[OrCapPRSA] Get back in the swing of things with PRSA - Sept 4

Sally Ridenour sallyridenour at q.com
Sun Aug 25 18:31:24 PDT 2013


Capital Chapter PRSA September Luncheon!
Wednesday, Sept. 4 
 
Find new ways to get media attention - feature stories
More than ever, public relations professionals are challenged to find new ways to get the media's attention. A feature is often the best way to showcase your message and have it stand out from the competition. This session will provide you with the tools to make that happen.

Angela Mendola will offer a fast-paced interactive session that gives you a paragraph-by-paragraph breakdown of the most crucial building blocks of a successful feature. You will also learn:

» How a feature differs from a news release.
» The importance of writing the story in such a way that it can be used verbatim by the media.
» How the media landscape has changed, increasing your opportunities for feature placement.
» How to best integrate photos and multimedia into your feature release.
 
Angela Mendola, a 25-year veteran of the commercial newswire industry is well-recognized and instrumental in creating and publicizing feature news story packages offered to the lifestyle media. In addition, she planned and executed many Feature News Workshops and webinars across the country for public relations professionals who want to hone their feature news writing skills and get better story placements in the print and broadcast media.

11:30 a.m. catered lunch with program at noon

Meeting location:
Broadway Commons
1300 Broadway Street NE, China Room 
Salem, OR 97301


Cost: 
Program and lunch $15 for PRSA members, $20 for non-members. Program only or student price is $10. Register by Sept. 2. Please follow the new, easy registration process.
Please register online, using this form, (http://fs2.formsite.com/HarveyGail1/form13/index.html) PRSA members - be sure to check the “guest box” if you are bringing a guest.
Make payment arrangements. To pay using Pay Pal, follow the Pay Pal link from the registration form and complete your transaction. You can also pay at the door via cash or check. Simply check the pay at the door box on the registration form.
Show up and have fun.

Thank you to our sponsor Aspire Management for providing our online registration form!

Questions? Contact us via email ORCapitalPRSA at gmail.com

We hope to see you soon!
http://www.oregoncapitalprsa.org
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