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<p class="MsoNormal"><b>From:</b> Lisa Dawson <lisadawson@neoedd.org> <br>
<b>Sent:</b> Tuesday, March 22, 2022 3:10 PM<br>
<b>To:</b> oms_managers-bounces@omls.oregon.gov<br>
<b>Subject:</b> Destination Creation Class Offered ONLINE in April & May<o:p></o:p></p>
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<p><span style="font-size:14.0pt;color:black">NEOEDD is offering the popular "Destination Creation" workshop for business owners. The class will be held Tuesday evenings from April 19 through May 24, 5:30-7:30 p.m. The workshop series consists of 6 sessions.<o:p></o:p></span></p>
<p><span style="font-size:14.0pt;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:14.0pt;color:black">You will learn how to change your business into a Consumer Destination that is consistently preferred by your customers, helping your business capture more market share, even when larger, better-capitalized competitors
seemingly have the advantage. As a business owner, you will learn how to use the strategy and tools to keep local customers spending money with your business, and how to immediately start drawing customers from well beyond your immediate marketplace. This
series will give you the framework for how to think about your business and how you will position your business to become a destination that customers will frequent now and into the future.<o:p></o:p></span></p>
<p><span style="font-size:14.0pt;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:14.0pt;color:black">The destination business concepts will be presented in recorded videos by small business mentor and professional speaker Jon Schallert. NEOEDD Executive Director Lisa Dawson, a certified facilitator of the program,
will bring decades of experience working with businesses to the discussions about the concepts.<o:p></o:p></span></p>
<p><span style="font-size:14.0pt;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:14.0pt;color:black">The program comprises eight chapters which will be delivered in 6 sessions:<o:p></o:p></span></p>
<p><span style="font-size:14.0pt;color:black">Chapter 1: Introduction to Becoming a Destination Business<o:p></o:p></span></p>
<p><span style="font-size:14.0pt;color:black">Chapter 2: Foundation of a Destination Business<o:p></o:p></span></p>
<p><span style="font-size:14.0pt;color:black">Chapter 3: Leadership Responsibility<o:p></o:p></span></p>
<p><span style="font-size:14.0pt;color:black">Chapter 4: Targeting Your Most Profitable Customers<o:p></o:p></span></p>
<p><span style="font-size:14.0pt;color:black">Chapter 5: Capturing Consumer Media Attention<o:p></o:p></span></p>
<p><span style="font-size:14.0pt;color:black">Chapter 6: Creating Ultra-Services & Customer Focus<o:p></o:p></span></p>
<p><span style="font-size:14.0pt;color:black">Chapter 7: Marketing the Destination Business<o:p></o:p></span></p>
<p><span style="font-size:14.0pt;color:black">Chapter 8: Collective Marketing<o:p></o:p></span></p>
<p><span style="font-size:14.0pt;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:14.0pt;color:black">Learning materials including webinars may be accessed via computer or mobile device for up to six months following the class via the Destination University portal.<o:p></o:p></span></p>
<p><span style="font-size:14.0pt;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:14.0pt;color:black">The fee to participate is $399. Here's a<a href="https://www.youtube.com/watch?v=ddkyeyrXZpQ" target="_blank"> preview</a> of Jon Schallert describing a destination business.
<o:p></o:p></span></p>
<p><span style="font-size:14.0pt;color:black"><o:p> </o:p></span></p>
<p><span style="font-size:14.0pt;color:black">REGISTRATION DEADLINE: April 18. <a href="https://www.destinationcreationcourse.com/class-schedule/">
https://www.destinationcreationcourse.com/class-schedule/</a> <o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:14.0pt"><span style="font-size:14.0pt;color:black"><br>
Contact me if you have questions.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt">Lisa Dawson, Executive Director</span>
<o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:12.0pt">Pronouns: She/her/hers<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt">Northeast Oregon Economic Development District<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt">101 NE First Street, Suite 100<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt">Enterprise, OR 97828<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt">541-426-3598 x1, 541-432-1056 (cell)<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt"><a href="http://www.neoedd.org/">www.neoedd.org</a><o:p></o:p></span></p>
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<p class="MsoNormal"><i><span style="font-size:12.0pt">Due to the COVID-19 pandemic, I am working remotely most of the time. We encourage you to use calls and emails to reach us and we will respond as quickly as possible. If you leave a voice mail, please be
sure to include a number where we can reach you. Thank you!</span></i><span style="font-size:12.0pt"><o:p></o:p></span></p>
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<p class="MsoNormal"><i><span style="font-size:12.0pt"><img border="0" width="192" height="87" style="width:2.0in;height:.9083in" id="_x0000_i1025" src="cid:d6b5c534-7d81-4066-a25f-bccce68c946c"></span></i><o:p></o:p></p>
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