<div dir="ltr">Good Morning! <div><br></div><div>I will be a panelist for the State of Washington Tourism Skillshop on When and How to Rebrand your Organization. We will be talking about the decision making process of when to rebrand your organization, the pros and cons to contracting out a graphic designer or keeping it all in house, the step by step process of the actual rebrand, who to involve, and how to manage and measure your own capacity for taking on the rebrand before you get in too over your head. </div><div><br></div><div>The webinar is happening this Thursday at 10:00AM. I know this conflicts with Mornings on Main so please don't sacrifice one for the other if you are already planning on attending MOM. If you can't be there with us live, It will be available on you tube after. Also... if you have any questions for me after the webinar, please reach out!! I am part of this network and am totally here to help you all with anything that comes up within the marketing and branding space!</div><div><br></div><div>Please see the attached email below from State of Washington Tourism. I have attached my graphic for the webinar as well. Please feel free to share with other organizations in your area if they are needing this information too! </div><div><br clear="all"><div><div dir="ltr" class="gmail_signature" data-smartmail="gmail_signature"><div dir="ltr"><div style="color:rgb(34,34,34)">Megan Dompe</div><div style="color:rgb(34,34,34)">Director of Coburg Main Street</div><div style="color:rgb(34,34,34)">PO Box 2875</div><div style="color:rgb(34,34,34)">Coburg, Oregon 97408</div><div style="color:rgb(34,34,34)">(541)913-6570</div><div style="color:rgb(34,34,34)"><br></div><div style="color:rgb(34,34,34)"><div>"Start where you are, </div><div>Use what you have, </div><div>Do what you can." </div><div>- Arthur Ashe</div></div><div style="color:rgb(34,34,34)"><img src="cid:ii_lkii04hv0" alt="Outlook-oqfl5f5k.png" width="503" height="489"></div></div></div></div><br><br><div class="gmail_quote"><div dir="ltr" class="gmail_attr">---------- Forwarded message ---------<br>From: <strong class="gmail_sendername" dir="auto">Matthew Ozuna</strong> <span dir="auto"><<a href="mailto:matthew@stateofwatourism.com">matthew@stateofwatourism.com</a>></span><br>Date: Thu, May 23, 2024 at 10:47 AM<br>Subject: FW: Tourism Skillshop Next Week<br>To: Megan Dompe <<a href="mailto:coburgmainstreet@gmail.com">coburgmainstreet@gmail.com</a>><br></div><br><br><div class="msg8779797246169762062">
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<p class="MsoNormal"><span style="font-family:"Calibri",sans-serif">FYI – feel free to share with other OR folks<u></u><u></u></span></p>
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<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">From:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> State of WA Tourism <<a href="mailto:info@stateofwatourism.com" target="_blank">info@stateofwatourism.com</a>>
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<b>Sent:</b> Thursday, May 23, 2024 10:02 AM<br>
<b>To:</b> Matthew Ozuna <<a href="mailto:matthew@stateofwatourism.com" target="_blank">matthew@stateofwatourism.com</a>><br>
<b>Subject:</b> Tourism Skillshop Next Week<u></u><u></u></span></p>
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<p class="MsoNormal"><span style="font-size:1.0pt">When & How to Rebrand
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<p align="center" style="text-align:center"><b><span style="font-size:21.0pt;font-family:"Tahoma",sans-serif;color:white">Next Week's Skillshop Will Focus on When & How to Rebrand</span></b><span style="font-size:10.5pt;font-family:"Arial",sans-serif;color:#4f4e4e"><u></u><u></u></span></p>
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<p><b><span style="font-size:13.0pt;font-family:"Arial",sans-serif;color:#4f4e4e">Thursday, May 30 | 10-11 a.m. via Zoom</span></b><span style="font-size:10.5pt;font-family:"Arial",sans-serif;color:#4f4e4e"><u></u><u></u></span></p>
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<p><span style="font-size:11.5pt;font-family:"Arial",sans-serif;color:#373737">Join SWT next Thursday for a Tourism Skillshop about how and when to rebrand in</span><span style="font-size:11.5pt;font-family:"Arial",sans-serif;color:#333333"> the tourism sector.
Thoughtful branding should communicate values and purpose to customers, enabling brands to stand out and connect with specific target audiences. However, there comes a time when tourism professionals should consider a rebrand to guide long-term growth and
market adaptation.</span><span style="font-size:10.5pt;font-family:"Arial",sans-serif;color:#4f4e4e"><u></u><u></u></span></p>
<p><span style="font-size:10.5pt;font-family:"Arial",sans-serif;color:#4f4e4e"><u></u> <u></u></span></p>
<p><span style="font-size:11.5pt;font-family:"Arial",sans-serif;color:#333333">In this webinar, attendees will learn how and when to rebrand with or without the help of a brand agency. An expert panel of tourism practitioners will share their knowledge and
experience of brand development through research, auditing, and assessments, combined with strong project management and budgeting skills.
</span><span style="font-size:10.5pt;font-family:"Arial",sans-serif;color:#4f4e4e"><u></u><u></u></span></p>
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<p><span style="font-size:11.5pt;font-family:"Arial",sans-serif;color:#333333">Panelists will include </span><span style="font-size:10.5pt;font-family:"Arial",sans-serif;color:#4f4e4e"><a href="https://xfyssnfab.cc.rs6.net/tn.jsp?f=0011ALze8hzj5gjzx8tNjLSGDwB8KR9ObR7iv1RJ-uI9ldd4tjsl4IV2TFOZ1z6Z90Liu2lSY8bQp4ahwPmqLRx2sGu9cmOzWzXU0vTtmWTLAPp9yUl_Tu9rjYWoOK1TwmIT06WbwIUHpDCbDzdwVLM2NN0-kLJowpy&c=pjSnUWNXC2w8dqI7jI8sdsw1hNztdEa4t-vKMnaTBJPjjcr4g_vPlw==&ch=jHnmd74EsMfAtWA3wFDQ8r8td5adnb-e6PXEqioKGlDi08sw4Zjz5A==" target="_blank"><b><span style="font-size:11.5pt;color:#00adef">Megan
Dompe</span></b></a></span><span style="font-size:11.5pt;font-family:"Arial",sans-serif;color:#333333">, director of Coburg Main Street and owner/founder of Dompe Design Company; </span><span style="font-size:10.5pt;font-family:"Arial",sans-serif;color:#4f4e4e"><a href="https://xfyssnfab.cc.rs6.net/tn.jsp?f=0011ALze8hzj5gjzx8tNjLSGDwB8KR9ObR7iv1RJ-uI9ldd4tjsl4IV2TFOZ1z6Z90LHnPfnDP-AdBJveG0F-mbnQ6gtRkcjvN2ozb7ou0q_ixKZZxp8rMjr77_3xp25bxsCdq0jGxzsrfN4ZKQ2YB4oysTM37pdUxeBr7wO7AJD5rUuixCm2TMkSsvJXLPA2R9&c=pjSnUWNXC2w8dqI7jI8sdsw1hNztdEa4t-vKMnaTBJPjjcr4g_vPlw==&ch=jHnmd74EsMfAtWA3wFDQ8r8td5adnb-e6PXEqioKGlDi08sw4Zjz5A==" target="_blank"><b><span style="font-size:11.5pt;color:#00adef">Shelly
Stevens</span></b></a></span><span style="font-size:11.5pt;font-family:"Arial",sans-serif;color:#333333">, regional marketing and tourism developer at Tri-County Economic Development District; and </span><span style="font-size:10.5pt;font-family:"Arial",sans-serif;color:#4f4e4e"><a href="https://xfyssnfab.cc.rs6.net/tn.jsp?f=0011ALze8hzj5gjzx8tNjLSGDwB8KR9ObR7iv1RJ-uI9ldd4tjsl4IV2TFOZ1z6Z90Lkvta8-s3LI7PiTna34N0uWWzpHvEf8h4o8RcWtxDIK-BzMyWXfkNMeESrDYWW0BSHImjsIllVrZz7Aua9Yy1hI52xocZY0fBVB9ncOajSZUnOfTPQWC-BT8LT9m9I9dzccPX7L0b0CM=&c=pjSnUWNXC2w8dqI7jI8sdsw1hNztdEa4t-vKMnaTBJPjjcr4g_vPlw==&ch=jHnmd74EsMfAtWA3wFDQ8r8td5adnb-e6PXEqioKGlDi08sw4Zjz5A==" target="_blank"><b><span style="font-size:11.5pt;color:#00adef">Taylor
Pulsipher</span></b></a></span><span style="font-size:11.5pt;font-family:"Arial",sans-serif;color:#333333">, art director at Visit Vancouver WA.</span><span style="font-size:10.5pt;font-family:"Arial",sans-serif;color:#4f4e4e"><u></u><u></u></span></p>
<p><span style="font-size:10.5pt;font-family:"Arial",sans-serif;color:#4f4e4e"><u></u> <u></u></span></p>
<p><span style="font-size:10.5pt;font-family:"Arial",sans-serif;color:#4f4e4e"><a href="mailto:matthew@stateofwatourism.com?subject=Tourism%20Skillshop%20inquiry%20" target="_blank"><b><span style="font-size:11.5pt;color:#00adef">Matthew Ozuna</span></b></a></span><span style="font-size:11.5pt;font-family:"Arial",sans-serif;color:#3d3d3d">,
</span><span style="font-size:11.5pt;font-family:"Arial",sans-serif;color:#2b2b2b">destination development manager for SWT, will moderate the webinar. All webinars will be recorded and shared with registrants and posted to the
</span><span style="font-size:10.5pt;font-family:"Arial",sans-serif;color:#4f4e4e"><a href="https://xfyssnfab.cc.rs6.net/tn.jsp?f=0011ALze8hzj5gjzx8tNjLSGDwB8KR9ObR7iv1RJ-uI9ldd4tjsl4IV2a6Lzv31LATOCiY5_vvb7n4HEi_H6DDQZP3CbK_sjj0ObaKv2cMex4RTlq0hGb-PW_0C07KWW5vBp-ZV2BnSqLbUX-ctcSUihFFsw-UhNYKMaJjs4tEumC_DtcyuNrWjKuc3AnvFXb4hKjRGzHCJPp-xnCGPNsUm9mjvXv5TukG8ZjX_07tSn8EF0ydr2tV0wbLeJms9KbSMVFcNwE9lKVGRysU4yO9Ru4ER2Csy_JmAvI3Ohux8SIXFUdWmo0W4_VNZk5cpvSRt99NW3C_64hRlcvfENQhdlCUI2UzMIwHnHZ7xME4Kug2VfcrRO37vz0UoZIDGPJKZY8eHqHbloBqp0QY0M_uc_DJN4jTULT0-Q3DV_PUcs3KUMr1uLJcmv6wtoR7LLjeuLvQjI3J0-hlQ_2G1bvUCmc2th_YBr92ucGeQtp65hTHGBXH2npfX4IpdXF8XAF3ol6HdckZdYvrm1gYESrqD8G-w9fplmMXTKoA7UcQpDVTP_YGXd0rqn88f9xH-eAFMdpWSDxoTxdCpOpJU6p7BI6azHj3f1R1ZZWvL8q9coxIix6RAWr-zi_FW3ShlIJHw_66GxxNjvr4UIrmt-S1WVlb-ifd4jhnuBTxjcy_xoaiKqlnTbj9hj0Nbtm6kmxx2QalVd9JmHhhDYtlXSifbjGpv4jPpNX0Bv06QFLKGHDPEs6--Q1SbOcwC0dp8jK7SEniEHwYs6nqgmc_xeKZUtQvuypw22-pg3xPCyocSGr9gl_6Jh5mEnRsvE8pmN_0kF4W_ak4yPmqez7LTRtVy7dRP2sMj_BPwYJsTeRzfDSmgkmVgUS66m9UbitUojnv9p0ujWfYeVpeZwnhcY98AjPsNgQufpY_gseQgPZ1f_TT7K9oFNf1cj0rORmz7oZIJ9xyi9RnOpy1eFikE0EjixHWHDpijh0Lmiy35K3CMYXtpE6cRjl1fLPXfEAsNuRc-e9Z4Xddf7LzhFBwbXfv7NUystp0x8c_pMnHtnDzhonieZE_x4isiTqXFk3iBe0rcCii-NpJpR5WoIYkAkP6W8RWDNzZP4ShlPNd0Giyc5jGwbid5IE-eStfAgeIkx-7pTc97ekF-a7nD4i9lJTEiVc4WHeZvombzgpmwX2BKtadoCfoK_F1a3ZRaJBoyXSrO4R2qkrsFLXAWvIMgu9W3abUX-swkUyN8eGcpL2fktCE=&c=pjSnUWNXC2w8dqI7jI8sdsw1hNztdEa4t-vKMnaTBJPjjcr4g_vPlw==&ch=jHnmd74EsMfAtWA3wFDQ8r8td5adnb-e6PXEqioKGlDi08sw4Zjz5A==" target="_blank"><b><span style="font-size:11.5pt;color:#00adef">SWT
YouTube channel</span></b></a></span><span style="font-size:11.5pt;font-family:"Arial",sans-serif;color:#3d3d3d">.</span><span style="font-size:10.5pt;font-family:"Arial",sans-serif;color:#4f4e4e"><u></u><u></u></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:10.5pt;font-family:"Arial",sans-serif;color:#4f4e4e">State of Washington Tourism |
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<span style="color:#00adef">stateofwatourism.com</span></a> <u></u><u></u></span></p>
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<p align="center" style="text-align:center"><span style="font-size:9.0pt;font-family:"Verdana",sans-serif;color:#595959">State of Washington Tourism | P. O. Box 16612 | Seattle, WA 98116 US<u></u><u></u></span></p>
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