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Our regional DMO-Mt. Hood Territory has a subscription and we've used it for grant writing before. They also use PlacerAI. We asked them to run a report for us comparing visitor data pre-fire/Covid and 2024 (I wrote the grant in 2025) to see if there was a
quantifiable impact from the wildfire on tourism. I attached our reports and Datafy is just our downtown (Main Street) region and PlacerAI is the entire community. We did not pay for this, I'm assuming they pay for it via TLT funding. It wouldn't hurt to reach
out to your regional DMO and see if they have a subscription. </div>
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<span style="font-size: 9pt; color: rgb(53, 87, 127);"><b>Elaina Turpin</b></span></p>
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<span style="font-size: 9pt; color: rgb(53, 87, 127);">Assistant City Manager</span></p>
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<span style="font-size: 9pt; color: rgb(53, 87, 127);">475 SE Main St. | PO BOX 958<b><br>
</b>Estacada, OR 97023</span></p>
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<span style="font-size: 9pt; color: rgb(118, 146, 60);"><a href="https://www.cityofestacada.org/" id="OWA45721b3c-cec2-71cc-5e05-9ec7a35cc17e" class="OWAAutoLink" title="https://www.cityofestacada.org/" style="color: rgb(118, 146, 60); margin: 0px;"><b>cityofestacada.org</b></a></span></p>
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<span style="font-size: 9pt; color: rgb(53, 87, 127);"><b>Phone: 503.630.8265</b></span></p>
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<div id="divRplyFwdMsg" dir="ltr"><font face="Calibri, sans-serif" style="font-size:11pt" color="#000000"><b>From:</b> OMS_MANAGERS <oms_managers-bounces@omls.oregon.gov> on behalf of KEIFFER Ami * OPRD <Ami.KEIFFER@oprd.oregon.gov><br>
<b>Sent:</b> Friday, May 29, 2026 12:50 PM<br>
<b>To:</b> Oregon Main Street Network Members <oms_managers@omls.oregon.gov><br>
<b>Subject:</b> Re: [OMS_MANAGERS] Datafy Usage and Funding</font>
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<p class="x_MsoNormal">Great questions Molly! Hoping the collective hive mind has any feedback.</p>
<p class="x_MsoNormal">Maybe the weekend reset will allow for some reflection and responses.</p>
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<p class="x_MsoNormal">Happy Friday, everyone!</p>
<p class="x_MsoNormal">-Ami</p>
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<p class="x_MsoNormal"><b><span style="font-size:11.0pt; font-family:"Calibri",sans-serif">From:</span></b><span style="font-size:11.0pt; font-family:"Calibri",sans-serif"> OMS_MANAGERS <oms_managers-bounces@omls.oregon.gov>
<b>On Behalf Of </b>Gold Beach<br>
<b>Sent:</b> Friday, May 29, 2026 9:56 AM<br>
<b>To:</b> Oregon Main Street program managers <oms_managers@omls.oregon.gov><br>
<b>Subject:</b> [OMS_MANAGERS] Datafy Usage and Funding</span></p>
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<p class="x_MsoNormal">Hello Everyone, </p>
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<p class="x_MsoNormal">I recall at a recent Mornings on Main featuring event strategy, one or some of you mentioned the use of Datafy for event metrics. I did recently have a chat with a Datafy representative and, while immensely impressive, so was the subscription
and marketing cost. I'm curious about a few different things: </p>
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<p class="x_MsoNormal" style="margin-left:47.25pt; text-indent:-.25in"><span style="font-size:10.0pt; font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span>Did you combine stakeholders for one plan/audience group (main streets in one county or collaborate with any economic development team/organization)</p>
<p class="x_MsoNormal" style="margin-left:47.25pt; text-indent:-.25in"><span style="font-size:10.0pt; font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span>How did you fund the annual subscription and advertising budget </p>
<p class="x_MsoNormal" style="margin-left:47.25pt; text-indent:-.25in"><span style="font-size:10.0pt; font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span>Did you use the retroactive data on visitation and spending to highlight the value add of your projects or events</p>
<p class="x_MsoNormal" style="margin-left:47.25pt; text-indent:-.25in"><span style="font-size:10.0pt; font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span>General net benefit vs cost</p>
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</span></span></span>Is there a comparable platform??</p>
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<p class="x_MsoNormal">I'm very interested in how this can be applied to rehabilitation projects, road diets/lane reconfiguration, and other district-wide improvements. I also want to show metrics for our biggest yearly event and track general tourist traffic
and I know I've only scratched the surface on what's possible with this platform, so any ideas are fantastic as it applies to Main Street organizations! </p>
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<p class="x_MsoNormal">Thank you in advance for your feedback!<br>
Molly </p>
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<p class="x_MsoNormal" align="center" style="text-align:center"><a href="https://url.avanan.click/v2/r01/___https://www.facebook.com/GoldBeachMainStreet___.YXAzOmNpdHlvZmVzdGFjYWRhOmE6bzo2ZTE2N2Q3MzMyZTBhMGQ5NzZhOTcyZGZkMjA5MmE4Njo3Ojc4YTc6ZTUxM2VmNzZjZGQ1NDI1YmM4NjNiZWMxNDFiMzA1NGZhNGJkODQ3YjM2YTJlY2VkZjc4NjA5MDkxODRjZTZlMzpoOkY6Tg" title="Protected by Avanan: https://www.facebook.com/GoldBeachMainStreet" target="_blank"><span style="border:solid windowtext 1.0pt; padding:0in; background:#3C5A59; text-decoration:none"><img border="0" width="24" height="24" id="x_Picture_x0020_3" alt="Image removed by sender. facebook" style="width:.25in; height:.25in" data-outlook-trace="F:1|T:1" src="cid:~WRD0595.jpg"></span></a><a href="https://url.avanan.click/v2/r01/___https://www.instagram.com/goldbeachmainstreet_official___.YXAzOmNpdHlvZmVzdGFjYWRhOmE6bzo2ZTE2N2Q3MzMyZTBhMGQ5NzZhOTcyZGZkMjA5MmE4Njo3OmQ2ODM6NzkxM2JkMDNmY2NmMGQ0OTkyZmE4OTVlZDYyMTYzZjg2NmEzMGQwYmFhODk4ZjgzZDNhZDE3ODMyM2YxNWQ4NDpoOkY6Tg" title="Protected by Avanan: https://www.instagram.com/goldbeachmainstreet_official" target="_blank"><span style="border:solid windowtext 1.0pt; padding:0in; background:#3C5A59; text-decoration:none"><img border="0" width="24" height="24" id="x_Picture_x0020_4" alt="Image removed by sender. instagram" style="width:.25in; height:.25in" data-outlook-trace="F:1|T:1" src="cid:~WRD0595.jpg"></span></a></p>
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<h2 style="margin:0in; line-height:21.0pt"><span style="font-size:13.5pt; color:black">Molly Younger</span></h2>
<p style="margin:0in; line-height:16.5pt"><i><span style="font-size:10.5pt; color:black">Executive Director</span></i><span style="font-size:10.5pt; color:black"></span></p>
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<p class="x_MsoNormal"><span style="color:black"><a href="tel:(541)+425-4131" target="_blank"><span style="font-size:10.5pt; color:black; text-decoration:none">(541) 425-4131</span></a> | <a href="tel:(541)+951-1152" target="_blank"><span style="font-size:10.5pt; color:black; text-decoration:none">(541)
951-1152</span></a></span></p>
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<p class="x_MsoNormal"><span style="color:black"><a href="mailto:molly.goldbeachmainstreet@gmail.com" target="_blank"><span style="font-size:10.5pt; color:black; text-decoration:none">molly.goldbeachmainstreet@gmail.com</span></a></span></p>
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<p class="x_MsoNormal"><span style="color:black"><a href="https://url.avanan.click/v2/r01/___https://www.goldbeachmainstreet.org/___.YXAzOmNpdHlvZmVzdGFjYWRhOmE6bzo2ZTE2N2Q3MzMyZTBhMGQ5NzZhOTcyZGZkMjA5MmE4Njo3OjIzYzc6MmU3ZDU1M2VhNjM2ODM4NGUxMWU2ZmQwMDU4MGY1ZmYzMDg1MTg5YjRkN2MyNjAwMjZlZWI4NmE3OWFlYmY5NzpoOkY6Tg" title="Protected by Avanan: https://www.goldbeachmainstreet.org/" target="_blank"><span style="font-size:10.5pt; color:black; text-decoration:none">www.goldbeachmainstreet.org</span></a></span></p>
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<p class="x_MsoNormal"><span style="font-size:10.5pt; color:black">29975 Harbor Way, Suite D, Gold Beach, Oregon 97444</span><span style="color:black"></span></p>
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Newsletter</span></b></a></p>
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<p style="margin:0in; font-size:inherit"><span style="font-size:9.0pt">Gold Beach Main Street is a registered 501(c)(3) nonprofit organization supporting the vitality and revitalization of the main street corridor in Gold Beach, Oregon.</span></p>
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