<html><head></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 14px/normal 'Gill Sans'; color: rgb(227, 108, 24); "><span style="font: 16.0px 'Gill Sans'; letter-spacing: 0.0px color: #000000"><b>Capital Chapter PRSA May Luncheon<br>
Wednesday, May 1 </b></span><span style="font: 12.0px 'Gill Sans'; letter-spacing: 0.0px color: #000000"><b> <br>
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</b></span><span style="letter-spacing: 0.0px"><b>Metrics: Measuring Your Impact and Progress in Social Media</b></span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal 'Gill Sans'; "><span style="letter-spacing: 0.0px">How do you track your organization’s progress in social media marketing? One of the most important tasks in marketing is determining if you’re getting your money’s worth. Are your efforts paying off? This is especially true in social media where the benefits may not be easily apparent. How can you know if you’re doing the right things: metrics, likes, re-tweets, shares, etc. We’ll help you judge. </span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal 'Gill Sans'; min-height: 14px; "><span style="letter-spacing: 0.0px"></span><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal 'Gill Sans'; "><span style="letter-spacing: 0.0px">Join us on May 1 to hear local experts, Tim Patterson and Roger Pike, present about “Metrics: Measuring Your Impact and Progress in Social Media.”</span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal 'Gill Sans'; min-height: 14px; "><span style="letter-spacing: 0.0px"></span><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal 'Gill Sans'; "><span style="letter-spacing: 0.0px">Tim Patterson: Tim got into broadcasting at age 19, and spent more than 25 years behind the microphone. In 2011, after 10 years in the exhibit industry, he started Communication One Exhibits and provides exhibit hardware, booths and marketing consultation to small-to-mid-size companies who desire to improve their results with tradeshow marketing.<br>
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Roger Pike: Roger is an award-winning inspirational/motivational speaker who worked for more than a decade as a journalist. Roger has conducted research and analysis on social media for a number of organizations including a Fortune 500 company. Currently, he’s working with his partner, Tim Patterson, to maximize the business value of social media and tradeshow marketing.</span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; text-align: justify; font: normal normal normal 12px/normal 'Gill Sans'; min-height: 14px; "><span style="letter-spacing: 0.0px"></span><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal 'Gill Sans'; "><span style="letter-spacing: 0.0px"><b>11:30 a.m. Wild Pear lunch with program at noon<br>
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</b></span><span style="font: 14.0px 'Gill Sans'; letter-spacing: 0.0px color: #d75214"><b>Meeting Location:</b></span><span style="font: 14.0px 'Gill Sans'; letter-spacing: 0.0px"><b><br>
</b></span><span style="letter-spacing: 0.0px">Broadway Commons<br>
1300 Broadway Street NE, <b>Peru Room</b> <br>
Salem, OR 97301</span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 8px/normal 'Gill Sans'; color: rgb(49, 132, 155); min-height: 9px; "><span style="letter-spacing: 0.0px"><b></b></span><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 8px/normal 'Gill Sans'; color: rgb(227, 108, 24); min-height: 9px; "><span style="letter-spacing: 0.0px"></span><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 14px/normal 'Gill Sans'; color: rgb(227, 108, 24); "><span style="letter-spacing: 0.0px"><b>Cost:</b> </span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal 'Gill Sans'; "><span style="letter-spacing: 0.0px">Program and lunch $15 for PRSA members, $20 for non-members. Program only or student price (including lunch) is $10. </span><span style="letter-spacing: 0.0px color: #d75214"><b>Register by April 26.</b></span><span style="letter-spacing: 0.0px"> Please follow the new, easy registration process.</span></div>
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<li style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Gill Sans'"><span style="letter-spacing: 0.0px">Please register online, using <a href="http://fs2.formsite.com/HarveyGail1/form13/index.html"><span style="font: 12.0px 'Gill Sans'; text-decoration: underline ; letter-spacing: 0.0px color: #1423a7">this form</span></a>, (<a href="http://fs2.formsite.com/HarveyGail1/form13/index.html"><span style="font: 12.0px 'Gill Sans'; text-decoration: underline ; letter-spacing: 0.0px color: #1423a7">http://fs2.formsite.com/HarveyGail1/form13/index.html</span></a>) PRSA members - be sure to check the “guest box” if you are bringing a guest.</span></li>
<li style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Gill Sans'"><span style="letter-spacing: 0.0px">Make payment arrangements. To pay using Pay Pal, follow the Pay Pal link from the registration form and complete your transaction. You can also pay at the door via cash or check. Simply check the pay at the door box on the registration form.</span></li>
<li style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Gill Sans'"><span style="letter-spacing: 0.0px">Show up and have fun.</span></li>
</ol><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal 'Gill Sans'; min-height: 14px; "><span style="letter-spacing: 0.0px"></span><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal 'Gill Sans'; "><span style="letter-spacing: 0.0px">Thank you to our sponsor Aspire Management for providing our online registration form!</span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal 'Gill Sans'; min-height: 14px; "><span style="letter-spacing: 0.0px"></span><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 14px/normal 'Gill Sans'; color: rgb(215, 82, 20); "><span style="letter-spacing: 0.0px"><b>Bring a guest - a membership campaign</b></span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal 'Gill Sans'; "><span style="letter-spacing: 0.0px">PRSA members, do you know someone who might be interested in joining out chapter? Bring her/him along to a meeting. With your paid lunch, your guest enjoys a free lunch and can find out more about what our chapter is all about. Your name will be entered into a drawing to be held later in the year for fun prizes. Please add your guest’s name to the registration form online.</span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal 'Gill Sans'; min-height: 14px; "><span style="letter-spacing: 0.0px"></span><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal 'Gill Sans'; "><span style="letter-spacing: 0.0px">Questions? Contact Sally Ridenour via email <a href="mailto:sallyridneour@q.com"><span style="font: 12.0px 'Gill Sans'; text-decoration: underline ; letter-spacing: 0.0px color: #1423a7">sallyridneour@q.com</span></a>.</span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal 'Gill Sans'; "><span style="letter-spacing: 0.0px">We hope to see you soon!</span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal 'Gill Sans'; color: rgb(20, 35, 167); "><span style="text-decoration: underline ; letter-spacing: 0.0px"><a href="http://www.oregoncapitalprsa.org/">http://www.oregoncapitalprsa.org</a></span><span style="letter-spacing: 0.0px color: #000000"><br>
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