p></o:p></h1>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Georgia",serif;color:black">Last November Travel Oregon opened a Request for Proposal (RFP) for a qualified, dynamic firm to guide comprehensive processes in the areas of strategic planning, organizational
design, and business process review. <a href="https://t.e2ma.net/click/p3mewf/x162xs/x1auprb">
<span style="color:#28834C">Destination Think!</span></a> has been awarded the contract to carry out this important work with us and you: the Oregon tourism industry. Combining strategy, data, and creative communications services, Destination Think! is recognized
globally as a leader in executing outstanding destination solutions. <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Georgia",serif;color:black">Tune into the Feb. 23
<a href="https://t.e2ma.net/click/p3mewf/x162xs/dubuprb"><span style="color:#28834C">Oregon Tourism Commission meeting</span></a> to hear from Destination Think! and preview Travel Oregon’s upcoming strategic planning efforts.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
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<h1><span class="e2ma-style"><span style="color:#30B566">Upcoming Virtual Events</span></span><o:p></o:p></h1>
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<strong><span style="font-size:10.5pt;font-family:"Georgia",serif">Feb. 11, </span>
</strong><span class="e2ma-style"><span style="font-size:10.5pt;font-family:"Georgia",serif"><a href="https://t.e2ma.net/click/p3mewf/x162xs/tmcuprb"><span style="color:#28834C">Demystifying SEO Webinar</span></a></span></span><span style="font-size:10.5pt;font-family:"Georgia",serif"><o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo3">
<span class="e2ma-style"><b><span style="font-size:10.5pt;font-family:"Georgia",serif">Feb. 16-19,
</span></b></span><span class="e2ma-style"><span style="font-size:10.5pt;font-family:"Georgia",serif;color:#28834C"><a href="https://t.e2ma.net/click/p3mewf/x162xs/9eduprb"><span style="color:#28834C">Oregon Wine Symposium</span></a></span></span><span style="font-size:10.5pt;font-family:"Georgia",serif"><o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo3">
<strong><span style="font-size:10.5pt;font-family:"Georgia",serif">Feb. 17, </span></strong><span class="e2ma-style"><span style="font-size:10.5pt;font-family:"Georgia",serif;color:#28834C"><a href="https://t.e2ma.net/click/p3mewf/x162xs/p7duprb"><span style="color:#28834C">Agritourism
& Racial Justice in the U.S.</span></a></span></span><span style="font-size:10.5pt;font-family:"Georgia",serif"><o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo3">
<span class="e2ma-style"><b><span style="font-size:10.5pt;font-family:"Georgia",serif">Feb. 23,
</span></b></span><span class="e2ma-style"><span style="font-size:10.5pt;font-family:"Georgia",serif;color:#28834C"><a href="https://t.e2ma.net/click/p3mewf/x162xs/5zeuprb"><span style="color:#28834C">Oregon Tourism Commission Meeting</span></a></span></span><span style="font-size:10.5pt;font-family:"Georgia",serif"><o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo3">
<strong><span style="font-size:10.5pt;font-family:"Georgia",serif">Feb. 25, </span>
</strong><span class="e2ma-style"><span style="font-size:10.5pt;font-family:"Georgia",serif"><a href="https://t.e2ma.net/click/p3mewf/x162xs/lsfuprb"><span style="color:#28834C">OTTA Virtual Winter Meeting</span></a></span></span><span style="font-size:10.5pt;font-family:"Georgia",serif"><o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo3">
<strong><span style="font-size:10.5pt;font-family:"Georgia",serif">Feb. 25-26, </span>
</strong><span class="e2ma-style"><span style="font-size:10.5pt;font-family:"Georgia",serif"><a href="https://t.e2ma.net/click/p3mewf/x162xs/1kguprb"><span style="color:#28834C">Greater Western Chapter of Travel & Tourism Research Conference</span></a></span></span><span style="font-size:10.5pt;font-family:"Georgia",serif"><o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo3">
<span class="e2ma-style"><b><span style="font-size:10.5pt;font-family:"Georgia",serif">March 2,</span></b></span><span class="e2ma-style"><span style="font-size:10.5pt;font-family:"Georgia",serif;color:#28834C">
<a href="https://t.e2ma.net/click/p3mewf/x162xs/hdhuprb"><span style="color:#28834C">Travel Oregon State of the Industry</span></a></span></span><span style="font-size:10.5pt;font-family:"Georgia",serif"><o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo3">
<span class="e2ma-style"><b><span style="font-size:10.5pt;font-family:"Georgia",serif">March
<u>3</u>,</span></b></span><span class="e2ma-style"><span style="font-size:10.5pt;font-family:"Georgia",serif"> <a href="https://t.e2ma.net/click/p3mewf/x162xs/x5huprb"><span style="color:#28834C">March OTIS Training</span></a></span></span><span style="font-size:10.5pt;font-family:"Georgia",serif"><o:p></o:p></span></li></ul>
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<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
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<h1><span class="e2ma-style"><span style="color:#30B566">Upcoming Deadlines</span></span><o:p></o:p></h1>
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<span class="e2ma-style"><span style="font-size:10.5pt;font-family:"Georgia",serif"><a href="https://t.e2ma.net/click/p3mewf/x162xs/dyiuprb"><span style="color:#28834C">Oregon Tourism Leadership Academy Applications</span></a>,
</span></span><strong><span style="font-size:10.5pt;font-family:"Georgia",serif">due Feb. 26</span></strong><span style="font-size:10.5pt;font-family:"Georgia",serif"><o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo6">
<span class="e2ma-style"><span style="font-size:10.5pt;font-family:"Georgia",serif"><a href="https://t.e2ma.net/click/p3mewf/x162xs/tqjuprb"><span style="color:#28834C">National Parks Service Rivers, Trails and Conservation Assistance Applications</span></a>,<b>
due March 1</b></span></span><span style="font-size:10.5pt;font-family:"Georgia",serif"><o:p></o:p></span></li></ul>
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<h1><span class="e2ma-style"><span style="color:#30B566">Research & Reports</span></span><o:p></o:p></h1>
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<span style="font-size:10.5pt;font-family:"Georgia",serif"><a href="https://t.e2ma.net/click/p3mewf/x162xs/9ikuprb"><span style="color:#28834C">U.S. Travel's Fact Sheet: Travel's Dramatic Losses in 2020</span></a><o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l3 level1 lfo9">
<span style="font-size:10.5pt;font-family:"Georgia",serif"><a href="https://t.e2ma.net/click/p3mewf/x162xs/pbluprb"><span style="color:#28834C">Agritourism and On-Farm Direct Sales Survey: Results for the U.S.</span></a><o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l3 level1 lfo9">
<span style="font-size:10.5pt;font-family:"Georgia",serif"><a href="https://t.e2ma.net/click/p3mewf/x162xs/53luprb"><span style="color:#28834C">The Economic Impact of the Wine and Wine Grape Industries on the Oregon Economy 2019 and 2020 Estimated</span></a><o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l3 level1 lfo9">
<span style="font-size:10.5pt;font-family:"Georgia",serif"><a href="https://t.e2ma.net/click/p3mewf/x162xs/lwmuprb"><span class="e2ma-style"><span style="color:#28834C">Oregon Outdoor Recreation Economic Impact Study</span></span></a><o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l3 level1 lfo9">
<span class="e2ma-style"><b><span style="font-size:10.5pt;font-family:"Georgia",serif;color:#28834C"><a href="https://t.e2ma.net/click/p3mewf/x162xs/1onuprb"><span style="color:#28834C;font-weight:normal">2020 Oregon Tourism Workforce Assessment</span></a></span></b></span><span style="font-size:10.5pt;font-family:"Georgia",serif"><o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l3 level1 lfo9">
<span class="e2ma-style"><u><span style="font-size:10.5pt;font-family:"Georgia",serif;color:#28834C"><a href="https://t.e2ma.net/click/p3mewf/x162xs/hhouprb"><span style="color:#28834C">Statewide Lodging Monthly Report</span></a></span></u></span><span class="e2ma-style"><span style="font-size:10.5pt;font-family:"Georgia",serif">
<i>(Dec. 2020)</i></span></span><span style="font-size:10.5pt;font-family:"Georgia",serif"><o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l3 level1 lfo9">
<span class="e2ma-style"><span style="font-size:10.5pt;font-family:"Georgia",serif"><a href="https://t.e2ma.net/click/p3mewf/x162xs/x9ouprb"><span style="color:#28834C">Statewide Lodging Weekly Report</span></a> </span></span><em><span style="font-size:10.5pt;font-family:"Georgia",serif">(Jan.
24-Jan. 30)</span></em><span style="font-size:10.5pt;font-family:"Georgia",serif"><o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l3 level1 lfo9">
<span class="e2ma-style"><span style="font-size:10.5pt;font-family:"Georgia",serif"><a href="https://t.e2ma.net/click/p3mewf/x162xs/d2puprb"><span style="color:#28834C">COVID-19 Oregon Travel Quarterly Forecast</span></a> </span></span><span style="font-size:10.5pt;font-family:"Georgia",serif"><o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l3 level1 lfo9">
<span class="e2ma-style"><span style="font-size:10.5pt;font-family:"Georgia",serif"><a href="https://t.e2ma.net/click/p3mewf/x162xs/tuquprb"><span style="color:#28834C">COVID-19 Data</span></a> </span></span><em><span style="font-size:10.5pt;font-family:"Georgia",serif">(Jan.
12)</span></em><span style="font-size:10.5pt;font-family:"Georgia",serif"><o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l3 level1 lfo9">
<span class="e2ma-style"><span style="font-size:10.5pt;font-family:"Georgia",serif"><a href="https://t.e2ma.net/click/p3mewf/x162xs/9mruprb"><span style="color:#28834C">Oregon Monthly Barometer</span></a></span></span><em><span style="font-size:10.5pt;font-family:"Georgia",serif">
(Dec. 2020)</span></em><span style="font-size:10.5pt;font-family:"Georgia",serif"><o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l3 level1 lfo9">
<span style="font-size:10.5pt;font-family:"Georgia",serif"><a href="https://t.e2ma.net/click/p3mewf/x162xs/pfsuprb"><span class="e2ma-style"><span style="color:#28834C">Destinations International COVID-19 Resources & Research</span></span></a><o:p></o:p></span></li></ul>
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<span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:black">Contact Travel Oregon at:
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<a href="mailto:Industry@TravelOregon.com"><span style="color:black;text-decoration:none">Industry@TravelOregon.com</span></a>
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